...ENT 201-50 Fall 2015 | The Social Network Case Study Analysis | | Austin Tiller 12-6-2015 | CASE SUMMARY The founding of Facebook is portrayed in the movie, “The Social Network.” The movie depicts the early years of Facebook, from the origin of the idea through its growth to a multimillion dollar company. In the film, Mark Zuckerberg is hired by the Winklevoss Twins to help them design and program an idea they came up with. Mark decides to create his own version of their idea and begins to work on it with the help of his best friend, Eduardo Saverin. Shortly after, Mark’s version begins to be successful and the Twins realize what he has done and plan to prosecute him. Mark’s successful version also catches the eye of a wealthy entrepreneur, Shawn Parker, who invented Napster. The film continues with the involvement of Shawn in the company that Mark and Eduardo started. It ends with the end of a friendship between Eduardo and Mark due to Mark knowingly tricking Eduardo in giving up most of his shares to the company and betraying a verbal agreement between the two. This situation is just one of the many large bumps in the road near the end of the film as the three main characters deal with many different situations on the road to success. The end of the film also shows Mark/Facebook being sued by the Winklevoss Twins for stealing their idea. Throughout the entire film, it is incredibly interesting to compare and contrast the personalities and characteristics...
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...300 Case Studies of Social Media Marketing – An e-guide by Roderick Low of Expeditus Media What is Social Media? Social media is best understood as a group of new kind of online media which share the following characteristics: Participation Social media encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience. Openness Most social media services are open to feedback and participation. They encourage voting, comments and sharing infomation. There are rarely any barriers to accessing and making use of content – password protecting content is frowned on. Conversation whereas traditional media is about “broadcast” (content transmitted or distributed to an audience) social media is better seen as a two-way conversation. Community social media allows communities to form quickly and communicate effectively. Communities share common interests, such as a love of photography, a political issue or a favourite TV show. Connectedness Most kinds of social media thrive on their connectedness, making use of links to other sites, resources and people. Need Inspiration? Now that you know what social media is, do you need any inspiration in getting your social media campaign under way? One of the best way to get inspiration for your organization can use social media is to check out what others are doing. This ebook is intended for anyone who wish wants to start a social media campaign, but will be most useful to people working in...
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...BISE – RESEARCH PAPER Analysis of Informal Communication Networks – A Case Study It is becoming more and more important for knowledge workers to increase their productivity. However, there is a general lack of (semi-)automated, IT-supported data collection and evaluation approaches that allow insights into the processes and structures of an enterprise’s internal networks and the activities of its knowledge workers. The article presents a prototype of an IT-supported instrument (“Social Badges”) that supports automatic collection of informal, personal interaction between (knowledge) workers within an enterprise. The authors’ aim is to introduce a novel approach which improves data quality over legacy methods. The approach uses Social Network Analysis (SNA) to make it easier for executives to analyze and manage informal communications networks. Its practical applicability is demonstrated by a case study. DOI 10.1007/s12599-008-0018-z The Authors Dr. Kai Fischbach Prof. Dr. Detlef Schoder Seminar for Business Informatics and Information Management University of Cologne Pohligstr. 1 50969 Cologne Germany {fischbach | schoder}@ wim.uni-koeln.de 1 Introduction If the formal organization is the skeleton of a company, the informal is the central nervous system driving the collective thought processes, actions, and reactions of its business units. (Krackhardt and Hanson 1993, p. 104) Both the volume and importance of knowledge workers are growing as industrialized countries...
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...7, Issue 3 — September 2003 EFFECTS OF SOCIAL NETWORK ON STUDENTS’ PERFORMANCE: A WEB-BASED FORUM STUDY IN TAIWAN Heng-Li Yang Professor Department of Management Information Systems National Cheng-Chi University 64 Section 2, Chihnan Road, Mucha Dist., 116, Taipei, Taiwan Phone: 886-2-29387651 Fax: 886-2-29393754 yanh@mis.nccu.edu.tw Jih-Hsin Tang Phd Candidate Department of Management Information Systems National Cheng-Chi University Faculty of Management Information Systems Tak Ming College 56 Section 1, Huan-Shan Rd., Taipei, Taiwan Phone: 886-2-26585801 jefftang@mail.mis.takming.edu.tw ABSTRACT This research investigates the effects of social networks on students’ performance in online education which uses networking as an adjunct mode for enhancing traditional face-to-face education or distance education. Using data from a 40-student course on Advanced Management Information Systems (AMIS), we empirically tested how social networks (friendly, advising, and adversarial) related to students’ performance. First, advising network variables are positively related to student performance both in the class and on the forum. Adversarial variables are negatively correlated with almost all students’ performance. Second, advising and adversarial network variables are good determinants for overall academic performance; however, adversarial network variables are not influential on students’ performance on the forum. Friendship network variables are not determinants of students’...
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...studying the performance of franchising networks. Franchising networks, which originally developed in the context of Western economies, are currently operating in transition economies as well. Some franchising networks fail and some succeed. The paper views performance of networks as a complex process of adaptation to the environment. Characteristics of networks, which appear due to the environment, influence the drivers of performance, i.e. the factors that are responsible for the networks’ success or failure. The paper is theoretical and makes use of different sources of evidence: empirical and theoretical studies on franchising and inter-organisational networks. The conceptual framework is finally tested on a small case study of two franchising networks operating in Russia. JEL-code: Franchising Networks, Performance, Flexibility, Information Exchange, Innovation and Learning Outline I. Introduction 3 II. Definition of franchising networks 4 III. Institutional environment of a transition economy 5 IV. Performance of franchising networks 7 A. Flexibility 7 B. Information exchange 10 C. Innovation and learning 12 IV. Conceptual Framework 15 A. Sociological and Economic Traditions of Network Research 15 B. Economic Theories for the Study of Networks 16 C. Sociological Theories for the Study of Networks 17 D. Conceptual Framework for the study of Performance of Franchising Networks 20 V. Empirical case study 23 VI. Conclusions 23 VII. Bibliography...
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...Cyworld: Creating and Capturing Value in a Social Network “Cyworld: Creating and Capturing Value in a Social Network” discusses the growth and evolution of the Korean social media network, Cyworld, and the decisions made by its executives in order progress the company into what it is today. Over the course of the article, Sunil Gupta and Sangman Han cover how Cyworld has evolved from a simple social network to one that utilizes mobile networking, digital micro-transactions, and advertising as ways to generate revenue. Issues regarding how Cyworld’s executives would create value for their user base and in turn, generate revenue, by capturing said value are also discussed. The main issue presented for Cyworld executives was how they were going to transition from their original business model of a clean and ad-free social network to one that did more as their install base grew over time. By leveraging the knowledge gained from previous marketing classes, the data provided within the Cyworld case study, and my own personal experiences, I suggested that Cyworld focus its efforts on their most connected members as well as their mobile networking service. These marketing decisions would not only support Cyworld’s original business model and brand image as a social networking company, but also provide a natural direction of progression for Cyworld to go through. 1. Why do people use social networks? Over the past decade, social networks and social media in general has quickly become...
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...MASTER OF BUSINESS ADMINISTRATION INTERNATIONAL PROGRAM ASSIGNMENT – BMIT5103 INFORMATION TECHNOLOGY FOR MANAGER Instructor: Dr. PHAM VAN TAI Student Name: NGUYEN MANH HA ID No: 15030 MBAOUM0313 - Class K08A Nguyen.mh.star@gmail.com Case study report for www.facebook.com Page 1 of 27 Preface: My heart is filled with very gratitude to my teachers, my friends who inspire and instruct me how to do research and conduct a case study for www.facebook.com. These studies have revealed the application a social website into any type of businesses, organizations or even individuals. I highly appreciate the efforts of Dr. Pham Van Tai who guided and gave me a chance to do this research. I also would like to express my thanks to all those helped me with very useful information so that I could accomplish this assignment. I hope that my researches would serve as a ready reckoned document for students, research scholars using as a reference source. With very best regards. Nguyen Manh Ha Nguyen.mh.star@gmail.com Case study report for www.facebook.com Page 2 of 27 Table Of Contents. Executive Summary: ...........................................................................................4 CHAPTER 1: OVERVIEW OF FACEBOOK .......................................................... 1.1 FACEBOOK INTRODUCTION .......................................................................... 1.2 SERVICES & PRODUCTS...................................................................
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...Exploring Negative effects of social media in work places Muriithi, Mary Watetu A research term paper in econometrics submitted to Jomo Kenyatta University of Agriculture & Technology in partial fulfillment of the requirement for the PHD degree in Business Administration Jomo Kenyatta University of Agriculture &Technology 2014 DECLARATION This report is my original work and has not been submitted or presented for examination in any other university, either in part or as a whole. Supervisor – …………………………………. Signature………………………….. Date……………………………………… Name: MURIITHI, MARY WATETU Signature………………………. Date: ……………………………… Table of contents I. Title……………………………………………………………………. 1 II. Declaration ……………………………………………………………. 2 III. Table of Contents……………………………………………………… 3 IV. List of Tables…………………………………………………………… 4 V. Symbols and Abbreviations…………………………………………… 5 IV Abstract…………..…………………………………………………. 6 1. Introduction…………………………………………………………….. 8 1. Background…………………………………………………….. 8 2. Statement Of The Problem……………………………………… 8 3. Purpose of the study………………………………………...…… 8 4. Specific Objectives……………………………………………… 8 5. Research Questions……………………………………………… 8 6. Justification Of The Study……………………………………… 8 7. Limitations of the study………………………………………… 11 2. Literature review…………………………………………………… ….. 12 1. Conceptual framework……………………………………….. 14 3. Methodology…………………………………………………………….. 15 ...
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...Online Marketing Research: Reliability and Appropriateness of Social Network Sites Wendy Tapia Abstract The widespread acceptance that the web 2.0 platform offers new opportunities and possibilities to meet the current marketing research challenges requires an in depth appreciation of the advantages and disadvantages involved in its implementation. The purpose of this paper is to take a critical look at the use of Social Network Sites as an Online Marketing Research tool. Due to the vast number of Social Network Sites available this paper focuses specifically on the Social Network Site, Facebook. The paper starts by giving a brief insight of how Social Network Sites are defined, it then contrasts the advantages and disadvantages of its use for research purposes based on previous studies conducted in similar fields but not exclusively in Social Network Sites. And finally, it is argued that the implementation of Social Network Sites as a research tool is suitable to some instances and that its wide range of applications would positively contribute to a better interaction with users. Social Network Sites does offer new research tools opportunities and can also function as a supporting or complimentary research tool; however, the use of Social Network Sites for marketing research purposes in instances that require in depth data, sensitive information or large world populations is not recommended...
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...The use of social networks by students: the possible risks and implications Claire Wright B.A. (Hons) Business and Marketing – Digital Economy module, 2010, Level 5 |Keywords:Social Network Sites, Facebook, Student Usage, Implications | Introduction This paper focuses upon the use of social network sites by students, and the affect they have on education and the personal life of users. The majority of the study will be focusing on the use of Facebook, as it is the most popular and well known social network site available, however other sites will be addressed in the study to ensure it has a comprehensive view of social network sites today. It is widely acknowledged that social networks are a big part of modern day society and are widely used, with almost half of children aged 8-17 having an active profile on at least one social network site. (Bicen and Cavus, 2010. p.17) There are many discussions and arguments as to the impact that social networks have had on the lives and the education of students and young people that will be identified in this review. With social networks playing an important part in the lives of students, a full understanding of their usage, or non-usage is needed in order to examine the impact that such sites have on the lives of their users. The Advantages of Social Network Sites Social networking sites improve the confidence of students due to the social interaction...
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...losing their social capital and network due to river bank erosion (Field observation). For this reason, in this study, the research problem was loss of social capital, network and role of safety net of the displaced people by River Bank Erosion (RBE). The main objective of this study was to measure the loss of social capital including network due to RBE, to explore the changing situation (social, economic and political) that displaced people face due to loss of social capital including network by RBE, to discover how do displaced people create new social capital including network and to assess the role of safety net to meet present crisis. In the context of socio-economic, geographical and ecological condition, the social capital including network and safety net is more important tool to meet any natural crisis. In this study village, the displaced people lost their material object as well as social capital and network. That’s why this study has focused on social capital including network and safety net programs in the context of river bank erosion. In this research problem, the word social capital has been considered as relationships, connections, links, and affiliations among displaced people and network has been referred as an informal relationship among persons, individuals and groups and safety net has been referred as the roles/programs of government and non government organizations to meet any natural crisis. In chapter one and two, a short introduction, study background...
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...Bibliography for Social Network Sites related thesis Aaltonen, S,, Kakderi, C,, Hausmann, V, and Heinze, A. (2013). Social media in Europe: Lessons from an online survey. In proceedings of the 18th UKAIS Annual Conference: Social Information Systems. (pp. Availalable online). USIR. , and 2013, , in: , 19-20 March 2013, Worcester College, Oxford, UK. (conference paper) Acquisti, Alessandro, and Gross, Ralph. (2006). Imagined Communities: Awareness, Information Sharing, and Privacy on the Facebook.In Golle, P. and Danezis, G. (Eds.), Proceedings of 6th Workshop on Privacy Enhancing Technologies. (pp. 36--58).Cambridge, U.K. Robinson College. June 28-30. (conference paper) Acquisti, Alessandro, and Gross, Ralph. (2009). Predicting Social Security numbers from public data. Proceedings of the National Academy of Sciences, 106 (27), 10975-10980. (journal article) Adamic, Lada, Buyukkokten,Orkut, and Eytan Adar. (2003). A social network caught in the Web. First Monday, 8 (6). (journal article) Adrien Guille, Hakim Hacid, Cécile Favre, and Djamel A. Zighed. (2013). Information diffusion in online social networks: a survey. SIGMOD Record, 42 (2). (journal article) Agarwal, S., and Mital, M.. (2009). Focus on Business Practices: An Exploratory Study of Indian University Students' Use of Social Networking Web Sites: Implications for the Workplace. Business Communication Quarterly. (journal article) Ahmed OH, Sullivan SJ, Schneiders AG, and McCrory P. (2010). iSupport:...
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...BIG DATA ANALYTICS WITH TWITTER Aug 23, 2012 Marti Hearst & Gilad Mishne WHAT IS TWITTER? TWITTER AS CULTURAL PHENOMENON Some 15% of online adults use Twitter as of February 2012, and 8% do so on a typical day. Although overall Twitter usage has nearly doubled since the Pew Research Center’s Internet & American Life Project first asked a stand-alone Twitter question in November 2010, the 15% of online adults who use Twitter as of early 2012 is similar to the 13% of such adults who did so in May 2011. At the same time, the proportion of online adults who use Twitter on a typical day has doubled since May 2011 and has quadrupled since late 2010—at that point just 2% of online adults used Twitter on a typical day.1 The rise of smartphones might account for some of the uptick in usage because smartphone users are particularly likely to be using Twitter. TWITTER STATS Twitter usage over time % of internet users who use Twitter 40% 20% 13% 8% 5% August 2011 Total 8% February 2012 15% 12% 0% 2% November 2010 4% May 2011 Typical day Source: Pew Research Center's Internet & American Life Project Winter 2012 Tracking Survey, January 20February 19, 2012. N=2,253 adults age 18 and older, including 901 cell phone interviews. Interviews conducted in English and Spanish. Margin of error is +/-2.7 percentage points for internet users (n=1,729). Several demographic groups stand out as having high rates of Twitter usage relative to their peers: ...
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...Case Study - UnME Jeans: Branding in Web 2.0 ! By James Johnson BUS5629 - Integrated Internet Strategies Florida Institute of Technology Dr. Theresa Kraft November 17th, 2013 ! ! ! ! UnME Jeans Case Study Analysis Page 2 Summary UnME Jeans was a rising star in the world of junior denim fashion. The UnME brand focused on the individuality of teenage girls who coveted their designer-style jeans that featured glitter, jewels, and various forms of metalwork. UnME jeans were sold in more upscale department stores and specialty retailers and at premium price. ! Traditionally, UnME advertised to their target consumers using TV ads spots during popular programs for teenage girls, like Gossip Girl, American Idol, and One Tree Hill. They also took out full-page magazine print advertising in beauty and fashion magazines, as well as radio ads on popular stations. In addition, they had a corporate website and used online banner and display ads on the most popular websites for teenage girls. ! Margaret Foley, the brand manager for UnME Jeans, had trouble justify the expenses of advertising using traditional media outlets. Especially since the prices to purchase TV ads were increasing each year, despite declining TV audiences, and consumers’ who were skipping or delete TV ads from the programs they had recorded to watch later. In order to reduce costs, Foley asked the ad agency they were using to look into Web 2.0 social media options to see if there was a better...
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...In his new book Castells focuses on the role of communication networks in power-making in society, with an emphasis on political power making. He defines power as ‘the relational capacity that enables a social actor to influence asymmetrically the decisions of other social actor(s) in ways that favour the empowered actor’s will, interest and values’ (p. 10). Power is not an attribute of individuals and groups but a relationship. This definition clearly is appropriate for networks and the network society, the main topics of this book. Castells’ main claims are that 1) communication networks are central to the implementation of power-making of any network, such as corporate, financial, cultural-industrial, technology or political networks and 2) that the programming of single networks and switching of different networks are the fundamental sources of power. He even states that network programmers (media companies, public institutions, publishers, editors, technicians) and switchers –such as Rupert Murdoch who links media, cultural, political and financial networks- are the holders of power in the network society (p. 429). The example of Murdoch should not be misunderstood. According to Castells programmers and switchers are not individuals; they are network positions embodied by social actors. ‘Murdoch is a node, albeit a key node’ (idem). Forms of power in networks Castells distinguishes four forms of power in networks. Unfortunately, he has given them labels that are rather confusing:...
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