...Contents How has Web 2.0 influenced the changes in websites and their use in the last 10 years? 1 Introduction 1 History of the Web 1 Decline of Web 1.0 and Rise of Web 2.0 1 Difference between Web 1.0 and Web 2.0 1 What is Web 2.0? 2 Characteristics 2 Technologies Used in Web 2.0 3 Use of Web 2.0 3 Forthcoming Websites 4 Marketing for forthcoming websites and businesses 4 Future of Web 2.0 and Introduction to Web 3.0 6 How has Web 2.0 Impacted on Society? 6 Negatives of Web 2.0 and possible decline 7 Rise of Web 3.0 7 References 8 How has Web 2.0 influenced the changes in websites and their use in the last 10 years? Introduction Web 1.0 is the brain child of Tim Berners Lee. It was an amazing standard that has led to the Web as we know it today. Although it was incredibly rough around the edges, it had massive amounts of potential that with the right structure would allow it to become something great. History of the Web Decline of Web 1.0 and Rise of Web 2.0 The web as we know it began as Web 1.0. It was an early design that was seen more as an incredibly rough and un-appealing draft than the innovative intricate design that we see today. As suggested by Cormode and Krishnamurthy “content creators were few in Web 1.0 with the vast majority of users simply acting as consumers of content.” [1] This is incredibly accurate. The truth is, as we previously stated, Web 1.0 was rough around the edges and didn’t exactly welcome visitors with...
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...reasons for the fall of traditional Mass Marketing Conclusions PAGE 3-4 5-7 7 – 13 14 - 16 17 1 1.0: INTRODUCTION Marketing is about identifying and meeting human and social needs, (Kotler, 2002) or even in simpler words, that is done to attract and retain customer at a profit. Thus, we see marketing management as the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering and communicating superior customer value (Kotler, 2012). This simple definition tells that marketing is basically customer oriented in nature. However, looking back at the history of marketing indicates that the idea of marketing was different and it took many different shapes at different ages. The four major marketing management philosophies i.e production concept, product concept, selling concept and marketing concept are in fact, related to this evolutionary nature of marketing. This conceptual development of marketing implies that initially marketing was associated with the mass production and efficient delivery of the products (production concept) and now it is viewed as a customer oriented essential business activity (marketing concept). An inquisitive mind may ask a simple question: before even production concept what was the form of marketing? If the job of marketing was to sell products, obviously there was some sort of marketing activities practiced even before that point of time. In the past, the neighborhood bartender, the...
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...what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. Marketing is the key factor behind the success of a company. Generally a company produces many things which may include different kinds of consumer products, electronic goods or may be many services. Every company spends huge sums of money to these marketing strategies. They employ these specialized people in the field of marketing in lieu of huge remuneration. The chief responsibility of these marketing is to make these products popular and to prepare new marketing ventures so that people develop some sorts of understanding about the company and its products or services. When it comes to marketing, most if not all marketing professionals have a different approach on how to reach consumers. Despite the differences in how consumers are reached, the goal is often the same; encourage consumers to purchase a specific product or service. The obvious way to increase your consumer base is to increase the amount of consumers you reach. Evolution of Marketing Earlier approaches The marketing orientation evolved from earlier orientations, namely, the production orientation, the product orientation...
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...1 Topic: The impact of new advertising media technologies on company performance. Author: Tendai T Chigwada (R10651V) 1.0 Introduction The researcher will carry out a research on the impact of new media technologies on company performance using Econet Wireless Zimbabwe as the case study to the topic under study. In this research proposal, the researcher is going to highlight the activities to be followed in coming up with this research. The researcher will briefly explain the background to the study, statement to the problem, research objectives and questions, significance to the study. Not be left out are the delimitations, limitations, review of the literature, research methodology, data presentation and the budget to be allocated for the entire research. 1.1 Background to the study Econet Wireless Zimbabwe is Zimbabwe's largest provider of telecommunications services, providing solutions in mobile and fixed wireless telephony, public payphones, internet access and payment solutions. Econet launched its network on the 10th of July 1998 and listed on 17th September 1998. It is one of the largest companies on the Zimbabwe Stock Exchange in terms of market capitalization. The company continues to upgrade its network to carry more subscribers, and further widen its geographical coverage, which is already the most extensive in Zimbabwe. www.econet.co.zw. The reason which motivated me to study this topic is that ,marketing problems often have far reaching effects on...
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...Chapter 4 Ethical and Social Issues in Information Systems LEARNING OBJECTIVES After reading this chapter, you will be able to: 1. Analyze the relationships among ethical, social, and political issues that are raised by information systems. 2. Identify the main moral dimensions of an information society and specific principles for conduct that can be used to guide ethical decisions. 3. Evaluate the impact of contemporary information systems and the Internet on the protection of individual privacy and intellectual property. 4. Assess how information systems have affected everyday life. CHAPTER OUTLINE 4.1 UNDERSTANDING ETHICAL AND SOCIAL ISSUES RELATED TO SYSTEMS A Model for Thinking About Ethical, Social, and Political Issues Five Moral Dimensions of the Information Age Key Technology Trends that Raise Ethical Issues ETHICS IN AN INFORMATION SOCIETY Basic Concepts: Responsibility, Accountability, and Liability Ethical Analysis Candidate Ethical Principles Professional Codes of Conduct Some Real-World Ethical Dilemmas THE MORAL DIMENSIONS OF INFORMATION SYSTEMS Information Rights: Privacy and Freedom in the Internet Age Property Rights: Intellectual Property Accountability, Liability, and Control System Quality: Data Quality and System Errors Quality of Life: Equity, Access, and Boundaries HANDS-ON MIS Developing a Web Site Privacy Policy: Dirt Bikes USA Achieving Operational Excellence: Creating a Simple Web Site Using Web Page Development Tools Improving Decision Making: Using...
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...the advantages and the challenges of a diverse workforce and develop the skills that every communicator needs to succeed in today’s multicultural business environment. N o other skill can help your career in as many ways as communication. Discover what business communication is all about, why communication skills are essential to your 1 1 1 2 3 Achieving Success Through Effective Business Communication LEARNING OBJECTIVES After studying this chapter, you will be able to Explain the importance of effective communication to your career and to the companies where you will work Describe the communication skills employers will expect you to have and the nature of communicating in an organization by using an audience-centered approach Describe the communication process model and the ways that social media are changing the nature of business communication 4 5 List four general guidelines for using communication technology effectively Define ethics, explain the difference between an ethical dilemma and an ethical lapse, and list six guidelines for making ethical communication choices Learning Objectives. Visit mybcommlab.com to apply what you’ve learned in Document Makeovers and interactive simulation scenarios. MyBcommLab Test your mastery of this chapter and its COMMUNICATION CLOSE-UP AT TOYOTA www.facebook.com/toyota Imagine that you’re in the market for a new car and...
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...Chapter 5 Social, Legal, and Ethical Issues in the Information Age Teaching Objectives Students should be able to answer the following questions: 1. What ethical, social, and political issues are raised by information systems? 2. Are there specific principles for conduct that can be used to guide decisions about ethical dilemmas? 3. Why does contemporary information technology pose challenges to the protection for individual privacy and intellectual property? 4. How have information systems affected everyday life? 5. How can organizations develop corporate policies for ethical conduct? Key Terms The following alphabetical list identifies the key terms discussed in this chapter. The page number for each key term is provided. |Accountability, 154 |Intellectual property, 164 | |Carpal tunnel syndrome (CTS), 176 |Liability, 154 | |Computer abuse, 173 |Non-obvious relationship awareness (NORA), 153 | |Computer crime, 173 |Opt-in, 161 | |Computer vision syndrome (CVS), 177 |Opt-out, 161 | |Cookie, 160 ...
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...Farringer, Co-VP of Services Marketing Taylor Saffo, Co-VP of Services Marketing Jennifer Willoughby, Co-VP of Service Marketing Date: December 5, 2014 Subject: Spotify Services Report 2014 Mr. Daniel Ek, The music streaming industry is extremely competitive; however, Spotify has managed to carry on as one of the top providers for music streaming, as well as increase their number of users exponentially over the past few years. Spotify stands out against their competition based on: * Well-known brand * Size of music library available * All of the music is stored in the cloud, allowing instant access * Website is easily navigated when searching for artists, albums, and tracks * Ability to customize and share playlists * Spotify’s high ethical standards and everything we do is legal * Free option with advertisements or pay $9.99 per month to avoid the interruptions. * Premium subscription allows users to use Spotify offline * Variety of applications that users can download to their home page leading to more possibilities and uses. * Can be used on a variety of different devices * User traffic has increased by 118% over the past 12 months (Sasson) Spotify is in a great position in the music streaming industry; however, there is always room for improvement. At Spotify, we want to be the best in the industry, while staying legal and ethical. After doing extensive research and evaluating Spotify, we have found the following...
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...Chapter 5 Social, Legal, and Ethical Issues in the Information Age Teaching Objectives Students should be able to answer the following questions: 1. What ethical, social, and political issues are raised by information systems? 2. Are there specific principles for conduct that can be used to guide decisions about ethical dilemmas? 3. Why does contemporary information technology pose challenges to the protection for individual privacy and intellectual property? 4. How have information systems affected everyday life? 5. How can organizations develop corporate policies for ethical conduct? Key Terms The following alphabetical list identifies the key terms discussed in this chapter. The page number for each key term is provided. |Accountability, 154 |Intellectual property, 164 | |Carpal tunnel syndrome (CTS), 176 |Liability, 154 | |Computer abuse, 173 |Non-obvious relationship awareness (NORA), 153 | |Computer crime, 173 |Opt-in, 161 | |Computer vision syndrome (CVS), 177 |Opt-out, 161 | |Cookie, 160 ...
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...Chapter 5 Social, Legal, and Ethical Issues in the Information Age Teaching Objectives Students should be able to answer the following questions: 1. What ethical, social, and political issues are raised by information systems? 2. Are there specific principles for conduct that can be used to guide decisions about ethical dilemmas? 3. Why does contemporary information technology pose challenges to the protection for individual privacy and intellectual property? 4. How have information systems affected everyday life? 5. How can organizations develop corporate policies for ethical conduct? Key Terms The following alphabetical list identifies the key terms discussed in this chapter. The page number for each key term is provided. |Accountability, 154 |Intellectual property, 164 | |Carpal tunnel syndrome (CTS), 176 |Liability, 154 | |Computer abuse, 173 |Non-obvious relationship awareness (NORA), 153 | |Computer crime, 173 |Opt-in, 161 | |Computer vision syndrome (CVS), 177 |Opt-out, 161 | |Cookie, 160 ...
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...Marketing Process (Chapters 1–2) Part 2: Understanding the Marketplace and Consumers (Chapters 3–6) Part 3: Designing a Customer-Driven Strategy and Mix (Chapters 7–17) Part 4: Extending Marketing (Chapters 18–20) 4 Marketing Information to Gain Managing Customer Insights Chapter Preview In this chapter, we continue our exploration of how marketers gain insights into consumers and the marketplace. We look at how companies develop and manage information about important marketplace elements: customers, competitors, products, and marketing programs. To succeed in today’s marketplace, companies must know how to turn mountains of marketing information into fresh customer insights that will help them deliver greater value to customers. Let’s start with a good story about marketing research and customer insights in action at P&G, one of the world’s largest and most re- spected marketing companies. P&G makes and markets a who’s who list of consumer megabrands, including the likes of Tide, Crest, Bounty, Charmin, Puffs, Pampers, Pringles, Gillette, Dawn, Ivory, Febreze, Swiffer, Olay, Cover Girl, Pantene, Scope, NyQuil, Duracell, and dozens more. The company’s stated purpose is to provide products that “improve the lives of the world’s consumers.” P&G’s brands really do create value for consumers by solving their problems. But to build meaningful relationships with customers, you first have to understand them and how they connect with your brand. That’s where...
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...cookies and spyware to track customer browsing and online purchasing habits. My Answer: 1. In my whole entire life as a citizen of the Philippines and as a student taking up bachelor of science in information technology, I always do the things what is right and wrong. Even though I do things that is wrong, I always do a good things and a ethical way, here are some of my experience that included an ethical way: - When I always in the bus and there’s no more seat, I stand, when someone stands in their seat, I always check if there’s any women who is standing and struggling to balance herself in a very fast bus and I always do is poking or making a sign in the girl for her to know that there was a available seat for her to seat and not struggling. I always do that in order for me to be a gentleman and doesn’t want girls to struggle to stand. - When do I have a exam and I don’t have a time to review, I do is a quick review, when the exam starts, I struggle and tempted to cheat, but I don’t do it, cause it is ok to got a low grade rather than to gather a answer that is not yours. - My parents usually asking a favor to buy some things in the store and gave a big bill, if I finished buying the things and have a excess change, I usually gave it full and no less and I have no intention to steal it to my parents cause I usually ask money to them and...
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...company's sales force and trade promotion activities to create consumer demand for a product. The producer promotes the product to wholesalers, the wholesalers promote it to retailers, and the retailers promote it to consumers. A good example of "push" selling is mobile phones, where the major handset manufacturers such as Nokia promote their products via retailers such as Carphone Warehouse. Personal selling and trade promotions are often the most effective promotional tools for companies such as Nokia - for example offering subsidies on the handsets to encourage retailers to sell higher volumes. A "push" strategy tries to sell directly to the consumer, bypassing other distribution channels (e.g. selling insurance or holidays directly). With this type of strategy, consumer promotions and advertising are the most likely promotional tools. Pull A “pull” selling strategy is one that requires high spending on advertising and consumer promotion to build up consumer demand for a product. If the strategy is successful, consumers will ask their retailers for the product, the retailers will ask the wholesalers, and the wholesalers will ask the producers. A good example of a pull is the heavy advertising and promotion of children's’ toys – mainly on television. Consider the recent BBC promotional campaign for its new pre-school programme – the Fimbles. Aimed at two to four-year-olds, 130 episodes of Fimbles have been made and are featured everyday on digital children's channel...
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... Challenging to Change - Sustainability Issues In India!! Social Networking Sites and Social Science Special Interview with Prof. Daniel Miller Macroeconomic Effect in Brazil due to upcoming FIFA World Cup and Olympics Street protests: an EPS perspective Too Many Too Little Debtanu Dutta Surbhi Verma EPS Co-ordinators (Batch 2012-14) eps@iimk.ac.in Manjunatha Belgere Ajinkya Lokare Faculty Advisory Board Prof. Kausik Gangopadhyay Prof. Subhasis Dey Prof. A. F. Mathew Prof. Sthanu Nair Prof. Venkat Raman Prof. Rudra Sensarma Editorial Board Biswa Prateem Das Debtanu Dutta Manjunatha Belgere Presented by Economics Politics & Social Sciences Interest Group Indian Institute of Management Kozhikode Editorial After an inspiring success of the inaugural edition, we are very happy to present you the second volume of “Pragati”, magazine from Economics, Politics and Social sciences (EPS) Interest Group of IIM Kozhikode. This time it is much inclusive and much bigger. We received articles from students of the esteemed colleges of India and published the best among them. This is a result of tireless effort and dedication from the student members of the group and endless inspiration and help from the faculty members of our “Faculty Advisory Board”. EPS Interest Group is a cohort of enthusiasts on economic, political and social issues. Main aim of this group is to create awareness about recent related issues and sensitize the community on the importance...
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...05812201810 Delhi College of Advanced Studies B-7, Shanker Garden, Vikaspuri New Delhi – 110018 Batch (2010-2013) DECLARATION I, hereby declare that this Major Project Report, entitled “Customer Perception Towards Internet Marketing”, is an authentic work carried out by me. It has not been submitted earlier for award of any degree or diploma to any institute or university. Place: New Delhi Candidate’s signature Date: Name: Chitra Dwivedy Enroll. No.: 05812201810 Countersigned Name: Mr. Barun Kumar Jha Supervisor Delhi College of Advanced Studies ACKNOWLEDGEMENT It is my pleasure to be indebted to various people, who directly or indirectly contributed in the development of this work and who influenced my thinking, behavior and acts during the course of study. I express my sincere gratitude to Prof. (Dr.) M.S. Chaudhary the worthy Director of Delhi College of Advanced Studies, for providing me an opportunity to undergo summer training of doing this project under his leadership. I also extend my sincere indebtedness to Mr. Barun Kumar Jha who provided his valuable suggestion and precious time in accomplishing my project. I also take the opportunity to express my sincere gratitude to each and every person, who directly or indirectly helped me throughout the project and without anyone of them this project would not have been possible. The immense learning from this project would be indelible...
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