...opportunities? Answer the same questions for USAToday.com. By conducting research and analysis Gannett determined that there were two trends/opportunities that he could take advantage of; one was that an increasingly short attention span among a generation nurtured on television and the other was that there was a growing hunger for more information. With this information Gannet made the newspaper’s primary mission to provide more news in less time. Research suggested that this paper should target achievement-oriented men in professional and management positions who were heavy newspaper readers and frequent travelers. Unlike the other companies/competitors who targeted upper America, Gannett’s company would target middle America- young, well-educated Americans who were on the move and cared about the news and current events. Gannett listened to what the readers wanted and ensured that USA Today would market just that. With this information in hand, Gannett capitalized on it by putting together a team of news, advertising, and production personnel staff from his daily news who developed, edited, published and tested different prototypes. From those prototypes three 40-page versions were sent out to about 5,000 professional people along with a response card for feedback. Marketplace feedback showed that readers liked the prototypes so the Board of Directors voted unanimously to launch the paper starting in the Washington and Baltimore areas. In September 1982, 155,000...
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...In lieu of traditional exams, I have decided to shake things up by asking you to design a final project that is part investigative journalism and part creative adventure. The idea is to produce a coherent nugget of information—or story—that traces the history of an ordinary object. The premise is based on our classroom discussions about the various ways discourse, power, consumption, and bodies are linked to gender, race, sexuality, class, religion, geography, and so on. My aim is to get you thinking seriously about the material conditions that produce commodities for everyday use (often hidden and obscured), as well as their emotional/cultural/social value (often produced and enforced by media, norms, discipline, and bodily surveillance). For example, when considering an ordinary pair of jeans, it is important to understand how their material history goes beyond simply when and where they were purchased. From production to consumption, a whole range of transnational labor practices (that primarily utilize the skills of young, low-income women of color) and advertising strategies (that primarily utilize the bodies and sexuality of young women) are deployed. Many of these practices violate international labor and environmental standards. At the same time, this ordinary pair of jeans may also contain a personal history that reflects emotional, cultural, or social values (a particular brand, a form of resistance to dress codes and cultural clothing norms, a gift from a beloved...
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...History of Politics A Research Paper Presented to The class of Miss Rhoda Mae R. Navasquez Southern Cotabato Academy, Inc. In Partial Fulfillment of the Requirement for the Subject English IV by Jeison L. Omandam December 01, 2011 INTRODUCTION Political history is the description and analysis of significant political occasions, movements, thoughts, and leaders. Typically it is developed around the nation states. It is distinguished from but relevant to other areas of history such as economic history, social history, and military history. Usually, political history discusses events pertaining to nation-states and the political process in particular. As per Hegelian doctrine, Political History ‘is a perception of the state with a guiding force beyond the material benefits of its subjects: it meant that the state was the root factor of historical change’. This differs with one, for example, social history, which predominantly discusses the events and lifestyles of common folks, or people’s history, that is historical account from the view point of a lay person. A study of political history typically centers on a single nation and its political change and aggrandizement. A few historians highlight the ever increasing drift toward confined specialization in political history over the course of recent decades: ‘wherein a college professor in the 1940s resorted to identify himself as a “historian”, by the 1950s “American historian” was the designation.’ Political...
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...A Case Study The Initial Public Offering of Williams Communications Group, Inc. William B. Elliott* Department of Finance Oklahoma State University College of Business 224 Business Stillwater, OK 74078 405.744.8639 (voice) 405.744.5180 (fax) elliowb@okstate.edu Lindsay Lewellen First Union Securities Asset Securitization Division 1 First Union Center 301 South College Street Charolotte, NC 28288-0943 704.383.7991 March 2002 * Corresponding author We would like to thank Jack McCarthy, Scott Schubert, and Betty Simkins for their valuable comments. A Case Study The Initial Public Offering of Williams Communications Group, Inc. Abstract The Williams Companies, Inc. has decided to divest a portion of their holdings in Williams Communications Group (WCG), a wholly-owned subsidiary. WCG is a high growth business operating in the telecommunications sector. This case focuses on valuation of a telecommunications company and the process of taking a wholly-owned subsidiary public using an equity carve-out. Students are asked to estimate a value for this offering. This case is most appropriate for undergraduates, however, it could be a used as an introductory case for MBA students. INTRODUCTION Mr. Jack McCarthy, Chief Financial Officer (CFO) and Senior Vice President of The Williams Companies, Inc. (WMB), sat in his corner office overlooking downtown Tulsa and pondered the firm’s upcoming...
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...John von Neumann From Wikipedia, the free encyclopedia "Von Neumann" redirects here. For other uses, see Von Neumann (disambiguation). The native form of this personal name is Neumann János Lajos. This article uses the Western name order. John von Neumann | Von Neumann in the 1940s | Born | Neumann János Lajos December 28, 1903 Budapest, Austria-Hungary | Died | February 8, 1957 (aged 53) Walter Reed General Hospital Washington, D.C. | Residence | United States | Nationality | Hungarian and American | Fields | Mathematics, physics, statistics, economics | Institutions | University of Berlin Princeton University Institute for Advanced Study Site Y, Los Alamos | Alma mater | University of Pázmány Péter ETH Zürich | Doctoral advisor | Lipót Fejér | Other academic advisors | László Rátz | Doctoral students | Donald B. Gillies Israel Halperin | Other notable students | Paul Halmos Clifford Hugh Dowker Benoit Mandelbrot[1] | Known for | [show] | Notable awards | Bôcher Memorial Prize (1938) Enrico Fermi Award (1956) | Signature | John von Neumann (/vɒn ˈnɔɪmən/; December 28, 1903 – February 8, 1957) was a Hungarian and American pure and applied mathematician, physicist, inventor and polymath. He made major contributions to a number of fields,[2] including mathematics (foundations of mathematics, functional analysis, ergodic theory, geometry, topology, and numerical analysis), physics (quantum mechanics, hydrodynamics, and fluid dynamics)...
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...deliberately now, like following a training plan rather than making up workouts as I go. I think more about what I am doing specifically to persuade my audience. Before this term I would merely lay out my writing as it made sense to me. I have since realized the importance of tailoring my work to a specific audience. Of course, using appropriate language depending on the reader goes without saying. But only recently did I really begin to think about varying my use of rhetorical tactics; emphasizing appeals to ethos, logos, or pathos depending on who the indented reader was. This meant appealing more to pathos where I could and it was more audience-appropriate in my video project, and keeping the focus on ethos and logos in Project 1, which was research driven. The concept of Kairos was also an important tool I picked up this year. Framing an issue in terms of a relevant happening was not something that had previously really occurred to me as necessary, but using mass incarceration and the recent backlash against it to frame my projects nonetheless proved an effective method investing the reader in my argument. My writing process has also evolved. Fine-tuning and revision have taken on an increased prominence in my procedure, steps I began to understand the importance of late in my high school writing stage but never was able to effectively carry out until this course. When training for an important...
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...Value Creation of Spin-offs and Carve-outs Dissertation zur Erlangung der Würde eines Doktors der Staatswissenschaften vorgelegt der Wirtschaftswissenschaftlichen Fakultät der Universität Basel von Roger Rüdisüli von Amden SG Difo-Druck GmbH Bamberg 2005 Genehmigt von der Wirtschaftswissenschaftlichen Fakultät der Universität Basel auf Antrag von Prof. Dr. Heinz Zimmermann und Ass.-Prof. Dr. Wolfgang Drobetz. Basel, den 10. Mai 2005 Der Dekan Prof. Dr. Heinz Zimmermann Acknowledgements V Acknowledgements My dissertation would not have been possible without the support of various people to whom I would like to express my sincere gratitude. Firstly, I would like to thank my academic supervisors Heinz Zimmermann and Wolfgang Drobetz of the University of Basel (Switzerland) for their academic guidance, encouraging support and the very pleasant cooperation. Special thanks goes to Jürg Wicki for his advice in selecting the subject, structuring the dissertation, and choosing its fundamental building blocks. I am also heavily indebted to Neelesh Singhal and his team at McKC in Madras (India) who helped me to find the vast amount of data used in my research. Without their assistance it would have been impossible to obtain the data. I am also grateful to Sabine Keller-Busse and the partners of McKinsey & Company in the Zurich office for making my educational leave possible and for the financial assistance provided. My acknowledgement also goes to Thomas Bollinger...
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...Business Writing Portfolio Name Professor Name Class Number and Title University Name December 11, 2000 Part I - Communication and Collaboration Strategy Step 1: Identify the target audience. The audience for the business letter includes Store Managers. The audience for the business memo is store employees. The audience for the e-mail message includes retail customers and the public. Step 2: Identify the communication types that will be used. For the Store managers, a business letter will be used. For Store employees, a business memo will be used. For retail customers and the public, an email message will be used. Step 3. Identify the appropriate communication styles for each audience. For the store managers, using a business letter, the style will be formal. For the store employees, using the business memo, the style will be persuasive. For the retail customers and the public, I will spin the message to the advantage of the store, while making them feel that they are not losing anything. Step 4. Write the communication. Step 5. Read and rewrite, as necessary. Step 6. Put it aside for a while. Come back to it and, if necessary, rewrite again. Step 7. Distribute message to recipients. Part II – Portfolio Item #1 – Business Letter John Doe 5555 Deer Way Anywhere, Anystate Anyzip December 11, 2009 Store Manager Store Name Store Street Address or PO Box Store City, Store State Store Zip Dear (Name of...
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...tape, and Duct tape. Masking Tape In 1923 3M employee Richard Drew visited an autorepair shop in St. Paul, Minnesota. 3M produced and sold sandpaper and Drew was in the shop to test out a new batch. Masking Tape When he entered the shop employees were expressing disappointment at a failed attempt to paint a car in the two-tone style that was becoming popular at the time. Masking Tape Typically how the effect was achieved was by painting part of the car in one colour while covering the other parts with butcher paper The butcher paper was usually held in place with a heavy adhesive tape. Unfortunately, removing the adhesive tape peeled away part of the paint job. THE IMPORTANT BIT: Rather than just sympathise with his customers and move on, Drew decided to do something about it. Masking Tape His company 3M had a lot of know-how in creating adhesives from making sand paper, so Drew figured he would try to make a paper tape to help solve his customer’s problems. Drew began experimenting with a range of materials and manufacturing processes to solve this problem. William McKnight 11 November 1887 – 4 March 1978 Businessman who served his entire career in the 3M corporation. McKnight encouraged 3M management to delegate...
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...Z. Gutierrez III Excelsior College Introduction Where has the middle class gone wrong and so far in debt? A constant barrage of ads for products and services, a promise of easy financing, and the "Hollywood" spin on the advertisements all make spending hard to resist. Understandably an individual's attitudes, behaviors, and decisions ultimately affect their financial and social well-being; parents need to take responsibility for providing early instruction on financial literacy and responsibility. Because of gross overconsumption, student loans, and a lack of adequate parental guidance on financial literacy; children are facing a lifetime of debt and little to no understanding of how to handle it. Overconsumption Americans have made some progress, since the financial crisis of 2008, which is considered, by some economists, to be the worst since the great depression (Haverman, 2008). Debt is still nearly double than that of 1989 (Editorial Board, 2015) and private debt overshadows government debt by one hundred and fifty percent (Nutting, 2014). American debt is in part due to overconsumption. Our parents were largely one income families. They lived in modest homes, most drove one car and had minimal educations. Today’s upper class is constantly getting bigger and better homes and cars, and taking lavish vacations, and a strong desire for those amenities has driven some in the middle class to incur unreasonably high debt. Thomas Naylor, a professor emeritus of economics...
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...GREEN COMPUTING Phase-I What is Green computing? Green computing includes the implementation of best practices, such as energy efficiency central processing units (CPUs), peripherals and servers. In addition green technology aims to reduce resource consumption and improve the disposal of electronic waste (e-waste). Energy star: Energy Star (trademarked ENERGY STAR) is an international standard for energy efficient consumer products originated in the United States. It was created in 1992 by the Environmental Protection Agency and the Department of Energy. Since then, Australia, Canada, Japan, New Zealand, Taiwan and the European Union have adopted the program. Devices carrying the Energy Star service mark, such as computer products and peripherals, kitchen appliances, buildings and other products, generally use 20–30% less energy than required by federal standards. In the United States, the Energy Star label is also shown on Energy Guide appliance label of qualifying products. Phase-II Main Modules of Green Computing Emerging Memory: Emerging technologies are those technical innovations which represent progressive developments within a field for competitive advantage converging technologies represent previously distinct fields which are in some way moving towards stronger inter connections and similar goals. Bamboo: It is becoming increasingly popular for making casings for computers...
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...INTRODUCTION Interest in the commercialization of technology and high technology entrepreneurship has increased significantly in the past decade. It is apparent that in many increasingly knowledge-based economies, effective managers will need to be better trained in dealing with technologists and in creating business growth and advantage through commercializing technology. Technical education faces new demands as well. For example, the National Academy of Sciences (COSEPP, 1995) issued a committee statement calling for rethinking graduate education for scientists and engineers to include the skills to promote the commercialization of technologies that they create. As interest in commercialization of technology has increased, so has academic research interest in this area. For example, the Journal of Product Innovation Management recently published a 2 issue special topic volume on technology commercialization and entrepreneurship. Topics included a meta analysis of success factors in new venture creation (Song, Podoynitsyna, van der Bij & Halman, 2008), effects of uncertainty in new ventures (Loch, Solt & Bailey, 2008), evaluation of academic and corporate technology development processes (Golish,...
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...Management Planning Paper Artrina Towner University of Phoenix MGT/330 August 16, 2010 Don Driscoll Management Planning Paper Tyco International Ltd is a diversified, global company that provides vital products and services to customers in more than 60 countries. With more than 100,000 employees worldwide, Tyco is a leading provider of security products and services, fire protection and detection products and services, valves and controls, and other industrial products. Tyco vision is to be the customers’ first choice in every market they serve by exceeding commitments, providing new technology solutions, leveraging their diverse brands, driving operational excellence, and committing to the highest standards of business practices. Tyco strive to adhere to the highest standards of corporate governance by establishing processes and practices that promote and ensure integrity compliance and accountability. They understand and exceed their customers’ needs, wants and preference to provide greater value to their customers. Tyco focus on strategies to achieve organic growth targets and deploy cash for growth and creation. They build on the company reputation and image internally and externally while driving initiatives to ensure Tyco remains an employer of choice. Operational excellence implement best in class operating practices and leverage companywide opportunities and best practices. The financial strength and flexibility, ensures that revenue...
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...Business Models for Internet Based E-Commerce B Mahadevan Introduction The meteoric growth of Internet based E-commerce at the turn of the last century is truly baffling. During the last one decade, this market space has grown in several directions. In its first generation, it saw the emergence of portals and search engines. However, in due course more and more organisations began to cater to the Business to Customer (B2C) market. In the last two years, there is significant growth in the Business to Business (B2B) segment. As several organisations began to operate in the Internet market space, they innovated unique propositions to create value in the process. These were either not found or difficult to replicate in the traditional brick and mortar operation. This course will help the students understand these unique propositions in a unified framework. The framework is collectively referred to as "Business Models". An Internet based business has several dimensions: · · · · the technology aspect primarily comprising of telecommunication, networking and other infrastructure issues the software domain that includes programming languages, web page design, customer interface and transactions management, security and privacy management, and large scale data mining the management aspect that deals with the business strategies for value creation, growth and customer development and retention the statutory and legal dimension that addresses various cyber laws dealing with security...
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...liberal, leftist bias. This media which includes major traditional mainstream news networks and newspapers have had a long standing liberal bias. In the video that was viewed in class, which was made in 2001 the author Justin Lewis was even claiming that the media had been very heavy left bias in the years past. It has only continued to increase for the liberal bias throughout the years. This can be seen by not only the coverage, but also by the past publicly expressed of political opinions of most major reporters, anchors, producers, etc. The dictionary defines a liberal as a political or social philosophy advocating the freedom of the individual, parliamentary systems of government, nonviolent modification of political, social, or economic institutions to assure unrestricted development in all spheres of human endeavor, and governmental guarantees of individual rights and civil liberties. It also defines a leftist as an outlook or specific position that accepts or supports social equality, often in opposition to social hierarchy and social inequality. It usually involves a concern for those in society who are disadvantaged relative to others and an assumption that there are unjustified inequalities, which right-wing politics views as natural or traditional that needs to be reduced or abolished. In this paper I will affirm the argument that is made by Mr. Lewis in favor for a liberal media. In the beginning of the video Lewis shows an example on how one little change can make people...
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