...Sports have been the most popular form of recreation for people since time immemorial. The money made in the sport business from each league is ranging from 280 million dollars to yearly revenue of nine billion dollars (2012 Statistic Brain Research Institute). Sport leagues are being marketed more now than they were before in many ways like other major companies are. Leagues, organizations, and athletes are globalizing their trade and further increasing popularity in other parts of the world (Froetschel). Sports are becoming a growing business in America’s market because of the revenue it has produced for our economy, the marketing aspect in which it promotes fair play and sportsmanship, and, the globalization of sports is giving organizations and leagues a way to promote themselves in foreign countries. According to the book Principles and Practice of Sport Management the definition of revenue is defined as money that is made or paid to a business or organization (Masteralexis, Barr and Hums). As of 2011 over 414 billion dollars have been spent in sports and the number is increasing rapidly (Masteralexis, Barr and Hums). Alone in college sports revenue has exceeded twelve billion dollars in 2011 alone. Big time athletic programs were spending anywhere from 45 million dollars to 126 million dollars, and generating revenue from numbers as low as 68 million dollars to 150 million dollars, making the profit anywhere from thirteen million dollars to up to twenty-seven million dollars...
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...| Faculty of Media, Design & Management | | Assignment Brief | | Module Title: | Intermediate Sport Management | Module Code: | SL501 | Assignment: | CW2: Sport Business Report | Assessment Weighting: | 40% | Submission Date: | 21 May 2014 | Feedback Target Date: | 11 June 2014 | Tutors: | Andrew Rankin / Alan Hockley | | | This assignment is to be submitted electronically using Blackboard | 1. This assignment must be submitted electronically by 2pm on the submission date 2. To submit electronically you must upload your work to the e-submission area within the Blackboard module concerned. Click Submit> Browse (find the correct file to upload) Upload> Submit 3. You can resubmit your work as many times as you like until the deadline. If you choose to resubmit, your earlier submission will be replaced, and you will NOT receive an Originality Report until 24 hours from when the submission was made. 4. You will receive a digital receipt as proof of submission. This will be sent to your Bucks e-mail address; please keep this for reference. 5. You are reminded of the University’s regulations on cheating and plagiarism. In submitting your assignment you are acknowledging that you have read and understood these regulations. 6. Late submission within 10 working days of the deadline will result in the mark being capped at a maximum of 40%. Beyond this time the work will not be marked. 7. You are reminded that it is your responsibility to keep...
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...12/11/13 Sports, Media, and the Fans: The Business of Selling Sports The relationship between sports and the media has evolved drastically thanks in part to the proliferation of electricity and its resulting technology. This relationship has now become the “defining commercial and cultural connection for both industries at the beginning of the 21st century. The media has transformed sports from an amateur pursuit into a hyper-commercialized industry, while sports have delivered massive audiences and advertising revenues to the media.”1 This symbiotic relationship has taken many shapes throughout the years, and each evolution in sports broadcasting has the intent of constructing larger audiences and markets to create higher revenues no matter the medium. In the long run, the only real loser in the sports broadcasting realm is the obsolete medium. As technology has evolved, the way in which sports have been presented has followed suit. “Over the course of the twentieth-century sport was transformed from a typically ad hoc unregulated amateur activity to one driven by professional standards and accountability at all levels.”2 This change came slowly at first, and has advanced rapidly over the past few decades. Now, due in part to advanced broadcasting techniques, watching live events and highlights of the day’s games can be brought to our fingertips with relative ease. Sports Coverage Before the Radio Before the broadcasting of sports on radio and television...
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...Summary…………………………………………………………….10 5.6 Market Segmentation……………………………………………………….…....10 5.7 Service Business Analysis……………………………………………….………11 5.8 Competition and Buying Patterns…………………………………………….….12 5.0 Strategy and Implementation Summary……………………………………….…….12 6.9 Sales Strategy………………………………………………………………….…13 6.10 Sales Forecast…………………………………………………………………….13 6.11 Marketing Strategy……………………………………………………………….15 6.0 Management Summary ……………………………………………………….………15 7.12 Personnel plan………………………………………………………………...….15 7.0 Financial Plan………………………………………………………………….…….....16 8.13 Important Assumptions…………………………………………………..........…16 8.14 Break-even Analysis…………………………………………………………..…17 8.15 Projected Profit and Loss…………………………………………………...……18 8.16 Projected Cash Flow……………………………………………………..………23 8.17 Projected Balance Sheet…………………………………………………………27 8.18 Business Ratios.…………………………………………………………….……29 8.0 Conclusion………………………………………………………………….…….……33 9.0 References……………………………………………………………………….……..33 1.0 Executive Summary Introduction Reva Sports Agency, LLC (REVA SPORTS) is a sports company in the Cyberjaya area. It is the mission of REVA SPORTS to provide sports services in the newly established Bandar Baru Bangi, located within Selangor, Kuala Lumpur. REVA SPORTS is a full service sports, athlete...
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...FOUNDATIONS OF SPORT MANAGEMENT Essay #2 TOPIC: SPORTS AGENTS By, Christos Balafoutis Date: 10/20/2010 Nowadays, becoming a good athlete depends on having a good agent in most of the professional sports. A sports agent is a person who procures and negotiates employment and endorsement contracts for a player. In return, they receive between four and ten percent of the playing contract and ten to twenty percent of the endorsement contract although this figure varies based on their own negotiations with the sports figures. That means that sports agents, make good money. A sports agent is a person who helps market athletes or products associated with that athlete to promote an athlete's career. Agents are responsible for all communications with team owners, managers, coaches and other individuals to help promote an athlete's career. Primarily, agents are used to broker and negotiate contracts for their clients. Also, they are responsible for making recommendations in regards to their options. In addition to finding incoming sources, agents often handle public relations matters for their clients. In some large sports agencies, such as IMG, Creative Artists Agency and Octagon, agents deal with all aspects of a client's finances, from investment to filing taxes. Sports agents may be relied upon by their clients for guidance in all business aspects of life, and sometimes even more broadly. For example, hockey agents start recruiting clients as...
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...Case outline Bob Rhodes, age 32, is well known in his local sports activity. Ten years ago, he started business called The Sports Guy and raised capital from obtaining a bank loan and an equity investment from friends and family. His family and friends own 40% of the business while he owns the rest. Mortgage help him purchasing land in small town outside of GTA that consists of two lots on a corner in which one is used to build a store, and another one was planned for the parking lot but never executed the plan because of the surrounding activities. Local sports team account for 70% of the sales whereas 30% comes from regular walk-in customers. Problem Statement & Objectives The major problem is reducing profitability of the business and there is no proper management of the inventory, which leads to sale of inventory at discount rate. Also labor wages are also too high and reducing creditability of business lead to reduce in the trust of the business and loss of the customer due to improper inventory management. The objective is to get access to bank credit to finance high Analysis the financial health of the business and recommend the various way to get the business right on track Situation Analysis Summary The company sell retail sports product to the sport team and children’s. Also there is around 30% of walk-in customer, who help the business to manage inventory. This might not be attractive industry because buyer’s and potential entrants have high power in...
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...Mission CoJo’s Sports Bar’s mission is to provide an upbeat atmosphere for local sports fans featuring quality locally and regionally brewed beer, as well as mainstream beer choices, a varied selection of food choices, and excellent customer service. Management CoJo’s Sports bar is organized as a sole proprietorship where I, Peter Macdonald, am solely responsible for the day-to-day operations including food and beverage purchasing, staffing, and scheduling. Objectives The objectives of CoJo’s Sports Bar are: * To build a successful locally owned and operated sports bar * Develop a loyal client base by providing an excellent atmosphere which make customers feel at home * Source a location for the bar that has easy access and visual impact * Develop a supply chain for quality locally and regionally brewed specialty beers * Provide simple great tasting food option to compliment the sports bar atmosphere Keys to success In order to be successful CoJo’s Sports Bar must: * Appeal to as wide as demographic as possible * Select the most suitable location for the bar * Control their costs at all times * Promote specific sporting events on a weekly basis * Provide customers with unique entertainment options such as sports specific trivia * Advertise through local media and social networking including Facebook, Twitter, etc. Company Summary The Industry Canadian Industry The Canadian food and beverage industry...
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...representing Sports England. The objectives are to be achieved through various strategies depending on each place and the through the market research. The following methods are to be used to develop the above objectives(McLeish, 2011, pg44-65) 1. Event management 2. Opinion pieces 3. Feature articles 4. Journalist briefing 5. Email newsletters 6. Press release 7. Press conference 8. Interviews and editorial contributions Project Deliverables Its mandatory for a company to follow basic rules and techniques of supplier as a way of evaluating better plans for holding an event in a recommended place. The project is to deliver services according to the required specifications in the tender as required by the company(Mcginn, 2008, pp. 110-115). a) Inspired Facilities This involves the availability and the ease of individual as being part of the local community activities and being part of the volunteer groups as a way of improving and developing of clubs, and at the same time modify the non supporting events int o modern sporting facilities(Matthews, 1996, pp. 35-50). b) Iconic Facilities This was developed dependimg on the basis of the London 2012 inspiratioal extract extract as a way of improving the local upcoming teams from the grassroot sports(Masterman, 2004, pp. 45-50). c) d) K e) K f) Hhhbaahdvhd 1. Protecting Playing Field 2. The most common Place people Play Olympic legacy mass are the Sports England’s...
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...RESEARCH QUESTION: Analyze a partnership between two (max. three) named organizations that focuses on a social inclusion issue using a sports initiative Abstract: “Positive Futures is a joint partnership project between Sport England, the youth justice board and the UK Anti-Drugs Coordination Unit. The aim of the initiative is to use sport to reduce anti-social behavior, crime and drug use among 10-16 year olds within local neighborhoods” (Sport England Positive Futures, 2002, p.1). The aim of the essay is to analyze the joint partnership between the three organizations and how they work together to tackle social inclusion issues using a sports initiative. The essay will also give you a detailed analysis of the aims and objectives of the individual organizations and also for their joint Partnership. “Sport England’s main initiative goal is to find out why do some people play sport, and why do some simply not want to join in. The main aim of Sport England is to promote the interests of sport at various levels such as regional, sub- regional and local levels” (Sport England, 2011). Sport England wants the people to succeed in their respective sport and they create opportunities for them starting right from the grassroots levels. They work in partnerships with UK sport (elite level sports) and youth sport trust (school level sport). “The Youth Justice Board for England and Wales (YJB) is an executive non-departmental public body. The Secretary of State for Justice appoints...
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...full service restaurant and a sport bar that deliverer’s a safe and fun environment for sports fans and family dinning. Our restaurant will provide Authentic Mexican Cuisine. Ay-Ay-Aye Chiquita has the opportunity to expand the sports bar/restaurant service industry by offering Authentic Mexican Cuisine in a fun energetic environment that all customers will enjoy. With a large Hispanic population and we are excited for this great opportunity. Visiting our competition, speaking with sports fans, restaurant owner, wait staff and management we have a well though plan ready for execution. The customers experience is our top priority. In order to deliver on that promise we plan to run our business efficiently by partnering with some of the business vendors both locally and nationally such as Cisco and the local farmers markets Greens Produce and Cow Towns Farmers Market. We believe these partnerships make the difference in delivering the value that we have promised to our clients. Our business will provide a wide array of activities that our customers and team members will enjoy participating in: Weekly activities at the restaurant during our peak sporting season, opportunity to give back to the community by donating time and money. Ay-Ay-Aye Chiquita sets itself apart from other sports bars in the area by serving authentic Mexican food. Right now, sports bars offer a variety of American Fare like burgers and wings, but there is not a sports bar in the area right now that...
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...Richard Attias Become a fan Email The Development Factor: The Challenge of Sport in the 21st Century Posted: 10/21/2014 8:39 am EDT Updated: 10/29/2014 9:59 Sport occupies a peculiar place in world dynamics in that it surpasses the limitations of geographical boundaries and social classes. Still, a gap remains between developed and developing nations when it comes to sport. In the industrialized world, sport as an economic sector represents approximately 2% of GDP. For developing economies, though, the challenge remains making sport a factor of economic development, and a driver for social change, so it benefits all citizens in the long term. UNESCO's 1978 International Charter of Physical Education and Sport classified sport as "a fundamental right for all." But the low place sport occupies in the developing world's priorities shows that its importance as an educational and social tool is not yet universal. Everyone agrees that sport contributes to economic development by creating jobs and stimulating business activity. The organization of a major sporting event, for example, is a great opportunity for the local economy. The thousands of people who attend will spend money on food, lodging, transportation and other, related tourist activities. However, in recent years, we see these economic benefits are obvious only the short term. If we take the example of South Africa in 2010, the positive impact of the World Cup was, in terms of job creation and reduced crime...
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...In this assignment I will be evaluating the appropriateness of business information used to make strategic decisions for my chosen company which is Nervi College. For my chosen company I will be choosing 2 functional areas which are the sports department and the senior management team. The information that this functional area needs and uses The sports department need information from students to show external fund supporters how the funds are being used to provide equipment and facilities for students to use in the college. The sports department obtains this information by collecting data on students that use sports equipment or enter facilities like the gym. Also this data helps the sports department know what sort of things students are interested in. The information collected from students that borrow sports equipment or enters a sport facility like the gym is reliable as students wear their ID cards which help identify the student to the sports department. The sports department uses surveys data that help the college on up to date things or changes that are happening outside the college and also identify gaps in their owns systems. The strategic decision Made by this functional area The strategic decision made by the sports department is to increase the size of the college gym. They have come to this strategic decision as the gym was always crowded and students were complaining a lot also the sports department have come to this decision via the information they...
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...Sports of old were merely competitive activities rooted in heroism and romanticism. Sports activities today, however, have no such innocence or simplicity. Currently in America, the activities that make up our sports culture is not only the competitive events themselves but the processes and issues that underlie and surround them. Entwined in our sports culture is the giant business of mass broadcasting. Indeed, sports and the media go hand in hand like peanut butter and jelly, like Mickey and Minnie, Darth Vader and Luke. They are intertwined and depend on each other to continue to grow. Sports media includes television, radio, magazines, newspapers, books, films, and, now, most importantly, social media devices provided by the Internet. Sports media has had it advantages and its disadvantages and its truths and falsehoods in the world of sports culture. Sports and media have benefited each other in the marketplace. While these benefits have had many positive effects, there have also been some negative or distorted views. A negative connotation is felt when the media shap... .ist 41.1: 40-43. ProQuest. Web. 10 Feb. 2012. Remember the Titans. Dir. Boaz Yakin. 2000. Film. Sharma, Shailendra. "Media's Effect on Perceptions of Athletes' Gender and Race." The Sport Digest. 2002. Web. 15 Feb. 2012. Sharma, Shailendra. "Media's Effect on Perceptions of Athletes' Gender and Race." The Sport Digest 2.9 (2002). Print. "Social Media." Telephone interview. 10 Feb. 2012. Toolen...
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...clothes, equipment and other active sport items (Feifer 2014). The company was founded in 1964 by Phil Knight and Bill Bowerman. Nike uses specific method of advertising, which differentiates it from other sports companies; it creates motivational short videos, which promote sport and inspire people to stay fit. Hence, making an accent on sport, but not sportswear, Nike attracts customers in nonintrusive manner. In 2013, the total revenue of the company was $25.3 billion (Hall 2005). Adidas is a German sportswear company founded in 1924 by Adolf Dassler (Frenkel & Scott 2002). As well as Nike, Adidas focuses mainly on various types of sportswear, such as shoes, clothes, equipment and so on. The feature of Adidas manufacture is providing specific equipment for different kinds of sports, like tennis, baseball, basketball, skateboarding and cricket. The company’s total revenue was €14.49 billion in 2013 (Greeley 2014). Nike and Adidas offer similar services to clients; nevertheless, none of them have received the irrevocable advantage yet. Hence, each company has its own large audience of clients, which find something they like in a chosen sportswear provider. The analysis of the companies’ marketing principles will give an opportunity to understand what advantages and disadvantages attract or distract clients. Nike orients its products mostly on sportsmen and athletes, though they are also widely used by people who are not fond of sport. In order to target as many sportsmen...
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...company reach its goals and objectives. These statements set the operational tone for any company that wants to be successful. The fictional company that I would start would be a sporting goods store. The business name would be “Big Jays Sporting Goods.” This business would offer everything that the sportsman would need at a low price. Our mission statement is “To provide the best products at a low cost.” What makes us different from other sporting good stores is that we will make ever customer feel like family. A vision is to become one of the top sporting goods store in the United States. Our primary products will be seasonal sporting goods from football to camping and everything in between. There are many sporting goods store that we will have to compete with. To stay ahead of the competition our products will be sold at a wholesale price. Our many goals are to have the products on hand when the customer needs them. We plan on keeping a well stock warehouse. Our target market will be local little leagues, pee wee football teams and people that play sports for recreational purposes. The staff will be professional trained to help our customers pick the right equipment for their teams. Well will offer the best sports equipment available at the time. We will work with sport equipment manufactures to get the best price so that we can pass the savings on to our customers. We want to create a loyal customer base to help us become successful like other big name stores....
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