...analytical processing) Fact table OLAP (online analytical processing) is computer processing that enables a Big data analytics Data modeling Ad hoc analysis user to easily and selectively extract and view data from different points of view. For example, a user can request that data be analyzed to display a spreadsheet showing all of a company's beach ball products sold in Florida in the month of July, compare revenue figures with those for the same products in September, and then see a comparison of other product sales in Data visualization Extract, transform, load (ETL) Florida in the same time period. To facilitate this kind of analysis, OLAP data is stored in a multidimensional database. Whereas a relational database can be thought of as two-dimensional, a multidimensional database considers each data attribute (such as product, geographic sales region, and time Association rules (in data mining) Relational database period) as a separate "dimension." OLAP software can locate the intersection of dimensions (all products sold in the Eastern region above a certain price during a certain time period) and display them. Attributes such as time periods can be broken down into subattributes. Denormalization OLAP can be used for data mining or the discovery of previously Master data management (MDM) undiscerned relationships between data items. An OLAP database does not Predictive modeling needed for trend...
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...True False | 3. | The three product lines of HR as a business are administrative services and transactions, business partner services, and strategic partner roles. True False | 4. | The amount of time that the HRM function devotes to administrative tasks is decreasing, and its role as a strategic business partner is increasing. True False | 5. | Advances in technology have decreased HRM's role in providing self-service to employees. True False | 6. | HR functions related to benefits administration such as health plan eligibility status, relocation, and payroll are usually not outsourced. True False | 7. | When a firm shifts to evidence-based HRM, it should stop using workforce analytics. True False | 8. | Evidence-based HR refers to the demonstration that human resources practices have no impact on the company's bottom or key stakeholders. True False | 9. | Intangible assets are equally or more valuable than financial and physical assets, but they are difficult to duplicate or imitate. True False | 10. | In a learning organization, improvements in product or service quality do not stop when formal training is completed. True False | 11. | In exchange for working longer hours without job security, employees want companies to provide flexible work schedules and comfortable working conditions. True False | 12. | From a company perspective, it is harder to add...
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...In understanding consumer preferences and purchase behavior, describe the evolution of path to purchase? What type of analytics is prevalent in understanding online v/s offline path to purchase? 1. Importance: The path to purchase is a cyclical decision making process that connects consumer demand to what shopper will actually buy. Shoppers face countless options along their journey, and each one forces them to make a decision before they can move forward. But with rapid development in technology, digital touch points in the path have outgrown the physical ones. This has caused the “path to purchase” to change dramatically and become condensed into as little as a few minutes with more and more customers shopping from the comfort of their homes with mobile phones. There is a need to invest, strategically and financially, in tools and platforms that measure beyond traditional web analytics to understand engagement activity (e.g. search, review and cross-shopping, mobile/tablet engagement) before, during, and after the customer conversion. Hence all marketing must acknowledge this shift in behavior and ensure that it is designed to create demand and include the means to satisfy that desire instantly. 2. Focus, landscape assessment & key trends: Consumers actively curate their own journeys and expect brands to use all data at their disposal to personalize every interaction. Delivering the right message at the right time is more important. The ‘evaluation of products and...
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...International Journal of Business and Social Science Vol. 2 No. 18; October 2011 Customers’ Perception towards Service Quality of Life Insurance Corporation of India: A Factor Analytic Approach Dr. H. S. Sandhu Director SAI Technology Campus Amritsar (Punjab) India Ms. Neetu Bala Assistant Professor Maharaja Agrasen College (University of Delhi) Vasundra Enclave Delhi, India Abstract The service quality has become a highly instrumental co-efficient in the aggressive competitive marketing. For success and survival in today’s competitive environment, delivering quality service is of paramount importance for any economic enterprise. Life Insurance Corporation of India, the leading insurance company has set up ‘benchmarks’ in enervating the whole concept of service quality. The present study aims to measure customers’ perception towards life insurance service quality by applying a framework developed by Sureshchandar et al. (2001). An advocated procedure has been used to develop, refine and validate a scale. Data has been collected from 337 customers from the three cities of Punjab (a progressive State of India). The findings of the study demonstrate that five-factor structure as proposed by Sureshchandar et al. (2001) has been refined to sevenfactor construct (consisting of 34 items) representing Proficiency; Media and presentations; Physical and ethical excellence; Service delivery process and purpose; Security and dynamic operations; Credibility; and Functionality. Besides...
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...We’re all marketers now Engaging customers today requires commitment from the entire company—and a redefined marketing organization. JULY 2011 • Tom French, Laura LaBerge, and Paul Magill Source: Marketing & Sales Practice For the past decade, marketers have been adjusting to a new era of deep customer engagement. They’ve tacked on new functions, such as social-media management; altered processes to better integrate advertising campaigns online, on television, and in print; and added staff with Web expertise to manage the explosion of digital customer data. Yet in our experience, that’s not enough. But it not enough… To truly engage customers for whom “push” advertising is increasingly irrelevant, companies must do more outside the confines of the traditional marketing organization. At the end of the day, customers no longer separate marketing from the product—it is the product. They don’t separate marketing from their in-store or online experience—it is the experience. In the era of engagement, marketing is the company. “Oh, shoot,” Sperlich thought. “We are in for it now.”1 eedAs that transformation happens, Marketing’s cutting edge is being redefined every day. While there’s no definitive map showing how companies can successfully navigate the era of engagement, we hope to help senior executives—not just marketers—start to draw one. The evolution of engagement More than two years ago, our colleagues David Court, Dave Elzinga, Susan Mulder, and...
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...only gained proper attention a couple of years ago. One can describe Big Data as extremely large data sets that have grown so big that it becomes almost impossible to manage and analyze with traditional data processing tools. Enterprises can use Big Data by building new applications, improving the effectiveness, lowering the costs of their applications, helping with competitive advantage, and increasing customer loyalty. It can also be used in other industries to enable a better system and better decision-making. Big Data has become a valuable asset to everyone around the world and continues to impact society today. The ideology of Big Data first came up in the days before the age of computers, when unstructured data were the norm and analytics was in its infancy. The first Big Data challenge came in the form of the 1880 U.S. census when the information involving about 50 million people being gathered, classified, and reported. This census contained a lot of facts to deal with, however, limited technology was available to organize and manage it. It took over seven years to manually put the data into tables and report on the data. Thanks to Big Data, the 1890 census could be placed on punch cards that could hold about 80 variables. Instead of seven years, the analysis of the data only took six weeks. Big Data allowed the government to act on the information in a reasonable amount of time. In order to further understand the concept of Big Data, one can break it down into the 7...
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...convergence occurring?, Interntaional Business & Economics Research Journal, 2 (4), 63-73. Flache, A., & Macy, M.W. (2011) Local convergence and global diversity: from interpersonal to social influence, Journal of Conflict Resolution, 55 (970), 970- 995. Gentry, W.A,. & Sparks, T.E. (2012) A Convergence/divergence perspective of leadership competencies mangers believe are most important for success in organizations: A cross-cultural multilevel analysis of 40 countries, Journal of Business and Psychology, 27 (1), 15-30. Gupta, S.F (2012) Integrating national culture measures in the context of business decision making- an initial measurement development test of a mid level model, Cross Cultural Management: An International Journal, 19 (4), 455- 505. Gupta, V., & Wang, J. (2011) Globalization and convergence-divergence debate: strategic perspectives for emerging markets, Journal of Business and Economic Research, 1 (2), 69-76. Huang, C., Mujtaba, B.D., Cavico, F.J., & Sims, R.L. (2006) Ethics and executives: a cross-cultural comparison of Japan, Taiwan, and the United States, International Business & Economic Research Journal, 5 (7), 9-22. Hofstede, G., (1983) Cultural dimensions for project management, International Journal of Project Management, 1 (1), 41-48 Jackson, T. (2011) From Cultural balues to cross-cultural interface: Hofstede goes to Africa, Journal...
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...Social Advertising Social media exists in the context of communities that are built of people who develop and nurture relationships by creating, co-creating, sharing, commenting, and engaging in content (Tuten, 2008). Advertising on such social platform is what accounts to social advertisement. Most of these communities are made up by our sponsors, believers, assistants, coaches, cheerleaders, and friends. Advertising has always been a means of mass communication with a great persuasive force. Thus with the current up rise in social networking in the current world, many advertisers are now turning their heads towards social media and networking. There are various social benefits from advertising that are explained as follows (Kaptan, 2003). * Increased social awareness: Social advertising has created much awareness for certain problems faced in the society today such as virtual eco-rallies and such protests instead of blocking down the streets and such. * Faster informational reviews on newer products: The information reviews and critics have reached the consumers faster than the products itself, along with their availability in the market, creating decision options for consumers. * Advertising is Entertaining: Social advertising is also considered as entertainment for some but its goal is not to entertain but actually to move communities through the hierarchy of response so they purchase, subscribe and become loyal to the brand. Along with these benefits, social...
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...wealth. Answer: TRUE Diff: 1 Page Ref: 11 AACSB: Reflective Thinking CASE: Comprehension 3) Information technology (IT) consists of all the hardware that a firm needs to use in order to achieve its business objectives, whereas information systems consist of all the hardware and software needed. Answer: FALSE Diff: 2 Page Ref: 13 AACSB: Use of IT CASE: Comprehension 4) Computers are only part of an information system. Answer: TRUE Diff: 1 Page Ref: 15 AACSB: Use of IT CASE: Comprehension 5) Information systems literacy describes the behavioral approach to information systems, while computer literacy describes the technical approach. Answer: FALSE Diff: 1 Page Ref: 15 AACSB: Use of IT CASE: Comprehension 6) The dimensions of information systems are people, organizations, and information technology. Answer: TRUE Diff: 1 Page Ref: 16 AACSB: Use of IT CASE: Comprehension 7) In order to understand how a specific business firm uses information systems, you need to know something about the history and culture of the company. Answer: TRUE Diff: 1 Page Ref: 16 AACSB: Use of IT CASE: Comprehension 8) Developing a new product, fulfilling an order, or hiring a new employee are all examples of business processes. Answer: TRUE Diff: 1 Page Ref: 16 AACSB: Reflective Thinking CASE: Comprehension 9) Business processes are those logically related tasks for accomplishing tasks that have been formally encoded by an organization. Answer: FALSE Diff: 2...
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...Perspective Telecommunication Industry in Bangladesh Perspective Telecommunication Industry in Bangladesh Managing Churn in a Hypercompetitive Market Managing Churn in a Hypercompetitive Market Submitted to Farhana Sehreen Lecturer Department of Marketing Jahangirnagar University Submitted by Belal Hasan ID no. 1336 Session: 2009-10 Department of Marketing Jahangirnagar University Date: 12 September, 2013 August 16, 2013 To Farhana Sehreen Lecturer Department of Marketing Jahangirnagar University Subject: Submission of internship proposal Sir, I am glad to submit the internship report proposal on “Managing the churn in hypercompetitive market in Telecom Industry” as a requirement of internship program for the fulfillment of BBA Program In this report I would like to focus on strategies and application, execution model, current attack and defense to hold their position in perspective to other operator. I would like to scrutinize collect information for the report. I hope that the preparation of the report will help me to acquire knowledge about real life practice and help me in future. I will try to enhance my knowledge and make satisfactory report. I shall be happy to provide with any explanative information and clarification that might require. I hope that my potentiality will reach up to the mark of your expectation. Yours Sincerely Belal Hasan Introduction “Churn” is a common phenomenon that occurs in telecom industry...
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...0021-9010/07/$12.00 DOI: 10.1037/0021-9010.92.4.909 Trust, Trustworthiness, and Trust Propensity: A Meta-Analytic Test of Their Unique Relationships With Risk Taking and Job Performance Jason A. Colquitt, Brent A. Scott, and Jeffery A. LePine University of Florida The trust literature distinguishes trustworthiness (the ability, benevolence, and integrity of a trustee) and trust propensity (a dispositional willingness to rely on others) from trust (the intention to accept vulnerability to a trustee based on positive expectations of his or her actions). Although this distinction has clarified some confusion in the literature, it remains unclear (a) which trust antecedents have the strongest relationships with trust and (b) whether trust fully mediates the effects of trustworthiness and trust propensity on behavioral outcomes. Our meta-analysis of 132 independent samples summarized the relationships between the trust variables and both risk taking and job performance (task performance, citizenship behavior, counterproductive behavior). Meta-analytic structural equation modeling supported a partial mediation model wherein trustworthiness and trust propensity explained incremental variance in the behavioral outcomes when trust was controlled. Further analyses revealed that the trustworthiness dimensions also predicted affective commitment, which had unique relationships with the outcomes when controlling for trust. These results generalized across different types of trust measures...
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...1) The technical definition defines an organization as a stable, formal social structure that takes resources from the environment and processes them to produce outputs. This definition of an organization focuses on three elements: Capital, labor, and production and products for consumption. The technical definition also implies that organizations are more stable than an informal group, are formal legal entities, and are social structures. The behavioral definition states that an organization is a collection of rights, privileges, obligations, and responsibilities that are delicately balanced over a period of time through conflict and conflict resolution. This definition highlights the people within the organization, their ways of working, and their relationships. 2) Contemporary information systems technology, including Internet technologies, challenges traditional regimens for protecting individual privacy and intellectual property. Data storage and data analysis technology enables companies to easily gather personal data about individuals from many different sources and analyze these data to create detailed electronic profiles about individuals and their behaviors. Data flowing over the Internet can be monitored at many points. The activities of Web site visitors can be closely tracked using cookies, Web beacons, and other Web monitoring tools. Not all Web sites have strong privacy protection policies, and they do not always allow for informed consent regarding the use of...
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...cu MOVEIN BUSINESS INTELLIGENCE AND ANALYTICS REPORT me nt ap A Business Plan on the Role of Business Intelligence and Analytics for MoveIn Pty Ltd Th ink sw Do TABLE OF CONTENTS Executive Summary ........................................................................................................................ 2 1 -‐ Introduction .............................................................................................................................. 3 2 -‐ Role of Business Intelligence ..................................................................................................... 3 2.1 -‐ Business Intelligence -‐ Overview ............................................................................................... 3 2.2 -‐ Business Intelligence Tools ........................................................................................................ 4 2.2.1 -‐ On-‐line Analytical Processing .............................................................................................. 4 2.2.2 -‐ Data Mining ........................................................................................................................ 5 ...
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...Management: Processes and Supply Chains Chapter 1 Using Operations to Compete 1) Operations management refers to the direction and control of inputs that transform processes into products and services. Answer: TRUE Reference: Operations and Supply Chain Management Across the Organization Difficulty: Easy Keywords: operations management, inputs, process, transformation 2) As a functional area of a business, Operations translates materials and services into outputs. Answer: TRUE Reference: Operations and Supply Chain Management Across the Organization Difficulty: Easy Keywords: operations management, inputs, process, transformation 3) The three main line functions of any business include Operations, Finance and Marketing. Answer: TRUE Reference: Operations and Supply Chain Management Across the Organization Difficulty: Easy Keywords: operations management, inputs, process, transformation 4) Support functions in an organization include Accounting, Human Resources and Engineering. Answer: TRUE Reference: Operations and Supply Chain Management Across the Organization Difficulty: Easy Keywords: operations management, inputs, process, transformation 5) A process involves transforming inputs into outputs. Answer: TRUE Reference: A Process View Difficulty: Easy Keywords: process, inputs, outputs 6) Inputs to a process can include human resources. Answer: TRUE Reference: A Process View Difficulty: Easy Keywords: inputs,...
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...ch1 1. The advent of project management has been most profound in A. Automobile manufacturing B. Construction C. Information technology D. The U.S. Department of Defense E. Film making 2. A professional organization for project management specialists is the A. PMI B. AMA C. MIS D. IPM E. PMBOK 3. Which of the following is not considered to be a characteristic of a project? A. An established objective B. A clear beginning and end C. Complex tasks D. Only for internal use E. Never been done before 4. Which of the following activities is not considered a project? A. Developing a new software program B. Designing a space station C. Preparing the site for the Olympic Games D. Production of automobile tires E. Developing a new advertising program 5. From among the following activities, which is the best example of a project? A. Processing insurance claims B. Producing automobiles C. Writing a term paper D. Completing a college degree E. All of these are good examples of projects 6. Which of the following constraints is not typically found in managing projects? A. Time B. People C. Cost D. Performance E. Both B and D are not typical constraints 7. Which of the following choices is not one of the stages of a project life cycle? A. Conceptualizing B. Defining C. Planning D. Executing E. Delivering 8. In which of the following stages are project objectives established, teams formed, and major responsibilities assigned? A. Conceptualizing B. Defining C. Planning D. Executing...
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