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Social Networking Report 2012

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CASE PROJECT 3
SOCIAL NETWORKING SITES
A STRATEGIC RECOMMENDATION REPORT

Table of content
Content Page 1. Introduction.................................................................................................... 3 1.1 Definitions 1.2 Purpose 1.3 Limitations

2. Implementation.............................................................................................. 5 2.1 Selections Criteria 2.2 Methodology

3. Social Networking Sites................................................................................. 9 3.1 Facebook 3.2 Twitter 3.3 LinkedIn

4. Recommendation......................................................................................... 14

5. Conclusion.................................................................................................... 15

6. Tables I. Figure 1............................................................................................ 7 II. Figure 2............................................................................................ 14

INTRODUCTION
The rapid and continuous growth of Social Networking website (SNS) has presided over the greatest increase in social media market exposure capabilities as has been seen in the last decade; this growth has also gone through so many changes in the same period making it difficult for organisations to set a comprehensive strategy to continue to harness this extensive potential, a situation perfectly capture in this caption in “The Journal of Applied Behavioral Science by Tenkasi et al (1988) states that
“The implementation of large scale planned organisational change has become increasingly important in recent years as organisations continually reconfigure themselves to meet the challenges of ever-shifting competitive landscape’, one of such changes is the

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