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Sony vs Matsushita

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Submitted By mohammedali1
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* Matsushita and sony are the two largest consumer electronics makers in Japan and in the world and both stretched their supply chains to their low-cost manufacturing neighbor which is CHINA to reduce cost. * Matsushitas 49 of 144 manufacturing subsidiaries are scattered in China. * 6 of 35 Sony’s factories abroad are located in China. * In 2002 when Matsushita was expanding their supply chain in China, Sony decided to shift some of its manufacturing business in China back to JAPAN.

MATSUSHITA’s EMBARASSING LOSS

* Matsushita is a electric industrial co., the largest home appliances and household equipment producer in the world. * They have competed with low priced Chinese counterparts in the international market. * Yukio Shohtoku who was responsible for Matsushitas overseas business, kept hearing bad news from overseas branches because Chinese price is becoming the world’s price. To stay in the market against those Chinese competitors, Matsushitas had to cut their profit margins.

PROBLEMS * Matsushitas weakness was high cost. * To maintain its leadership in the market, Matsushita believed combination of Japanese advanced techniques/parts and Chinese low cost labor would enhance their competitive advantage in the world. * By doing that it helped them cut their products prices. However, Shanghai subsidiary “Panasonic” microwave over was 30 percent cheaper than its counterpart made in Japan. * However, in 2000 they Shanghai subsidiary faced bankruptcy. But Galanz Enterprise, the biggest Matsushitas competitor of microwave ovens in China was producing 12 million units per year and beating Matsushita in every individual market. * Matsushita tried to possess world class brand names, cutting-edge techniques, perception of high quality, powerful promotional campaigns, and low cost Chinese labor in production process BUT

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