...Usage of Social Media Networking Sites Survey By participating in this survey you are assisting our study in providing data about the usage of Social Media Websites by employees during their work environment. Please respond to the questions honestly and to the best of you knowledge. All of the information gained by these surveys will remain confidential and anonymous. 1. Are you currently employed? (Circle) YES NO 2. Do you have internet access at your current job? (Circle) YES NO 3. Does your Cell-Phone or other portable device have access to Social Media Networking Sites? (Circle.) YES NO 4. Please rank (1 being the most and 5 being the least) your means of accessing social networking Sites? ( ) Personal Computer ( ) Work Computer ( ) Cell Phone ( ) School Computer ( ) Other Form: ________________________________ 5. On average, how many times a day do you check or use social media networking sites while at work? (Check answer.) ( ) 0 ( ) 1-2 ( ) 3-5 ( ) 6-10 ( ) 10 & Over 6. How many social media networking sites/communities are you a member of? (Check answer.) ( ) 0 ( ) 1-2 ( ) 3-4 ( ) 5-6 ( ) 7-8 ( ) 8 or more 7. Do you think it is essential to use social media networking sites while at work? (Circle.) YES NO Indicate the extent to which you agree with the following statements as they relate to your CURRENT usage of Social...
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...Social Media and its Impacts on Consumer Relationship Management: An Investigation of Product Recommendation: A Case Study of Nike and Facebook Simon Karuku Freelancers Union Abstract The purpose of the research was to define critically the efficiency of social media and the role it plays in impacting consumer relationship management. The study first looks at the works of many scholars in analyzing the effectiveness of social media over traditional media. Thereafter a critical analysis of the strategic differences between the two types of media with a greater emphasis on social media as a marketing tool. Consumer relationship management entails the strategies, practices and technologies that have been used by different companies so as to analyze and manage data and consumer interactions throughout the lifecycle of the consumer. Its goal is to improve on business relationships that greatly exist with customers thus assisting the retention of the customers and also the driving sales of growth. Traditional media is also essential as it helps capture the advertisements and is able to reach millions of people within a span of time with no bias on the social economic status on the different people. Social media is however more flexible than traditional media and is greatly used on a large scale purposes especially in marketing of products and the effective recommendation of different products to different consumers. The rise and shine of social media has...
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...ONLINE DISINHIBITION EFFECT OF SOCIAL MEDIA ON TAYLOR’S UNIVERSITY STUDENTS AGED 18 to 24 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Today’s world involves the extensive use of technology where the general public depends on electronic devices and computers increasingly on a daily basis. Online communication frameworks are the increase with fleeting usage rates and growth. Social media is the predominant medium in online communication. According to Reaney, sixtytwo percent of people who are connected online, communicate through social media websites (Reuters, 2012). These social media platforms have become suitable for Internet users who can connect virtually anywhere through their smart phones, laptops, or home computers. Communicating through this medium has it own fair share of ramifications. A certain phenomenon that has the characteristics of social media users is the online disinhibition effect. Online disinhibition effect a loosening (or complete abandonment) of social restrictions and is inhibitions that would otherwise be present in normal facetoface interaction during interactions with others on the Internet. The six main factors of this effect include dissociative anonymity, invisibility, asynchronicity, solipsistic introjection, dissociative imagination, and minimization of authority. Dissociative ...
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...Social Media Marketing in Education Co-sponsored by Introduction This white paper and survey on Social Media Marketing in Education is cosponsored by the Education Division of the Software & Information Industry Association (SIIA), edWeb.net, and MCH Strategic Data. The paper provides an overview of some of the recent research that has been conducted on how companies that sell to the education market are using social media. The way your organization uses social media will be directly influenced by how your customers and your target audience are using social media. The survey was conducted in February of 2011. It was conducted via an online survey to SIIA Education Division members, edWeb.net industry contacts, MCH education industry clients, C. Blohm & Associates clients, and the DOLS industry contact list. We received 182 completed surveys. This survey will help you benchmark where you are in developing your social media marketing strategy vs. other companies and organizations in the education industry. Social Media is Here to Stay The social media stakes are rising. Since the creation of the first social networking websites — MySpace, Facebook, and LinkedIn — in the early 2000s, more and more people are using this form of online communication to extend their network of friends and colleagues, to create groups for collaboration, to organize events and movements, and to stay informed about any and every topic. Social media platforms and tools are great for collaboration—...
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...According to a survey by social media consultancy Drizzlin, Vodafone is most admired by online social media users for its ads and promotions Drizzlin Media, a social media consultancy, has released the results of its survey on the most admired telecom brands based on social media conversations. According to the survey, Vodafone is the most admired telecom brand online with a score of 117.57 points. This brand was admired most for its ads and promotional messaging. In terms of products and services, BSNL Mobile is most admired. However, in terms of customer service, MTNL scored the highest while Vodafone was at the bottom of the stack. The survey also showed that despite the popularity of Facebook, only two telecom brands Tata Indicom and Vodafone are active on it. The survey monitored 10 telecom brands on six online platforms: blogs, Twitter, social networks (Facebook and Orkut), forums, YouTube and Mouthshut. About 7000 conversations were taken as a sample, of which relevant ones numbered 1631. Of the conversations where gender could be identified, 83 per cent were by men and six per cent were by women. Another revelation of the survey was that telecom companies in India are limited in their engagement of customers online. "We chose to analyse the buzz around telecom companies in India as the first of our surveys since telecom is a consumer intensive industry. Since the industry is so competitive, it becomes essential for telecom companies in India to understand what their consumers...
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...SOCIAL MEDIA The social media have played a major role in changes and challenges in Public Relations through leadership because social media is a big platform where Public Relations used to deliver information and share. The changes in Public Relations have many such as it be trend among every industry where social media become a medium to receive and send information, message and many more. As now day’s social media become a major trend in our daily activity and social media is one of medium which public use to get information and current activity that is happening around them. Moreover it brings a lot changes in Public Relations industry as it help the practitioners to learn more and get knowledge and not only that, able to get response from public towards the activity or message which might be helpful for them to upgrade themselves for better in future. Every Public Relations practitioners need changes in their role as public relations because it can make them use more tools to reach the audience and public worldwide. Meanwhile the challenges that Public Relations face through social media could be among the investor relation or competitors in one same thing which might affect the public’s view and response towards our message. For example there is multiple channel now days such as email, blogs, social media, Youtube and many more CHALLENGES AND OPPORTUNITIES According to the survey topic, there are few challenges that face is the power of images. Image-driven content...
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...of PR Practitioners’ Use of Social Media in Crisis Planning Shelley Wigley, Ph.D., and Weiwu Zhang, Ph.D. Social media are increasingly changing the way public relations practitioners communicate and do their jobs. Scholars have begun to explore public relations practitioners’ general social media usage. This study is one of the few attempts to investigate how public relations practitioners use social media in crisis planning and crisis communication as well as in ordinary situations. A survey exploring social media and crisis planning was conducted with 251 members of the Public Relations Society of America. Nearly half of respondents (48%) said they have incorporated social media into their crisis plans. Of these respondents, most indicated they have incorporated Twitter as a tool in their crisis planning, primarily for distribution purposes. Additionally, the study found that public relations professionals whose organizations rely more heavily on social media tools in their crisis planning correlated positively with practitioners’ greater confidence in their organization’s ability to handle a crisis. As for practitioners’ use of social media in their every day practice, results revealed that a large percentage use social media on a personal level; however, results also indicated that a large percentage of respondents’ organizations (82%) use social media. Survey respondents indicated that the stakeholders they communicate with most via social media are potential customers and...
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...------------------------------------------------- social media “How effectively do Government Departments use social media?” ------------------------------------------------- social media “How effectively do Government Departments use social media?” CHENTELLE CHUA CHENTELLE CHUA “Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.” – Amy Jo Martin. Social Media is a tool that enables society to create content and share information, ideas & opinions. Being in the 21st century, not only can this be done through words but also through photographs, videos and gifs (compressed images into videos). Long before social media became a commercialised mass information source, the internet was and still is indeed a focal point for social interaction. Since then, social media has ultimately thrived with Facebook (1.49 billion users) being the most popular platform. Data on the use of Social Media was collected to determine young people’s perspectives on today’s Government Departments. 70% of the participants were over the age of eighteen with the leftover 30% being underage. 50% of these participants were male while the other half were female. In order of popularity, these were the most used social media platforms; Facebook, Messenger, Instagram, Snapchat and Twitter, with Pinterest and Vine...
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...The Impact of Social Media use on Academic Performance at one Urban University: A Pilot Study Sam Mozee, MPPA Mississippi Urban Research Center Abstract. The purpose of this study was to begin exploring the possible impact of social media use on the academic performance of students attending one urban university. The study's primary goal is to identify key themes, trends, and/or perceptions that can be used as a foundation for more in-depth empirical research, and can be used to develop policy recommendations to deal with this growing phenomenon. A qualitative research design was used, and three preliminary research questions were formed to guide this study: (1) How common is the use of social media (i.e., Facebook, MySpace, Twitter, and LinkIn) among college students? (2) For those students who do utilize social networking sites, on average how much time do they spend on those sites collectively per day and/or per week? and (3) How does the academic performance of students compare between students who utilize social media sites and students who do not use social media sites? Findings from this study seem to confirm perceptions of high student usage of social media among college students; however, they also seem to contradict other research literature findings regarding intensity of usage and gender-usage inclinations. Introduction Recently, there has been considerable discussion regarding the frequent use of social media tools (e.g., Facebook, MySpace, Twitter, Xanga, Friendster)...
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...Social media for social change: relationship between social media political efficacy and student activist groups The concept of Social Media Political Efficacy was proposed to resolve discrepancies in prior theories of social media activism. Social media topic is very relevant among in youth activist groups, a number of surveys reveals that social media political efficacy was positively related to successful experiences using social media for activism. Some studies found that political uses of social media are not extensive practicable (Carlisle & Patton, 2013; Glynn, Huge, & Hoffman, 2012: Rainie, Smith, Schlozman, Brady, & Verba, 2012).on other side some studies suggest that social media has mobilization effect on youths. This article focuses on investigation of social media effects on youth and political aspects. First, I will discover the effects of social media on social life. Second I will examine that how social media act in moral way for political and youth. At last I will implement my outcomes on problem so that can help to get moralizing effects of social media. Thus, my article asks this question that how can modernizing and political use of social media be motivated? In my opinion social media...
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...SOCIAL MEDIA MARKETING Bizuayehu D. Weretaw Submitted to: Professor Yohannes Abate, PhD. Contemporary Business (BUS508) Strayer University, Takoma Park Campus November, 2013 Introduction In these days of technology, our daily activities and social interactions are becoming dependent on social media. This is not limited to people who are living in most advanced countries but in less technologically advanced countries as well. This, in other word, indicates that social media has become a global phenomena. Published and unpublished sources show that over a billion of people around the globe visit social media at some time regardless of the amount and nature of use. Understanding the ever growing number of subscribers, software programmers are developing various social media platforms considering the cultural and linguistic background of the user society. The most popular social media sites, as most of witness or could guess, are the Facebook and Twitter but the Chinese Qzone, the Orkut of the Brazilian (which is owned by Google), Friendster of the Malaysian and other less popular social media platforms are already in the market being visited by their respective users. Some of these social media take in the form of social networks, some others take in the form of internet forums, social blogs, pictures and videos, etc. For individual user, social media may be entertaining or the user have fun simply by interacting with his friends or groupies or listen to a...
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...Effects of Social Media on Society and Teens Tyler Clementi, 18 was a regular freshman who was passionate about playing the violin and was still very new to his gay identity. Instead of enjoying college life at Rutgers University, his first semester proved to be a disaster experiencing the tauntment of tweets and statuses from other students behind computer screens and key boards. Cyberbullying is not the only negative effect that social media has on teens and society but she shares the biggest impact. It can be used through so many ways especially through social networking sites. All media sites construct reality that has powerful, yet subtle implications. The media has the ability to influence how teens and society think, shop, dress, behave, judge people and feel about other individuals. Some of these influences cause social and health issues. Social networking is not safe enough to protect anyone that has access to the internet. Social media has become very superior to the daily lives of society that has negatively affected society because of its influences of cyberbullying, the judgement of others and the promotion of drug or alcohol. Social networking is a very common way for people of different groups, age and ethnic background to connect together. It can become more of a community online that is only on the internet. Social media sites are usally free to sign up and join with no cost to connect with others. The question may be how the companies of social media gain many...
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...(1) Rethinking the boundaries of social marketing: activism or advertising? By Walter Wymer Journal of Business Research - J BUS RES , vol. 63, no. 2, pp. 99-103, 2010 Article Review: Walter Wymer is currently a faculty member in the Management department of University of Lethbridge, Canada. He has done extensive research in areas of nonprofit organizations’ marketing strategies and their effectiveness. His areas of expertise are nonprofit studies, volunteerism, business ethics and social activism. In the above mentioned article, Wymer aims to highlight the ineffectiveness of tactics of social marketers in trying to promote healthy food consumption by the public. The main focus of the article is to imply that conservative approach of social marketing in no longer helpful in yielding positive response from the people and a more rigorous approach is needed to negate the unhealthy consumer behavior. Marketing strategies around the world are enhancing, more and more is being invested in trying to influence peoples’ decisions and behaviors through marketing and advertisements. Social marketing agencies are highly lacking the right skills needed to direct the behavior of consumers whereas commercial marketing industries are vigilantly taking advantage of the wide array of mediums like television, radio, internet, social media websites, blogs, vlogs, etc to promote their products. Wymer emphasizes about the extent of influence on people created by commercial...
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...of False Reviews on Service Industry Businesses Texas A&M University-Commerce Texas A&M University-Commerce Table of Contents Abstract 3 Chapter 1: Introduction 4 Chapter 2: Review of the Literature 6 Chapter 3: Methodology 11 Chapter 4: Findings 12 Chapter 5: Summary, Conclusions, and Recommendations 14 References 15 Appendix 17 Abstract Online reviews are becoming an increasingly important component in generating a business’s image and reputation. Service industry businesses, particularly those that rely on positive word-of-mouth, are exposed to the negative influence of fake reviews and false ratings. This paper explores the ways that online reviews are manipulated, highlighting the effects of the social and anonymous nature of the Internet and online review sites. Additionally, this paper examines several methods that can be employed to mitigate the long-term impact of false or manipulated reviews, including a brief review of US law, and the monitoring of review sites to ensure that identifiably false reviews are removed. Keywords: online ratings, service industry, review manipulation Online Image and Reputation: Mitigating Negative Impact of False Reviews on Service Industry Businesses Chapter 1: Introduction Background Businesses, especially service industry businesses like hotels, restaurants, and rental agencies, rely on several methods of reaching out to potential customers and expanding their market base. One avenue that...
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...Social Media: The Good, The Bad, The Ugly Truth. The very first electronic mail was sent in 1971 but in just over 40 years, social media has become a global phenomenon. Social media are websites or applications that allow people to share their ideas, thoughts and feelings through mediums like photos, music and videos. Facebook, Instagram, Twitter, Ask.fm are just a few examples of such platforms. Social media has made the world a smaller place with just a click of a few buttons. One could literally do anything, such as, posting photos, making videos or exchanging ideas. Furthermore, through social media, one can also readily share ideas and easily communicate with people around the globe. With the convenience and accessibility it brings, social media may seem like a great invention, but the awful truth is that excessive use of social media can be addictive. This essay will discuss how people’s dependence of social media would cause problems like addictive behavior that are similar to drugs and alcohol addiction, antisocial behavior, and lastly, the mental state of the user. Inordinate use of social media can cause severe ramifications. However, when used with restraint, social media could be a convenient way for people to communicate easily with one another anywhere and everywhere. For example, according to CASAColumbia (2014), more than seventeen million teenagers log into social media sites each day to update their statuses or upload a photo. On average, out of this seventeen...
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