...strategic management where various economic, political and social factors are studied, that might affect the business. Environmental scanning can help businesses identify untapped markets and make costly mistakes. Two common strategic management tools used by managers are; SWOT analysis and PESTLE analysis. “PESTLE is an acronym for "political, economic, social, technological, legal and environmental." The purpose of a PESTLE analysis is to identify all of the various external political, economic, social, technological, legal and environmental factors that might affect a business. Managers then assess the risks that the identified factors pose and use that knowledge to inform decisions. SWOT is an acronym for "strengths, weaknesses, opportunities and threats." The goal of a SWOT analysis is to create lists of all of the internal and external strengths, weaknesses, opportunities and threats to inform strategic planning decisions. SWOT is meant to help businesses double down on strengths, eliminate weaknesses, pursue opportunities and avoid or prepare for threats.” (Hamel) Environmental Scan Indicating the Most Significant Environmental Threats An environmental scan was completed for the software and IT Service Company in the Washington, DC area. Politics plays a big role in the private business sector. Companies in the Washington, DC area focus on getting certified and applying for government contracts, as well as business in the private sector. Unemployment is 5.2% (Local Area Unemployment...
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...E-Sonic Compensation Paper Todd Lipscomb, Belma Alic, and Teresa Halpin Davenport University Strategic Analysis Outline: 1. Strategic Analysis A. E-Sonic NAICS falls into two different codes 334614 and 512220. The first code 334614 definition is, “Providing mass duplication of recorded products; Software and other Prerecorded Compact Disc, Tape, and Record Reproducing” (). This code is given in reference to E-Sonic’s producing of music on to various forms of products. The second code 512220 is, “Releasing, Promoting, and Distributing sound recordings. Integrated Record Production/Distribution” (). B. Analysis of E-Sonic’s external market environment 1. Sonic records are a part of the recording and production studio industry, which is going on to start E-Sonic. “Sonic Records, a market-leading recording studio and production house, has witnessed declining demand for music CDs” (). The company boasted over $15 billion in revenue five years ago. However, times have changed over the past five years; technology has greatly improved over time. There have been many technological advances that has offered alternatives to CDs. The one thing that has improved the industry some is the government regulations against pirating music, which is essentially stealing the merchandise. 2. E-Sonic’s competition is pretty fierce as the market has been going for quite some time now. It kind of goes along with, don’t reinvent the wheel if it is already working. Consumers...
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...Word Count: [ 2563 ] Executive Summary The information in this report is based on information used for a Marketing Management Plan for ERSI’s Geographical Information Systems Software, ArcGIS Platform. The methods used contain factual background information about the company to conduct the SWOT Analysis and IBIS World company financial information was used for SALES and Profits. Marketing mix methods were used to show the products potential and marketing strategy. A market overview outlines the current market situation and current marketing situation is analysed. Market segments are discussed with an industry focus and competitors are outlined. A conclusion has been determined that ESRI’s is ready to distribute the product to $2.1 billion market and is strategically placed to do so. A strategic marketing plan is to be completed to implement he marketing strategy and projected sales revenue of $75,560,660. Contents Executive Summary 2 Introduction 5 Company Background 5 Company Mission Statement 5 Market Overview 6 Marketing Situation 6 Production 6 Target Market 6 Human Resources 7 Distribution 7 Market Segments 7 Industry Segments 7 Competition 8 Major Industry Players according to IBIS World: 8 Strengths Weakness Opportunities and Threats (SWOT Analysis) 9 Strengths 9 Weaknesses 9 Opportunities 9 Threats 9 Discussion 10 Sales and Profits 11 Growth and Ratios 12 Financial Growth 12 Financial Ratios 12 Sales Revenue...
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...spaces, in Macro and Micro environment level 3. IBM strategy PESTEL analysis in Macro level Five forces analysis in Micro level Recommendation Conclusion SOWT analysis Complexity analysis 4. o IBM understood Value was shifting in the IT industry, driven by the rising tide of global integration, a new computing paradigm and new client needs. o Economies of developing nations were growing rapidly, driven by historic investments in fundamental business infrastructure. Enterprises were looking to tap skills and expertise available all over the world and to integrate their operations globally. o Change in computing architecture was rippling across the data center and the network, along with a proliferation of technology infused into all aspects of work and life. Companies were seeking to integrate advanced technology with their business processes and operations, not only to reduce costs, but to enable innovation and growth. o IBM remixed their businesses in order to move to the emerging higher- value spaces by focusing on software and IT industry. IBM Strategies 5. IBM Strategies Hardware And Services Software IBM sold the personal computing department To Lenovo 6. PESTEL Analysis for Macro environment factors Social Political Technological Environmental Economic Legislative 7. Iraq War in 2003, affected world economy, and IBM stock fell down. Technology affects directly to computer technology industry because computer technology can be used as a tool to invent many technological...
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....... 6 1.2. Background .................................................................................................................. 6 1.3. Products and Services ............................................................................................... 6 1.4. Market ........................................................................................................................... 7 1.5. Competitive Advantage .............................................................................................. 7 1.6. Capabilities .................................................................................................................. 7 1.7. Objectives .................................................................................................................... 8 1.8. Strategy ........................................................................................................................ 9 1.9. Management Team .................................................................................................... 9 2. Background ........................................................................................................................... 10 2.1. Background ................................................................................................................ 10 3. Service ................................................................................................................................... 11 3.1. Description...
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...Trends of IT Industry in Indian Economy – An Analysis N.Swapna1 & N.Sujatha2 1 Dept. of Economics, Telangana University, NZB & Dept.of Economics, Osmania University, Hyderabad, India 2 Dept.of Economics, Osmania University, Hyderabad, India E-mail : Swapanjali111@gmail.com1 Abstract - The Indian Information Technology and Information Technology Enabled Services (IT-ITES) industry has been contributing its role in the economic development of India since post liberalization era. The pace growth of this industry is considered as a growth driver for the economy. India has become as “IT Super Power”. The performance of IT industry can be revealed with the evidence of its contribution to the GDP (Gross Domestic Product) of the country, provision of employment opportunities all over the country, IT services and software exports and revenue to the country. This paper examines how does the IT industry is playing its predominant role in Indian economy with its various trends in the contribution to the GDP of India , IT exports, IT revenue trends and employment opportunities. Keywords - IT-ITES, Contribution to GDP, Employment, Exports and Revenue. I. utilities and services for globally oriented businesses. The SEZ Act 2005 envisages key role for the State Governments in Export Promotion and creation of related infrastructure. A few salient features of SEZ scheme are as under: INTRODUCTION The Government of India has identified IT industry as one of the...
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...The Video Game Industry An Industry Analysis, from a VC Perspective Nik Shah T’05 MBA Fellows Project March 11, 2005 Hanover, NH The Video Game Industry An Industry Analysis, from a VC Perspective Authors: Nik Shah Nik.Shah@Dartmouth.edu Tuck Class of 2005 Charles Haigh Charles.Haigh@Dartmouth.edu Tuck Class of 2005 • The video game industry is poised for significant growth, but many sectors have already matured. Video games are a large and growing market. However, within it, there are only selected portions that contain venture capital investment opportunities. Our analysis highlights these sectors, which are interesting for reasons including significant technological change, high growth rates, new product development and lack of a clear market leader. The opportunity lies in non-core products and services. We believe that the core hardware and game software markets are fairly mature and require intensive capital investment and strong technology knowledge for success. The best markets for investment are those that provide valuable new products and services to game developers, publishers and gamers themselves. These are the areas that will build out the industry as it undergoes significant growth. • A Quick Snapshot of Our Identified Areas of Interest • Online Games and Platforms. Few online games have historically been venture funded and most are subject to the same “hit or miss” market adoption as console games, but as this segment grows, an opportunity...
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...The Video Game Industry An Industry Analysis, from a VC Perspective Nik Shah T’05 MBA Fellows Project March 11, 2005 Hanover, NH The Video Game Industry An Industry Analysis, from a VC Perspective Authors: Nik Shah Nik.Shah@Dartmouth.edu Tuck Class of 2005 Charles Haigh Charles.Haigh@Dartmouth.edu Tuck Class of 2005 • The video game industry is poised for significant growth, but many sectors have already matured. Video games are a large and growing market. However, within it, there are only selected portions that contain venture capital investment opportunities. Our analysis highlights these sectors, which are interesting for reasons including significant technological change, high growth rates, new product development and lack of a clear market leader. The opportunity lies in non-core products and services. We believe that the core hardware and game software markets are fairly mature and require intensive capital investment and strong technology knowledge for success. The best markets for investment are those that provide valuable new products and services to game developers, publishers and gamers themselves. These are the areas that will build out the industry as it undergoes significant growth. • A Quick Snapshot of Our Identified Areas of Interest • Online Games and Platforms. Few online games have historically been venture funded and most are subject to the same “hit or miss” market adoption as console games, but as this segment grows, an opportunity...
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...(Computer) Inc. Whither the MAC? | Case Study Analysis | Strategic Analysis in terms of Capabilities Analysis & Five Force Model | Submitted by : Muhammad Saad Dasti Section B | 1. Prepare a Five Forces Analysis of the personal computer industry. (Think of your traditional Windows based PC.) How attractive is this industry? In order to properly identify and evaluate competitive position of personal computer , competitive analaysis model has been created to fully depict the position of display systems according to current scenario * The personal computer industry is somewhat vulnerable against the bargaining power of buyers. In recent years customers have more and more alternative options to the personal computer. Smartphone’s, tablet computers, and other handheld devices like IPods have most of the same capabilities as a personal computer. And because of the availability, sleekness, and trendiness of these alternatives, they have become increasingly popular making personal computers more and more obsolete. In order for the personal computer to compete with these newer alternative options, it must differentiate itself in order to regain market share. * Suppliers in the personal computer industry can be categorized into three groups, including hardware suppliers, software suppliers and service suppliers. The core of their products are...
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...Masarykova univerzita Ekonomicko-správní fakulta Studijní obor: Podnikové hospodářství MARKETING RESEARCH Diplomová práca Vedoucí diplomové práce: Ing. Klára KAŠPAROVÁ Autor: Eva PEŠLOVÁ Brno, duben 2007 Masarykova univerzita Ekonomicko-správní fakulta Katedra podnikového hospodářství Akademický rok 2006/2007 ZADÁNÍ DIPLOMOVÉ PRÁCE Pro: Obor: P E Š L O V Á Eva Podnikové hospodářství Název tématu: Marketingový výzkum Marketing research Zásady pro vypracování Problémová oblast: Marketingový výzkum. Cíl práce: Analýza trhu, popř. trhů pro uvedení produktu na trh. Postup práce: V teoretické části se bude autorka věnovat problematice výzkumu trhu a jeho jednotlivým metodám a technikám relevantním pro tento typ výzkumu. V praktické části bude analyzovat zvolený trh, popř. zvolené trhy, formuluje doporučení pro tvorbu daného produktu a provede ekonomické vyhodnocení jeho zavedení. Použité metody: Analýza sekundárních dat, dedukce, deskripce, komparace, relevantní matematicko-statistické metody. Rozsah grafických prací: Rozsah práce bez příloh: předpoklad cca 15 tabulek a grafů 60 – 70 stran Seznam odborné literatury: BOLDIŠ, P. Bibliografické citace dokumentu podle ČSN ISO 690 a ČSN ISO 690-2 (01 0197): Část 1 – Citace: metodika a obecná pravidla. Verze 3.2 [online]. 1999–2002. Poslední aktualizace 2002-09-03. Dostupné na World Wide Web: HENDL, J. Kvalitativní výzkum – základní metody a aplikace. 1. vyd. Praha : Portál, 2005. 408...
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...External Analysis Oracle: Software License Update and Product Support Computer Systems Design Support Industry By Catherine Wowk Oracle operates six different business segments. Software License Update and Product Support is a segment of Oracle’s Software and Cloud Business which provides support services such as Oracle Lifetime Support, upgrades, enhancements, and technical support. It is roughly 47% of Oracle’s total revenue and produce the highest business margin at 89% and 77% of total business margins. (3) Oracle’s Software License Update and Product Support is in the IT Consulting Industry, more specifically the Computer Systems Design Support segment. Oracle makes up 3.7% of the industry’s total revenues. (Appendix A) As Software License Update and Product Support makes up the majority of Oracle’s profits, we will analyze the Computer Systems Design Support industry in which it operates for the remainder of this paper. (3) Overview: The Computer Systems Design Support (CSDS) industry provides installments, training and support to system users. IT Consulting is highly fragmented, offering many different services including Computer Systems Design Support. CSDS, in turn, is more concentrated. The industry SIC and NAICS codes are 7373 and 541512, respectively. (2) It has been in the growth stage of the industry life cycle since the early 1990’s, only recently slowing down in growth rate, it is still expected to be one of the fastest growing industries in the United...
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.................................................. 1 1.1.1 1.1.2 1.1.3 1.2 2 2.1 3 3.1 3.2 3.3 4 5 5.1 6 7 8 8.1 9 9.1 9.2 9.3 9.4 9.5 10 11 12 Core business and performance ............................................................................................................ 1 History of the company.......................................................................................................................... 1 Target Market and Competitors ............................................................................................................ 1 Going Global..................................................................................................................................................... 2 Internal Analysis ........................................................................................................................................................ 3 Mckinsey 7S Framework ................................................................................................................................. 3 External...
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...mainly focuses on the development, licensing, supporting and selling of the computer electronics, computer software, personal computers and the affiliate services. The corporation is mainly recognized for its software products including the operating systems, the Microsoft office suite among others. It has a high profile reputation of quality services and products that are consumed by both large-scale and small-scale consumers. The paper intends to analyze and deduce the factors of operation of the corporation. That includes the mission statement, the vision statement, culture, SWOT analysis amongst other attributes that determine the extent in which the corporation is an outstanding performer. Mission, Vision, Goals, and culture Mission At Microsoft, the central mission is to enable the people, as well as, the businesses across the international borders to realize their absolute potential. Particularly, the corporation considers it a mission to focus on the commitment to the customers. As such, the corporate attempts to articulate the full measure of the mission by striving to ensure that it creates outstanding technology. The technology is also developed in such a manner that everyone can access it regardless of the demographic characteristic such as ages and abilities. According to the contemporary company ratings, Microsoft is considered to be an industry leader in the context of technological innovation. Just like it is stipulated in the mission statement...
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...Comprehensive Industry Analysis | COMPUTER (HARDWARE & SOFTWARE), CONSUMER GOODS, E-COMMERCE, ENTERTAINMENT, FINANCIAL SERVICES | | SBI Superstars present a production of Group 2’s analysis on the specified industries. | | Tajuan K. Griffin – ChairMarcus Bourgeois – Co-ChairArica McCullumMichael LatsonRicardo CopelandDavid BercklerAyokunle Ojutalayo Ifeanyi Korie Karen JohnsonRobensky Theodore | 7/21/2010 | | ------------------------------------------------- Table of Contents Table of Contents………………………………………...…………………………………….pg 2 Project Overview………………………………………………………………………………pg 4 Computer Industry pg 5 Hardware Overview………………………………………........................................................pg 6 Hardware Top 5 Financials…………………………………………………………………….pg 7 Hardware Top 5 Analysis………………………………………………………………...........pg 8 Software Overview...................................................................................................................pg 12 Software Top 5 Financials……………………………………………………………………pg 13 Software Top 5 Analysis……………………………………………………………………...pg 14 Computer Industry Outlook…………………………………………………………………..pg 15 Consumer Goods Industry pg 16 Consumer Goods Overview......................................................
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...Lives“ Our Missions 1. The company will be one among many small software companies in Dhaka, Bangladesh but it will be a unique one. Unlike other small companies in locality we will have a great deal of focus on Business Intelligence (BI) solution. 2. The primary product of the company will be the development of educational software for growing number of computer users in Bangladesh. 3. The company will continually try to develop Business Intelligence (BI) skills for home and abroad. 4. Overseas selling of customized enterprise solutions will be our second most important revenue source. 5. We will retain talents, appreciate achievements and enrich our skills on regular basis. 6. Organogram: Figure 1 Organogram of Micromeria Software Solutions Figure 1 Organogram of Micromeria Software Solutions Business Environment Analysis: Marketing Environment: 1. Competitive forces – Although the software industry of Bangladesh is relatively small now (having single digit percentage contribution to national GDP) it is very rapidly growing - According to BASIS (Bangladesh Association for Software and Information Systems) statistics the domestic IT service industry market has grown at 20 to 30 percent per annum during the last few years.. According to BASIS industry statistics from 2012 there currently are over 800 IT and ITeS companies registered in Bangladesh. The total industry turnover is estimated around 250 million USD. In 2012, BASIS carried...
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