...Kellogg’s Special K Our project focuses on one of the leading cereal manufacturer in the ready-to-eat cereal industry today, Kelloggs. Kelloggs is considered one of the top producers in the cereal manufacturing industry, gaining a successful market share of $21.5 billion and earned revenues of $13.2 billion in the year 2011. They introduced their Special K line of products in the year 1955, with their main goal of ‘changing lifestyles’ for their current market segments: working women and busy moms by providing weight management guides through a balanced, nutritious diet, and an online community. However, our marketing team decided to suggest an improved marketing strategy for Kellogg’s Special K, to target a broader range of market segments to satisfy their needs and wants. These market segments would consist of men, ages 20-40, teenage girls, ages 15-19, and children, ages 5-9. This will give them a better competitive edge in the breakfast manufacturing industry as Kellogg’s would be able to gain brand popularity and brand loyalty from different consumer age-groups; a larger share of the breakfast manufacturing industry; increased profitability from increased sales of Special K; reduce their dependence over a single market segment and finally to take advantage of expansion opportunities within the industry. Therefore, our team’s suggested approach for Kellogg’s new marketing mix would involve customizing Special K for men, teenage girls and children. The first P,...
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...Introduction of the Product: Special K Special K is a lightly toasted breakfast cereal manufactured by the Kellogg Company. The cereal was introduced to the United States in 1956. It is made primarily from rice and wheat. The core target for Special K is usually women from 25 to 49 years. First and foremost the brand is supposed to speak to weight conscious women, who desire to attain a slimmer shape either for a healthy lifestyle or for an occasion. It is marketed primarily as a low-fat cereal that can be eaten to help one lose weight. It frequently has give-away offers for various health and fitness products or contains dieting information on the back of the box. It is also generally targeted at adults, rather than children. It is a multigrain cereal of oats, corn and wheat and flakes balanced with natural carbohydrates and vitamins, which enriches the daily diet with protein and fiber. The Special K line was introduced as a weight management product that helps reducing weight in an easy and faster way. The Special K line is available in these eight main flavors in Spain: * Special K Classic * Special K Chocolate Negro * Special K Chocolate con Leche * Special K Frutas Rojas * Special K Avena Integral con Miel Special K comes in 360g and 630g packs. All items in the product line are labeled according to Kellogg’s and ‘Special K’s corporate designs. Hence it is easy to recognize in-store and by this the shopping process is eased The diet that Special K advocates is called...
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...later on became a restaurant. Said to offer a casual dining experience unlike any other where not only can you expect great food and drinks but also plenty of fun to go around. T.G.I. Friday’s marketed a casual dining restaurant is a restaurant that serves moderately-priced food in a casual atmosphere which targeted the middle income population which was a big majority when they first started out. They targeted their market with different types of promotions and programs such as:- Give Me More Stripes This program offers specials to customers that sign up and can redeem points that will be added into their card whenever they head on to T.G.I. Fridays and dine there. After collecting over a hundred or more points, one would receive a bonus or a special. This way customer would be lured in by the bonuses or specials with the mentality to earn more points every time they dine it so they would be offered the multiple opportunities for the specials BINGO Menu T.G.I. Friday’s has a large enough menu to put together this program. Basically, A BINGO Menu would consist of twelve different items on the T.G.I. Friday’s Menu, ranging from appetizers to entrées and finally a couple desserts. It can be any sixteen items on the menu and even after a few months or after a new menu comes out, they can remake a new BINGO card. The key rules that would be involved with this BINGO Menu would be: 1. Each person who comes in will be asked by the server if they would like to see and try out...
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...Anonymous Evaluation Paper Red Lobster Evaluation Red Lobster is a restaurant that is notorious for claiming they provide excellent seafood. Their promise is to provide tasty seafood while also providing people with a wonderful dining experience. Here is Red Lobster’s story taken straight from their website, “Here at Red Lobster we’re passionate about serving our guests great seafood. It’s why we go the extra mile to bring you the best dining experience possible. Our fishermen take pride in catching only the highest quality seafood, and the freshest fish. Our grill master’s expertly perfect flavors, cooking seafood and steak over a wood fire grill. And our servers pull out all the stops to make every dining experience feel extra special. It’s our passion. It’s our pride. Because at Red Lobster, we Sea Food Differently.” For me, I was anxious to see if the Red Lobster restaurant made me feel like I was having a real, oceanic experience. It is hard to have great seafood when comparing it to fresh, straight out of the ocean, seafood. Like many restaurants, Red Lobster has claimed it provides a comforting atmosphere, tasty seafood, and excellent service; however, I believe Red Lobster actually upholds its overall promise to its guests. Immediately after walking into Red Lobster, I felt as if I was walking into a restaurant striving for that “right off the coast,” appeal. I could sense that Red Lobster was trying its hardest to appeal to every guest that entered through...
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...Shay is a very independent person. She doesn’t like to listen to society. Shay likes to break rules. I like her and I wish to be confident like her. “Tally there’s nothing out there, like you said. Nothing and no one to bust us. “ page 47 Everybody wants to be pretty and once they turn sixteen they can. Shay is one of the only people who don’t want to become pretty. Shay runs away a week before her birthday. Tally stayed behind but now they won’t let her become pretty. Tally has to break her promise and go find Shay because she might be in danger. - Conformity as and individuality as bad\ - tightly controlled inhabitants - unjust laws - limited or complete lack of individual freedom 4. Shay and Tally live in Uglyville. Tally is going to Pretty...
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...Loyalty: have frequent customers cards offering a free cup of coffee after paying for 10 cups. Keep an excel file of customer information including all the information that grandpa knows about each customer. Offer free coffee for customer birthdays. Post pictures on a bulletin board so that customers feel special. c) Remaining competitive: should have a lot to do with customer loyalty since initially we won't have the money to invest in top of the line equipment or technology. Constantly visiting area coffee shops see what the competition is offering. Holding focus groups to get feedback from the community. Starbucks Rumor Some of this may be relevant to other parts of the business but I posted it here for now since it relates to employees. - Address employee concerns o Identify examples where other cafes have survived despite the opening of a nearby Starbucks o Provide ongoing employee training to develop great people skills, teach employees about coffees and nutrition to make them experts. o Offer a free meal to employees for every shift of at least four hours and encourage them to try different things so they better know the menu. Give all employees taste of specials for familiarization/recommendation purposes. o Hire employees who are...
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...BHC EDUCATIONAL INSTITUTION, INC. KOREAN CULTURE INVASION POSITIVE AND NEGATIVE INFLUENCES ON FILIPINOS A Research Paper Presented to Mrs. Rhea Jane Serrano-Manalo In Partial Fulfillment of the Requirement in English IV Presented by: Angelica C. Perlas March 2013 ABSTRACT The aim of this study is to give the positive and negative effects of Hallyu or Korean Wave to the Filipino lifestyle. The researcher aimed to analyze the gathered information from articles, theses and other published work. The method used in this study is the descriptive method of research. The researcher gathered information from published articles like K-pop Domination: Good or Bad Influence?, Filipinos Get Hooked on K-Pop Craze, Korean Dramas, Kpop Helped Reshape Philippine TV, Music, Korean Culture in the Philippines, Korean Lifestyle, Korean Wave Hits the Shore of the Philippines, Koreanovela and its Reception among Filipino Audience, Korean ‘Hallyu’ and the Pinoy Invasion, and By Design: A Look at Korea’s Fashion Industry. The researcher concluded that although some benefits of Hallyu contribute to Filipinos eagerness of developing their own culture, there is still a need for Filipinos to control themselves from patronizing the foreign world. 1 ACKNOWLEDGMENT This term paper entitled KOREAN CULTURE INVASION: POSITIVE AND NEGATIVE INFLUENCES ON FILIPINOS was done properly, not only through the efforts of the researcher but also through the efforts of other people who helped her...
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...1. The specials and the standards need to separate for the following reasons: a. They are not the exactly same process. The process for special carpets adds more steps than the standards carpets. So it is not convenient to use the same line. b. The setup time is too long. It costs as much as hours to changeover from the standard products to the special products. It costs money and requires storage space, and some of it will probably go to waste. c. The hurry order. There is third order called hurry order. When it happens, the process need to stop for rush special due, and the standard and special products will be delay to get to customers. If there are two lines, the special order’s influence will be down. The standard products and the special products can run in one line. 2. The JIT philosophy is that getting the right quantity of goods at the right place at the right time. It’s based on the simplicity and emphasis on quality. But in the Katz Carpeting company, the inventories of the carpets were high. They produced a lot what they already had , yet not enough of what was needed. They can’t get the right quantity of goods. 3. The following is the steps to implement the JIT system. First, they should make quality improvements. Their quality was becoming a problem, with customers frequently returning carpets for rips or incorrect dyed colors. They need to solve these problems, because the quality is pervasive and all the JIT objectives are dependent on quality improvement...
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...2009 Compensation & Benefits Survey Questionnaire Any systematic approach to sound salary and benefits administration requires complete, accurate and reliable survey data. It is your reporting that counts. Please complete this compensation and benefits questionnaire and return it by July 31, 2009, so that we may in turn provide you with the most reliable data possible. This survey is also offered online here: http://www.hrsource.org/olstart/olsite/index.cfm. Your userID/password are supplied on the cover letter included with this mailing, or call or email us to have it sent again. Please Print: (This information will remain confidential and will not be re-distributed to any third parties.) Completed by: __________________________________________________ Organization: _____________________________________________________ Phone: ______________________________________________ Email: _________________________________________________________ INSTRUCTIONS To make this survey the greatest value to you and to all other participants, please follow these instructions carefully: QUESTIONS 2 & 3: Please provide information for these two questions based on your location. This information is used to present data in different formats in the results. PAY PERIOD: Report salaries for the pay period nearest to July 1, 2009. REPORTING PAY: Base rates are defined as actual straight time pay. Do not include overtime premiums, shift differentials, bonuses or any other incentives or variable...
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...Laws, Procedures and Policies Regarding Disciplining Special Education Students Holly Witherwax Prairie View A&M University Introduction Discipline within a school setting is of prime importance, and ensures that learning activities progress without major hitches. This is true in school settings that enroll students without disabilities, as well as schools for students with special needs. Learning institutions that enroll both disabled students and those not disabled are also tasked with ensuring that discipline amongst the students is maintained across the board. Therefore, the challenge for administrators in schools that have incorporated special education students is that of ensuring that in disciplining special education students; they act within the law, they act in an unprejudiced manner (vis-à-vis disciplining normal students) and finally that the punishment takes cognizance of the status of the student as a special education student. Federal Law and Disciplining Special Education Students There are various laws that govern the disciplining of special education students in federally supported schools in K-12 education. The most relevant law as regards disciplining special education students is the Individuals with Disabilities Education Act (IDEA) 1990 (reauthorized in 1997). The provisions of IDEA state that unless a special needs student has committed punishable acts that require drastic measures such as the student being permanently transferred from...
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...Conway, S. J., & Kovaleski, J. F. (1998). A model for statewide special education reform: Pennsylvania’s Instructional Support Teams. International Journal of Educational Reform, 7, 345–351. Deno, S., Grimes, J., Reschly, D., & Schrag, J. (2001). PSM review team report. Minneapolis: Minneapolis Public Schools. Foorman, B. R., & Torgesen, J. (2001). Critical elements of classroom and small group instruction promote reading success in all children. Learning disabilities: Research and Practice, l6(4), 203–212. Fuchs, D., Mock, D., Morgan, P., & Young, C. (2003). Responsiveness-to-intervention: Definitions, evidence, and implications for the learning disabilities construct. Learning Disabilities: Research and Practice, 18(3), 157–171. Fuchs, L. S., Fuchs, D., & Speece, D. L. (2002). Treatment validity as a unifying construct for identifying learning disabilities. Learning Disability Quarterly, 25, 33–45. Gresham, F. M. (2002). Responsiveness to intervention: An alternative approach to the identification of learning disabilities. In R. Bradley, L. Danielson, & D. P. Hallahan (Eds.), Identification of learning disabilities: Research to practice (pp. 467–519). Mahwah, NJ: Erlbaum. Ikeda, M. J., & Gustafson, J. K. (2002). Heartland AEA 11’s problem solving process: Impact on issues related to special education (Research Rep. No. 2002-01). Johnston, IA: Heartland Area Education Agency. Individuals with Disabilities Education Improvement...
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...unstable, and oppositional in most situations where change is involved. Students with EBD are served in a variety of settings including the regular classroom. They encounter academic challenges and can pose as a potential threat to the teachers and their peers. It is important for educators to know and understand the rights of the students with EBD in their classrooms. They also need to research and implement effective strategies to use with the students. To best meet all the needs of the student, schools should create a special education team consisting of a special education teacher, regular education teacher, administrator, and parent. Each person is connected to the student in a different way and can provide insight on intervention and prevention. This paper will discuss and summarize the definitions and challenges of EBD, comparing and contrasting the experiences of a special education team versus research. The special education team consisted of a special education teacher, Sherri Wakefield....
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...The debate that has been occurring for years is whether or not special needs students should either be included or excluded from exiting assessment testing for graduation. There are facts that show that these students should be exempt because the tests that are being used to not test the students true knowledge. The standardized tests are based on normal student knowledge on what was being taught and that their comprehension skills are normal. Special needs student should not be exempt from testing to graduate as this will give the student a higher level of self esteem. The bureaucrats and politicians are directing on what students have to due to pass to each grade or to graduate. They are not taking into consideration the special needs student like student that have English as a second language. Bureaucrats and politicians have placed on school some unreasonable requirement that no child be left behind but they do not given the school districts the freedom to achieve this. Schools have to show improvements in such a short time frame that it places undue stress on the principles, teacher and students. All special needs student need to be included in testing for advancement and graduation to make these students able to obtain jobs in the future. According to Hurren, B. L., Rutledge, M., & Garvin, A. B. (Feb 2006) the way to help these student the skills is assess the student during the year and determine what needs to be changed in the classroom. In this study a teacher...
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...essential between the student and the instructor. It is essential that the student keep up with the syllabus, and use it as a daily guide to the course in order to make sure that all assignments and expectations are being met. During this semester, many of our readings spoke to me on both a personal and professional level. As I have stated before, I have taught special education since 1998. This is an area of education that is very close to my heart. Over the years, I have been able to work with many students who had similar stories to the students that were represented in our case studies and course readings. I have felt the frustration of being a new teacher, with little to no information about a student with special needs coming into my class. In Case Study #32, Mr. Roberts was frustrated that his new student, Cory, was coming to his class without him having access to essential information about Cory. Mr. Roberts was dealing with issues that we are special education teachers deal with on a routine basis. Even in the best circumstances, it is difficult to always have a proper “heads up” about a new student with special needs coming into your classroom. As I read Case Study #32, I felt that Mr. Roberts at the very least had the knowledge of Cory coming to his class before the student actually arrived. Many times over the years, I have no idea that a new student is coming to my class until he or she walks in and a new name appears on my class...
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...HISTORY OF SPECIAL EDUCATION LAW According to National Assessment of Educational Progress (NAEP), an IEP, or Individualized Education Program, is “a written statement for each individual with a disability that is developed, reviewed, and revised in accordance with Title 42 U.S.C. Section 1414(d).” (NAEP Glossary) Each source I studied stressed the concept of “individualized” plans because each program is tailored to specifically meet the needs of that particular student through a series of assessments, meetings and medical diagnoses. Recognizing that the content of the IEP is legally binding, it’s important to ensure that what is included in the IEP safeguards the needs of the student and that the student needs are being met? So after Further research I discovered a site that put the definition of an IEP in easily understandable terms: [An IEP] is a legally binding document that spells out exactly what special education services your child will receive and why. So by doing the IEP not only would It will include the students classification, placement, services such as a one-on-one aide and therapies, academic and behavioral goals, a behavior plan if needed, percentage of time in regular education, and progress reports from teachers and therapists. What is and we see that these plans contain information about the child’s classification, such as autism, deaf-blindness, orthopedic impairment or mental retardation for example, which requires the special support while...
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