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Social Media Tools

In: Social Issues

Submitted By marioyep
Words 2267
Pages 10
Social Media Tools
Mario Yep
COMM470
August 22, 2011
Mrs. Susan Corliss

Introduction

Imagine twenty years ago, before MySpace, Facebook, Twitter, how were companies able to communicate messages to their customers and clients? It was much more difficult to be able to deliver the intended message to the targeted group. Companies had to rely on television, snail mail, pop-up advertisements online, and/or magazine advertisements not being able to guarantee that their advertisements were being communicated to the correct targeted group. Now, social media has given companies the ability to be able to communicate their social media to their target group based on the information they provide through the click of the mouse. Facebook has allowed companies to be able to target customers and clients simply by the business the user is currently at and checking-in to. By checking-in to the business, Facebook feeds this information to businesses that relate, and could be of interest to the user. Social media allows the right information to reach the right group being able to guarantee to companies that the customers and clients will receive the message. As with any business, social media faces ethical issues as well such as security concerns, credibility, and maintaining a reputation.

Social Media Tools
How can new social media tools be used to distribute messages to consumers and clients?
Media tools like Facebook twitter and LinkedIn can be used to send messages from companies to consumers who sign up for them. Companies have the ability to send messages to their customers and post advertising messages on the sites for consumers to read.
Facebook has become the social site where everyone can sign up for an account and post messages for their friends to read. Even large corporations are opening accounts on Facebook to communicate with those who “friend” them.

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