...Southwest Airlines Corporation Question 1 : What is Southwest’s strategy? What is the basis on which Southwest builds its competitive advantage? One of the goals of the company is to achieve its goals which can be seen through the Vision. Southwest’s Vision “ To become the World’s Most Loved, Most Flown, and Most Profitable Airline” can be achieved by planning good strategy. Strategy is also needed in order to achieve Southwest’s goals and purpose, which is “To connect People to what’s important in their lives through friendly, reliable, and low-cost air travel”. The main strategy of Southwest is the capability of the company to manage and take advantage of its competitive advantage. Major competitive advantage of Southwest Corporation is its people, just like current CEO Gary Kelly said on company’s official website : “Our people are our single greatest strength and most enduring long-term competitive advantage”. Additionally, Southwestt keep developing its sustainable competitive advantage by using Generic Competitive Advantage. It was the advanced of Michael Porter’s Five Force Analysis Model consist of Low Cost or Differentiation. a) The Low Cost Strategy or Cost Leadership Southwest used tight cost control and cost minimization by keeping their cost of goods sold low but not as an exchange of satisfaction of the customer. They maintained low cost operation by doing several following things in the right way, effectively and efficiently: ...
Words: 383 - Pages: 2
...Essay on Sam Houston Sources: Sam Houston and the American Southwest, Randolph B. Campbell and “Character and Success,” Theodore Roosevelt Definitions 1. character: having moral excellence and firmness 2. reputation: overall quality or character as seen and judged by people in general; holding a place in public esteem or regard Assignment: Write an essay in which the following question is answered: What role did character and reputation play in the life of Sam Houston, and how much or how little was Sam Houston was a person of character. Requirments: a. The introduction should establish a standard for your evaluation by describing what you believe are the primary qualities of character and reputation. The introduction should also include your thesis, that is your statement that answers the essay question. b. The body of the essay should present a discussion that focuses on your reasons for your thesis. Each reason should have be substantiated with evidence based on your reading of Sam Houston and the American Southwest by Randolph Campbell. Evidence is specific information from this source that provides support. c. The conclusion should summarize the main points in your evaluation, discuss the significance of Sam Houston in American history, and discuss lessons that can be learned from studying his life that are relevant to our own time. Criteria: 1. Typed, double-spaced, 12 pt. font, 1” to...
Words: 538 - Pages: 3
...It is a creative essay (about 1500 words) based on the analysis of the case that formulates vision of the company’s growth strategy and addresses the following questions: 1. Would you consider the airline industry as attractive to compete in? NOTE: analyze industry’s dynamic evolution; apply Porter’s Five Forces model; explore opportunities and threats for being in the industry. Today? No, the airline industry is not attractive (cost structure – 80% fixed cost-, high barriers to enter – route, gates, …, etc.) 2. Why and how Southwest Airlines was able to grow into the industry leader? NOTE: make five key statements and provide supporting arguments for each statement. Southwest Airlines was able to grow into the industry leader mainly for the following reasons: a) Short-haul and point-to-point routes Southwest airlines reevaluated the traditional model hub-and-spoke used by major players based on a different point of view: the customers’ one. Indeed, customers prefer a trip point to point, especially on routes below 500 miles. Besides they generally prefer airports near as possible to the center of the destination city. Understanding these elements, Southwest airlines focused its attention on building an offer of domestic short-haul (less than 500 miles), point-to-point flights. b) High frequency flights Southwest airlines increased the number of flights per day through a reduced turnaround time. Indeed the company was able to unload...
Words: 653 - Pages: 3
...------------------------------------------------- Top of Form Grading Summary | These are the automatically computed results of your exam. Grades for essay questions, and comments from your instructor, are in the "Details" section below. | Date Taken: | 1/29/2012 | Time Spent: | 2 h , 45 min , 16 secs | Points Received: | 129 / 150 (86%) | | Question Type: | # Of Questions: | # Correct: | Essay | 7 | N/A | | | Grade Details | 1. | Question : | (TCO D) A classmate is considering dropping his accounting class because he cannot understand the rules of debits and credits. Explain the rules of debits and credits in a way that will help him understand them. Cite examples for each of the major sections of the balance sheet (assets, liabilities and stockholders' equity) and the income statement (revenues and expenses). | | | Student Answer: | | Debits and Credits are pretty simple. Everyone knows the famous saying " what goes up most come down." It's the same theory in that if you have a debit or credit, you will have the a debit or credit on the other end. Think as debit as when you use your debit card, you have money withdrawing from your personal checking; therefore you have money leaving the account. Credit is basically how the lenders give you money to use; therefore you have money coming in to your account. | | Instructor Explanation: | Accounting is based on the double-entry system. This system records the dual effect of...
Words: 2720 - Pages: 11
...Provider ID_peterjharvey There are multiple threats to security in Southwest Asia today. Which threat in your opinion poses the greatest danger to regional and international peace and why? There are many documented reasons why Southwest Asia poses a danger to regional and international peace, and this essay is designed to touch on some of the myriad of problems confronting Southwest Asia at the present time and explain why. If we look at internationally, Southwest Asia presents U.S. policymakers with some of their most difficult and seemingly intractable foreign policy problems. Regionally, where do you start, some of the region’s problems, for example, the former Maoist insurgency in Nepal and the protracted civil war that raged for decades in Sri Lanka have finally been resolved ( I believe that it must be remembered that although, in the case of the latter, Tamil aspirations for independence could eventually reignite that conflict at any time), the region’s most dangerous problems remain unresolved, when we look at the two major powers of the region India and Pakistan which remain in a state of perpetual conflict, although their current governments have kept nationalistic/religious fervour in their respective countries to a minimum – a situation that could change soon with the election of a Hindu nationalist to be prime minister of India( Narendra Modi). With both countries possessing nuclear weapons and both countries harbouring considerable numbers of extremists...
Words: 1097 - Pages: 5
...“Entrepreneurs are born not made.” Critically analyse this statement with reference to the literature and to your experience of entrepreneurship. This essay aims to evaluate the various traits identified with entrepreneurs, and then establish whether entrepreneurs are born with these traits, or whether, they are shaped and developed through their life experiences. Put simply the purpose of this essay is to establish whether entrepreneurs are ‘born or made’. This essay focuses on two distinct schools of researchers in the field of entrepreneurship: The more traditional group of researchers has focused on the personality characteristics of the individual, the internal factors, whilst a second group of researchers have taken a social cognitive approach. They look at the relationship between an individual and his or her environment. The external factors include culture, role models, work experience, education, and environment. This essay looks at the early definitions of an entrepreneur, evaluates the literature which supports the theory that entrepreneurs are ‘born’, and also evaluates the proposal that there is a relationship between the individual entrepreneur and their social environment, that is, entrepreneurs are ‘made’. Cantillon (1756) defined the entrepreneur as engaging in business without an assurance of profits; thus the bearing of risk being the distinguishing feature of an entrepreneur. Jean Baptiste Say expanded on this by making the entrepreneur the pivot of the...
Words: 3376 - Pages: 14
...and James Baldwin’s essay’s they both go into detail about their aspects of what language is meant to them, and discusses it in detail throughout their stories. James Baldwin in his essay discusses a main and questionable factor of a type of English called “Black English” and it actually being a language. While, Amy Tans story is mainly about different types of English languages that she had to pursue her entire life whether it be broken, simple, or watered down English. Each author speaks of different perceptions on English, which should not be judged or ridiculed in any way. James Baldwin in his essay, “If Black English isn't a Language, Then Tell Me What Is?," he starts off by stating that Language isn't the main issue in his essay, it is just apart from what has truly evolved in international societies. He refers to the Americans as not recognizing that Black English is a Language, because it is a different kind of language and isn't necessarily acceptable to them. According to Baldwin Black English is a language, because slaves used it in order to communicate in a submerged society in which they lived. Language he states comes from "brutal necessity" which is true if it weren't for slavery then more than likely there wouldn't Galley 2 be any reason to question Black English. In his second paragraph he mentions how different cities that speak a...
Words: 894 - Pages: 4
...INFORMATION TECHNOLOGY (2 YEAR) NETWORKS 621 1ST SEMESTER ASSIGNMENT Name & Surname: ____________________________________________ ICAS No: _________________ Qualification: ______________________ Semester: _____ Module Name: __________________________ Date Submitted: ___________ ASSESSMENT CRITERIA QUESTION ONE QUESTION TWO GENERIC TO BOTH QUESTIONS LAYOUT AND SPELLING Font – Calibri 12 Line Spacing – 1.0 Margin should be justified. REFERENCE According to the Harvard Method TOTAL MARK ALLOCATION 35 30 15 5 EXAMINER MARKS MODERATOR MARKS 10 80 Examiner’s Comments: Moderator’s Comments: Signature of Examiner: Signature of Moderator: The purpose of an assignment is to ensure that the Learner is able to: Use methods of enquiry and research in a disciplined field. Interpret and evaluate text. Have a sound understanding of key principles and theories, rules and awareness. Solve unfamiliar problems using correct procedures as well as investigate and critically analyse information and report thereof. Present and communicate information reliably and coherently. Page 1 of 4 Instructions and guidelines for writing assignments 1. Use the correct cover page provided by the institution. 2. All essay type assignments must include the following: 2.1 Table of contents 2.2 Introduction 2.3 Main body with subheadings 2.4 Conclusions and recommendations 2.5 Bibliography 3. The length of the entire assignment must have minimum of 5 pages. Preferably typed with font size 12 3.1 The quality of...
Words: 777 - Pages: 4
...Case Study (Chapter 1, page 17) Question 1 What are the real problems that the customer is highlighting? Firstly, the problem that customer highlighting is automatic debiting the customer account by way of penalty. This action cause the customer has to rethink his errant financial way. The bank should having a notice or inform to their customers before debiting any penalty. This may cause many of customers that face the financial problem to fall into difficulty. Besides, the customer notices he cannot contact to employee over the time. The customers are confronted by the impersonal ever-changing, pre-recorded, faceless entity which the bank has become. The customers want to deal with a flesh and blood person but not the automated voice phone system. This impersonal conversation will make customer loss of confident about what the customer inquire. Moreover, customer will get charge for the advertising material sent by bank. It charges for $2.00 per page customer read. For the bank nominated contact, that will be billed at $5 per minute. Bank should be let the customer know early for the reading fees or ask for customer permission whether having interest about the advertising material. If not, bank should not send to them. This may causes the customer read on it unconsciously. To helping the customer, customer service should not be charge. Lastly, the problem is the automated voice phone system of the bank. The customer contact to the bank need to go through very long...
Words: 501 - Pages: 3
...2013 Introduction The intent of this paper it to define critical concepts of strategic planning with Southwest Airlines (SWA) top management and how their organization pursued choices and different strategies to run the business by using superior performance employees that gave them a competitive advantage over their competitors. I will concentrate on the thirteen strategic staffing decisions that are critical for any organization to be successful. I will also emphasis the knowledge, skills, abilities, and others (KSAOs) relative to the staffing process and how the company teaches these skills to the employees. This paper will focus on the success of the employees of the organization through the eyes of its past CEO Herb Kelleher. “We want to show them they’re important to us as who they are, as people. And by the way, one ramp agent - I have not disclosed this - sent me a note one day which I’ve never publicized, and I think you’ll understand why.” He said, “Herb, I finally got it. Your making work fun, and home is work.” (Herb Kelleher 2013) SWA was formed in 1971, to serve the inner cities within Texas but by 1998, it had 24,000 employees and 2,500 flights per day. The business was growing fast and the company worked hard at developing and maintaining a culture that it still emphasizes and instills today; flexibility, family orientation, and fun. Southwest airlines philosophy is about the people. It has been consistently successful with great employees and less...
Words: 4324 - Pages: 18
...Reflective Essay Name Institution Date Having bestowed with the responsibility of Accountancy managerial in Southwest airlines, I was tasked with overlooking after all accounting operations in the organization. As an astute manager, I had to observe the contributions of the non–managerial employees as an important contribution that can facilitate the success of the organization. Thus, I took the necessary steps and measures to recognize and consider the efforts of all employees in the organization. This is one of the philosophies that drove me as an accountancy manager in the Southwest Airlines. My philosophy of management was partly derived from the Bolman and Deal philosophy where Harris had quoted a question on how much a manager shows the concern and sensitivity to people. He argues that the amount of consideration and sensitivity that he can show to his/her employees are directly proportional to the few grievances, less absenteeism and lower turnover in the organization ( Bolman & Deal, 2008). Organizational conflicts in the organization are inevitable and as a manager, I would address the competing interest to mitigate the destructiveness caused by the conflicts in the organization. In my managerial style, I try to build attentiveness in building and developing ties with both friend s and allies in order to ease conflict resolutions whenever it arises ( Bolman & Deal, 2008). The flow of communication is what I have given due attention as a manager. Not only...
Words: 1203 - Pages: 5
...Question: 2. What are the key reasons for the continued hostility in Indo-Pak relations? What steps in your opinion can the two countries take to develop and sustain cordial relations in the twenty-first century? Introduction “Indo-Pak rivalry is the uncompromising struggle of two ways of life, two concepts of political organisation, two conflicting ideological foundations, two scales of values, and two spiritual attitudes that find themselves locked in deadly conflict, a conflict in which Kashmir has become both symbol and battleground, making the Indo-Pak rivalry an enduring one (Ashok 2012, 1)”. This essay will argue that the key reasons underlying the continued hostility in Indo-Pak relations are due to an antithetical idea of state identity. This essay will first outline the origins of the Indo-Pak conflict in order to give historical context to the conflict. It will be argued that the predisposing conditions for the conflict are a fundamental ideological difference in state construction which is closely linked to the second condition being the irredentist/anti-irredentist relationship between India and Pakistan. This essay will firstly consider the differences in state identity by outlining the fundamentals of Indo-Pak state construction with particular focus on why India and Pakistan feel their ideological existence is threatened by the other. Subsequently, the irredentist/anti-irredentist relationship will be outlined and considered in the context of the enduring...
Words: 1607 - Pages: 7
...Name: Course: Tutor: Date: Essay A. Summary The author of the article begins the essay in an extremely captivating manner. The story revolves around the prominent character named saguaro. The writer defines the large cactus found in deserts as funny objects that make the desert look less tedious a dry than it should be. Throughout his description of saguaros, the writer shows some extensible knowledge and understanding while giving facts on how long they can grow and live before falling. The writer then shifts from talking about the saguaros and introduces the real picture of where he is. In his narration, the author focuses on the olden days when apaches used to attack citizens forcing them to run to hide in the mountain until they (the apaches) had left. The writer also focuses on the desert and the experiences while sojourning. In the end, he mentions a hotel with a hot-tempered woman and another town with no life in it (Moon 111) A. Questions set 1 1. Surgeons are large cactus that looks like trees. They grow to be about 200 years old. However, most of them fall of with half the age to full maturity. They grow arms after forty to fifty years. The rate of maturity is six million to one. (Benson, 122) 2. Cactus wrens use the surgeons as their nest. The birds curve their nests in surgeons. In the nest, they are safe from all things expect the black raisers which swallow eggs whole. 3. The sentence show how empty and hot Arizona was where the only place...
Words: 1113 - Pages: 5
...The Vietnam War was one of most hated wars of the United States history. This war was almost last twenty years long. This war was heavily covered in the media of the time period due to fact that it was an uncensored war. The media coverage at the beginning of the Vietnam War was for war was for the war, but there was a turning point in the media coverage that changes public opinion. This event was the Tet Offensive which is a very famous military event of the Vietnam War. This event was one of major changing point of the Vietnam War and public opinions of the Vietnam War. This can be seen in the newspaper articles that were published after the Tet Offensive. This essay with focus on the newspaper for the Vietnam War to argue the point of...
Words: 1372 - Pages: 6
...GOVT 2301 American Government: National, State, and Local I HCCS Southwest College Spring 2012 Sections: CRN 81371, 81372 Campus: Stafford Professor: Larry J. Gonzalez, PhD Room: W114 E-mail: Larry.Gonzalez@hccs.edu Voice: 713.718.6998 Purpose of the Course: Government 2301 is one of two courses designed to introduce students to the study of government in the United States at the national, state, and local levels. This particular survey of the American system of government includes a study of the fundamental principles of political science, the study of the national and state constitutions, methods of participation, and analyzes contemporary policies. This course is fully transferable to all Texas State colleges and universities. Required Texts: O’Connor, Karen, Larry J. Sabato, Alixandra. 2011. American Government: Roots and Reform, Texas Edition. Pearson Education. Paperback Edition/ISBN-13: 978-1-256-28850-3; ISBN-10:1-256-28850-0 Recommended: Study Guides are available on-line to accompany the required texts. Students are also encouraged to follow current political events by reading newspapers and following media news reports. Please refer to instructor’s Learning Web page. Student Notification Statements: 1. Advising and Counseling Services Advising can be accomplished by contacting the Student Associate at 713-718-6879, selection 2, and on-site advising at other HCC locations upon request. Confidential sessions with education counselors...
Words: 1634 - Pages: 7
