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Social Performance Part 1

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Submitted By EsmilFeliz
Words 2024
Pages 9
Running Head: Social Performance, Part 1

Esmil O. Feliz
Professor: Vincent Fordiani
Business; Business and Society – BUS 475
Strayer University
February 03, 2013

The company Draft Studios Incorporated is a medium size private organization which specializes in computer animation films and provides media trade show graphics on a small scale. Draft Studios Inc. provides animated realistic renderings by local artists to Hollywood producers and provides quality printed graphics to companies for trade shows and media outposts. Draft Studios Inc. currently employs just over 3,000 employees and has annual earnings of $275 million with share price at $59.00 per share. The company is committed in becoming a top provider of animated material and story boards to the Hollywood market and a market leader in implementing an industry-standard of high quality images to its customers. Draft Studios Inc. is dedicated on doing its part in being a good corporate citizen and has established goals to begin a educational foundation that directly encourage young students interest in becoming graphic designer, artists, and computer animators.
The primary stakeholders for Draft Studios Inc. includes stockholders, creditors, customers, suppliers and employees, each share a unique relationship with the company in the form of a two way exchange. The relationship between the company and its stockholders is that the stockholders invest money in to the company and the company pays back on their return on investments. The role of the stockholder is to exercise voting rights based on share ownership and to exercise their rights to inspect the company books and records, stockholders have the ability to promote a negative or positive influence on the company (Lawrence and Weber, 2012), as it is in the best interest of the stockholders to assist Draft Studios Inc. in achieving its goals since the success of the company will benefit them as well.
The relationship between the company and its creditors is the same bond in any other partnerships. Creditors lend money to Draft Studios Inc. for multiple projects and collect payment and interest from the company. Their main goal is to assist Draft Studios Inc. financially and achieving its goals to his customers. The creditors could potentially have a negative influence on the company if it were to call in loans when or if payment were not received on time. The creditors may have the ability to repossess company assets in a severe delinquency situation (Lawrence and Weber, 2012).
The relationship between Draft Studios Inc. and its suppliers is simply that they provide equipment, services, energy and needed supplies for conducting necessary daily business. Draft Studios Inc. supply department makes orders and the procurement department pays the bill to the suppliers. The suppliers may have a negative influence on the company if the suppliers decided to refuse shipment of the necessary items to conduct business if conditions are less than satisfactory. If Draft Studio Inc. cannot meet the demands of their customers, they may end up going to their competitors.
The relationship between the Draft Studios Inc. and its customers is very important and possibly the most important as without the customer, there would not be a Draft Studios Inc. Draft Studios Inc. provides a fair exchange of service and product for a monetary exchange. The main role of the customer is to be willing to buy the service and products from Draft Studios Inc., if customers were to purchase goods from other companies this would have a negative impact for the business (Lawrence and Weber, 2012).
The employees of Draft Studios Inc. are the backbone to ensuring the business is performing to its best ability. This relationship is very important to the organization as the employees contribute to the success of the company by utilizing their skills and expertise in exchange for wages, benefits and professional development in the form of certificates, training and quality equipment to perform their duties. The employees of Draft Studios play a positive role in providing great service to our customers, other stakeholders and community. At the same time, employees posses information about the company that may give it a negative impact if certain scandals come to light by the media or other organizations. The company has a responsibility to maintain a good relationship with all the primary stakeholders because of the economic transactions they share that enables the company to carry out its primary purpose of providing the society with goods and services (Lawrence and Weber, 2012).
Although the secondary stakeholders do not have a direct involvement with Direct Studio Inc. they can have an effect on the company actions. The secondary stakeholders include the community, non-government organizations, media, business support groups and the general public. The relationship between Draft Studios Inc. and the community may not be that of a monetary exchange but it is in the best interest of the company to seek a professional understanding with the local community. The community will benefit from having Draft Studios employ qualify staff member in every department and ensure that the local environment is safe from any chemical or hazardous fumes I the air. The community may work together with the company to achieve its goals and the goals of the community. They may also play a negative role if certain actions are ignored in the form of lobbying for government regulations, environmental infractions and restricting licenses or permits (Lawrence and Weber, 2012).
Non-governmental organizations such as Environmental Design Research Association are dedicated to protect the environment from potential hazardous materials that companies may intentionally or inadvertently pollute the local environment. Organizations like this are in place to regulate and ensure companies conform the legal and ethical standards when it comes to public safety as it is their main concern. Non-government organizations gain support for large number of the concerned public to lobby for government regulations in the efforts of protecting the general public from companies if they feel the general public could be at risk (Lawrence and Weber, 2012).
The relationship between the media and Draft Studios Inc. is utterly unique. The Media can play both a positive and negative role for the company. The media has the ability to monitor the company’s actions by using its array of reporting styles in keeping the public inform of any issues important to health, economic status and general well being of the public.
Draft Studios Inc. pays taxes and fees to the government and although it is not directly involved in the economic transactions of the company it is considered a secondary stakeholder. The relationship between Draft Studios Inc. is more than just collecting taxes, but the government also protects the company in form adopting laws, regulations, issuing licenses, permits with the power to allow or deny certain industry activities; at the same time the government encourages social improvement (Lawrence and Weber, 2012).
Lastly, the general population is another secondary stakeholder in which it plays a role since they share the same environment as the Draft Studios operates in. The relationship between the company and its general public is that of protection of social values, industries ethics and eventually achieve success in society as a whole. The role the general public plays is to press government for action on matters that concerns the general public and seeks to condemn or praise a company through support by activists (Lawrence and Weber, 2012).
For the stakeholders to have power and influence, their desire to exert influence must be combined with their ability to exert influence on the business (Riley, 2012). As primary members to the company, stockholder have a powerful position in the company and can use those abilities to suggest or make decisions in the direction they see the company should go to support their best interest. Stockholders expect the company to produce as much value for the owners and investors by paying higher dividends and running the company in a manor to increase revenue. Stockholder can vote on such decisions like mergers, takeovers, and elect board members
Customers may have economic power over the company. Customers are looking for a fair trade of value and quality in exchange for their money; the company must listen to the needs of the customer and support those needs. Customer may support the company buy continue to purchase services and product from Draft Studios Inc. or go with the competition (Wilson, n.d.).
Suppliers, similar to the customer, can influence the company by promoting their goods to other businesses that may require those same services. The supplier can influence the productivity if a good relation has been established both companies at the same time, supplier can also negatively influence the company by ignoring deadlines and not recommending Draft Studios Inc. to other company which can benefit from our products (Wilson, n.d.).
According to the Minnesota Department of Health (n.d.), a coalition is a structured arrangement for cooperation and collaboration between otherwise unrelated groups or organizations, in which each group retains its identity but all agree to work together toward a common, mutually agreed-upon goal. Draft Studios Inc. is dedicated in doing its part in being an outstanding corporate citizen. One of our most important factors is educations and we already started to put in place an educations fund for the local high schools to support those students interested in the computer sciences. The program will allow schools to be equipped with high end graphic computers and filled with the latest software in animation so the student can get a hands-on experience in the field and determine if they may be interested in making it a career. Additional, Draft Studios Inc. will also provide scholarships for completion winners twice a year.
The successfulness of a coalition mainly depends the group’s ability to come to an understanding or agreement of the overall goal(s). When Draft Studios Inc. and other businesses or interest groups in the coalition invest time, money, equipment and personnel to teach these children, the expectation is that some of children will genuinely take up an interest in becoming a computer animator, while the entire student body will at least enjoy their time spent learning about the different software applications. Draft Studios Inc. also believe that once the student go away for college and return to their hometown that they will apply for position at Draft Studios Inc in which the investment has paid off.
Each stakeholder may have their own objective on which way best suite the company on providing assistance to the community and it is in the best interest of Draft Studios Inc. to build a coalition who best suite that interest. At the beginning, the coalition stakeholders may have trust issues with the rest of the team; by working together to accomplish those goals the team may develop a better understanding and build trust in one another. One way of overcoming this issue may be to get every participating member to understand the coalition objectives which is to provide a better education for the surround schools students. There may also be challenges in the form of disagreements among team members during the beginning stages of development. To diminish any disagreements coalition stakeholders would be encourage to participate in relationship building activities. This will once again brand the company’s mission, mission of the coalition and build trust among the team.
A key process in any project or groups of individuals is being proactive in anticipating disagreements and difficulties among team member and coalition’s parties and establishing goals to provide educational support to aspiring graphic designer or animators.

References
Lawrence, A.T., and Weber, J., (2012). Business and Society Stakeholders, Ethics, Public Policy, New York, NY: McGraw- Hill/Irwin.
Minnesota Department of Health, (n.d.). What is a Coalition. Retrieved on January 20, 2013 from http://www.health.state.mn.us/divs/hpcd/chp/hpkit/text/team_what.htm
Riley, J., (October 2012). Stakeholders-Managing Their Power. Tutor2u. Retrieved on January 20, 2013 from http://www.tutor2u.net/business/accounts/stakeholder_power.html
Wilson, J., (n.d.) Four types of stakeholder Power. eHowm.com Money. Retrieved on January 20, 2013 from http://www.ehow.com/info_12105818_four-types-stakeholder-power.html

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