...Social Media in E-Commerce June 12, 2011 COMM/470 Krystal Hall Introduction The presentation by team C last week was a PowerPoint presentation on communication consultants. The slides in the presentation show support of the new technology for e-commerce businesses and how the team- oriented projects become more effective and efficient. The executives viewing the presentation thought it was a success and would now like to proceed with launching an e-commerce unit. In this paper the team will discuss how social media tools can distribute messages to consumers and the clients. The team will analyze the best tools to use in specific situations and the ethical values behind them. The analysis will include security and privacy issues. The credibility and the reputation will be in the analysis also. Social Media in E-Commerce When using social media one should be aware of the ethical issues that surround it. Social tools help to relay messages to consumers and clients. Companies are able to communicate in various types of social communication. Not all social tools are appropriate for every business transaction or communication. Developing the knowledge of choosing the right one will benefit the company and help to increase the profits. There are many issues to observe when using social media and a business together. Identity theft is one of the biggest concerns for the consumer. Making sure that the site is secure will ease the customer who is already hesitant about...
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...Research Paper Managerial Economic Analysis of the Impact of Social Commerce on E-commerce Submitted by Student Prepared for Professor Thomas C. Makemson BUSN 6120, Managerial Economics Spring 1, 20XX Section: XX Webster University March 2, 20xx CERTIFICATE OF AUTHORSHIP: I, xx, certify that I am the author. I have cited all sources from which I used data, ideas, or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. ____________ 03/02/20xx Signature Date Today, Facebook, Linkedin, Twitter, MySpace are well-known social networking brand names that many of us have grown accustomed to making part of our daily routine, whether it be for staying in touch with friends, networking, or micro-blogging. Social networking tools have the potential to revolutionize e-commerce as we know it today through “social commerce” platforms. A 2011 study by Booz & Co estimates that social commerce is currently a $5 billion market with the potential to grow to $30 billion in five years (Booz & Co., 2011). Social commerce's transformational power lies in its personalization of the internet experience, connectivity with an individual’s network, and the dynamic customer data collection that can drive current and future marketing and sales efforts. In this paper, the author will introduce the social commerce concept, examine the social commerce market...
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...offers guidance and examples on how to communicate effectively in a workplace that is increasingly dependent upon technology as a means to communicate globally. The course provides students with an understanding of technology-mediated communication and the ability to maximize the use of new media to optimize organizational communications. Intranets, Internet, e-commerce, and the impacts upon customer satisfaction of new communications technologies are explored. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Turban, E., King, D., McKay, J., Marshall, P., Lee, J., & Viehland, D. (2008). Electronic commerce 2008: A managerial perspective (4th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. Roebuck, D. B. (2006). Improving business communication skills (4th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. All electronic materials are available on the student website. |Week...
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...Nunley-Jackson Western Governors University Abstract This paper continues with the exploration of developing an online business expansion proposal for Cornerstone Christian School (CCS). The investigation validated by Oracle’s (2011) white paper offers the necessary criteria to consider before investing in an E-Commerce solution. The paper also discusses Search Engine Optimization (SEO) and optimization strategies, their importance and the benefits to both the customer and the company. Another very important reflection was the International consideration aspect and how it’s important to become familiar with each facet of the market to create a viable business. Lastly, a Customer Relationship Management (CRM) tool was selected to provide the highest level of interaction with customers and deliver a tracking mechanism for CCS as well as enhance their overall marketing abilities while effectively managing the business in order to be represented as a leader in the industry. Online Business Expansion Proposal Based on Cornerstone Christian School’s (CCS) lack of an E-Commerce solution, an underdeveloped website, lack of International consideration and absence of a Customer Relationship Management (CRM) tool, it is necessary to implement these guiding factors to expand their business into a more competitive leader in the private school industry. In the near future, it is imperative for CCS to add several tools, review their search engine strategies to include International...
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...Social Media Tools in E-Commerce The Internet allows individuals, companies, and entire organizations the ability to interact and socialize. Typically individuals are consumers on the web, looking for information, researching, and purchasing products. Through social media, consumers are advancing from content consumers to content producers. Instead of researching, people can post their ideas, their personal or business information online on websites such as Face-book, twitter, My-space, blogging, and video marketing on You Tube. One of the largest consumers of social media is the Business to Business marketing that is currently ahead of the curve. “Marketing researchers at the University of Massachusetts at Dartmouth have released the results of a survey, showing that U.S. companies overwhelmingly use at least one social media tool in their marketing efforts” (Komarketing, 2009, p. 3). The research also pointed out that 62% of executives surveyed reported using or being familiar with Twitter. The report also showed that over half of the 500 companies were already using the popular micro blogging service as a part of their online marketing campaigns. An overwhelming 80% of the companies surveyed in the report use social media networks (Komarketing, 2009). Tools for Effective Messaging An analyst of social media, Jordan Julien who wrote the article the Social Media Achilles Heel, suggests that when blogging or marketing through any social media there are two important concepts...
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...The impacts of E-commence on international business and marketing: A literature review Name student: Tao Yi Student number: 1192930 Course name: Master thesis international track Course code: 2012-191880750-1A Assessor: Assistant Prof. Dr. E. Constantinides and Dr. Huub J.M. Ruel Hand in date: 15-09-2012 E-commerce and Web 2.0: An intensive literature review on their impacts on international business and marketing Table of content Managerial summary ............................................................................................ 2 1. Background and research objectives .............................................................. 3 2. Research problem and research questions...................................................... 4 3. Research methodology ................................................................................... 6 4. Key findings .................................................................................................. 8 4.1. 4.1.1. 4.1.2. 4.1.3. 4.2. 4.2.1. 4.2.2. 4.3. 4.4. 4.4.1. 4.4.2. 4.4.3. 4.5. 4.5.1. 4.5.2. 4.5.3. 4.6. The impacts of Internet on International business and marketing .................................. 8 The impacts on international business ......................................................................... 8 The impacts on international entrepreneurship ............................................................ 9 The impacts on international companies‟ marketing ................................
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...customer base for this brand includes the middle and the high class due to the vehicles’ luxurious nature. 1. Purchase Process: The following are the steps for purchasing a new Mercedes Benz type of vehicle a. Research on model Mercedes-Benz always encourages its customers to research about the car models before they make the purchase. This can be done in person, by visiting the car outlets or doing it online. In order to purchase a Mercedes-Benz car model, a customer is required to select the model of choice from a preferred dealer-outlet after agreeing on the qualities. Dealers are found in various collision centers that are certified by the brand. Alternatively, they can also be bought via the internet through their e-commerce websites. The brand uses two main websites. The first is Mbusa[2] and Mercedes-benz.com[3]. These two sites have the vehicle types. The models differ on price, gas mileage and internal features. Finally settle on the car model. b. Get pre-approved (online or offline) Customer is required to be pre-approved...
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...MGSC-590, Section 001 Information Systems Development (Topics in E-commerce) Spring 2014 Abbreviated Research Paper 1 Emerging Technologies in the Evolution of E-commerce by Jesse Matthews Submitted February 4, 2015 Management Science Department Darla Moore School of Business University of South Carolina Columbia, SC 29208 Table of Contents Section 1……………………………….. Introduction Page 3 Section 2……………………………….. Analysis Pages 4-7 Section 3……………………………….. Results Pages 4-7 Section 4……………………………….. Conclusions Page 8 Section 5……………………………….. References Page 9 E-commerce is becoming increasingly more popular with each passing day as the technology around us continues to advance. Technology has advanced so rapidly just over the past ten years that basically every business has had to adopt some form of e-commerce just to stay in business. The use of different forms of technology by basically everyone on a day to day basis has greatly increased the importance and benefits of e-commerce as a whole. Companies can use technologies like our smart phones and the internet to reach customers with multiple forms of advertisement, customized to meet each individual customer’s preferences. “Internet technology has changed the supply chain by improving collaboration and efficiency, and adding value to products and firms” (Astuti, 2014). Internet technology has improved the supply chain because it has helped...
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...1. Introduction Electronic commerce has become an attractive market to the world, and the emerging business opportunities are now becoming a major factor in world economics. Although, investment through e-commerce channels returns high profits, but like many IT systems, it could lead business organizations to a risky situation or failing to deliver expected returns. The main cause of this is the inconsistency between the system design and the desired requirements or for the misunderstanding between IT professionals and business experts. Therefore, to design e-commerce system, a communication pattern is needed either between system developers and business owner, or between customers and the online business system. Moreover, e-commerce system should be adapted with the whole business environment such as business norms and behavior, customer practice, business rules and government policy. However, Semiotic that is ‘the science of signs’ has brought many approaches to facilitate the process of understand signs’ meaning. The approach of organizational semiotic defied the organization as a group of social norms and emphasizes on the people and their role and responsibility in order to merge them when analyzing and designing information system (Stamper et al, 2004). For e-commerce systems, there is a necessity of clear meaning for each symbol, icon and image because almost all transactions done through the web system without human agent involvement. Therefore, semiotic...
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...Applying an Inbound Marketing Approach in e-Commerce to Obtain Customers loyalty Khaled Ashraf Shaaban Faculty of Computer Science – Information Systems Department The British University in Egypt Cairo, Egypt Khaled117974@bue.edu.eg Abstract: In a modern fast moving world and challenging market, a business has to keep an eye on the latest technologies and marketing techniques to guarantee a competitive advantage. One of the latest marketing approaches used today by most businesses specially the ones using e-commerce as a main channel is Inbound Marketing. It is a marketing strategy aims to build a strong relationship with customers based on loyalty. That is achieved by taking an extreme care of both marketing content and targeted community instead of the offered product or service. This paper aims to declare the difference between inbound and outbound marketing in terms of applicability and result and focuses on the methodologies and techniques used to obtain customers loyalty by following the inbound approach. Introduction: Inbound marketing is a set of marketing plans and techniques concentrates on pushing clients towards a business and its products or services in order to obtain their loyalty. It has become widely followed as it changes the way buyers look at products, as they now surf the internet first to look for the product that is more likely satisfying and meeting their needs. Inbound marketers feed their customers with all the needed information...
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...INTRODUCTION 3 2. E-MARKETING, E-BUSINESS AND E-COMMERCE 4 3. E-MARKETING STRATEGY AND PLANNING 5 3.1 Situation Analysis 6 3.2 Demand Analysis 6 3.3 Competitor Analysis 6 4. CONTRIBUTION OF ELECTRONIC MARKETING 7 5. CHALLENGES OF E-MARKETING 8 5.1 Managing feedback 8 5.2 Security of site information and payment systems 9 5.3 Low customer confidence in payment security 9 5.4 Problems of network/channel conflict 9 5.5 Challenge of delivering to the higher reliability expectations 9 5.6 Problems of ensuring maximum access via ISPs and search engines 9 5.7 Challenge of additional legal complexity 10 6. CHALLENGES OF E-BRANDING 10 7. TYPES OF E-MARKETING 10 7.1 Search Engine Optimization (SEO) 11 7.2 E-mail Marketing 13 7.3 Search Engine Marketing 16 8. ADVANTAGES AND DISADVANTAGES OF E-MARKETING 18 8.1 Advantages 18 8.2 Disadvantages 19 9. CONCLUSION 19 10. REFERENCES 20 1. INTRODUCTION This paper is being written for our course in Electronic business. The basic fundamentals of business and e-business are same with the only difference being that one follows principles in real while for e-business we use internet, technology to meet our business ends. Our topic of electronic marketing (e-marketing) is important in the sense that it helps us in understand the basic working of marketing and how with the help and means of technology we increase are scope of market possibilities. The main aim and purpose of this paper is to determine what...
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...Abstract This paper explores the reasons why small businesses should begin to utilize the benefits of the internet and e-commerce to continue to grow their businesses. This is persuaded by the explanation of the continuous evolution of today’s society and how it is becoming more digital and mobile. The emergence of e-commerce and now e-tail has transformed the world of business and begun to make the world of buying products more convenient for customers. It is imperative that businesses begin to utilize the internet with this evolution and the benefits that come with it such as social media marketing, lower costs for the business, and other convenient benefits for the customer and owner alike. There have already been companies that have been able to succeed using the internet such as Karmaloop and Netflix. Although it is being shown that many companies are flourishing using the internet there are still some businesses that are not yet on board with this movement, which they need to soon reconsider. This paper will be used to persuade these business owners to begin to use the internet in order to help their businesses continue throughout the continuous evolution of our society. In today’s society everything has become digital. People all around the world are using cellphones, laptops, tablets, and all kinds of other new innovative technology. One of the main things that people do with these devices is shop for other products that they may want or need. This...
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...This means that e-commerce merchants who well use social media platforms like Facebook, Twitter and LinkedIn stand to advantage from better make awareness as well as a better online standing. However, the risk of a backlash also happens; for example, e-commerce dealers who use social media severely to push their products will inevitably be blocked by the community. Similarly, an e-commerce merchant cannot leave sporadic posts and guess a positive reply; once social radio is chosen for advertising, messages to the stage should be efficient almost daily, and any surveys or complaints quickly...
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...CHAPTER 1: INTRODUCTION 1.1 Background Of Study E-Commerce is one of the very concepts growing in the internet world. Use of this system can actually benefit many parties such as consumer, manufacturer or the retailer. The concept of online shopping provides many facilities and advantages compared with the conventional concept of shopping. A part transaction process can be faster, the internet has provided nearly all goods usually sold complete. Nowadays, the development in Information Technology is rapidly growth. Information technology has proven capable of integrating every detail of information that previously seemed impossible was achieved, as the speed of information, efficiency and effectiveness. Information technology is widely used as a website for selling product online, where the product can be accessed throughout the world. Accordingly, the development of information technology through the concept of e-commerce has changed the business environment more conducive to force us to dominate the field more quickly. Rapid development in information technology, especially in the development of the Internet has led to the extensive use of electronic in the daily business such as e-commerce, e-government and e-commerce as well. E-mail and the internet site are the most important component of e-commerce. While the growing importance of the Web 2.0 and the effects on consumers and organisations are issues frequently making headlines and increasingly attracting academic...
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...— These paper looks into customer relationship management which is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer loyalty and explores it in context to e- business. It goes ahead to relate social networking revolution and its implication to business both positively and negatively and its impact on electronic Customer Relationship Management. Index Terms - Customer Relationship Management, Electronic-business, Electronic Customer Relationship Management INTRODUCTION The effective management of the customer has become the dominant objective for firms seeking to sustain leadership in their markets and industries. With their expectations set by world class companies and interactive technologies, today’s customers are demanding to be treated as unique individuals and requiring their supply chains to consistently provide high-quality, configurable combinations of products, services, and information that are capable of evolving as their needs change. Companies know that unless they can structure agile infrastructures and supply chains that can guarantee personalization, quick-response delivery, and the ability to provide unique sources of marketplace value their customers will quickly migrate to alternative suppliers. At the start of the second decade of the twenty-first century, the power of the customer has grown dramatically and has morphed into new dimensions amplified by the Internet and social networking...
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