Free Essay

Social

In:

Submitted By leightonmitchell
Words 2242
Pages 9
Sociology 464 (70-Main Campus, 75-AV)
Family and Stress (CRNs 80474 and 80475)
California State University Bakersfield
Black Board Course, Fall Quarter 2013

Instructor: Dahna L. Rasmussen, MA
Office: DDH CC205
Online Office Hours: Monday 5:30 PM -7:30 PM
Main Campus Office Hours: Tuesday/Thursday 12:30 PM – 2:30 PM
Also available via appointment
Email: All course related emails should be sent via Blackboard.

Please note this syllabus is a general outline of the course content and schedule, and is subject to change and revision. If changes are made, students will be notified in a timely fashion.

Required Text: Welch, Kelly. 2010. Family Life Now (2nd edition). Allyn & Bacon. ISBN 13: 978-0-205-63251-0.

Course Description: Analysis of family ability to withstand external and internal stress; community structure and family location in the community as factors in the development of and response to stress; and the relationship of individual adjustment to family reaction to stress. Discussion focuses on, for example, the following kinds of stress: divorce, death of a spouse or a child, physical disaster, long-term physical or mental illness, chronic unemployment, and imprisonment.

Course Objectives/Learning Outcomes: To provide students with the core concepts and theoretical perspectives used in the study of family responses to major stressors, examine the ways families cope with and adapt to stress, and learn useful stress management techniques.

1. To understand and apply sociological and inter-disciplinary theories on family and stress.
2. To examine and understand social forces that impact families and generate stressors.
3. To understand the processes of family stress management.
4. To learn and apply effective stress reduction or coping techniques.

IMPORTANT NOTE FOR ONLINE CLASSES: Online courses require students to assume responsibility for having a dependable computer and internet connection throughout the quarter. If you experience technical problems, please contact E-Learning Services directly because they can assist you in finding a solution. They can be reached at (661) 654-2315.

Black Board Hint: Go to the CSUB’s Black Board page and take the tutorial. It will give you information on accessing content, test taking, and using BB features.

SIDE MENU BUTTONS and POP-UP BLOKERS: Use the buttons to access all course content on the course BB site. The syllabus, chapter tests, and other assignments are linked to these menu buttons. Trouble-shooting: Side menu does not appear? Look for “>” or “<” and click on either to open or close the side menu; Pop-up blockers- if the course content does not open your computer’s pop-up blocker may be preventing the content form loading (if there’s a block, a bar will usually appear across the top of your screen informing you of this. You’ll need to right click the bar and allow the content.) If find you are still having problems, please contact E-Learning Services for further assistance.

Please let me know if you are having trouble by either coming by during office hours or sending me an email.

Course Requirements: You are expected to demonstrate your understanding of sociological material you will learn in this course through the following course requirements:

 Chapter Tests (20 points each): All chapter tests will open on the Monday of the week they are due, and will close at 11:59 PM on the following Sunday. Please note that although the material for the tests will primarily come from the chapters, the supplemental materials related to each chapter may also be covered on the test. * Technical problems cannot be verified, so in case you experience an issue during a test, please note only 8 of the 10 tests will count towards your final grade. * Tests will consist of mostly of multiple choice questions with some short answer questions. You will have 30 minutes to complete each test. Accommodations will be made for students with a SSD letter. * Tests must be completed the first time they are opened, so make sure you are ready to take it when you open it.

 Discussions (4 topics, worth 10 points each=40 points): Discussion topics will be drawn from either the text or supplemental materials (readings, videos, etc.). Students are required to post an original response to the topic and respond to the post of two classmates. * Topics will be posted and will remain open for 2 weeks. Once the topic has been closed, it cannot be reopened. * Discussion Rubric will be used to evaluate students’ participation in discussions. Evaluations are based on completion of the required number of posts and the quality of the posts (“I (dis) agree” is NOT a quality post). * Post should be professional and respectful. This exercise is intended to produce thoughtful dialog; therefore, no racist, sexist, homophobic, and other kinds of derogatory language will be tolerated. While you may disagree with someone’s point of view, useful discussion can take place without being disrespectful to others. Keep in mind to make your comments relevant to the topic at hand.

 Paper (Undergrad-50 points; Graduate- 80 points): Completion of these paper assignments are based on the assigned readings. The papers are due no later than 5PM on the listed date and must be submitted via Blackboard. Assignment instructions will be available on Blackboard. Using Blackboard: Through Blackboard, you will be able to access the course syllabus, assignments, check/send messages, submit research assignments, and keep track of your grades earned in the course. Please use Blackboard for e-mailing. To enter Blackboard, login using your myCSUB Net ID and password. Once you have entered Blackboard, look for the course titled “Sociology 100 (02) Introduction to Sociology” Click on this to enter Blackboard. If you have trouble logging in to Blackboard, then please visit the Blackboard help page–http://www.csub.edu/Blackboard –or call E-Learning Services at (661) 654-2315. Make sure that you have accessible and reliable Internet connection. Be sure to log on to Blackboard at least once a day so that you do not miss any important messages relating to the course.

Personal Responsibility: You are responsible for all assigned reading, and keeping up with assignment due dates. At times, I may post material not found in the text, so it is important you log into BB regularly to check for announcements and messages. Other personal responsibilities:

 Read the syllabus—thoroughly. Please don’t ask about information that can be easily found in the syllabus.
 Keep track of your grade. Calculate your own grade. I will not do that for you.
 If you have trouble understanding material, then ask Prof. Rasmussen. Get help sooner than later.
 If you are doing poorly in the course, do not wait until Week 9 and ask how I can help you raise your grade. Relatedly, do not ask if I will create an extra assignment for you to raise your grade.
 It is your responsibility to drop yourself from the course should you choose to no longer take it. I do not drop students. Therefore, if your name is still listed on the course roster at the end of the quarter when grades are submitted to myCSUB, you will receive a grade of “F” in the course.

E-mail & Phone Correspondence: Please use Blackboard to send messages to Prof. Rasmussen. If you send course-related messages to Prof. Rasmussen’s CSUB e-mail address, she will not respond to your message—unless it relates to trouble accessing Blackboard. Also, when sending an e-mail, please do not address me with “hey” or some other informal nickname, or write your e-mail in IM/chat room/text format–I won’t respond to your message. When you call and leave a message, please be sure to clearly leave your name and phone number so that I can get back to you. Typically, I will reply to your e-mail or phone message within 48 hours.

Helpful Tips: Because of the quarter system, this course moves rather quickly, covering a substantial amount of material in ten weeks. I suggest that you read the text and review your class notes daily. If you have any questions about any of the material covered, then ask questions in class. As for exams, do not wait until the day before the exam to study; moreover, do not rely solely on your class notes to study for the exam. (There may be material on the exam that is covered in readings but not necessarily discussed in class.) I expect student writing to be at a university level for assignments. Points are deducted if your assignments are poorly written. This will affect your grade, so please write clearly and NEVER hand in a first draft. Please go to the CSUB Writing Center (Administration East 105) if you need help with your writing, or come see me or one of the TAs if you need help. Academic Integrity: Cheating & Plagiarism: In this course, each of you is expected to do your own work. “Do your own work” means 1) not cheating on exams; 2) not downloading a paper from the Internet and using it as if you wrote it, or 3) not using an author’s exact words and/or ideas and putting them in your paper as if they were your own words and/or ideas. Any kind of plagiarism and/or cheating on written assignments and exams will, AT THE LEAST, result in failing the assignment/exam, if not failing the course, and receiving probation, suspension, or dismissal from the university. If you are caught violating academic integrity, I will file official documentation with the Office of Student Rights and Responsibilities (OSSR). If you have any questions about academic integrity, please ask me. For a complete description of academic integrity, plagiarism, and cheating go to: http://www.csub.edu/studentconduct/documents/academicintegrity.pdf For information on CSUB’s student code of conduct, go to: http://www.csub.edu/studentconduct/documents/studentcodeofconduct.pdf

Students with Disabilities: Students who need special accommodations for this course must notify the office of Services for Students with Disabilities (SSD), SADM 140, at (661) 664-3360 (main campus)/ (661) 952-5000 (AV campus) or go to SSD’s website: http://www.csub.edu/UnivServices/SSD. By law, I cannot provide special accommodations unless I receive official documentation from the SSD office.

Quarter Grade: Your quarter grade will be calculated by total points earned from exams and Blackboard assignments. Keep track of the points you earn in the course to avoid any discrepancies when I calculate your final grade. The grading scale for both individual exams and your final course grade is based on a 90-80-70-60 scale (see below). I use (+) and (–) for your overall course grade. Do not ask me to create individual “extra assignments” at the end of the quarter so that you raise your grade.

Undergraduate Scale: Chapter Tests 80 points A=170-153
Discussions 40 points B=152-136
Paper 50 points C=135-119 ------------- D=118-102 TOTAL POSSIBLE POINTS 170 points F=101 and below Graduate Scale: Chapter Tests 80 points A=200-180
Discussions 40 points B=179-160
Paper 80 points C=159-140 ------------- D=139-120 TOTAL POSSIBLE POINTS 200 points F=119 and below

Chapter Test Grading Scale: A=20-18 B=17-16 C=15-14 D=13-12 F= 11 and below

Letter Grade Scale

A =100-93% B+= 89-87% C+= 79-77% D+= 69-67% F=59% & below A-= 92-90% B = 86-84% C = 76-74% D = 66-64% B- = 83-80% C- = 73-70% D- = 63-60%

CLASS ASSIGNMENTS
WEEK ONE
Week of September 16, 2013
Reading: Chapters 1 and 2 WEEK TWO
Week of September 23, 2013
Reading: Chapter 3
Article: Are Gender Differences in Responses to Supportive Communication a Matter of Ability, Motivation, or Both? Reading Patterns of Situation Effects Through the Lens of a Dual-Process Theory.
Discussion Topic #1 closes Sunday 9/29/2013 at 5 PM

WEEK THREE
Week of September 30, 2013
Reading: Chapter 4
Article: Aligning Mars and Venus: The Social Construction and Instability of Gender Differences in Romantic Relationships.
Paper Topic and Instructions Posted

October 4, 2013: Last Day to Withdraw from Classes without a “W” being recorded.

WEEK FOUR
Week of October 7, 2013
Reading: Chapters 5 and 6
Discussion Topic #2 closes Sunday 10/13/2013 at 5 PM

WEEK FIVE
Week of October 14, 2013
Reading: Chapters 7 and 8

WEEK SIX
Week of October 21, 2013
Reading: Chapters 10 and 11
Discussion Topic #3 closes Sunday 10/27/2013 at 5 PM WEEK SEVEN
Week of October 28, 2013
Reading: Chapter 7
Article: Stability and change in the first 10 years of marriage: Does commitment confer benefits beyond the effects of satisfaction?
Papers DUE by 5 PM Sunday, November 3rd.

November 1, 2013: Last Day to Withdraw from Classes for a Serious and Compelling Reason WEEK EIGHT
Week of November 4, 2013
Reading: Chapters 13 and 14
Discussion Topic #4 closes Sunday 11/10/2013 at 5 PM WEEK NINE
Week of November 11, 2013
Monday the 11th- Veterans Day- Campus Closed
Reading: Chapter 15
Article: Who Shapes Whom in the Family: Reciprocal Links Between Autonomy Support in the Family and Parents' and Adolescents' Coping Behaviors. WEEK TEN
Week of November 18, 2013
Reading: Chapter 16
Article: Profiles of Successful Aging in Middle-Aged and Older Adult Married Couples.

November 22, 2013 LAST DAY OF CLASS!! Have great holiday!

Similar Documents

Premium Essay

The Social

...Abelson et al.), 1968 Voices of Modern Psychology, 1969 The Social Animal, 1972, 1976, 1980, 1984, 1988, 1992, 1995, 1999, 2004; (with J. Aronson), 2008 Readings About the Social Animal, 1973, 1977, 1981, 1984, 1988, 1992, 1995, 1999, 2004; (with J. Aronson), 2008 Social Psychology (with R. Helmreich), 1973 Research Methods in Social Psychology (with J. M. Carlsmith & P. Ellsworth), 1976 The Jigsaw Classroom (with C. Stephan et al.), 1978 Burnout: From Tedium to Personal Growth (with A. Pines & D. Kafry), 1981 Energy Use: The Human Dimension (with P. C. Stern), 1984 The Handbook of Social Psychology (with G. Lindzey), 3rd ed., 1985 Career Burnout (with A. Pines), 1988 Methods of Research in Social Psychology (with P. Ellsworth, J. M. Carlsmith, & M. H. Gonzales), 1990 Age of Propaganda (with A. R. Pratkanis), 1992, 2000 Social Psychology, Vols. 1–3 (with A. R. Pratkanis), 1992 Social Psychology: The Heart and the Mind (with T. D. Wilson & R. M. Akert), 1994 Cooperation in the Classroom: The Jigsaw Method (with S. Patnoe), 1997 Nobody Left to Hate: Teaching Compassion After Columbine, 2000 Social Psychology: An Introduction (with T. D. Wilson & R. M. Akert), 2002, 2005, 2007 The Adventures of Ruthie and a Little Boy Named Grandpa (with R. Aronson), 2006 Mistakes Were Made (But Not By Me) (with C. Tavris), 2007 Books by Joshua Aronson Improving Academic Achievement, 2002 The Social Animal To Vera, of course The Social Animal, Tenth Edition Sponsoring Editor: Erik Gilg...

Words: 208005 - Pages: 833

Free Essay

Social

...SOCIAL POLICY ANALYSIS: WELFARE TO WORK Research is key to the continued development of the theory and knowledge base of social work practice. The AASW supports the undertaking of research as a key activity to build and maintain the mission of the social work profession. Research is an essential area of social work practice and is included in the AASW Practice Standards for Social Workers, (section 4.3), highlighting its importance to social work practice. Social workers are expected to “understand the role of research and evaluation in obtaining and generating new knowledge for practice.” (AASW 2013) Social work research informs professional practice. Through social work research, the profession can: * Assess the needs and resources of people in their environments * Evaluate the effectiveness of social work services in meeting people needs * Demonstrate relative costs and benefits of social work services * Advance professional education in light of changing contexts for practice * Understand the impact of legislation and social policy on the clients and communities we serve Australia’s population is ageing. At the same time, spending on income support payments as a whole (and not just age pensions) is anticipated to increase. Without on-going high rates of economic growth, the nation will struggle to support its ageing population and those who rely on government income support (ABS, 2006). Australian governments have long recognized the...

Words: 3103 - Pages: 13

Premium Essay

Social Construction of Reality

...CheckPoint Social Construction of Reality Aldonia Bailey SOC/120 11/29/2013 Carol Parker Currently I work in a chiropractor office where, I have been for a little over a year. My coworkers at first knew me as the quite one but as time went by they got to know me. So now they know me as the feisty one in the office, because I rarely put up with clients ignorance. My coworkers also think I’m antisocial because I’m not fond of going out after work or going to many office functions. I mostly agree with them, because I feel like I should treat work as a professional space. In the beginning I felt different, I socialized with my coworkers by going out on weekends and after work, but as time went on I felt like all my coworkers did was go to clubs and get drunk. However this may work for some people its just not the lifestyle I’m comfortable with. Even though my interaction now is limited with my coworkers I think I’m more open and sociable with my family (mainly my aunt). My personable social status is determined by my family dynamic, mostly because I feel comfortable where I can let my guard down. When considering how my social status influences my view of the world, I instantaneously think of my childhood and the way my mother treated me. My childhood was stressful mainly because my mother wasn’t the most financial or emotionally stable individual. With that being said she was also very physically and mentally abusive towards me and my brother so the cops and DPSS were always...

Words: 333 - Pages: 2

Free Essay

Social

...are at least three different social media networks that I have used or still use. MySpace is one of the ones that really got social media networking to where it is now. I used to use MySpace to talk to friends, share pictures, promote my music, and share my blogs. These were the main functions that I used MySpace for. MySpace was one of the first big steps that lead other social media networking where it is. Being able to interact with your friends and family in a virtual world is a big success to being able to so be many places at once. Facebook is another social media networking tool that took the world by surprise. With Facebook you are able to share photos, express what is on your mind with your friends and family, write messages between you and others, and stay connected with people all over the world. Facebook came and conquered most of, if not all, social media networking web sites. The main thing that separated Facebook from any other social media web site is that it was made for college students. Little by little it became so popular that everyone wanted to be a part of this network. Businesses really took advantage of the social networking site for advertising. With so many advertising competitors on the network, it is hard for users not to take advantage of the products advertised. Businesses even have commercials that tell to “like” them on Facebook to ensure the attention of the social media users. The latest installment to the social media networking web sites that...

Words: 341 - Pages: 2

Premium Essay

Social

...Speech Thesis: Since the social network websites offer social, educational, and economical benefits to their users, everyone who is seeking opportunities in those dimensions should participate in the social network websites. Introduction Social network sites such as Facebook, Myspace, and CyWorld allow individuals to present themselves, articulate their social networks, and establish or maintain connections with others. (Ellision, Steinfield, and Lampe) Some SNSs, Facebook is a very good example, allow their members to join virtual groups based on common interests; to see what classes they have in common; to learn each others’ hobbies, interests, musical tastes, and romantic relationship status through the profiles (Ellision, Steinfield, and Lampe). Social network sites help people keep in touch with their friends and family members, and they connect people around the world into one site. Most people are using the networks to stay in touch with people they already know, and there are 49 percent of social network users say they use the networks to make new friends (Lenhart and Madden). Many social networks provide an online environment for people to communicate and exchange personal information for dating purposes. Intentions can vary from looking for a one time date, short-term relationships, and long-term relationships (Cade). There are 94 percent of the sample saw their 'e-partner' again after first meeting them (University Of Bath). The social network sites can be...

Words: 471 - Pages: 2

Premium Essay

Social

...Types and advantages of social networking sites Nowadays social networking sites are very important in everyday life. Everything is from modern communication through the internet which connects people together anyway. We get to know about the people, their interests, their work etc. through these sites. Social networking sites have become common among individuals of all ages. There are three main types and advantages of social network: finding friends, entertainment and follow the news. First, nowadays we use social network to connect with friends or other people. The most commonly used to connect people are: Facebook, Google plus, Skype, Twitter etc. They are the most popular social network people used. For example, facebook can easily connect with friends using wall updates, private message, poke or text video call chat. Similarly, if you not to want to video call chat by facebook you can video chat call this site is skype. Basically, social network type find friends used to chat but can be share the file of movie, music video etc. for entertainment with friends. Entertainment type of social networking is file media for entertainment in sites. The most commonly used to entertainment is Youtube. It can share the video, see the music video, see the movie etc. Moreover, Youtube can be upload from user account in web sites to share another people. Sometimes youtube can be following the news and see the series can watch in youtube. Finally, following the news...

Words: 360 - Pages: 2

Premium Essay

Abramowitz Social Work and Social

...Social Work and Social Reform: An Arena of Struggle Mimi Abramovitz The profession of social work has the potential both to meet individual needs and to engage in social change. However, the profession’s position between the individual and society often forces practitioners to choose between adjusting people and programs to circumstances or challenging the status quo. The twin pressures of containment and change have made social work an arena of struggle since its origins in the late 19th century. In honor of social work’s centennial, this article examines the sources of the profession’s prochange mandate and the structural factors that limit social work’s ability to pledge itself to this stance permanently and recommends some steps social workers can take to recommit the profession to greater activism. Special attention is given to documenting the long but largely ignored history of social work activism. Key words: activism; history; professionalism; social reform; social work T he twin pressures of containment and change have plagued social work since its origins in the late 19th century. The profession can boast of a long history of progressive activism directed to individual and social change. At the same time, observers within and outside social work have often accused the profession of serving as a handmaiden of the status quo. This contradiction has made the social work profession a site of ongoing struggle. Although often difficult, the battles...

Words: 9381 - Pages: 38

Free Essay

Social Business

...Building Social Business: An Alternative Mode of Ensuring ESC Rights. Chapter one: 1.1 .Introduction 1.2 Background of study 1.3 Concept of social Business 1.4 Concept of ESC Rights 1.5 Rational and significance of the study 1.6 Objective of this research 1.7 Hypothesis 1.8 Reasons for selecting topic 1.9 Research Methodology Chapter two: historical background: 2.1 Introduction 2.2History social Business 2.3 Origin of social Business and its kinds 2.4. Economical situation after liberation war . 2.5Our society and business and commonplace business Chapter four: 4.1 Definition of social business. 4.1 Why social Business? 4.2 Which is not social Business? 4.4 Types of social Business. 4.5 Social Business a business model 4.6 Social business model framework/ Legal framework for social Business 4.7 Features of social Business to be considered 4.8 Seven principle of social Business 4.9 Four rules of social Business 4.10 Advantages and disadvantages of social Business \Chapter five 5.1 profit and social Business 5.2 How Bangladesh can profit from social Business 5.3 Social Business in Bangladesh compared with abroad 5.3 What Social Business offers? 5.1How to build social Business/ How social Business Can be started? 5.2 Social business as a new form of capitalism 5.5 Social investment fund …social stock market. 5.3 creating a glabal insfrustracture for Social business...

Words: 685 - Pages: 3

Premium Essay

Social Skills

...Özdemir, Baykara Acar, Acar ve Duyan Araştırma SOCIAL SKILL LEVELS OF STUDENTS OF SOCIAL WORK: DO OUTSIDE ACTIVITIES MAKE A DIFFERENCE? The study tries to compare the social skill levels of 97 students in the Department of Social Work Faculty of Economic and Administrative Sciences, Hacettepe University, who participate and those who do not participate in activities outside classroom. The data obtained through the research shows that there is a meaningful relationship, statistically, between certain demographic characteristics of the students and their scores on social skill inventory sub-scales; and proving that the total social skill scores of those who participate in artistic, sports and any other social activities are considerably higher than those who do not participate in such activities. Key Words: Social work students, social skill, outside activities Sosyal Hizmet Öğrencilerinin Sosyal Beceri Düzeyleri: Ders Dışı Etkinlikler Bir Fark Yaratıyor mu? Uğur ÖzDEMİR* Yüksel BAYKARA ACAR** Hakan ACAR** Veli DUYAN*** * Dr., Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Sosyal Hizmet Bölümü ** Doç. Dr., Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Sosyal Hizmet Bölümü *** Prof. Dr., Ankara Üniversitesi, Sağlık Bilimleri Fakültesi, Sosyal Hizmet Bölümü ÖZET Bu çalışmanın amacı ders dışı etkinliklere katılımın sosyal beceri düzeyi üzerinde bir etkisi olup olmadığının anlaşılmasıdır. Araştırmada, Türkiye’de Hacettepe Üniversitesi...

Words: 3162 - Pages: 13

Free Essay

Social Justice

...Social and economic justice occurs when "all members of a society share equally in the social order, secure an equitable consideration of resources and opportunities, and enjoy their full benefit of civil liberties". An easier way to understand the concept of social and economic justice may be to consider what a lack of justice is: "when societies do not accord citizens equity and equality and when they violate their citizens' human and civil rights". Social injustice could include any social problem-domestic violence, inadequate healthcare, or substance abuse. Social justice ideally addresses these problems, but also addresses social issues-the increasing aging population, education expenses, and environmental concerns. Social workers' responsibility regarding social and economic justice is formally defined in the NASW Code of Ethics. The last section of the Code of Ethics, "the social worker's ethical responsibility to society," states that "the social worker should promote the general welfare of society." More specifically, it states "the social worker should advocate changes in policy and legislation to improve social conditions and to promote social justice." It is clear then that social workers are obligated to promote social justice - to empower people individually and collectively. This stipulation is congruent with my own personal beliefs about social justice. Influenced by my values based in Christianity and humanism, I feel action to promote social justice is a personal...

Words: 263 - Pages: 2

Free Essay

Social Media

...Social Media Instagram, Facebook, Twitter, these and many more are examples of social media sites. These sites have been an aid to society and also a thorn in its side. Social media Social media creates new social connections and promote athletes. Social media is a good way to meet new people and to reconnect with old friends and or family. A study showed that 70% of adults found some of their family members online (pros and cons of social media). Also 57% of teenagers have made new friends on some type of social media network. Social media has also blown up the careers of some sports stars. Jeremy Lin was a big sensation back in 2012, everywhere you went we would seem to hear his name. Social media affected his life after one good game he had. It was because of social media that everyone heard of him, because he was a nobody before that. Another example of social media blowing up sport stars is, in 2012 Notre Dame all-star linebacker mante teo and his “girlfriend” death. That had met though some social media site and never met, they dated for about two years and found out she died of cancer (Clemmitt, 83). Later it was reported that she was never real and it was just a big hoax (Burke and Dickey.). This could also be related as a thing that will be talking about later. Many people believe that social media has gotten rid of face to face communication. The way that technology is now, it has change the way we talk to people, and engages with others. Some believe that something...

Words: 586 - Pages: 3

Premium Essay

Social Media

...Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media is a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.  Is social media marketing right for your business? * This is the question few companies ask themselves before launching into social media marketing. And, as a result, their forays into social media marketing often result in frustration and, sometimes, failure. Not because social media marketing doesn’t work – just because they didn’t do it correctly. Social media marketing is like any other campaign, it must have an objective and a strategy to achieve desired results. * There are many companies that think it's the quick fix to a struggling business or that it will generate revenue that will help them in a difficult economic time. Truth is that social media can, in fact, affect your bottom line – but, it takes time. * Social media has a sequence of events that transpire...

Words: 3364 - Pages: 14

Premium Essay

Social Change

...relationship between religion and social change (33 marks) In relation to social change, some theories have argued that religion is a conservative force and acts to prevent change and keep society stable. This is the view held by earlier theories that stressed the role of institutions in shaping human behaviour and maintaining the stability of society, such as Functionalism and Marxism. Religion is also seen as conservative because it is traditional; defending traditional customs and moral views, for example. Functionalists view religion as a conservative force, preventing social change. Durkheim believed that religion performs an important function for society, binding people together like ‘social cement’ preventing anomie. Religion provides a set of moral values that form the collective conscience, ensuring social stability. This is where religion unifies people which leads to conformity which then makes behaviour predictable. Religion also answers eternal questions such as ‘why the good die young’ and ‘why do people suffer’ in Christian for example, helping to prevent social change. Durkheim studied totemism among Australian Aboriginal tribes. Totems are a symbol of a set of beliefs. This can be anything from an object to an animal and is treated with the highest respect by those that follow the set of beliefs or religion. For example, it is similar to the crucifix for Christians which explains why they uphold traditional beliefs in society, preventing social change. However, Durkheim’s...

Words: 1488 - Pages: 6

Free Essay

Social Advertising

...Social Advertising Social media exists in the context of communities that are built of people who develop and nurture relationships by creating, co-creating, sharing, commenting, and engaging in content (Tuten, 2008). Advertising on such social platform is what accounts to social advertisement. Most of these communities are made up by our sponsors, believers, assistants, coaches, cheerleaders, and friends. Advertising has always been a means of mass communication with a great persuasive force. Thus with the current up rise in social networking in the current world, many advertisers are now turning their heads towards social media and networking. There are various social benefits from advertising that are explained as follows (Kaptan, 2003). * Increased social awareness: Social advertising has created much awareness for certain problems faced in the society today such as virtual eco-rallies and such protests instead of blocking down the streets and such. * Faster informational reviews on newer products: The information reviews and critics have reached the consumers faster than the products itself, along with their availability in the market, creating decision options for consumers. * Advertising is Entertaining: Social advertising is also considered as entertainment for some but its goal is not to entertain but actually to move communities through the hierarchy of response so they purchase, subscribe and become loyal to the brand. Along with these benefits, social...

Words: 840 - Pages: 4

Premium Essay

Social Issue

...A social issue (also called a social problem or a social ill) is an issue that relates to society's perception of people's personal lives. Different societies have different perceptions and what may be "normal" behaviour in one society may be a significant social issue in another society. Social issues are distinguished from economic issues. Some issues have both social and economic aspects, such asimmigration. There are also issues that don't fall into either category, such as wars. Thomas Paine, in Rights of Man and Common Sense, addresses man's duty to "allow the same rights to others as we allow ourselves". The failure to do so causes the birth of a social issue. Personal issues versus social issues[edit] Personal issues are those that individuals deal with themselves and within a small range of their peers and relationships.[1] On the other hand, social issues threaten values cherished by widespread society.[1] For example, the unemployment rate of 7.8 percent[2] in the U.S. as of October 2012 is a social issue. The line between a personal issue and a public issue may be subjective, however, when a large enough sector of society is affected by an issue, it becomes a social issue. Although one person fired is not a social issue, the repercussions of 13 million people being fired is likely to generate social issues. Caste system[edit] Caste system in India resulted in most oppressed Untouchables on earth for the past 3000 years . UK recently banned caste system[1] and US is...

Words: 789 - Pages: 4