...much anything on the internet; join a social network, earn college credits, purchase goods and services, exchange information, share memories, play games, or even find a potential mate-- the possibilities and options are endless. Unfortunately, these technological advances and opportunities have led to a developed sense of dependency amongst our society. With this new found sense of user dependency, potential for companies to gain a leg up on markets is increasing exponentially. Companies are finding new ways to advertise, while gaining massive publicity through consumer feedback. With new technologies being introduced every day, the increasing availability of the internet, and the abundance of “smart” devices, accessibility to information is endless and consumers are eager to share what they experience. (SOURCE) For years, advertising and publicity was fairly simple to obtain. However, with all of the changes and advances in networking and technology, new advertising opportunities are presenting themselves while, at the same time, providing major influence in the purchasing decision of consumers. (SOURCE) The increases in access to technology means that consumers are no longer constrained to certain sources or specific locations while pursuing needed items. No single source is driving the purchasing decision but, rather, multiple sources, leading to an empowered customer purchase. (SOURCE) These sources include owned, paid, and earned media. In marketing there are three terms...
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...Social Media Used By Healthcare Organizations HLTH 835: Healthcare Marketing and Communication, Spring 2016 Submitted by: Amita Singh March 29, 2016 Faculty: Professor Richard Gregg Social Media Used By Healthcare Organizations HLTH 835: Healthcare Marketing and Communication, Spring 2016 Submitted by: Amita Singh March 29, 2016 Faculty: Professor Richard Gregg Contents: Section Page i: Introduction 2 ii: Social media/ Networking approaches being used by Healthcare Organizations 3 iii: Market Segmentation and Marketing Strategies Used 8 i: Introduction Marketing is an aggregate of functions that involve moving of products or services from producer to consumer.7 In healthcare, it involves creating, communicating, and delivering health information 8 with an aim to promote better health in the community. Marketing strategies vary with time and need to reach their target audience. One of the most famous marketing strategies today involve social media. It is mainly due to the extensively wide use of these social media platforms as they have become part of our daily lives. According to the Pew Internet & American Life Project, one of the most popular activities among online consumers is health and medical research.1. The Mayo Clinic website has been described as the top Health Information Website in the 2013 Harris Poll EquiTrend survey.1 This gives us the idea how social media has shown increased use towards healthcare...
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...Social Media HUM/186 10/14/2013 Shaun P. Herness Social Media Social media has changed the how people communicate, learn, and search for information, no matter how it is done it has changed their lives. Social media has its advantages as well as disadvantages. It has become part of people’s way of living, whether is socializing, communicating, or searching for information. With easily obtained information people has the advantage of searching information for their personal live, work, or for their education. The Internet has become the easiest way of searching for information and conduct personal business. It is convenient for people to go to one place and get the latest news, making it easier than going to the store and buy a newspaper. It allows people to multitask. With the advantages that the media could have, it also has its disadvantages. Privacy has become one of the biggest problems in the social media in the last couple of years. All the information posted on the social medias is available to others. Credibility is also another disadvantage of the easy obtainable information. Not all the sources found in the Internet are reliable or correct. There are no rules set as of what can be posted on the Internet, and people sometimes do not verify the source before using the information that is posted. Social media allows people to stay in contact with family and friends living in different areas of the nation or in other countries without incurring on the expenses of...
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...use social media in a job search, and PSY180 Benefits of sports in the lives of children. For the COM106 topic, the need to use social media in a job search, I will need to locate three sources that will aid in a response to a fellow student who is arguing for the need of social media in job searches. Since the purpose of the investigation is locating information to respond to a post that is already made I would research from three different angles. The first search will be meant to locate information in support of the fellow student, the second will be to identify information on how the student’s idea would work, and my third search will be to identify information that could possibly be used to rebut the student’s viewpoint. I will use Google for all of my searches, it is my preferred search engine because I feel secure in the algorithm the system uses to identify web sites, and it will aid my search for credible sources. Because I am choosing to research three different points for the response I will alter the search terms appropriately. For the information in support of the other student’s opinion I plan to use the search phrase “benefits of social media in job searches,” for the neutral, informative response I plan to use the phrase “use of social media in job searches,” and for the rebuttal response I am choosing to use the search phrase “dangers in the use of social media in job searches.” I will evaluate the validity of the information and credibility of the source through...
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...Journal of Novel Research in Humanity and Social Sciences Vol. 2, Issue 4, pp: (42-55), Month: July - August 2015, Available at: www.noveltyjournals.com Influence of Social Media on Study Habits of Undergraduate Students in Kenyan Universities Dr. Langat Andrew Chris Lecturers Moi University Department of Communication Studies-Kenya Abstract: This study examined the influence of social media on study habits of undergraduate students in one of the Kenya universities. Social media is a very important communication development in the current world however it has posed a threat in the cultural morals of many students. The negative influence is on the rise and this investigation is focused to the study habits of undergraduate students. The research design used was descriptive survey and also employed both qualitative and quantitative (Mixed method) approach for data collection involving questionnaire administration and oral interview. While 15 other students were interviewed differently on face to face sessions and their responses recorded. Ten lecturers from the same school were also interviewed and responses were recorded for further analysis. Uses and gratification theory was used to guide this study. This theory posits that users of any media are not passive audience but rather active and always make choices for particular media consumption based on their motivations. The results revealed that many students’ use social media especially Face book, Whatsap and Twitter...
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...far social media affects the mainstream media journalism ethical principles which include truth, fairness, balance, objectivism and accuracy as a key elements of professionalism and how the journalist used social media in their dail activities. Aim of reviewing literature...
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...Social media is a place where we spend the most time in than anything else we do daily. Do you spend most of your time on social media? Do you spend less time on social media? Do you even care about social media? Many people out there believe that social media is very helpful in our society nowadays. On the other, hand social media can do many harmful things to society. The three reasons that show they are harmful is that they lower confidence, hurt social skills, and they hurt your mental health. Ways that show that social media is harmful to us and especially children and teens is that it lowers your confidence. In the source: My Secure Cyberspace, "Think Time: Teens and Social Networks" They state that, "39% of teens get cyberbullied". Which explains why a lot of children and teens confidence is lowered this day and age. In the same source My Secure Cyberspace states, " Contributes to a new era of mental stress.' This is another supporting factor that social media is lowering confidence. This explains and helps us understand why social media lowers confidence. Social media can hurt social skills that are very needed to be able to interact with others on a daily basis. From My Secure Cyberspace, " Think Time: Teens and Social Networks" The video says that 79% of teens spend their...
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...Are Franchises that use “Best Practices” in social media more successful compared to those franchises that do not use such practices in social media? Are Franchises that use “Best Practices” in social media more successful compared to those franchises that do not use such practices in social media? Introduction: I am a newbie to this thing called Social Media. I do not have a facebook page, don’t go on YouTube, and I have never tweeted. I was forced to utilize texting on my phone in order to communicate with my two sons during their teenage years. Now they are in college and I text them all the time. If I didn’t then I would have never interacted with them during their late high school and college years. The research paper that follows is my introduction to everything Social Media has to offer. I have tapped into many online resources, se the complete list on Appendix A. The topic of my research paper is, “Are Franchises that use “Best Practices” in social media more successful compared to those franchises that do not use such practices in social media?” What is Social Media? Webster dictionary defines “Social Media as forms of electronic communication (as Web sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos).” Everyone in the world has gone crazy over revealing everything about themselves on the internet and want other people to know...
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...Power of Social Media in Business Makeba A. Smith Rasmussen College Author Note This research is being submitted on December 02, 2012, for Pamela Wren’s B371/GEB3110 Section 05 Research and Report Writing course. Power of Social Media in Business The topic I chose to conduct my research paper on is the impact or the power social media has on business. The reason I selected this topic is because social media has become very popular among people today. In addition, many businesses have incorporated the use of social media sites to publicize, communicate, advertise, and promote their companies. The use of social media in businesses have been met with many opposing forces, but the purpose of my paper will be to focus on all the positive impacts social media has in the business world. Should the power of social media in business be considered to have negative impact on companies? This is an important question to me because I use social media sites all the time. In my opinion the use of social media does not impact businesses negatively and as a result I intend on presenting a paper that will bring a positive light to those that oppose social media being used in business. In order to present my reasoning I will have to conduct research to obtain background information on businesses and the impact social media has on their productivity. I may also have to present information regarding the ways that businesses use social media to promote their companies. During the course...
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...The Media in Canadian Politics 1956 words Media has always been a center of interest of different political intellectuals in Canada. They always tend to use media as a powerful platform to convey their message to the all the stakeholders of Canadian politics. Common people, on the other hand, also use media to transmit their concerns and feedback to their political representatives. Be it the print media, broadcast media or social media, they have always played a significant role in Canadian politics. We have seen the active role of media in the longest election campaign of Canada in recent federal elections. Media influence Canadian politics by serving as an intermediary between the government and the common people, by acting as a public representative, and by shaping people’s perception of the political environment around them. As a common carrier of information for both government and common people, media plays a significant role in Canadian politics. The important part of this role of media is that most of the media act independently to provide unbiased information for both government and common people. This, however, is not always the case. We will discuss biased part of media later in this essay. As an intermediary between government and common people, media reports the news, helps determine the critical issues to be discussed, and enables the transparency in the political structure. Reporting the news is most basic and essential function of media. Common people and...
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...Brandan Merchant April 29th, 2015 Professor Piper Research Paper The rising impact of social media on internet marketing Social media is a growing industry in our society. From using it as a means of personal communication, to establishing oneself in his/her professional career, it is becoming a critical part within the marketing field. The same concept is applied to businesses in that social media can be a source that establishes their brand image within their respective industries. By way of social media, companies are able to retain information about consumers’ interests, wants, and needs according to what they post on the various social media sites. Not only can companies use social media as an outlet to obtain information in order to determine who would want their product or service, but also as a destination to post special offers and deals based on the consumer’s social media trends. With this being said, social media is an essential tool for all businesses and corporations moving into the technological age of our society. Establishing your company amongst your target market is a great part of achieving success. Prior to social media becoming such a commodity in our society, companies would use traditional tactics such as flyers and print ad to get their names out there. However, today more and more people have become interactive with social media as an everyday source of news. Now a day’s people are able to access the New York Times through a website rather...
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...‘Social Media (Twitter/Facebook) has improved our lives for the better’. I strongly agree that Social Media has improved our live for the better, social media has become this important part of our modern development. It is a defining trait of how united our social interactions have become. With Facebook, Twitter, Instagram, Google+ and other social networks we have become much aware of the world we are living in and this is one of the improvement social media has had on our lives. Social Networking like Facebook, Twitter, Instagram and Google+ has contributed to create a whole new world where we are free to express our thoughts and feelings and share it with our friends and peers. It has been created for who wants to be the part of it. Social media is everywhere and there’s no dodging it – from twits tweeting on Twitter to long lost friends reconnecting again for the first time in a decade on Facebook; social media is having a major impact on our lives. According to Facebook’s statistics, the site boasts over 400 million active users. Twitter has experienced a similarly high percentage of growth. Social Media has not only improved daily lives but has benefitted many companies in getting news out; it has become an important source of news. However the reliability of some sources can clearly be challenged. Their availability on social networks makes news more accessible. Today over 50% of people hear about breaking news on social media. 65% of international media reporters...
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...ImpactConsulting Services in Healthcare Wipro of Social Media Transforming Healthcare through Social Media www.wipro.com 3 4 Prevalent models of social media engagements in the healthcare industry ..... 6 Key concerns in using social media in Healthcare ......................................................... 7 The future implications of social media on Healthcare .............................................. 2 ....................................................................................................................................... Why is social media important in Healthcare? ................................................................ Contents Introduction 7 Conclusion ......................................................................................................................................... 8 About the author ......................................................................................................................... 9 References ......................................................................................................................... 9 Impact of Social Media in Healthcare www.wipro.com Introduction Social media has moved beyond being a tool for young individuals to share their private lives (pictures, messages) to fostering serious discussion on technology and business. Increasingly driven by regulatory pressures, the need “get...
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...corporations understand social media, this report, based on literature review as well as primary research through the means of a survey, seeks to inform managers what social media can do for their company and how they can use it effectively. Often perceived as free, social media is in fact low-cost but involves a lot of involvement and efforts from its users. Through analysis of current social media practices, this report aims to warn managers of drawbacks that social media can yield if it is not handled properly. ------------------------------------------------- Introduction Social media technologies are becoming more popular. As of February 2012, Facebook had 955 million users and Twitter had 200 million active users (and more than twice as many registered users). In their brief period of existence, social media networks have grown and their use has increased steadily. In fact, when compared to the rate at which television had reached households – 50 million in 13 years – Facebook had reached the same amount of users in under one year (Jacques, Chui and Manyika, 72). With such a significant part of the population reunited on social networks, it is not surprising to see that they are quickly securing a solid place in the marketing mix of corporations. If a company wishes to not fall behind and remain relevant when compared to other businesses, the question isn’t “Do we do social media?” but rather “What are we waiting for?” But while doing social media has become an obvious...
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...Identify the business you chose and describe the business and its industry “Social Media touches nearly every facet of our personal and business lives. In business it isn’t just for the marketing and public relations department. Rather, it is imperative for social media to be an integral part of a company’s overall strategy” (Qualman, 2013, pp. ix). Whether a business choses to utilize websites, Facebook, Twitter, etc., the opportunities are endless to improve growth, production and sales; businesses utilize the many channels of media in order to market their products. “Businesses don’t have a choice on whether to do social media; the choice is how well they do it” (Qualman, 2013, pp. xviii). With today’s people-driven economy and new social media addiction it is important to generate products that customer’s love which will enable them to boast about on their preferred social media site. Mars Inc. and Hersey have been the leading chocolate competitors since the beginning of the chocolate industry; it is interesting to view how each company effectively utilizes the resources around them to promote their products. Assess the company’s current use of the Internet and social media Mars has developed with the time, ensuring that they are able to reach a wide variety of audiences. The company has taken full advantage of today’s culture, and has fully utilized all media sources available to today’s society. "Marketing is becoming more interactive, for example by encouraging consumers...
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