...BISE – RESEARCH PAPER Analysis of Informal Communication Networks – A Case Study It is becoming more and more important for knowledge workers to increase their productivity. However, there is a general lack of (semi-)automated, IT-supported data collection and evaluation approaches that allow insights into the processes and structures of an enterprise’s internal networks and the activities of its knowledge workers. The article presents a prototype of an IT-supported instrument (“Social Badges”) that supports automatic collection of informal, personal interaction between (knowledge) workers within an enterprise. The authors’ aim is to introduce a novel approach which improves data quality over legacy methods. The approach uses Social Network Analysis (SNA) to make it easier for executives to analyze and manage informal communications networks. Its practical applicability is demonstrated by a case study. DOI 10.1007/s12599-008-0018-z The Authors Dr. Kai Fischbach Prof. Dr. Detlef Schoder Seminar for Business Informatics and Information Management University of Cologne Pohligstr. 1 50969 Cologne Germany {fischbach | schoder}@ wim.uni-koeln.de 1 Introduction If the formal organization is the skeleton of a company, the informal is the central nervous system driving the collective thought processes, actions, and reactions of its business units. (Krackhardt and Hanson 1993, p. 104) Both the volume and importance of knowledge workers are growing as industrialized countries...
Words: 3796 - Pages: 16
...7, Issue 3 — September 2003 EFFECTS OF SOCIAL NETWORK ON STUDENTS’ PERFORMANCE: A WEB-BASED FORUM STUDY IN TAIWAN Heng-Li Yang Professor Department of Management Information Systems National Cheng-Chi University 64 Section 2, Chihnan Road, Mucha Dist., 116, Taipei, Taiwan Phone: 886-2-29387651 Fax: 886-2-29393754 yanh@mis.nccu.edu.tw Jih-Hsin Tang Phd Candidate Department of Management Information Systems National Cheng-Chi University Faculty of Management Information Systems Tak Ming College 56 Section 1, Huan-Shan Rd., Taipei, Taiwan Phone: 886-2-26585801 jefftang@mail.mis.takming.edu.tw ABSTRACT This research investigates the effects of social networks on students’ performance in online education which uses networking as an adjunct mode for enhancing traditional face-to-face education or distance education. Using data from a 40-student course on Advanced Management Information Systems (AMIS), we empirically tested how social networks (friendly, advising, and adversarial) related to students’ performance. First, advising network variables are positively related to student performance both in the class and on the forum. Adversarial variables are negatively correlated with almost all students’ performance. Second, advising and adversarial network variables are good determinants for overall academic performance; however, adversarial network variables are not influential on students’ performance on the forum. Friendship network variables are not determinants of students’...
Words: 3762 - Pages: 16
...Case Study - UnME Jeans: Branding in Web 2.0 ! By James Johnson BUS5629 - Integrated Internet Strategies Florida Institute of Technology Dr. Theresa Kraft November 17th, 2013 ! ! ! ! UnME Jeans Case Study Analysis Page 2 Summary UnME Jeans was a rising star in the world of junior denim fashion. The UnME brand focused on the individuality of teenage girls who coveted their designer-style jeans that featured glitter, jewels, and various forms of metalwork. UnME jeans were sold in more upscale department stores and specialty retailers and at premium price. ! Traditionally, UnME advertised to their target consumers using TV ads spots during popular programs for teenage girls, like Gossip Girl, American Idol, and One Tree Hill. They also took out full-page magazine print advertising in beauty and fashion magazines, as well as radio ads on popular stations. In addition, they had a corporate website and used online banner and display ads on the most popular websites for teenage girls. ! Margaret Foley, the brand manager for UnME Jeans, had trouble justify the expenses of advertising using traditional media outlets. Especially since the prices to purchase TV ads were increasing each year, despite declining TV audiences, and consumers’ who were skipping or delete TV ads from the programs they had recorded to watch later. In order to reduce costs, Foley asked the ad agency they were using to look into Web 2.0 social media options to see if there was a better...
Words: 1690 - Pages: 7
...studying the performance of franchising networks. Franchising networks, which originally developed in the context of Western economies, are currently operating in transition economies as well. Some franchising networks fail and some succeed. The paper views performance of networks as a complex process of adaptation to the environment. Characteristics of networks, which appear due to the environment, influence the drivers of performance, i.e. the factors that are responsible for the networks’ success or failure. The paper is theoretical and makes use of different sources of evidence: empirical and theoretical studies on franchising and inter-organisational networks. The conceptual framework is finally tested on a small case study of two franchising networks operating in Russia. JEL-code: Franchising Networks, Performance, Flexibility, Information Exchange, Innovation and Learning Outline I. Introduction 3 II. Definition of franchising networks 4 III. Institutional environment of a transition economy 5 IV. Performance of franchising networks 7 A. Flexibility 7 B. Information exchange 10 C. Innovation and learning 12 IV. Conceptual Framework 15 A. Sociological and Economic Traditions of Network Research 15 B. Economic Theories for the Study of Networks 16 C. Sociological Theories for the Study of Networks 17 D. Conceptual Framework for the study of Performance of Franchising Networks 20 V. Empirical case study 23 VI. Conclusions 23 VII. Bibliography...
Words: 6518 - Pages: 27
...George Ackerman October 7, 2013 Introduction The case that I am about to analysis is called “Facebook: The New Face of E-Commerce?” Mark Zuckerberg, 23, founded Facebook while studying psychology at Harvard University. A keen computer programmer, Mr. Zuckerberg had already developed a number of social-networking websites for fellow students, including Course match, which allowed users to view people taking their degree, and Face mash, where you could rate people's attractiveness. In February 2004 Mr. Zuckerberg launched "The facebook", as it was originally known; the name taken from the sheets of paper distributed to freshmen, profiling students and staff. Within 24 hours, 1,200 Harvard students had signed up, and after one month, over half of the undergraduate population had a profile. One of the main trends in 2012 social networks will be the rise of F-commerce or e-commerce through Facebook. Thus, this network becomes the only way, apart from the traditional online store on a web page, for a company to sell their products directly online without intermediates. The purpose of this paper is to discuss the Facebook as the new face of e-Commerce. In the last seven years, facebook has shown a tremendous ecommerce gateway trends. It is worth $5,257 million in the year 2009 having a customer base of 800 million, and 3000 employees across the globe. One of the most ambitious projects of the Facebook social network in last year was the birth and evolution of the F-Commerce...
Words: 1079 - Pages: 5
...Justification of Theoretical Approach 17 3.3 Research Paradigm 17 3.4 Research Methodology 18 3.5 Ethical considerations 21 3.6 Challenges Encountered 21 3.7 Alternative Approach 22 4. Discussion and Findings 24 4.1 Introduction 24 4.2 Case Discussion and Analysis 24 4.3 Case Findings 29 5. Conclusion 31 5.1 Key Findings and Recommendations 31 5.2 Limitations 31 5.3 Future Research Options 32 6. Appendix 33 Appendix A: References 33 Appendix B: Interview Questions 36 Appendix C: Activity Plan 37 Abstract Gone are those days when firms used to just blindly invest in technology and forget. In this era of rapidly changing market needs and increasing use of technology, it is extremely significant and almost mandatory for firms to formulate a strong socio-technical network involving both technical and non-technical artefacts and structured around the organizational business strategies in order to attain set goals. Corporations all across the world especially Multi National Corporations (MNCs) which work twenty four hours round the clock and possess some of the best brains of the world, innovatively use technology as part of their business and operational processes. Similarly, this piece of study attempts to explore the way, one of the world’s best consumer goods manufacturer i.e. Procter & Gamble (P&G) uses the power of technology innovatively as part of its business strategies for achieving long term success and sustainable profitability...
Words: 8232 - Pages: 33
...Exploring Negative effects of social media in work places Muriithi, Mary Watetu A research term paper in econometrics submitted to Jomo Kenyatta University of Agriculture & Technology in partial fulfillment of the requirement for the PHD degree in Business Administration Jomo Kenyatta University of Agriculture &Technology 2014 DECLARATION This report is my original work and has not been submitted or presented for examination in any other university, either in part or as a whole. Supervisor – …………………………………. Signature………………………….. Date……………………………………… Name: MURIITHI, MARY WATETU Signature………………………. Date: ……………………………… Table of contents I. Title……………………………………………………………………. 1 II. Declaration ……………………………………………………………. 2 III. Table of Contents……………………………………………………… 3 IV. List of Tables…………………………………………………………… 4 V. Symbols and Abbreviations…………………………………………… 5 IV Abstract…………..…………………………………………………. 6 1. Introduction…………………………………………………………….. 8 1. Background…………………………………………………….. 8 2. Statement Of The Problem……………………………………… 8 3. Purpose of the study………………………………………...…… 8 4. Specific Objectives……………………………………………… 8 5. Research Questions……………………………………………… 8 6. Justification Of The Study……………………………………… 8 7. Limitations of the study………………………………………… 11 2. Literature review…………………………………………………… ….. 12 1. Conceptual framework……………………………………….. 14 3. Methodology…………………………………………………………….. 15 ...
Words: 3487 - Pages: 14
...Practice Research Group, Discipline of Business Information Systems, Faculty of Economics and Business, The University of Sydney, Sydney, NSW 2006, Australia Available online 19 April 2007 Abstract The purpose of this paper is to theoretically and empirically explore how public e-procurement policies are translated into practice. The theoretical argument draws on actor network theory (ANT), coupled with Colebatch’s [Colebatch, H. K. (2002). Policy (2nd ed.). Maidenhead, Open University Press.] social construct of policy, to analyze the actors, actions, and circumstances through which understanding of public e-procurement comes to stabilize (or not) into a coherent policy for action. Drawing on three case studies of central government agencies in Italy, Scotland, and Western Australia, we suggest new intellectual perspectives and methodological heuristics that may assist researchers and practitioners analytical efforts in examining sociotechnical change and the implications for policy development and implementation. © 2007 Elsevier Inc. All rights reserved. Keywords: E-government; E-procurement; Actor network theory; Social construction of policy 1. Introduction Public e-procurement, as an information system (IS) enabled innovation in government, is transforming technological platforms and the way governments in Western countries procure goods and services and engage with suppliers (Lee, Tan & Trimi, 2005; Moe, 2004). ⁎ Corresponding author. E-mail addresses: c.hardy@econ.usyd.edu.au...
Words: 12195 - Pages: 49
...Online Marketing Research: Reliability and Appropriateness of Social Network Sites Wendy Tapia Abstract The widespread acceptance that the web 2.0 platform offers new opportunities and possibilities to meet the current marketing research challenges requires an in depth appreciation of the advantages and disadvantages involved in its implementation. The purpose of this paper is to take a critical look at the use of Social Network Sites as an Online Marketing Research tool. Due to the vast number of Social Network Sites available this paper focuses specifically on the Social Network Site, Facebook. The paper starts by giving a brief insight of how Social Network Sites are defined, it then contrasts the advantages and disadvantages of its use for research purposes based on previous studies conducted in similar fields but not exclusively in Social Network Sites. And finally, it is argued that the implementation of Social Network Sites as a research tool is suitable to some instances and that its wide range of applications would positively contribute to a better interaction with users. Social Network Sites does offer new research tools opportunities and can also function as a supporting or complimentary research tool; however, the use of Social Network Sites for marketing research purposes in instances that require in depth data, sensitive information or large world populations is not recommended...
Words: 5174 - Pages: 21
...Brand loyalty and involvement in customers of cellular networks Presented To the Faculty Of The Department of Management Sciences IQRA University Gulshan Campus In the fulfillment of Course “Research Methodology” EDP Code (9140) Submitted to Sir Tehseen Javaid Submitted by Group No # 6 Fahad Ahmed Farooqi (7937) fahad.876@hotmail.com Faraz Ahmed Malik (4255) farazahmedmalik87@gmail.com Farhan Ali Khan (3796) farhan.exe@gmail.com Muhammad Azeem (6834) azeemm950@gmail.com Muhammad Omer Saeed (6835) umersaeed90@hotmail.com Fall 2013 Acknowledgement All praises and thanks are for Almighty Allah Who is the source of all knowledge and wisdom endowed to humankind and to the humanity as a whole. We would particularly like to thank my project advisor Sir Tehseen Javaid and project coordinator for many insights that they provided throughout this report. Their guidance and support proved to be useful tool in making the repot a quality one. The encouragement and assistance of our parents and friends provided us a great deal of wisdom towards the completion of this report. Thank you. Table of Contents Abstract…………………………………………………………………………………….3 1.1 Introduction 4 1.1.1 Statement of The problem 4 1.1.2 Research Objective 4 1.1.3 Research Questions 5 1.2 Review of Related Literature 5 1.3 Research Methodology and Data Collection 11 1.3.1...
Words: 5669 - Pages: 23
...Bibliography for Social Network Sites related thesis Aaltonen, S,, Kakderi, C,, Hausmann, V, and Heinze, A. (2013). Social media in Europe: Lessons from an online survey. In proceedings of the 18th UKAIS Annual Conference: Social Information Systems. (pp. Availalable online). USIR. , and 2013, , in: , 19-20 March 2013, Worcester College, Oxford, UK. (conference paper) Acquisti, Alessandro, and Gross, Ralph. (2006). Imagined Communities: Awareness, Information Sharing, and Privacy on the Facebook.In Golle, P. and Danezis, G. (Eds.), Proceedings of 6th Workshop on Privacy Enhancing Technologies. (pp. 36--58).Cambridge, U.K. Robinson College. June 28-30. (conference paper) Acquisti, Alessandro, and Gross, Ralph. (2009). Predicting Social Security numbers from public data. Proceedings of the National Academy of Sciences, 106 (27), 10975-10980. (journal article) Adamic, Lada, Buyukkokten,Orkut, and Eytan Adar. (2003). A social network caught in the Web. First Monday, 8 (6). (journal article) Adrien Guille, Hakim Hacid, Cécile Favre, and Djamel A. Zighed. (2013). Information diffusion in online social networks: a survey. SIGMOD Record, 42 (2). (journal article) Agarwal, S., and Mital, M.. (2009). Focus on Business Practices: An Exploratory Study of Indian University Students' Use of Social Networking Web Sites: Implications for the Workplace. Business Communication Quarterly. (journal article) Ahmed OH, Sullivan SJ, Schneiders AG, and McCrory P. (2010). iSupport:...
Words: 18938 - Pages: 76
...BIG DATA ANALYTICS WITH TWITTER Aug 23, 2012 Marti Hearst & Gilad Mishne WHAT IS TWITTER? TWITTER AS CULTURAL PHENOMENON Some 15% of online adults use Twitter as of February 2012, and 8% do so on a typical day. Although overall Twitter usage has nearly doubled since the Pew Research Center’s Internet & American Life Project first asked a stand-alone Twitter question in November 2010, the 15% of online adults who use Twitter as of early 2012 is similar to the 13% of such adults who did so in May 2011. At the same time, the proportion of online adults who use Twitter on a typical day has doubled since May 2011 and has quadrupled since late 2010—at that point just 2% of online adults used Twitter on a typical day.1 The rise of smartphones might account for some of the uptick in usage because smartphone users are particularly likely to be using Twitter. TWITTER STATS Twitter usage over time % of internet users who use Twitter 40% 20% 13% 8% 5% August 2011 Total 8% February 2012 15% 12% 0% 2% November 2010 4% May 2011 Typical day Source: Pew Research Center's Internet & American Life Project Winter 2012 Tracking Survey, January 20February 19, 2012. N=2,253 adults age 18 and older, including 901 cell phone interviews. Interviews conducted in English and Spanish. Margin of error is +/-2.7 percentage points for internet users (n=1,729). Several demographic groups stand out as having high rates of Twitter usage relative to their peers: ...
Words: 3359 - Pages: 14
...industry and governance.. Some Abstracts which emphasis on the Technology and Marketing. These are abstracts of articles which are already published. These are for your reference and you can start working in the same way concentrating on Technology and Marketing. * Trial-and-Error Marketing: The Role of the Customer in Tech Start-ups by Fabian Eggers, Deborah Brown McCabe Abstract: This paper explores the role of a customer- or product-centric focus in young technology firms decision-making and whether the behaviors of these firms differ from textbook marketing. rnData from depth interviews with founders of growth-stage tech start-ups reveal that new product development relies on four key approaches: self-focus, need finding, network creation and utilization, and middle ground. Their trial-and-error marketing is related to several theoretical constructs from the management, marketing and entrepreneurship literature. The paper provides a set of propositions and managerial implications. Keywords:...
Words: 3174 - Pages: 13
...in a large social network by Christakis N, Fowler J. Social network analysis [SNA] is the mapping and measuring of relationships and flows between people, groups, organizations, computers, URLs, and other connected information/knowledge entities. The nodes in the network are the people and groups while the links show relationships or flows between the nodes. SNA provides both a visual and a mathematical analysis of human relationships (Orgnet, 2013). It is a study of social networks and how the network someone belongs to affects that individual and also how the individual selects or affects (influences) the network. This report will focus on the concepts namely influence, selection and homophily separately and also with reference to the literature, ‘The Collective Dynamics of Smoking in a Large Social Network’ by Christakis and Fowler (2008) and will then attempt to assess the results of the study and discuss the various questions in poses for its readers. Andrew Lansley, Member of the British Parliament said, ‘’Peer pressure and social norms are powerful influences on behaviour, and they are classic excuses’’. This quote is very apt to what the literature in question talks about. Christakis and Fowler (2008) inspect the scale of person-to-person spread of smoking behaviour and the extent to which clusters of people quit together, using network analytic methods and longitudinal statistical models. They have based their study on a largely interconnected network of 12,067 people...
Words: 2798 - Pages: 12
...In his new book Castells focuses on the role of communication networks in power-making in society, with an emphasis on political power making. He defines power as ‘the relational capacity that enables a social actor to influence asymmetrically the decisions of other social actor(s) in ways that favour the empowered actor’s will, interest and values’ (p. 10). Power is not an attribute of individuals and groups but a relationship. This definition clearly is appropriate for networks and the network society, the main topics of this book. Castells’ main claims are that 1) communication networks are central to the implementation of power-making of any network, such as corporate, financial, cultural-industrial, technology or political networks and 2) that the programming of single networks and switching of different networks are the fundamental sources of power. He even states that network programmers (media companies, public institutions, publishers, editors, technicians) and switchers –such as Rupert Murdoch who links media, cultural, political and financial networks- are the holders of power in the network society (p. 429). The example of Murdoch should not be misunderstood. According to Castells programmers and switchers are not individuals; they are network positions embodied by social actors. ‘Murdoch is a node, albeit a key node’ (idem). Forms of power in networks Castells distinguishes four forms of power in networks. Unfortunately, he has given them labels that are rather confusing:...
Words: 2068 - Pages: 9
