...Review 7 (A) Social Media 7 (B) Small Medium Enterprise (SMEs) 9 (C) Social Media and SMEs 10 Methodology 12 Findings 13 Discussion 21 Conclusion 25 Recommendation 26 Reference 27 Abstract The purpose of the study is to determine the effectiveness of social media as marketing tool for Small Medium Enterprise (SMEs) Companies in Malaysia. The objectives of the study are, first, to determine the level of influence social media on customer knowledge towards the Malaysian SMEs companies brand, products and services and second, to investigate the causes and effects of the usage social media as marketing strategies for SMEs companies in Malaysia. The study was conducted based on a quantitative approach. A set of questionnaire was distributed to 30 random respondents. In addition, the research pointed out that there are a lot of factors influencing the success of social media as a marketing strategy. The conclusion drawn from the research was that internal and external factors are affecting the effectiveness of social media as one of the marketing tools. One of the major limitations encountered in the research was time constraint. Future researchers are advised to conduct this research for a longer period of time in order to collect more data. Keywords: effectiveness, social media, SMEs in Malaysia, quantitative Introduction In today’s technology driven world, social media have become a venue where retailers most of them use it to expand their marketing strategies or...
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...22 Social Media Marketing Management Tools By Lee Odden With every online marketing channel and discipline, there must be tools to make the task of marketing more efficient and effective. Social Media Marketing is no different. Over the past 6-9 months, I’ve been researching and reviewing a variety of social media management tools that help with everything from source network connections to campaign & social content management to monitoring & measurement. While there numerous tools that manage single platforms (like Twitter) this list includes services that manage multiple social network accounts, content and measurement. At some point we’ll do more with individual reviews, but in the meantime, here is a list of 22 different social media marketing management tools, platforms and services to help manage and scale your online marketing efforts on the social web: [pic] Shoutlet – Manages social media marketing communications with one platform for building, engaging and measuring social media. Includes multiple account and platform support, social CRM and ecommerce for Facebook, email marketing and mobile features. [pic] Direct Message Lab – Provides consulting, implementation and a platform (REACH) for centralized management of social media promotions & contests, advertising and measurement. [pic] Objective Marketer – Offers social media marketing and analytics with integrated campaign management (Twitter, Blogs, Facebook, YouTube), multi-channel execution, engagement reports...
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...Principles of mARKETING APPLIED RESEARCH (SOCIAL MEDIA AS A MARKETING TOOL AROUND THE WORLD) Professor Paul Ford Park University Internet Campus A course paper presented to the School for Arts and Sciences and Distance Learning in partial fulfillment of the requirements for the degree of Baccalaureate Principles of Marketing Park University January, 2014 This paper or presentation is my own work. Any assistance I received in its preparation is acknowledged within the paper or presentation, in accordance with Park University academic honesty policies. If I used data, ideas, words, diagrams, pictures, or other information from any source, I have cited the sources fully and completely in a citation within the paper and also listed on the reference page. This includes sources which I have quoted or that I have paraphrased. Furthermore, I certify that this paper or presentation was prepared by me specifically for this class and has not been submitted, in whole or in part, to any other class in this University or elsewhere, or used for any purpose other than satisfying the requirements of this class, except that I am allowed to submit the paper or presentation to a professional publication, peer reviewed journal, or professional conference. This is not a draft, and is submitted for grading to satisfy in part the requirements for this course and the program(s) in which I am enrolled. In typing my name following the word 'Signature', I intend that this certification will...
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...EG1413 Critical Thinking and Writing Assignment 2: Position Paper Social Media: An Unexplored Marketing Tool by local SMEs E12 Team Members: Anthoni Giam (A0085111U) Chen Ziyang (A0086387M) Ying Chuan Ong (A0074798H) 1. Background Small and Medium Enterprises (SMEs) have always been crucial for the case of Singapore and as seen from Figure 1, they make up about 99% of the enterprises in Singapore (Singstat, n.d.). SMEs here refer to businesses with annual sales turnover of not more than $100 million or employing no more than 200 staff (SPRING, 2011). Moreover, the importance of SMEs in Singapore’s economic landscape is highlighted by how SMEs “form an important pillar of the city-state's economy, employing 56 percent of workforce and contributing 42 percent of gross domestic product (GDP).” (People, 2007) If the SMEs lose their competitiveness, many workers in the SMEs can be adversely affected and even lose their jobs which could destabilize the society. This is also highlighted by Singapore's Deputy Prime Minister and Finance Minister, Tharman Shanmugaratnam who said that the transformation of Singapore's SMEs is also essential to the incomes and living standards for Singaporeans (TodayOnline, 2012). Note: Adapted from “Composition of Enterprise Size,” by Singstat (n.d.). Social media has a huge role in the marketing field today as it allows companies to interact with in a casual manner while publicizing the companies’ products. It is defined to be...
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...“Social Media is the future of communication, a countless array of internet based tools and platforms that increase and enhance the sharing of information. This new form of media makes the transfer of text, photos, audio, video, and information in general increasingly fluid among internet users. Social Media has relevance not only for regular internet users, but business as well” – (Socialmediadefined.com, 2014). In today’s world social media plays a major role in all our lives, social media creates a platform for sharing information and encourages social interaction for example “Facebook” it’s a social media platform that allows users to share messages , photos , videos with their respective friends whereas “YouTube” allows its users to browse a wide variety of videos as per there required content and even encourages the users to create their own channels and state their point of view on certain topics and areas of expertise . Social media is a source that is easily accessible and helps improve the relationships and interaction between various people from around the world. Due to the rising popularity of use of social media a new field of study known as social media marketing came into existence that proved highly effective and efficient for business firms. “Social media marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages...
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...e Promoting Small Businesses through Using Social Media Abstract This research is an examination of how small businesses promoting their businesses through using social media. Now a day’s people are more dependent on social networking sites. People specially the young spent most of their times in the social media. At present the social media is not only the place of time pass, but also the place where, care and share out life style. Small businesses generate businesses through social networking sites where members share stories and recommend products and services. Social media gives small businesses a platform to increase their voice and visibility among prospective customers. For many small businesses, this is a big opportunity, to enhance their businesses. This research try to find to examine some key areas of social media and small businesses: Promotion structure, Development, Platform, Effects of using social media, why social media works better for small businesses, Social media usage, Social media adaption. Introduction Media is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication. Social media consists of the effort to use social media to influence consumers that one's company, products or services are valuable. Businesses use social media, because they want to sell their products or services to others. Social media is a type of marketing that many small businesses could benefit from...
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...Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media is a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. Is social media marketing right for your business? * This is the question few companies ask themselves before launching into social media marketing. And, as a result, their forays into social media marketing often result in frustration and, sometimes, failure. Not because social media marketing doesn’t work – just because they didn’t do it correctly. Social media marketing is like any other campaign, it must have an objective and a strategy to achieve desired results. * There are many companies that think it's the quick fix to a struggling business or that it will generate revenue that will help them in a difficult economic time. Truth is that social media can, in fact, affect your bottom line – but, it takes time. * Social media has a sequence of events that transpire...
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...Social Media Marketing in Education Co-sponsored by Introduction This white paper and survey on Social Media Marketing in Education is cosponsored by the Education Division of the Software & Information Industry Association (SIIA), edWeb.net, and MCH Strategic Data. The paper provides an overview of some of the recent research that has been conducted on how companies that sell to the education market are using social media. The way your organization uses social media will be directly influenced by how your customers and your target audience are using social media. The survey was conducted in February of 2011. It was conducted via an online survey to SIIA Education Division members, edWeb.net industry contacts, MCH education industry clients, C. Blohm & Associates clients, and the DOLS industry contact list. We received 182 completed surveys. This survey will help you benchmark where you are in developing your social media marketing strategy vs. other companies and organizations in the education industry. Social Media is Here to Stay The social media stakes are rising. Since the creation of the first social networking websites — MySpace, Facebook, and LinkedIn — in the early 2000s, more and more people are using this form of online communication to extend their network of friends and colleagues, to create groups for collaboration, to organize events and movements, and to stay informed about any and every topic. Social media platforms and tools are great for collaboration—...
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...REPORT ON “BENFITIS FOR OPTING SOCIAL MEDIA FOR THE PURPOSE OF ADVERTISEMENTS” SUBMITTED TOWARDS PARTIAL FULFILLMENT OF MASTER OF BUSINESS ADMINISTRATION DEPARTMENT OF MANAGEMENT STUDIES,JAMIA HAMDARD SUBMITTED BY: OMER NISAR SIDDIQUI MBA (2011-13) SUBMITTED TO : MR. SHAHNAWAZ ABDIN DECLARATION OF THE STUDENT I, the undersigned, hereby declare that this project entitled “BENIFITS FOR OPTING SOCIAL MEDIA FOR THE PURPOSE OF ADVERTISEMENTS” is a genuine and bona fide work prepared by me and submitted to the JAMIA HAMDARD UNIVERSITY, for the partial fulfillment of The Masters Degree in Business Administration. The present work is of original nature and the conclusions drawn therein are based on the data collected by myself. To the best of my knowledge, the matter presented in this dissertation has not been submitted for the award of any Degree, Diploma or Membership Either to this or any other Institute / University. Place: Dubai, UAE Name: Omer Nisar Siddiqui Date: 28.06.2012 Acknowledgement Sometimes words fall short to show gratitude, the same happened with me during this project. The immense help and support received from Integrated Advertising Services FZ. LLC. overwhelmed me during the project. Much of my work to make this report would not have been possible without the constant guidance and support of certain key-people. I would like to express my deep-felt appreciation and gratitude to Mr...
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...Ambrose Robert Investigation: Social Media and Marketing “Marketing which occurs via social media is known as social media marketing.” (Nadaraja and Yazdanifard, n.d.) “Social media, which begins as an entertainment tool in the beginning, then became the most recent marketing phenomena because of its remarkable advantages in business area. Social media is used because it has time, audience, relations and cost advantages. s. Costs can be reduced through social media as the distribution part necessary in mass media, is got rid of. Most social media outlets are accessed free of charge. Besides, the development of target groups and issue-by-issue advertising and promotion are available at a lower cost.” (Kirti\cs and Karahan, 2011) Social media brought out drowning businesses by increasing the sales of business giants as customer relationships were built and product value had increased. This cost effective tool has many advantages and disadvantages connected with it. Advantages from reliable, cost-effective, and mass reach. Disadvantages from privacy issues, copyright issues and negative feedback due to bad advertising. Cost Related: Financial constrains related to marketing through social media are very less, on the other hand traditional or manual methods cost marketers huge sums of money which add to the cost of the product and decrease sales. Thus, social media is the most cost effective technique in today’s world to communicate with consumers and let them know what...
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...website. The name of the new product is called, “Point-of-Use Water Cooler Systems” or also known as “POU Water Cooler System”. This product has various benefits such as the following: saving money from buying water bottles, eliminating shortages of running out of clean water, and lowering back injury risks for the employees who deliver heavy five-gallon water jugs to a consumer’s home. Water life started the initial transition to an online website two years ago in order to spread their product and services information rapidly to gain more marketing advantages. The company received good feedback from the customers on their website, but they did not even notice the new product that was launched a few months after the implantation of the new website. That being said, in order to expand the new product, I propose a new website that will focus on the branding of the “Point-of-Use Water Cooler System”, attract new customers, and use other marketing tools that I will explain later in my business proposal. A2. Current Online Competition Next, I will focus on Aquafina, Dasani, and Ozarka as the three global competitors for the online observation assessments that I compared to Water Life’s online...
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...SM Impacts on FR Industry & Strategies for FR to Capitalize SMM Tools In just a few short years, social media (SM) has revolutionized the way people share information and communicate with each other, which turns the conversations into 140-word limited blips and makes e-mails, seemed outdated. While social media leaving its mark on commerce, fashion retailer (FR) industry no exception to adopt social media marketing (SMM) to positively influence consumers towards a website, company, brand, product, service, or a person. Social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. (Melissa B. et al, 2008) Common social media marketing tools, including Facebook, Twitter, blogs, LinkedIn, YouTube and Flickr, etc. Due to the growing number of users as well as fashion consumers of these social media, there may have been tremendous and profound influence on fashion retailers as well as customers, whose tiny actions might spread like wildfire. Positive Impacts on Fashion Retailers First, social media can help fashion retailers to reach a large number of potential customers who immerse themselves in social media communities. Social media sites have the capability to reach large and targeted audience. According to a 2010 ExcatTarget report, companies active on Twitter are reaching nearly 11.5 million US consumers who use Twitter daily...
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...successful companies use social media? By Nora Ganim Barnes 8 Spring 2010 Tweeting and blogging to the top The Center for Marketing Research at the University of Massachusetts Dartmouth, under the direction of researchers Barnes and Mattson, recently conducted a new in-depth and statistically significant study on the usage of social media in fast-growing corporations. This new study revisits the Center’s study of Inc. 500 social media usage for the third consecutive year, making it a valuable and rare longitudinal study of corporate use of these new technologies. (For a complete list and executive summaries see www.umassd.edu/cmr.) The new study compares adoption of social media over the last three years (2007, 2008 and 2009) by the Inc. 500, a list of the fastestgrowing private U.S. companies compiled annually by Inc. magazine. The 2009 Inc. 500 list was released in the September issue of Inc. magazine. In this third iteration, 30 percent (148) of the Inc. 500 participated. The companies include five of the top 10, 12 of the top 25 and 38 of the top 100 companies from the Inc. 500 list. All interviews were conducted with the chief marketing officer or other marketing professional at each company. Questions probed respondents about their familiarity with six prominent social media tools (blogging, podcasting, online video, social networking, message boards and wikis). This included the popular micro blogging service Twitter and other popular social networking sites like...
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...Social Media Tools in E-Commerce The Internet allows individuals, companies, and entire organizations the ability to interact and socialize. Typically individuals are consumers on the web, looking for information, researching, and purchasing products. Through social media, consumers are advancing from content consumers to content producers. Instead of researching, people can post their ideas, their personal or business information online on websites such as Face-book, twitter, My-space, blogging, and video marketing on You Tube. One of the largest consumers of social media is the Business to Business marketing that is currently ahead of the curve. “Marketing researchers at the University of Massachusetts at Dartmouth have released the results of a survey, showing that U.S. companies overwhelmingly use at least one social media tool in their marketing efforts” (Komarketing, 2009, p. 3). The research also pointed out that 62% of executives surveyed reported using or being familiar with Twitter. The report also showed that over half of the 500 companies were already using the popular micro blogging service as a part of their online marketing campaigns. An overwhelming 80% of the companies surveyed in the report use social media networks (Komarketing, 2009). Tools for Effective Messaging An analyst of social media, Jordan Julien who wrote the article the Social Media Achilles Heel, suggests that when blogging or marketing through any social media there are two important concepts...
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...Social Media Marketing Strategy as a Form of Direct Marketing, Today’s Emerging Trends and Tomorrow’s Implications. Ahmad Jan 120070118 Hussam Alowaibeel 120070103 Marketing 420 - Direct Marketing Dr. Mikhail Zenchenkov ABSTRACT While firms strive to survive by gaining a significant market share and to position their products in the market with the ultimate aim of generating sufficient profits to sustain their survival, research has demonstrated that the marketing approach adopted by these firms underlies the strength of their positions in the market today. That has driven a significant number of firms in the world to invest a significant share of their revenues to conduct the marketing of their product using direct marketing strategies on the best media that has in the recent past unveiled itself, social media. Typically, that is because the internet has virtually merged the real world with the virtual world and its presence in the whole world is overwhelming. Unlike, therefore, the traditional marketing strategies that focused on segmentation with the 4Ps underlying concepts, a radical departure in the recent past where social media is increasingly taking the place of social media has been the trend. However, the implications and future trend share that firms have to fully get into the internet and use social media as one of the best strategies of direct marketing to reap the benefits of direct marketing...
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