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Corporate Environmental Management Project Report

CSR Strategies for SONY

(With Reference to Indian Electronics Industry)

Submitted By:
Sandeep Srivastava
Roll No. 09, ISEM-05
NITIE - Mumbai

Guided By:

Prof. Shirish Sangle

[pic]

National Institute of Industrial Engineering
Mumbai – 400 087

December 2006

Table of Contents:

1. Introduction 3
2. About SONY Group 4
3. CSR View of SONY 4
4. Management-oriented CSR Practices 4 4.1 Corporate Governance 4 4.2 Compliance 4 4.3 Supply Chain Management 5
5. People-oriented CSR Practices 5 5.1 For Shareholders 5 5.2 For Customers 5 5.3 For Employees 6 5.4 For the Community 7
6. Sony Group Environmental Vision 7 6.1 Approaches to Environmental Issues 7 6.2 Approach to Business Activities 8 6.3 Energy Saving and Resource Conservation 8 6.4 Management of Chemical Substances in Products 8 6.5 Reduction of Environmental Impact in Logistics 9 6.6 Environmentally Conscious Products and Services 9 6.7 Product Recycling 9 6.8 Global Warming Prevention Measures at Sites 9 6.9 Resource Conservation at Sites 9 6.10 Chemical Substance Management at Sites 9 6.11 Natural Environmental Conservation at Sites 10
7. The Way Forward 10 7.1 Reversing the Adversity of Outsourcing 10 7.2 Better Management of E-waste 10 7.3 Trade Union of Professionals 11 7.4 Safety of Female Employees 11 7.5 Narrowing the Digital Divide 11 7.6 Responsible Content Use and Privacy of Data 11 7.7 Crisis Management 12 7.8 Trade-in and Take-back Option 12 7.9 Green Building Design 12 7.10 Sustainable Food Service 12 7.11 Employee Travel 13 7.12 Female Representation 13
8. Conclusion 14
9. References 15

Introduction:

Corporate Social Responsibility (CSR) can be defined as the set of practices and behaviours that firms adopt towards their labour force, towards the environment in

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