... Welcome to the World of Sony Background: From my perspective and what I read in the textbook, Sony is falling. The textbook explains that Sony was doing very well on the electronic side if the business. Majority of Sony's revenue was from the United States and Europe, and other countries. Together the United States Europe, and other countries held 60 percent in Sony's sales. In 2009, Sony exports decrease from 70 percent of 2008 to 49 percent (2009). This drop affected production as we'll as employees. Sony also limited orders to their suppliers, which also resulted in the reducing of employees. The Strong Yen also hurt Sony’s financial statements. As Sony translates dollars and euros to yen, the dollar and euros was worth less than the yen. These are the main reason Sony has fallen. Issue: Is it possible for Sony to overcome their crisis? In my opinion, I do not think they can overcome their crises as long as the Strong yen is around. The reason is because a strong yen is seen as a disadvantage to Japan’s largely export driven economy. When the yen remains strong for an extended period of time, the Bank of Japan tries to weaken the currency through direct and indirect intervention. ANALYSIS: If it’s possible for Sony to get back on top, what does Sony have to do? Yes: In my opinion I believe if Sony has a chance to get back on top of...
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...SONY “The name Sony derives from the Latin word sonus meaning sound and the English word sonny-boy – a term used by the Americans in the 1950’s to denote a bright youngster.” Sony was originally called Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Company) and was founded by Masaru Ibuka and Akio Morita. (The History of the Sony Corporation) In 1958 they changed their name to Sony Corporation because it was easier to pronounce in any language and according to Ibuka the name emphasizes the company’s founding prospectus of the spirit of freedom and open-mindedness. (Sony Corp. Info) Sony concentrates its business efforts towards achieving corporate social responsibility, community involvement, volunteerism and its environment. Sony Corporation is home based in Tokyo Japan and has global subsidiaries located worldwide in the East Asia, Pan-Asia, North America, Europe, and Latin America. The Sony Corporation of America, located in New York is the United States headquarters for Sony. The businesses that operate from the Sony Corporation of America include Sony Electronics Inc., Sony Mobile Communications Inc., Sony Computer Entertainment America, Sony Network Entertainment Inc., Sony Pictures Entertainment Inc., Sony Music Entertainment, Sony/ATV Music Publishing, and Sony Online Entertainment. (WHO WE ARE) Sony emphasizes employee relations. Sony has made it a priority to develop a healthy relationship with their employees. Morita claimed that a large portion...
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...SONY Make. Believe Principal of management MG Sony’s Introduction and Summary The Sony Corporation was founded in 1946 by Masaru Ibuka and Akio Morita, The two complement each other with a exclusive mix of product modernization and marketing ability, and formed a company that would in time grow into a more than $60 billion global organization. During the post war in 1950 Ibuka and Morita Sony created first hardware device a tape player recorder which was called the G-TYPE recorder, the first tape player was made from paper and hand painted magnetic material because the materials were high in demands. (news.sel.sony.com) Ibuka was a realistic creator who could predict what products and technologies could be applied to everyday life. He motivated in his engineers he had a spirit of innovation and pushed that helped them to reach beyond their own expectations. Ibuka also encourage a thrilling working environment and an open mind company culture. In the founding booklet, he stated one of his wish was to build a company whose employees are satisfied and pleased by their work and his aspiration to create a fun, energetic workplace.( news.sel.sony.com) Akio Morita was a marketing pioneer who influential in making Sony a household name all over the world, He was determined to launch the Sony brand. (news.sel.sony.com) Their headquarters are located in Tokyo Japan Sony is a global company of audio, video, communications and information technology products for...
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...of electronic products for the consumers and professional market. Sony and Matsushita Electric, the two largest Japanese consumer electronics companies, have continuously developed the business strategies to satisfy the consumers’ demands in Japan and in the world. With the China’s low wage and low cost advantages, China became the largest production workshop in the world. Many multinational companies transferred their factories from local to China that seeks for a high profit margin with low production cost. Those Japanese electronic manufacturers combine with the local advanced techniques maintains the high quality of products and reduces the cost in labor and land to gain the competitive advantages in the world. This production model can help the firm to reduce its products’ price and increase the demands in the global market to compete in the price’s war. Matsushita had 144 overseas manufacturing subsidiaries and expanded 49 spots in China while Sony has six spot of 35 factories are located in China. In 2002, Matsushita and Sony executed different production strategies, Matsushita was expand more industries in China but Sony decided to move some of its manufacturing factories from China to Japan (1). In all electronic manufacturers, Sony had a leading position in the market; many other manufacturers like Sharp and Matsushita competed the price by copying the new technologies from Sony. Matsushita and Sony were both came from Japan and had a similar business size and brand...
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...Sony's fall from the top. As other young competitors such as Samsung learned the mistakes of excessive and unrelated diversification and channeled their resources around one or two dominant businesses, Sony still seems to have stuck up in multiple businesses: consumer electronics, music label, online music store, semiconductors, a motion picture company and financial units to name the dominant few. This diversification not only drains the brand's resources to a great extent but also diverts the brand focus from the core of the brand. Additionally, Sony had years of complacency and lack of focus has opened the market in many sectors to younger, much agile players such as Samsung, LG, Apple, Nokia and others that are attacking Sony on multiple fronts. This combined blow from other brands that have become market leaders in businesses that Sony was once a leader is turning out to be very lethal. What should Sony do to regain its lost brand supremacy? It seems ironic that for a solution Sony may want to look at a brand that prides itself on structuring its brand plan based on Sony's - Samsung Electronics. Sony should first regain its lost focus and the best way to do this is to come out of businesses that do not contribute to the overall brand standing in the market place. Secondly Sony should revamp its departments that have a direct impact on creating strong customer perception for the brand - R&D, design, and...
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...Sony's fall from the top. As other young competitors such as Samsung learned the mistakes of excessive and unrelated diversification and channeled their resources around one or two dominant businesses, Sony still seems to have stuck up in multiple businesses: consumer electronics, music label, online music store, semiconductors, a motion picture company and financial units to name the dominant few. This diversification not only drains the brand's resources to a great extent but also diverts the brand focus from the core of the brand. Additionally, Sony had years of complacency and lack of focus has opened the market in many sectors to younger, much agile players such as Samsung, LG, Apple, Nokia and others that are attacking Sony on multiple fronts. This combined blow from other brands that have become market leaders in businesses that Sony was once a leader is turning out to be very lethal. What should Sony do to regain its lost brand supremacy? It seems ironic that for a solution Sony may want to look at a brand that prides itself on structuring its brand plan based on Sony's - Samsung Electronics. Sony should first regain its lost focus and the best way to do this is to come out of businesses that do not contribute to the overall brand standing in the market place. Secondly Sony should revamp its departments that have a direct impact on creating strong customer perception for the brand - R&D, design, and...
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...contraction of US economy resulted in a sharp drop in exports from Japan. The decline in exports was primarily due to a lower demand for consumer electronic products in US due to the slowing US economy, as well as the strong rise in the value of Yen relative to US dollars or Euros making the exports more expensive or less affordable for foreign countries. As exporters saw their sales and profits declining, they started cutting operating costs and slashing orders from their suppliers thus creating a ripple effect in the Japanese economy affecting both production and employment. These events and deflation caused a sharp contraction in the Japanese economy where consumers were delaying purchases in hopes that prices would continue to fall. Sony as well as other local companies were hesitant to invest more in technology and or R&D due to these uncertain conditions thus making their exports less competitive relative to competiton. 2. In what other ways has the strong yen affected Sony's bottom line ? What would be effect of a weak Yen? Exchange rate fluctuations affect Sony’s operating profitability because many of Sony’s products are sold in countries other than the ones in which they were manufactured. The strong appreciation of Yen created a negative impact on Sony's financial results as exports were invoiced in dollars to customers worldwide and production activities such as manufacturing, administrative functions and R&D was mainly concentrated in Japan which resulted in...
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...researchandmarkets.com/reports/551559/ Sony Corporation - SWOT Analysis Description: The Sony Corporation - SWOT Analysis company profile is the essential source for top-level company data and information. Sony Corporation - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy. Sony Corporation (Sony or ‘the group’) is one of the largest consumer electronics manufacturers in the world. Its operations are spread across electronics, games, entertainment, and financial services categories. The group is headquartered in Tokyo, Japan and employs about 167,900 people. The group recorded revenues of JPY7,213,998 million ($77,911.2 million) during the financial year ended March 2010 (FY2010), a decrease of 6.7% compared to 2009. The operating profit of the group was JPY31,772 million ($343.1 million) in FY2010, as compared to the operating loss of JPY227,783 million ($2,460 million) in 2009. The net loss was JPY40,802 million ($440.7 million) in FY2010, as compared to the net loss of JPY98,938 million ($1,068.5 million) in 2009. Scope of the Report - Provides all the crucial information on Sony Corporation required for business and competitor intelligence needs - Contains a study of the major internal and external factors affecting Sony Corporation in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of Sony Corporation -Data is supplemented...
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...Sony began in the wake of World War II. In 1946, Masaru Ibuka started an electronics shop in a department store building in Tokyo. The company had $530 in capital and a total of eight employees.[11] In the following year he was joined by his colleague,[clarification needed] Akio Morita, and they founded a company called Tokyo Tsushin Kogyo[12][13] (Tokyo Telecommunications Engineering Corporation). The company built Japan's first tape recorder, called the Type-G.[12] In 1958 the company changed its name to "Sony". Name[edit] When Tokyo Tsushin Kogyo was looking for a romanized name to use to market themselves, they strongly considered using their initials, TTK. The primary reason they did not is that the railway company Tokyo Kyuko was known as TTK.[12] The company occasionally used the acronym "Totsuko" in Japan, but during his visit to the United States, Morita discovered that Americans had trouble pronouncing that name. Another early name that was tried out for a while was "Tokyo Teletech" until Akio Morita discovered that there was an American company already using Teletech as a brand name.[14] The name "Sony" was chosen for the brand as a mix of two words. One was the Latin word "Sonus", which is the root of sonic and sound, and the other was "Sonny", a common slang term used in 1950s America to call a boy.[5] In the 1950s Japan "sonny boys", was a loan word into Japanese which connoted smart and presentable young men, which Sony founders Akio Morita and Masaru Ibuka considered...
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...case : is Sony turning around? The company founded in 1955 by Masaru ibuka and Akio morito in the name of Tokyo telecommunication Engineering. Later in 1990’s the company was in losses this lead to restructuring to slash the cost and reorganize the structure and diversify the various electronics business profiles. In Sony they introduced a “company within a company” system. Thus Sony’s operations were divided into a number of mini companies like playstation, walkman, Sony mobiles, Bravia tv etc…… They have appointed Nobuyuki Idei as the COO and group president of the company in 1995 Record sale of US $45 billion Majority of money coming from play station He restructured 3 networks and 2 business units. The Sony company decentralized and each of the companies has its own Research and development. Ide started value creation management has a way to manage sony’s operation and maximize share holder value. Profit margins of Sony declined. Sony walkman and Trinitron CRT Television lagged behind its competitors. Sony saw a decline in music business It also saw a decline of revenue in hardware sales and saw increase in sales of game software sales. Convergent process within the electronic and entertainment and financial divisions. Internal rivals and Sony’s policy: Conflict between Japanese and US divisions. Lack of clear vision. Pride and silo mentality. Lack of Coordination. Insider system and hierarchical cu Stringer was appointed as the new CEO STRINGER: ...
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...SONY BRAVIA 3D LED TV WITH DTS Executive Summary Sony Bravia 3D LED DTS TV is a hypothetical product. Though the current 3d led tv’s offer a full high definition pictures with 3D technology, to experience a theatre like sound people have to spend extra money to buy a home theatre system. To provide the tv viewers an excellent sound experience along with full high definition picture sony is introducing this all new 3D LED DTS TV. Demand for 3D LED TVs is on an upswing with 15% contribution to total flat panel sales till April 2011 (As per latest GFK reports) and Sony is fuelling this growth by providing the best quality 3D LED TVs in the Indian market. Delivering the entertainment you want, when you want, the 2011 BRAVIA line-up delivers instant access to online entertainment. Providing internet feature right from 22(56 cms) to 65(165 cms) screen size, customer can Watch, Communicate & Search the internet right in the comfort of their home. Not only this, Sony also has some exclusive internet content such as Sony Entertainment Television video clips, Music Search enabling customers to search artist, album and song information while listening to music tracks and upcoming applications such as Friday Moviez. This line-up also marks the re-birth of 3D HD TVs that delivers outstanding performance in terms of better than ever 3D picture quality. Sony has made an investment of Rs.150 crore towards 360 degree multi-media campaign “The Rebirth. LED TV”. This...
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...Sony Corporation Introduction In an economy that thrives thoroughly on technology and progression itself, there are many companies that have taken advantage of the opportunities that have been offered to them through science. Due to continuous development in technology, companies are being able to find their path in success through competitive products and service. And one of the Company that would strike on peoples mind in no time while talking about information technological products or be it digital equipments, it would be none other than Sony. Known for the best quality around the world and technological leadership, with its music, pictures, game and online businesses, the company is uniquely positioned to be one of the world’s leading digital entertainment brands, offering an outstanding portfolio of exciting multimedia content. History Established in the wake of Second World War 1946, May 7, as an electronic shop in a bomb damaged electronic department store by Masaru Ibuka. The company had an initial capital of $530 and 8 employees. The following year, he was accompanied by his colleague, Akio Morita and together, they founded a company called Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Corporation), and the main objective of the company, was to design and create innovative products which would benefit the people” .The founders were looking for Romanized name, and previously recommended using the initials, TKK as their company’s name...
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...The Sony Corporation: A Case Study in Transnational Media Management by Richard A. Gershon, Western Michigan University, U.S.A. and Tsutomu Kanayama, Sophia University, Japan The transnational corporation is a nationally based company with overseas operations in two or more countries. What distinguishes the transnational media corporation (TNMC) from other types of TNCs, is that the principle product being sold is information and entertainment. The following paper is a case study analysis of the Sony Corporation; a leading TNMC in the production and sale of consumer electronics, music and film entertainment and videogame technology. There are two main parts to this study. Part I. examines the history and development of the Sony Corporation. It builds on the theoretical work of Schein, (1984, 1983), Morley, Shockley-Zalabak (1991) and Gershon (2002, 1997) who argue that the business strategies and corporate culture of a company are often a direct reflection of the person (or persons) who were responsible for developing the organization and its business mission. Second Part examines the Sony Corporation from the standpoint of business strategy. Special attention is given to the subject of organizational culture and strategic decision-making. A second argu- ment of this paper is that while Sony is a TNMC, the organization is decidedly Japanese in its business values. This is beginning to change in the face of global competition and the need to improve business performance. This...
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...History of Sony The Sony Corporation started in Tokyo, Japan in 1946 by Masuru Ibuka and Akio Morita. From the small capital of 190,000 yens in the early day and only 20 employees. Sony has continuously developed, grown and become one of the leading manufacturers in electronics and entertainment products for consumers and professional markets. Sony is ranked as the 69th world largest corporation by the Fortune 500 with revenue of 78 billion dollars for the fiscal year ended March 31, 2010. With the worldwide basement in Japan, the United State, Europe and other area, Sony's business operations vary from Sony Electronics, Sony Picture Entertainment, Sony Computer Entertainment, Sony Music Entertainment, Sony Ericsson and Sony Financial Holdings. Audio, video, television, information and communications, semiconductors and electronic components are its major products. As a semiconductor maker, it is among the Worldwide Top 20 Semiconductor Sales Leaders. The company's previous slogan is "Like.no.other". Its current slogan is "Make.believe", which is the Sony's commitment to inspire and empower their consumers. For over 60 years, Sony has created a lot of products and technologies that help our lives more convenient, enjoyable and productive without a doubt. With these achievements, Sony has gained a solid reputation for quality, reliability, innovation and stylish design). As the leading worldwide supplier in electronic and entertainment contents, with the vision is to create...
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...military applications, Ibuka and Morita looked to apply it to communications. Although the American companies Regency Electronics and Texas Instruments built the first transistor radio as joint venture, it was Ibuka's company that made them commercially successful for the first time. In August 1955, Tokyo Tsushin Kogyo released the Sony MK-55, Japan's first commercially produced transistor radio.[3] They followed up in December of the same year by releasing the Sony TR-72, a product that won favor both within Japan and in export markets, including Canada, Australia, the Netherlands and Germany. Featuring six transistors, push-pull output and greatly improved sound quality, the TR-72 continued to be a popular seller into the early sixties. In May 1956, the company released the TR-6, which featured an innovative slim design and sound quality capable of rivaling portable tube radios. The following year, 1957, Tokyo Tsushin Kogyo came out with the TR-63 model, then the smallest (112 × 71 × 32 mm) transistor radio in commercial production. It was a worldwide commercial success.[1] University of Arizona professor Michael Brian Schiffer, PhD, says, "Sony was not first, but its transistor radio was...
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