Part I

One of the key roles of social media from a marketing perspective is the development of a client based platform. It is becoming an increasingly important part of any business’s marketing. Businesses can utilize existing online platforms to build networks of current and potential clients. By being active online allows businesses to connect with their customers in innovative ways to become a trusted source of information and convey the passion they have for their industry.

Social media is different from more traditional marketing tactics as it offers a free platform that is easily accessible to anyone with internet access. This allows for the increase communication for organizations to foster brand awareness and often, and improved customer service. It serves as a fairly inexpensive platform for organizations to implement marketing campaigns as opposed to the traditional marketing paid platforms where traffic is generated by purchasing ads (i.e. pay-per-click) on search engines. Second difference is one on one marketing while traditional media is designed for mass consumption. Social media encompasses one on one marketing emphasizing on personalized interactions with customers to develop greater customer loyalty and a better return on marketing investment.

I would agree that that social media is rapidly going to become more important than traditional media in promoting the products and services of companies. Companies integrating social media into their overall marketing strategy, such as campaign controlling, retail analytics, and business intelligence allows the chance to effectively market products. They can find new opportunities and manage their reputation of understanding who is talking about their products and services and the positive and negative sentiments about such products. With the advantage of social media it allows companies to react