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South West Airlines

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South West Airlines

The Mission of Southwest Airlines
The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit ("The mission of," 2012).
Southwest’s Strengths Southwest started out as a small airline only servicing three cities, Dallas, Houston and San Antonio, but my, how times have changed for this company. Southwest has flourished mainly because they have been able to get such a tight reign over their costs and by marketing low domestic fares, becoming well known in the industry for being a low cost carrier ("History of southwest," ) ("Marketing mix," 2012). With almost 3100 flights carried per day, according to the number of passengers, Southwest has been termed the largest airline in the world. Southwest offers a diverse fleet of 547 Boeing 737 aircrafts, which has made Southwest the third largest fleet for carrying passengers in the world ("Marketing mix," 2012) Southwest also maximizes its bookings through web site services. It also gives customers the option to change reservations without paying any additional costs. Giving options to passengers is a strength that will play out well for them in the future as the demand for customer options increase ("Marketing mix," 2012). Overall, Southwest Airlines has an abundance of strengths. They have a very good safety record, employees are encouraged to use their sense of humor, their flights convey a sense of fun and they have the most departures of any other U.S. airline. As competition continues to rise it will become more important to play on their strengths.

Southwest’s Weaknesses Prior to merging with AirTran, Southwest offered no direct flights away from the United States. With just a few international flights offered now, it can be seen as a definite drawback for

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