Free Essay

South Beauty

In: Business and Management

Submitted By shiyitao
Words 286
Pages 2
South Beauty (俏江南) one of China’s most successful high-end restaurant groups. On 20th May 2000, the first restaurant of South Beauty opened in CBD international trade center of Beijing. In 2000, South Beauty expanded beyond Beijing. In times square of Huaihai road in Shanghai had been launched the first exotic restaurant, since then chain restaurant begins.
With many years’ experience and development, South Beauty restaurants have been founded throughout 50 provinces of China including 18 cities. Possessing nearly 70 restaurants till the end of Jan. 2012 which make it become the leader of chain enterprise of Chinese style dinner.
“Fashion, classical, grade, reverence” the four idea are embraced, it’s also the distinguishing spirit of South Beauty enterprise. It’s the lasting goal of South Beauty to propagate culinary culture of the old cultural history of china for five thousand years and to devote to a world-class Chinese dinner brand.
Sichuan cuisine is one of Chinese eight cuisines which has profound cultural connotation. With different dishes there are different delicacy, every dish is exquisite, for its strong delicacy, Sichuan cuisine is famous in domestic and abroad.

South Beauty as the leader of Chinese catering industry propagates the spirit and inherits the culture of Sichuan cuisine. Based on the feature of Chengdu cuisine and Chongqing cuisine and the ingenuity it creates the real spirit which reaches to boutique Sichuan cuisine of South Beauty.

In order to secure orthodox taste, South Beauty selects the delicious ingredients including seasoning that come from the globe and local Sichuan. It’s good at variation, makes flavor suit the corresponding dish, and makes the color, aroma and taste expressed fully. All of these have presented a kind of real boutique Sichuan cuisine.

Similar Documents

Premium Essay

Beauty South

...this industry is depend on the scale of this restaurant. Everybody could open a restaurant in a suburb area which has relative low rent. However, if we want to open a elegant restaurant in the urban area even in the CBD or SOHO area, it is essential for us to select a good place to invest and invest a lot of money to decorate it. Across the country as a whole, the growth rate of restaurant in China present a relative increase trend. I think High profitability is one of the main factors to attract many investors to entry this industry. As the order restaurant in the CBD area, we could identify the famous restaurant called “South beauty” as our direct competitors. The cuisines of this restaurant is primarily Szechuan and Cantonese food. This type of food has a common feature is hard to cook, so it will lead to the result as slowly. If we focus on “South beauty” restaurant, we could find that many people compliment on its decoration and dining environment. The decorative style in this restaurant is very luxury. You will feel that you are having dinner in a five-star hotel. Due to this reason, the average price of the dishes is costly. The dishes are very delicacy and many people praise that they saw the very beautiful Chinese food in this restaurant. However, the size of every dishes is relative small so you have to order several dishes from the menu. That is another reason that you have to pay a lot of money to eat here. According to this graph, it is easy for us to know...

Words: 514 - Pages: 3

Free Essay

South Beauty Group

...[pic] BUS488 Strategy Assignment 2 - Individual Assignment July 2012 Presentation By: Tang Jiwei (Z0902316) Introduction: South Beauty Group Founded in 2000, the South Beauty Group has come to be a successful player in China’s catering industry. By 2007, the Group had expanded to 20 outlets in commercially valuable locations in China, with three different brands. Winning a contract to become a food service partner of the Beijing Olympic Games in 2008 would bring more revenue than in 2007 to the Group. Challenges lay ahead for the company as founder Zhang Lan sought to expand the Group’s operations worldwide. An ambitious plan of increasing the number of outlets from 20 locally to 100 worldwide over the next three years raised critical decisions that the Group had to make. These include the issues of standardization in the process of food preparation to increase efficiency and quality, the prioritization of markets to enter, entry into new businesses including airline catering, and the expansion model to follow. Question 1 A competitive advantage is a strategy implemented by a firm which competitors find are unable to duplicate or too costly to imitate, and strategic competitiveness is achieved when a firm formulates and implements a strategy that creates value successfully (Hitt et al., 2011, pp. 4). Only when a firm is able to continuously develop new competitive...

Words: 4072 - Pages: 17

Premium Essay

Summary: South Carolina Beauty Bar

...successfully achieved. The basic planning process is made up of seven steps. The steps are: setting objectives, analyzing and evaluating the environments, identifying the alternatives, selecting the best solution, implementing the plan, controlling and assessing the results. The South Carolina Beauty Bar does not have different managers or departments. Therefore, the owner, manager, and assistant manager play a role in the basic planning process. There are no three levels of management. • Setting Objectives - "Objectives set out what a business is trying to achieve....

Words: 1729 - Pages: 7

Free Essay

South Beauty Industry and Competitor Analysis

...Industry Overview South Beauty is currently engaged in competition in China’s restaurant industry, focusing on the niche market serving the upper middle class. This segment has become particularly attractive in recent years with the global expansion from foreigners into China and stable growth in the economy’s disposable income. As Chinese urban consumers’ disposable income has increased, they have spent more on meals in restaurants (Hitt, Ireland, Hoskisson 2011). In fact, the annual expenditure per capita on restaurant meals increased 49.8% in just three years from 2004 to 2007. Due to this increase in spending, thousands upon thousands of new restaurants have begun to appear in the market as this industry has very low entry barriers. Specifically the local government in Shanghai has made investment in the restaurant industry more appealing by lowering the barriers to entry with the elimination of regulations (Rentz & Xu 2010). However, it would appear that the industry has been over-extended with the lacking service quality, subpar hygiene levels, and unsatisfactory managerial capabilities that have come to be realized. This is an area where South Beauty can capitalize on their already established reputation as a clean, high quality, innovative establishment. The bargaining power of suppliers in this industry is relatively high mainly due to the number of players in the market. On average in 2006, raw material costs accounted for about 43.6 percent of...

Words: 2089 - Pages: 9

Free Essay

Beauty Is in the Eye of the Beholder

...S******* Engl 1201 – 17 Chapter Four Paper October 11, 2013           Beauty Lies Within The Eyes Of The Beholder The year is now 2010 and as we enter this new decade, we encounter so many new trends, fashion and styles. No matter what your budget might be, it seems like everyone has the same goal in mind. They want to be beautiful and look “beautiful.” Grace Suh’s essay, “Eye of the Beholder,” details her struggle as a Korean girl to conform to a Western ideal of beauty. After her makeover, Suh felt negated and also felt like a stranger was staring back at her when she looked at herself in the mirror. Finally, she realizes that she was content with the way she naturally looked, which causes her to leave the makeup behind her on the commuter train. To me, beauty is not only something that pleases the eyes, but also pleases the other senses and the mind. I think true beauty makes you see beyond the lovely sight. It will give you insight or realization of something interesting beyond just the outward appearance. Think about the word beautiful for a moment, when we talk about beauty in people, we often refer to their physical attractiveness. Of course, a beautiful or handsome face is pleasant to look at. But I find that the most memorable "beautiful people" are the ones who have captivating personalities behind the beautiful faces. In my high school graduating class, there were two girls whose beauty just stood out among the rest, Chelsea and Tressa. Both had almost...

Words: 757 - Pages: 4

Free Essay

Background

...Background Bellevue Doing business south of the metro is always a pleasure at The Bellevue Manila. Evoking the unhurried lifestyle of the Alabang community, The Bellevue Manila exudes an environment of easy elegance from its Asian-inspired lobby and reception area to its fine dining outlets and recreational facilities. Each of its 456 deluxe and suite rooms has been meticulously designed to provide guests a relaxing stay. This is matched by the staff’s inspired service, ensuring that the guest’s every need is met. Indeed, The Bellevue Manila gives businessmen and travelers a five-star destination experience like no other. Vivere A jewel in southern Metro Manila, Vivere Hotel in Alabang is a towering 31-storey five star deluxe hotel. Featuring 200 elegantly appointed rooms and suites each with interiors that reverberates the beauty of the local culture, the hotel provides business facilities and recreational amenities for both business and leisure travelers. Make the most out of your stay as we invite you to re-kindle your love for sumptuous home cooking as we prepare all the elements for a great get together with family & friends amidst the scenic view of Laguna de Bay and the Metropolis. Crimson Discover true elegance at the new Crimson Hotel Filinvest City, Manila.  We will create for you an atmosphere of tranquility, subdued elegance and new expression of cosmopolitan life at its finest in the vibrant and green Filinvest City. Crimson Hotel Filinvest City,...

Words: 401 - Pages: 2

Free Essay

Gender Identity

...Running head: RACIALIZED REPRESENTATIONS OF FEMALE BEAUTY 1 Racialized Representations of Female Beauty in Popular Culture (Name) University of New Mexico RACIALIZED REPRESENTATIONS OF FEMALE BEAUTY Racialized Representations of Female Beauty in Popular Culture 2 For the past 22 years People magazine has composed a list of the 50 most beautiful people. The list typically includes movie and television stars, musicians, British royalty, models, and television personalities. Every year the magazine crowns the year’s “most beautiful” and features them on the cover. Of the 22 most beautiful 19 have been women and out of the 19 women 16 have been White. This signals to People’s readers that beautiful means White and everything else does not equate beauty. However, this is not unique to People or even magazines like it, but instead represents a larger trend that is present in all forms of Western popular culture. In the various mediums of popular culture, ideologies about female beauty are exceedingly prevalent and constantly managed and reproduced. These ideologies carry with them the notion that in order to obtain ideal female beauty one must be very thin, young, have long hair, and wear expensive or revealing clothing (Stern, 2004). In addition to this there is also a raced definition of beauty, which predominates Western popular culture and dictates that White women with light hair and eye color can only attain true beauty. By looking closely at fashion magazines, television...

Words: 3876 - Pages: 16

Free Essay

Hear Her Roar: the Feminist Strengths in Phenomenal Woman and Still I Rise

...Strengths in Phenomenal Woman and Still I Rise Trista James English Composition 1102 Professor Cameron Indian River State College April 10, 2013 Maya Angelou Maya Angelou Abstract Growing up during times of common race and gender discrimination, Maya Angelou has proven to people she is a strong African American woman who would not allow inequality of any kind bring her down. This paper describes the feminist strengths Angelou refers to and implies in her two famous poems Phenomenal Woman and Still I Rise. Hear Her Roar: The Feminist Strengths in Phenomenal Woman and Still I Rise Maya Angelou was born in the South on April 4, 1928 in St. Louis Missouri. Throughout most of her life she was raised in Arkansas, which in turn subjected her to a life full of brutal discrimination. Angelou was given a gift that no other of her time had. Over a hundred poems published, they all consist of words of wisdom and strength to some degree. In her two poems Phenomenal Woman and Still I Rise, Angelou reveals her, “I am a woman hear me roar” attitude she is best known for. This paper depicts the feminist strengths in her two poems Phenomenal Woman and Still I Rise.         For a female to have an “I am a woman hear me roar” attitude, she must have patience, confidence in herself, and never rely on anyone else for financial or psychological needs. No matter her personal...

Words: 1018 - Pages: 5

Free Essay

Media Literacy

...Media Literacy I have advocated for 30 years that, in order to preserve our democracy and protect ourselves against demagogues, we should have courses in schools on how to watch TV, how to read newspapers, how to analyze a speech – how to understand the limitations of each medium and make a judgment as to the accuracy or the motives involved. (Cronkite) Media’s influence on society is powerful and far-reaching because they introduce us to new and different images that affect our personalities and perceptions of the world we live in. A report by the Free Expression Policy Project has shown that media glamorize violence, sex, drugs, and alcohol; reinforce stereotypes about race, gender, and class; and prescribe the lifestyle to which one should aspire, and the products one must buy to attain it (Hines and Cho 2). If society wants to correct these negative influences of media, Walter Cronkite’s message on the need for media literacy is therefore imperative. Media literacy, defined by AMLA as the ability to access, analyze, evaluate, and communicate information in a variety of forms, will empower us to be both critical thinkers and creative producers of a wide range of messages using image, language, and sound (Center for Media Literacy). By becoming media literate, it is hope that we will have a better understanding of ourselves, our communities, and our diverse culture. To showcase the importance of media literacy, analyses of news and commercial media are...

Words: 3495 - Pages: 14

Premium Essay

My "Eight Cow Bracelet"

...My "Eight Cow" Bracelet "Beauty is only skin deep" was a phrase I heard quite often during my awkward childhood. When I was a baby, I had two chins, Michelin Tire legs, and hair that stuck straight up even though it was easily over two inches long. My mom would often dress me in only a diaper on hot days inspiring my uncle to label me with the name of "Marshmallow Butt." It was a name he was quite fond of calling me, even years later. As I grew, the double chin turned into one and a half, the legs stretched into colonial columns, and the hair eventually lay flat. This all happened just in time for puberty-acne and my first training bra when I was only ten. It was during this transitional point in my life that my father began to teach me a valuable and significant lesson regarding beauty and the power of words. During my childhood, my family indulged in a weekly ritual we called family night. We used this time for various activities. We would hold family councils where we truly believed we had a say in important subjects. We would play games and have lessons such as "being kind to your family" or some other moral issue of the time. Sometimes we would sing songs, hear stories from Dad who could rival Mark Twain any day, or spend an hour to two eating ice cream and playing at the park. I am the second child and oldest daughter in a family of ten children, so these weekly "get-togethers" rarely went without some type of fiasco. These fiascoes varied from kicking at...

Words: 1105 - Pages: 5

Free Essay

Beauty Overlooked

...Beauty Overlooked Priscilla Sisneros Central New Mexico Community College Beauty is often associated with wealth, good looks, a nice body or some physical characteristic that is attractive. From the minute you turn on your TV you see into a world that admires fame and wealth. Commercials portray a picture of sexy men and women with big smiles on their faces living it up. Billboards throughout any city I have ever passed through have attractive people on them in hopes that their “beauty” will gain your attention long enough to read what they are selling. Is this the true beauty that brings happiness to people? As a society we have become so superficial that we forget about what really matters, the beauty that people possess on the inside. The story “A very Old Man with Enormous Wings” by Gabriel Garcia Marquez depicts a story of a fallen angel that is molting, ugly, burdensome, and considered a circus freak. However, the deeper you read into the story you soon began to realize that this anomaly of nature is there for a reason. He was Pelayo and Elisenda’s child’s guardian angel that they assumed was there to take their child. “Frightened by the nightmare, Pelayo ran to get Elisenda, his wife, who was putting compresses on the sick child.” “He’s an angel,” she told them. “He must have been coming for the child but the poor fellow is so old that the rain knocked him down.” Garcia wrote (2013). However, as you continue to read into the story you see that the angel’s inner beauty...

Words: 1111 - Pages: 5

Premium Essay

A Matter of Beauty

...A Matter of Beauty “Since love grows within you, so beauty grows. For love is the beauty of the soul.” – Saint Augustine. The Merriam-Webster dictionary defines beauty as “the quality or aggregate of qualities in a person or thing that gives pleasure to the sense or pleasurably exalts the mind or spirit”. However, what do we as society define beauty as? Doesn’t beauty depend on our own personal opinion? The media has convinced many people in society that beauty is only skin deep, but there is more to the matter. There are two main types of beauty, inner and outer beauty. In my opinion, inner beauty is more important than outer beauty because it is lasting instead of transient. Outer beauty is the easiest kind of beauty a person can notice. When meeting a person we don’t know for the first time, we often find ourselves intrigued at the sight of them. In this case, however, we are only analyzing his/her outer beauty. While physical beauty is alluring and possibly the drive behind why most people choose to interact with each other, many times someone considered “beautiful” can also have a malicious personality. A well known English classic, “Lord of the Flies” by William Golding, gives a perfect example of why inner beauty is lasting and outer beauty is transient. The story is about a group of school boys stranded on an uninhabited island. They must create their own “adult free” society. The sophisticated novel reflects the nature of human beings through the boys’ makeshift...

Words: 800 - Pages: 4

Free Essay

Essay

...“Phenomenal Woman” uses various literary effects to express to women that it isn’t genetic beauty which is important; rather, it is inner beauty and confidence which makes a woman beautiful and the poem’s repetition of the phrase “phenomenal woman” creates an effect in the poem which emphasizes what it means to be a woman. The first stanza in “Phenomenal Woman” begins with Angelou expressing the curiosity which “pretty women” (1) have with her “beauty.” Pretty women don’t see physical beauty in her, yet they see another type of beauty portrayed and question her as to what it may be. Angelou tells them, “It’s in the reach of my arms/the span of my hips/the stride of my step/the curl of my lip/I’m a woman/phenomenally/phenomenal woman” (6-12). Through the use of metaphorical phrases, the author is expressing to the women that she has confidence and it is displayed in how she expresses her femininity. For example, in the way she walks and talks. These things make her beautiful, or a phenomenal woman. In the second stanza of the poem, Angelou depicts herself walking into a room full of men, who all bow to her upon her entrance. “I walk into a room/just as cool as you please/and to a man/the fellows stand or/fall down to their knees/then they swarm around me/a hive of honey bees” (14-20). Angelou describes how when she enters a room, she does not have to do much to show her beauty, yet it is expressed in her confidence and her overall...

Words: 977 - Pages: 4

Premium Essay

The Beauty Myth

...JoAnn Ross Mr. Shaw Sociology 11 March 2014 The Origin of the Beauty Myth The origin of the beauty myth is an age old question. Some have said that it was around the 1830’s that this myth came to fruition. Some will argue that it has been around since the beginning of time. The beauty myth as we know is predicate around several sociological behaviors; work, culture, and religion to name a few. The main reason as we will see is that the beauty myth is not about how a woman looks, but man’ institution and power. So if the beauty myth is not based on evolution, sex, gender, aesthetics or God on what is it based? It claims to be about intimacy and sex and life a celebration of women. It is actually composed of emotion distance, politics, finance and sexual repression. The beauty myth tells a story: The quality called “beauty” objectively and universally exists. Women must want to embody it and men must want to possess women who embody it. This embodiment is an imperative for women and not for men, which situation is necessary and natural because it is biological, sexual, and evolutionary: Strong men battle for beautiful women, and beautiful women are more reproductively successful. Women’s beauty must correlate to their fertility, and since this system is based on sexual selection, it is inevitable and Changeless. None of this is true. “Beauty” is a currency system like the gold standard. Like any economy, it is determined by politics, and in the modern age in the West...

Words: 1283 - Pages: 6

Premium Essay

Kelbvin

... what motivates our feelings of affection for someone else. Specifically, it's about finding love in spite of (or maybe even because of) physical flaws. Appearances "Appearances" is a major theme in Sonnet 130, since our speaker spends a lot of the poem talking about what's wrong with his mistress's looks. He does a pretty complete dissection of her face, her body, and her smell. He doesn't say anything at all about her personality, but instead sticks to his laundry list of problems with her appearance. This gives Shakespeare a chance to poke fun at our obsession with looks and to show how ridiculous it is to ask any person to live up to some ideal of perfect beauty. Women and Femininity In Sonnet 130, the theme "Women and Femininity" is connected to the idea of appearances. This poem is all about female beauty and our expectations and stereotypes about the way women ought to look. You know how in magazines women pretty much tend to look the same? They all fit into a very narrow definition of what is beautiful. Essentially, the speaker in this poem is pointing out that love poetry does the same thing. It makes women into goddesses, not real human beings. He insists that his idea of beautiful femininity doesn't depend on fitting an abstract, unrealistic fantasy. Essay on theme of love in Sonnet 130 First of all I will be talking about William Shakespere’s Sonnet 130. Now this poem has a rather odd element to the other poems. Some may say this is romantic but others...

Words: 747 - Pages: 3