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Social Organization

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Submitted By tagodf
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Social Organization
ETH 316
August 22, 2012 Social Organization
In the world of business, many companies have begun to partner with social organizations as a means of connecting and communicating with society. This communication allows for improvements in areas that may be lacking by gathering feedback directly from the consumer. The Veteran’s Affairs offices of San Diego, or VA for short, will be partnering with Facebook to improve communication with veterans.
Prior to Operation Iraqi Freedom, OIF, and Operation Enduring Freedom, OEF, a veteran was generally viewed as an elderly man or woman. With an older age group, partnering with a social organization such as Facebook may not have been beneficial because they may not have employed its use. However, because of our engagements in Iraq and Afghanistan, the average age for a veteran is significantly lower. With a younger age group, communicating through the social organization Facebook is extremely beneficial.
Communication is a key element in assisting a veteran. By partnering with Facebook, veterans will be able to receive updates on benefits that may have changed, or will be changing. This partnership will give veterans an easier and faster method of communication, enabling them to obtain answers to questions that may have normally taken four times as long to obtain via telephone.
While using the VA’s website to answer frequently asked questions is a great method of gathering needed information, communication can be further expanded through social media. Using Facebook not only connects the veteran to the VA, it enables veterans to connect with each other. Expanding even further, it enables veterans to connect with veteran organizations such as American Legion, Veterans of Foreign Wars, and many more.
Ethically speaking, this is the type of improvements the VA should be making and should continue to make. The sole purpose of the VA is to provide help to veterans. Improvements like partnering with Facebook to better communication with veterans are a necessity. It is a necessity because it enables the VA to continue upholding the ethical standards that have been placed upon them by the veteran’s community.
The benefits of partnering with the social organization Facebook are enormous. It is another tool of communication between the VA and veterans. The entire purpose of the VA is to provide help for veterans and this partnership not only improves communication, but allows veterans to be able to connect with other veterans and veteran organizations.

Reference
Facebook | Veteran Affairs. (n.d.). U.S. Department of Veteran Affairs. Retrieved from https://www.facebook.com/VeteransAffairs

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