...analysis of Sony, and which includes an outline of Sony’s market position with the use of analytical tools such as a SWOT analysis and taking into consideration macro factors which influence Sony both internally and externally. The report will also consist of innovation analysis of Sony that outlines the ways in which they differentiate themselves with the use of their research and development strategies, and the threats which follow as a consequence of taking the risk of being creative. Furthermore the future challenges which the firm may face will be analysed as part of strategic outcomes, and how Sony can react to these challenges in the future. 1.0 Introduction To begin with, we will carry out a report on Sony which will include details of how they are currently competing in the market. Also, an innovation analysis will be carried out into Sony and their unique selling point of being one of the most innovative companies in the world. The types of details of Sony, which will be reviewed, are internal such as strengths and weaknesses. The external factors, which will be analyzed, are macro factors, which affect the company such as detailed SWOT analysis and their corporate image. Finally, the challenges, which Sony has to face in the future, will be reviewed and ways in which Sony respond by countering the challenges they may face. 2.0 Innovation analysis ...
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...History of Sony The Sony Corporation started in Tokyo, Japan in 1946 by Masuru Ibuka and Akio Morita. From the small capital of 190,000 yens in the early day and only 20 employees. Sony has continuously developed, grown and become one of the leading manufacturers in electronics and entertainment products for consumers and professional markets. Sony is ranked as the 69th world largest corporation by the Fortune 500 with revenue of 78 billion dollars for the fiscal year ended March 31, 2010. With the worldwide basement in Japan, the United State, Europe and other area, Sony's business operations vary from Sony Electronics, Sony Picture Entertainment, Sony Computer Entertainment, Sony Music Entertainment, Sony Ericsson and Sony Financial Holdings. Audio, video, television, information and communications, semiconductors and electronic components are its major products. As a semiconductor maker, it is among the Worldwide Top 20 Semiconductor Sales Leaders. The company's previous slogan is "Like.no.other". Its current slogan is "Make.believe", which is the Sony's commitment to inspire and empower their consumers. For over 60 years, Sony has created a lot of products and technologies that help our lives more convenient, enjoyable and productive without a doubt. With these achievements, Sony has gained a solid reputation for quality, reliability, innovation and stylish design). As the leading worldwide supplier in electronic and entertainment contents, with the vision is to create...
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...been contracted by the Sony Corporation to research and present a proposal that will assist their organization in becoming more innovative. Our first task is to learn who Sony Corp. is and what is this organization’s mission and values. By understanding Sony Corp’s mission and values our team can get them on the road to becoming a more innovative organization. We will then analyze how innovation, design, and creativity support Sony’s goal and objectives. Lastly, we will identify the internal and external drivers of innovation for Sony Corp.We are a consultant company known as ‘Team A’. Our company has been contracted by the Sony Corporation to research and present a proposal that will assist their organization in becoming more innovative. Our first task is to learn who Sony Corp. is and what is this organization’s mission and values. By understanding Sony Corp’s mission and values our team can get them on the road to becoming a more innovative organization. We will then analyze how innovation, design, and creativity support Sony’s goal and objectives. Lastly, we will identify the internal and external drivers of innovation for Sony Corp.We are a consultant company known as ‘Team A’. Our company has been contracted by the Sony Corporation to research and present a proposal that will assist their organization in becoming more innovative. Our first task is to learn who Sony Corp. is and what is this organization’s mission and values. By understanding Sony Corp’s mission and values...
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...contracted by the Sony Corporation to research and present a proposal that will assist their organization in becoming more innovative. Our first task is to learn who Sony Corp. is and what is this organization’s mission and values. By understanding Sony Corp’s mission and values our team can get them on the road to becoming a more innovative organization. We will then analyze how innovation, design, and creativity support Sony’s goal and objectives. Lastly, we will identify the internal and external drivers of innovation for Sony Corp. History of Sony Corporation Vision and Mission statement Sony Corporation's Mission statement is "to become a leading global provider of networked consumer electronics, entertainment and services", and their Vision is “to create exciting new digital entertainment experiences for consumers by bringing together cutting-edge products with latest generation content and services” (Sony, n.d.). Sony Corporation was created May 7, 1946 by Masaru Ibuka and Akio Morita. The company was established with a capital of 190,000 yen, which is about $ 1,600. The name of the company was originally "Tokyo Telecommunications Engineering Corporation". In 1958 the company changed its name to "Sony" which comes from a combination of two words: "SONUS", which in Latin means "sound" and "SONNY", which means a small size. In 1960 the company established its American branch, called SONAM (Sony Corporation of America). Today it is known as SCA. Sony Corp. wants to strengthen...
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...The founder of Sony is 2 Japanese man which are Masaru Ibuka and Akio Morita on 7th May 1946. However, they complement each other and invent the unique product which achieve the people needs. The Sony company is formed and eventually grow into a more than $60 billion global organization. Sony has the ability to achieve the needed of the people and improve the technology around our environment. The Sony company has been at the cutting edge of technology for more than 50 years and they have impact the environment around us positively. Further, few companies are as well positioned to drive the digital age into homes and businesses around the world for the next 50 years and beyond. Today, Sony continues to fuel industry growth with the sales of innovative and unique Sony products, as well as with the company’s convergence strategy. For example, VAIO notebooks that raise the bar in both form and function, digital cameras that capture pictures on a floppy disk, CD-R or Memory Stick, MiniDisc recorders with a digital PC Link to marry high quality digital audio with downloadable music, DVD/CD multi-disc changers that playback both audio and video, and Hi-Scan flat screen TVs that deliver near HDTV picture quality through Digital Reality Creation (DRC) circuitry. Besides, there is also some major product which recommended by Sony such as 3D televisions, digital cameras, home audio, VAIO notebooks and others. Sony’s future brand success will be determined by how the company meets the...
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...Sony Walkman Sony is an international brand and known as electronic company. The company selling products to the global market that makes company has a very large consumer market. Also Sony has always led the market in terms of innovation and new technology products. Companies in this industry are benefiting from rapid growth have sales and earnings that are expanding at a faster rate than firms in other industries but, electronic industry has low barrier to enter and exit. The technology of electronic product is easy to copy that makes Sony faces with many competitors so Sony should try to be the first and fast entrant to develop and launch new products to market in order to gain high profit. Sony moved to expand their branding strategies with the potentially unlimited difference of the global market. The target consumer group, Sony Walkman will focus on teenager, and young consumer groups. Often the concept of “youth” came to play a predominate role in many of Sony Walkman’s advertisings. By emphasizing consumer driven design and hip sensibility, Sony played a pivotal role in developing much of the branding and lifestyle marketing that has become a central strategy for Sony Walkman. Entertainment giants “Sony” were the first one to envision the portable music player when they launched the first Walkman in the year 1979 and they were very successful in 1981. At that time, at least 20 companies...
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...Introduction In this assignment I will talk about Sony Corporation the company was founded in 1946 by Masaru Ibuka and Akio Morita. The two founders are great leaders and have contributed to great ideas within the company where they have built an empire worth $60 billion. With the headquarters based in Tokyo Japan, Sony is based amongst the top 5 most successful and largest companies to date. As one of the top leading electrical manufactures of products, Sony is famous for products such as, The Walkman, television sets, Sony Ericsson mobile phones, dvd/blu ray players, digital cameras and the very popular games consoles PS1, PS2 and PS3. Sony Corporation is well known all over the globe and it is successful as it is in Japan in America and Europe alone, in 2011 it was reported that Sony’s revenue was a good $86billion with a net income of $2.64billion. Sony Corporation is divided into 4 departments, Sony music entertainment, Sony pictures entertainment, Sony computer entertainment and Sony financial. Each department makes sure that they produce the best services and products for the consumers with unique marketing Ideas. Sony is very good at what it does today. Identify and describe the key practices in their business management Japanese economy is very popular in the world today the free market is ranked very high in the largest economies in the world today. Since the declining of the economy, Japan has broken out of its bad economical state where now every year the economy...
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...Background • The global video game market was dominated by two seemingly invincible giants: Nintendo and Sega. Then came PlayStation – and everything changed! • Sony entered the video game market in 1994 with a bang and conquered the market with a profit of 70 million within 2 years Sony launched PlayStation in Japan in December 1994 and in United States in 1995; within two years of launch, PlayStation revenues reached $700 million with profits of $70 million ■ Sony redefined the market to include customers that Nintendo and Sega had ignored. ■ It made technology choices that both enhanced the performance of its hardware and recast the economics of selling software. It designed a tough-minded approach to innovation that helps its developers churn out a string of popular games. ■ It presented its customers with a new form of entertainment. PlayStation was more than a toy. Sony conquered the game console industry with relentless innovation in hardware, software, and business strategy. ■ Nintendo and Sega stuck with cartridge-based hardware because of its blazingly fast performance -- and because it was the platform on which it rose to power. Nintendo had always sold games on proprietary cartridges that were expensive for developers to buy and took months to manufacture. It expected its partners to bear these costs. Nintendo insisted that third-party developers place huge orders for cartridges and pay their manufacturing fees upfront...
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...Collaborative Marketing Plan Sony Corporation Group 3 Collaborative Marketing Plan Sony Corporation Table of Contents 1. Executive Summary 2 2. Company Description 2 3. Strategic Focus and Plan 3 Mission Goals Core Competency and Sustainable Competitive Advantage 4. Situation Analysis 5 SWOT Analysis Industry Analysis Competitor Analysis Company Analysis Customer Analysis 5. Market-Product Focus 10 Marketing and Product Objectives Target Markets Points of Difference Positioning 6. Marketing Program 11 Product Strategy Price Strategy Promotion Strategy Place Strategy 7. Financial Data and Projections 16 Past Sales Revenue Five-Year Projections 1. Executive Summary Sony Corporation manufacturers high-quality electronic products, utilizing new technology to continually evolve in a highly competitive industry. This marketing plan for introducing the new product, Tracker Stickers, illustrates our market segments and the strategies we are employing to get customers and create a solid revenue stream. This new product will not only increase revenues for the company, but will provide a convenience to our customers allowing them to locate those easily lost items including keys, phones, remotes and any other item they would like. Tracker Stickers are easy to apply and easy to use. 2. Company Description Sony Corporation had humble beginnings in May of 1946 as Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Company)...
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...achieved around US$300 million in revenue last year.It is also becoming noticeable as overseas game developers are also entering Asia, including Singapore. Ubisoft and LucasArts have both opened studios in the region, and MIT has opened the Singapore-MIT GAMBIT Game Lab to educate the local population in preparation for industry jobs. And the government is in on the act, too -- with Contact Singapore, an agency designed to recruit industries, including the game industry, to the country. Key significant points and swot analysis ?? must add it in. Introduction Sony Corporation of America, based in New York, NY, is the U.S. subsidiary of Sony Corporation, headquartered in Tokyo, Japan. Sony is a leading manufacturer of audio, video, communications, and information technology products for the consumer and professional markets. Its motion picture, television, computer entertainment, music and online businesses make Sony one of the most...
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...rketing TABLE OF CONTENT Assignment Question 1) Introduction International Marketing Sony Corporation company’s background overview • Sony Rolly Figure 1.2 2) Situational analysis PESTLE analysis • What is PESTLE analysis? • Figure 2.2 • Sony’s Pestle analysis SWOT analysis • Sony’s SWOT analysis Figure 2.3 Marketing mix (4p’s) • Product • Promotion • Price • Place (distribution) 3) International Marketing Objective SMART (corporate objectives) Sony’s Mission and Vission statement 4) Marketing Strategy Ansoff’s Matrix Market Entry methods Segmentation, targeting and positioning Assignment Question Produce an international marketing plan that will introduce a consumer brand sold in your home market into a country in which it is currently not available. Introduction International Marketing As you can see that nowadays, a majority of organization try to market their products internationally. There are some reasons why they want to market it internationally and the reasons are to saturated their home market, competition, excess capacity, product life cycle differences, geographic diversification, comparative advantage in product, skill and technology, organizational reasons and lastly is the financial reasons (Walsh., L.S., 1993). International marketing can be defined as the performance of the business activities that is specially designed...
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...of electronic products for the consumers and professional market. Sony and Matsushita Electric, the two largest Japanese consumer electronics companies, have continuously developed the business strategies to satisfy the consumers’ demands in Japan and in the world. With the China’s low wage and low cost advantages, China became the largest production workshop in the world. Many multinational companies transferred their factories from local to China that seeks for a high profit margin with low production cost. Those Japanese electronic manufacturers combine with the local advanced techniques maintains the high quality of products and reduces the cost in labor and land to gain the competitive advantages in the world. This production model can help the firm to reduce its products’ price and increase the demands in the global market to compete in the price’s war. Matsushita had 144 overseas manufacturing subsidiaries and expanded 49 spots in China while Sony has six spot of 35 factories are located in China. In 2002, Matsushita and Sony executed different production strategies, Matsushita was expand more industries in China but Sony decided to move some of its manufacturing factories from China to Japan (1). In all electronic manufacturers, Sony had a leading position in the market; many other manufacturers like Sharp and Matsushita competed the price by copying the new technologies from Sony. Matsushita and Sony were both came from Japan and had a similar business size and brand...
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...total gaming market. Besides, the hardware (console) market has grown at a CAGR of 34.6% between 2005 & 2008 (estimated). 2. As illustrated by Guitar Hero, the console-enabled market has huge demand and potential for accessories-related innovation 3. Partnering with console will save Emotiv on marketing, branding and distribution costs Marketing Mix * Product: Emotiv should convince SONY to bundle and co-brand the EPOC headset with SONY PS3. SONY is unable to dominate the market despite PS3’s technical superiority. The company may well accept EPOC and differentiate its offering (just like Ninetendo Wii) to generate better revenues. Emotiv also needs a reputed partner to lend credibility to EPOC. * Price: Emotive should price EPOC at $299 to be viable. The risk with pricing EPOC at $199 is very high as the company will have to sell minimum 1 million units (a long shot for a new tech product) to turn positive profits. * Place: Emotiv would gain access to the global market through SONY retail channels at minimal cost. 80% of EPOC sales are expected to occur in the retail channel. * Promotion: Partnering with SONY will help Emotiv considerably reduce marketing and branding costs. Besides, Emotiv should (along with SONY) 1) advertise in gaming and tech magazines (such as Wired, PC Gamer, etc.), 2) leverage platforms such as Game Developers Conference, Comic Con San Diego, E3 Los Angeles, etc. and 3) offer trials at public places such as restaurants, shopping...
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...Semester III, 2012/2013ASSIGNMENT 2Creation Of Sony | | For Review by Prof. Khurram Khan | Prepared by Dr. A. Prakashrao (MBA – HC MR 121210) | 7/27/2013 | ASSIGNMENT 2 CASE STUDY 2 - THE CREATION OF SONY 1. What leadership competencies do you recognize in Ibuka and Morita? Justify your answers. 2. How are Ibuka and Morita charismatic leaders? Justify your answers. 3. Can you recognize the elements of transformational leadership? Justify your answers. 1. Comprehension a. Summary of the facts The case study 2 is regarding the creation of Sony and mainly on its 2 founder that is Engineer Masaru Ibuka and physicist Akio Morita who invested the equivalent of Yen 190,000 to start a company with just 20 employees in May 1946 post World War II and how it has evolved into a leading global brand. This case study tells how these 2 talented and skilled visionaries wanted to bring Japan from its post war defeat to leading triumphing nation. Ibuka and Morita were both passionate about electronics, but Morita felt another burning desire to help change the image of Japan in the eyes of the world. He saw a defeated Japan and believed that thru their company, they could help restore Japan to a triumphant nation once again. This vision for their country Japan started being implanted into the vision of their new company which initially known as Tokyo Tsushin Kogyo K.K. which later changed to Sony which comes from the Latin word ‘sonus’ which...
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...Brief Case: Sony Playstation 3: Game Over? Backgrounds: The origins of the modern video games was the proliferation of pinball machines and jukeboxes and other games at the same style in the 1930s and 1940s The electromechanical games were mostly based on physical activities like baseball, car racing and horse racing. The idea for playing video games on home television sets came in September 1966 from Ralph Bear. In 1972 the first home video game console, the Odyssey was launched whit 16 pre-programmed games and a retail price of $99 In 1972 another person realizing the commercial potential for the video games was Nolan Bushnell, and later in the 1970s, Bushnell and the company he helped to found, ATARI, would become major winners in the beginning of the game industry. Analysis SWOT: Strengths. - The game industry have a lot of innovation some always have a star products and a very good sales and whit a really huge market. Weaknesses.- For me the games industry is a very competitive business because have three powerful companies Sony, Microsoft and Nintendo and whit a little advantage one company can have a victory like Microsoft when launched the xbox360 a year before the other firms and whit that could get a lot of sales. Opportunities. - The evolution of the industry do not have limits like the wii and the kinect that this option of video games use a control that perceive the moves of the player and whit this innovation have a more and more clients of this new...
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