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Social Networking for Entreprise

In: Business and Management

Submitted By nazira1
Words 4101
Pages 17
A New Venture Opportunity e-Surface David Houlston, Angelina Verder, Chor Wai Wong, Nazira Temirkhanovo, Siti Hakim, Ollie Hodge and Joss Ford.
Contents

1) Executive Summary

2) Emerging Technologies and the opportunity business model

3) Opportunity Business Model a. Dimensions b. Drivers

4) Social Networking

5) Commentary
Fig.1 Interactive Window (2013)
Fig.1 Interactive Window (2013)

1. Executive Summary

The following report will outline our plan for creating and implementing our e-Surface product in major retail outlets. By utilizing Wi-Fi and touch screen interface technologies we aim to develop a product which allows users to order items quickly online outside the store, before going in to pick up their product. For the consumer, this will decrease time spent shopping, decrease shopping associated stress and give them instant access to all the retailers’ products. Furthermore, this easy and quick customer access to all product offerings will increase retail revenues that would have otherwise been lost. Technology driven retail sales from e-commerce are raising rapidly and now accounts for 9% of all retail sales. With expectations that this figure could reach 20% in the near future (Harvard Business Review, 2011) we have created a product that lets users benefit from the advantages of online shopping whilst also providing them with the practicality that shopping in-store offers. Therefore our end goal of increasing revenue for retailers is achieved by creating value for their customers.

In this report both the Wi-Fi and multi-touch screen interface technologies we will be using are discussed, focusing on how we plan to combine the two. Furthermore, it also explains the Opportunity Business Model and the associated drivers and dimensions within, this model supports

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