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South Park - Media Contextual Analysis

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Contextual Analysis

After watching South Park: Bigger, Longer & Uncut, there were many paradigms and depictions made in the film that is able to tell us about American society at the time it was made. From making the decision to watching this film based on preference over the contrasting Fight Club, Galaxy Quest, and George A. Romero’s Diary of the Dead, it was evident that I grew up in a generation who was entertained by this type of crude, tasteless humor. As I have technically been adult for nearly two years, this show is intended for mature audiences. However, it seems that show is very popular for audiences under 18 for its less than acceptable content to parents. Throughout the film itself, there are many themes and paradigms how youths in American society were entertained in at the time whether if its their language, behavior, or popular culture. According to Linda Holtzman, themes are “subjects that are introduced in the media text and can be minor, significant, or central to the unfolding of the story” (Holtzman, 2000). This film utilizes the four main characters Eric Cartman, Stan Marsh, Kyle Broflovski, and Kenny McCormick; all of which are third graders. In the beginning of the film, they are all shown attending an R-rated film ‘Asses of Fire’, a film that most, if not all parents would not allow or encourage their children to watch. This is evident from the inappropriate behavior and rude jokes and its themes that the characters begin to take after and copy its behavior. This type of copycat behavior suggests that not only youths in America society at the time were consumers, but made into vulnerable targets and victims for corporations and companies building a brand. Even though this film company did not have the primary intention to have viewers copy the movie stars’ every action, it did have a lasting effect in that viewers would begin to accept the messages in the film. As it was shown later, Kenny lit himself on fire by accident and was rushed to the hospital as a result. Sadly enough, this is a real pattern that occurred back then and even now in American society as people (especially youths) like to copy what they see on television/movies. On top of parodying Disney films as well, its clear that youths in American society were heavily impacted by the media targeted towards that segment. Looking at the bigger picture, it seems that this film was made to represent the notion that youths have more power. Normally, children are taught to respect and listen to their superiors (in this case parents). However, this film depicts the eight year old children as dominant and rebellious. This is evident throughout the entire film as they plot against their parents and form “La Resistance”. Theoretically, this would go to say that eight year olds in American society at the time took a lot of initiative and took matters into their own hands. It is imaginable how much of an impact that theme has on youth target audiences who learn and derive that theme from this film. Even though this film was virtually an extended version of a regular South Park episode, this was definitely an enjoyable film that depicted American society at the time in terms of consumerism and corporate influence on children.
References
Holtzman, L. (2000). 1. Media messages: what film, television, and popular music teach us

about race, class, gender, and sexual orientation (pp. The Connections: Life,

Knowledge, and Media). Armonk, N.Y.: M.E. Sharpe.

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