...South Korea: A Comprehensive Analysis Outline MGT448 March 28, 2011 South Korea: A Comprehensive Analysis Outline Country Analysis * Political Stability 1. A Republic with powers shared between the president, the legislature and the courts 2. Well established constitutional democracy which is conducive to overall political stability. * Economic Conditions 1. Market based economy; stable, affluent country a. High gross domestic product (GDP) per capita of $20,164.85 (USD,2010). b. Inflation rate: 3.1% (2010) c. Unemployment: 3.3% (2010) d. Gross National Product (GNP) is growing faster than the population. 2. 13th largest economy in the world and the 3rd largest in Asia a. Major industries: electronics, telecommunications, automobile production, chemicals, ship building, steel b. Exports contribute to 39.4% of the GDP 3. Import dependant – 5th largest importer of crude oil and 2nd largest importer of both coal and liquefied natural gas. 4. Free Trade Agreements with United States and European Union * Finance Options Available 1. Government committed to promoting exports and easing regulations to attract foreign direct investment. 2. Invest KOREA – Korea’s national investment promotion agency established within the Korea Trade-Investment Promotion Agency (KOTRA). The sole purpose is supporting the entry and successful establishment of foreign business into Korea. 3. Foreign Trade Zones and Free Economic...
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...Global Business Cultural Analysis South Korea By: Erik Mays Liberty University BUSI 604 Dr. Romanoski May 9, 2014 Abstract In this research paper I will be analyzing the cultural perspectives of doing business in South Korea. In doing so, I will be answering the four major questions as it relates to the major Elements and Dimensions of culture in South Korea. Also, since the dimensions of culture in any nation are many, it is necessary to analyze each category that makes up the Dimensions of one’s culture, these categories have been in place for many years in any given country. If we simply consider the Dimensions of Culture in the United States alone, which range from Religion to our Ethical standards, it would be clear that there are many categories within each of those. Therefore, it is important to analyze each category in detail, in an attempt to determine exactly what it will take to do business in that country or any country across the globe. This research paper will attempt to identify those major elements and dimensions of culture in South Korea. Once these elements and dimensions have been identified, it would give a clearer picture on how South Koreans integrate those elements and dimensions into their everyday business. Also, when comparing South Korean and the United States culture and business, there would naturally be implications that should be considered for US businesses that want to do business in South Korea. This research will also address those...
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...Cultural Analysis of South Korea John Smith University of Rochester BUS 800 – INTERNATIONAL BUSINESS Dr. Peterson March 6, 2015 Abstract Today, the United States conducts a substantial amount of business with South Korea. It is important that American managers, entrepreneurs, and businessmen understand the South Korean social, cultural, and religious dimensions of the nation. The South Korean culture and customs are uniquely different from those of the United States. The culture and customs of the United States are based on European traditions and religious Christian beliefs. The culture and customs of South Korea are based on Confucianism’s way of life, Buddhism’s individual salvation, and since the 1950’s Christianity’s redemption of the soul. American businesses that incorporate South Korean culture into American business practices will develop long lasting business relationships with their South Korean counterparts. American businessmen working in multinational corporations have adjusted well the collectivist culture of South Korea. Multinational enterprises considering cross border business in South Korea can feel safe investing in South Korea. Keywords: South Korea, United States, cultural dimensions, multinational business, Hofstede. Introduction South Korea is one of the United States most important strategic and economic partners in Asia. Members of Congress tend to be interested in South Korea for political purposes. South Korea has development...
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...SWOT Analysis of South Korea Market Strength 1. South Korea has a very high economic freedom. South Korea economic freedom score is 71.2 which makes its economy goes to the top 31st free economy in 2014. South Korea has improved on 0.9 point higher than last year due to their financial freedom and monetary freedom outweighing modest declines in business freedom, labor freedom, and fiscal freedom. South Korea is ranked 8th out of 42 countries in the Asia–Pacific region. 2. South Korea is moderately free of corruption. This makes South Korea a very clean place to conduct business where everything is fair towards the people which make it a very good place to conduct business if compare to country which has higher corruption rate. The Corruption Perception Index of South Korea is 5.60 out of 10; while countries in Asia score only 3.60 out of 10 and other all country corruption is 3.70 out of 10. This makes South Korea corruption level is lower than the other countries. It makes South Korea slightly better than the rest. Besides that, the Bribe Payer Index (BPI) of South Korea is quite high as it has score on 7.90 out of 10. This means that companies from South Korea are perceived as unlikely to engage bribery. 3. South Korea has a lot well educated labor which makes it easier to higher more labor to help them on their company. This is because South Korea has a very high education level. 4. The outbound travel market of South Korea is booming 5. Efficient in regulatory. In...
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...SWOT Analysis of South Korea Market Strength 1. South Korea has a very high economic freedom. South Korea economic freedom score is 71.2 which makes its economy goes to the top 31st free economy in 2014. South Korea has improved on 0.9 point higher than last year due to their financial freedom and monetary freedom outweighing modest declines in business freedom, labor freedom, and fiscal freedom. South Korea is ranked 8th out of 42 countries in the Asia–Pacific region. 2. South Korea is moderately free of corruption. This makes South Korea a very clean place to conduct business where everything is fair towards the people which make it a very good place to conduct business if compare to country which has higher corruption rate. The Corruption Perception Index of South Korea is 5.60 out of 10; while countries in Asia score only 3.60 out of 10 and other all country corruption is 3.70 out of 10. This makes South Korea corruption level is lower than the other countries. It makes South Korea slightly better than the rest. Besides that, the Bribe Payer Index (BPI) of South Korea is quite high as it has score on 7.90 out of 10. This means that companies from South Korea are perceived as unlikely to engage bribery. 3. South Korea has a lot well educated labor which makes it easier to higher more labor to help them on their company. This is because South Korea has a very high education level. 4. The outbound travel market of South Korea is booming 5. Efficient in regulatory...
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...PESTLE analysis PESTLE ANALYSIS Summary South Korea has been politically stable since becoming a democratic state. However, its relationship with North Korea continues to present a strong challenge. South Korea fell into a brief financial crisis in 1997 due to structural weakness in the banking sector, however strong economic and financial reforms quickly countered the downturn and put the country back on a growth path by the following year. With the opening up of markets after the financial crisis in 1997, the country became one of the largest technology markets in the world. As far as social issues are concerned, the country has low population growth and fertility rates, leading to an ageing population. Furthermore, the country has a highly qualified labor force, which makes it possible to both produce and commercialize advanced technologies. The country is also well equipped with extensive broadband network and telecommunication facilities. Legal procedures in the country are time consuming and complex, which makes it very difficult for foreign investors. The environmental scenario of the country is characterized by the breach of emission standards, which is reaching unreasonable limits in spite of its relatively small area and population in comparison to other countries. Republic of Korea: Country Analysis Report – In-depth PESTLE Insights © Datamonitor. This brief is a licensed product and is not to be photocopied Published 06/2008 Page 11 PESTLE...
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...Quantification, Weighting and Ranking 6 Table 2 7 Internal Analysis 8 Overview of Iceland 8 Marketing Factors 8 Financial analysis 8 Manufacturing factors 9 Iceland’s current resources and competencies 10 Table 3 10 The Boston Consulting Group matrix (BCG) matrix 10 Figure 1 10 External Analysis 10 PESTLE 11 Competitive Environment 12 Retailers 12 Table 4 12 Frozen Food Manufacturers 12 Table 5 13 Customer Trends 13 Target Market 14 Porter’s Five Forces 14 Figure 2 14 Lotte Group Analysis 14 SWOT 15 Strengths and Weaknesses 15 Opportunities 16 Threats 16 Objectives and Market Entry Strategy 16 Objective 1(Short term: 12 months) 17 Objective 2 (Medium Term: 1-3 years) 17 Objective 3 (Long Term: 3-5 years): 18 Internationalisation objectives 18 Marketing Mix 19 Product 19 Price 21 Table 6 21 Table 7 21 Promotion 22 Place 23 People, processes and physical evidence 24 Implementation 25 Table 8 26 Figure 3 26 Figure 4 27 Control 27 Figure 5 28 Bibliography 28 Executive Summary This report has been produced to provide Iceland Foods Group with a strategy to further internationalise. After investigation of potential countries it was decided that South Korea was the best market to enter. Analysis has been undertaken into both the external and internal environments with regards to South Korea and Iceland. Research into the frozen food sector in South Korea has shown the market is growing .The success...
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...South Korea I. Cross Cultural Differences A. Language: One of the most difficult cross cultural differences to overcome is the language barrier that exist between South Korea and the United States. South Korea officially speak and write the Korean language this helps to unite the 65 million people living on the Korean peninsula, and it will be important for any company seeking to do business in Korea to use representatives who are fluent in writing, speaking, and using the subtle nuances of body languages expected in the Korean language in order for Korean investors to feel that our company truly cares about the Korean way of life. Following this paragraph there are a few of the faux pas that would be seen innocently in America, but would offend a South Korean business person. 1. Written language: It will be important for any company moving to South Korea to be sensitive when it comes to translating written documents while red ink is often used in editing, or to grab attention. However, the names of individuals should never be written in red ink in South Korea because red ink is used to list the names of the dead and is considered bad luck. 2. Body Language: South Koreans use a unique blend of eastern and western culture where they first bow, and then shake hands. It is important to note that the person of lower status initiates the bow, but the person of higher status will initiate the handshake. Any representatives sent to business meetings with South Korean investors...
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...comparing business cultures South Korea Vs Spain Ivan Kuzevanov - Panagiotis Sarantidis – Jaime Carvajal Treschov Alexey – Maria Safarovic World Business Cultures [pic] Business culture in South Korea The Republic of Korea (South Korea) is a constitutional democracy, has a population of roughly 51 million people, occupies a land of 99,720 square kilometers, and its currency is called Won ($USD=1073,43KRW, 3/3/2014). About 50% of the population practices religion (10,7 mil. Buddhists, 8,6 mil. Protestants and 5,1 mil. Catholics). The country of Korea was occupied by Japan since 1910 and it was split up after the Japanese loss in 1945, under the agreement that the north part would be administered by the Soviet Union, while the southern part by the U.S.A., and is divided to North and South Korea to this day. Geert Hofstede’s Cultural Dimensions Power distance At an intermediate score of 60, South Korea is a slightly hierarchical society. This means that people accept a hierarchical order in which everybody has a place and which needs no further justification. Hierarchy in an organization is seen as reflecting inherent inequalities, centralization is popular, subordinates expect to be told what to do and the ideal boss is a benevolent autocrat. Individualism South Korea, with a score of 18 is considered a collectivistic society...
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...Brian Kim April 18, 2012 Airline Cargo Regional Analysis Southeast Asia is a region that has been growing in terms of economics and in turn that includes the amount of exports and imports moving via aircrafts. They have a major hand in the international trade market that has to provide for a large demand. This includes everyday commodities such as cell phones, computers, home appliances, etc. South Korea has been a bigger player in all the trade between Asia and North America. These products are sold all around the world and they need the demand to grow if they want their country to survive. The dependency is obvious due to the imports of natural resources as they have minimal amounts in their country. In the past decade South Korea has been able to see large growth in their cargo that move in and out of the country. Their biggest airline is Korean Air and they handle a large portion of the freight. Even with all the positive signs for their cargo fleet, they are facing obstacles like every other airline such as the rising cost of fuel. They need to compete with airlines such as Cathay Pacific, China, Japan and others which are all trying to find ways to make Air cargo profitable. The problem is that almost all the crude oil used in countries such as Japan and Korea are imported via ships. This automatically makes it even more expensive for the oil refineries than countries such as China and America, where oil can be produced. The 4 dollar average Americans pay per gallon...
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...Bringing Western Culture to South Korea via Nursing Home, Plastic Surgery, Clothing and Makeup Jacob Schwarz Executive Summary My reason for writing this study is to determine the feasibility of building a nursing/retirement home, a plastic surgery outpatient center, and a cosmetic and clothing store in Seoul, South Korea. In my opinion, South Korea is welcoming to this venture; this can be seen in the upcoming research. In this report, I explore the geography of Seoul, South Korea. I learn of the growing, large, population and the population density of 45,000 people per square mile (“Population Statistics,” 2013). Next, I review the demographics and find out that minority groups consist of 2.2% of the population (Population Statistics, 2013). While reviewing the demographics I found that the education system is extremely strict; though it is more lenient now, it is still success driven (Chakrabarti, 2013). I also found that religion is not going to be an issue with this venture, in my opinion. There are two major religions; the major Christian religion will be implemented in the venture (Koo, n.d.). Education and demographics are important to a global business venture, though I believe the economy is most important. I present information about South Korea’s economy, and how it has transformed from an aid recipient to a donor country (Globalization, n.d.). Here is where I mention the chaebol’s success, which accounted for 55.7% of South Koreas GDP in 2010 (Globalization...
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...PESTEE Analysis Korea Political Analysis Political factors refer to political situation of the country and the extent to which it may affect and interfere with the project. Political system of South Korea has undergone a huge transformation to become a democratic country in 1987. South Korea became a stable democracy with strong political and economic support from the US The political landscape of the country include centralization of power which the implementation of economic reforms became faster and effective so that the country was fully focused on economic development and friendly to foreign investments, especially strengthening foreign relationships with emphasis on EU. According to economic forecast, South Korea is to become the seventh largest economy in the world within next ten years. Though the fact the relationship with North Korea remain tense and uneasy, the government aims to solve this situation in better way. Since crisis in 1997, the government opened the South Korean market to foreign investors by identifying Foreign direct investment (FDI) and abolished the harmful regulations on foreigner shareholdings in domestic companies. The taxation system and particularly corporate tax in South Korea was simplified encouraged foreign investments. |Current strengths: |Current challenge |Future prospects | |Centralized power of attorney |Military violence still...
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...the rapidly development of new information technology, the competition between companies became more and more intense, great companies use genius ideas in their advertisements aim to capture more audiences to purchase their products and small companies use advertisements to promote their products to enable them survive in the high competition while there were already hundreds of ‘substitutes’ in the market nowadays. As all companies use advertisements, the situation in Korean advertisement industries and Australian advertisement industries are totally different when sometimes objective, factual appeals are more effective in persuading a target audience, and sometimes emotional appeals are more effective. (Schiffman,2011), however ,in Korea advertisers never put fear appeal into their ads ,even the product will destroy people’s health like cigarettes or alcohols and they do not like to use sex appeal either, this may because Asian people are more introversion than Australians, when they saw some of ‘hot’ sex appeals, they would feel shy which may lead them forget the main information marketers wanted to send through the advertisement. Humorous appeals are the most frequency appeals appears in Korean advertisements, because Korean people like humorous, we can tell this...
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...Country Paper By Irwin Anderson BMGT 392 Professor Joseph Wade September 12, 2011 This country analysis is for the beginning of a new business venture in South Korea. The business is an English private school/ tutoring center that focuses mainly on learning the language of English. The nature of this business is to bring new alternatives to learning English in South Korea. The organizational structure of this business will be mostly staffed with qualified English teachers. The overall mission statement of this business is to bring the best possible level of English language education to South Korea. This analysis will bring about the relevance of different country variables to this new business opportunity. The country variables consist of cultural environment, political and legal environment, economic environment, ethical environment, trade, investment, and foreign policy profile. Cultural Environment The cultural environment is one of the first things to consider when opening up a business in another country. Daniels mentions, “Most cultural variables are universal. Every society, for example, has its own daily routines and rules, codes or social relations, language, and the show of emotions—even concepts of luck” (Daniel, 2011). Therefore, some sort of study of the culture should be done. The Journal of Management & Marketing Research states, “Since the entry mode is crucial for the success of a new business in the overseas...
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...Region Analysis The Asian region of the world has been growing in manufacturing and technology from Japan to South Korea many different alliances of been made by companies having product made or parts of it made in this region. This will allow the manufacturing of our Blueberry Satellite Phones to be made in the same region saving time and expense of shipping the product to India. We will need to establish an alliance for the marketing side of product in India and in the future the rest of the region. The region on a whole as many economic upsides with many of the country’s growing despite the slowdown in the world’s economy and the trouble in 2009 from the United States financial problems. China withstood the crisis relatively well, owing to its vast foreign-exchange reserves and dynamic economy and as a result, China emerged in 2009 to take its place as a global power, while the USA experienced serious economic difficulties” (Tan, 2010). There many regional banks those can provide potential finance options in the region from China, Japan, and South Korea to help with getting the production of the phone going. Politically the region is somewhat stable with a few exceptions from places like Afghanistan with the ongoing war. Other countries in the region like North Korea have created at times a panic over their rocket and nuclear capabilities which does keep the region on edge at times. There is also the threat of terrorism with cells of possible terrorist in the mountain regions...
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