...SOC 322 All Discussions Forum Click Link Below To Buy: http://hwcampus.com/shop/soc-322-discussions-forum/ Discussion Forum 1 Discussion Forum 1: What is your cultural background, and what is it like where you live? In Discussion Forum 1, post your response to the following discussion questions. Reply to at least two classmates’ responses by the date indicated in the course Calendar. 1. What is your cultural background, and what is it like where you live? 2. Describe how you have encountered the strange in the familiar in your own neighborhood or in some other place and what reference groups do people use in your neighborhood to define what is culturally and socially appropriate habitus? 3. In your neighborhood, are there ways that the people create social distance to separate themselves from others unlike them even to the point of being ethnocentric? CO1, CO7 Discussion Forum 2 Discussion Forum 2: Cultural Experiences In Discussion Forum 2, post your response to the following discussion question. Reply to at least two classmates’ responses by the date indicated in the course Calendar. Using a blend of your own experiences, supported by your understanding of the course readings and key terms integrate the following questions into your discussion board posting. It should be three strong paragraphs of 4 – 5 sentences in each paragraph. Then respond to at least two colleagues with an antithesis question on their posting. 4. Culture defines social roles...
Words: 1973 - Pages: 8
...Morning Content: I/ EXECUTIVE SUMMAR II/ SITUATION ANALYSIS: 1. Dodge’s history 2. Product history 3. Describe Dodge Durango 2014 4. Product evaluation A. Industry analysis and Industry trend B. Product differentiation C. Sale history D. SWOT 5. Target market 6. Marketing objectives A. Need satisfying objective B. Long and short term sale market III/ ADVERTISING OBJECTIVES: 1. Product concept 2. Target market - Detailed description of target audience: Relationship between target market and target audience 3. Communication media 4. Advertising message I/ EXECUTIVE SUMMARY: Have you ever felt the power of a horse when you rode it? Imagine a herd of horses as they run through an open plain. You do not want to ride a herd of horses on the street, now you just need the new 2014 Dodge Durango. In this planner, you will be seeing, imagining and experiencing the unique way Dodge advertises using lower cost but still attracting more potential consumers of Dodge brand and Paramount Pictures, also you will get the information about the new Dodge Durango. "But for the most part, the Durango remains a stylish, aggressive-looking truck with available V-8 power, plenty of towing ability, and some new fuel-economy technology lurking behind its menacing face." -- Car and Driver The Dodge brand is upping the ante in the fast-growing full-size sport-utility vehicle (SUV) and crossover segments, introducing the...
Words: 4156 - Pages: 17
...SOC 322 Complete Class Discussions and Assignments Click Link Below To Buy: http://hwcampus.com/shop/soc-322-complete-class/ Discussion Forum 1 Discussion Forum 1: What is your cultural background, and what is it like where you live? In Discussion Forum 1, post your response to the following discussion questions. Reply to at least two classmates’ responses by the date indicated in the course Calendar. 1. What is your cultural background, and what is it like where you live? 2. Describe how you have encountered the strange in the familiar in your own neighborhood or in some other place and what reference groups do people use in your neighborhood to define what is culturally and socially appropriate habitus? 3. In your neighborhood, are there ways that the people create social distance to separate themselves from others unlike them even to the point of being ethnocentric? CO1, CO7 Discussion Forum 2 Discussion Forum 2: Cultural Experiences In Discussion Forum 2, post your response to the following discussion question. Reply to at least two classmates’ responses by the date indicated in the course Calendar. Using a blend of your own experiences, supported by your understanding of the course readings and key terms integrate the following questions into your discussion board posting. It should be three strong paragraphs of 4 – 5 sentences in each paragraph. Then respond to at least two colleagues with an antithesis question on their posting. 4. Culture...
Words: 2890 - Pages: 12
...To: Prof. Raymond D Godeke From: Emily Ung Re: Case Study Analysis Date: 03/04/2014 World Wrestling Entertainment Issue: World Wrestling Entertainment is lacking the diversity in its target market and encountering with many competitors such as new reality shows and the other professional sports organizations. Analysis: World Wrestling Entertainment is an entertainment company that deals primarily in professional wrestling, with major revenue sources coming from film, music, product licensing and direct product sales. WWE merchandises are mainly male base for example video games, sport magazines, books, live wrestling events, TV broadcasting; therefore the majority of their fans are males between ages of 12 to 34. Moreover, WWE shows were mostly involving in its sex and violence during the past years, it was considered not appropriate for family friendly market. This leads to limit the variety of their customers such as children, parents, and females. Furthermore, WWE is also facing many competitors. If WWE was just only a wrestling company, their competitors would be the likes of TNA (Total Nonstop Action Wrestling) or some other professional fighting organization. But because of the fact that it’s in the entertainment business, their competitors come in all sorts such as new reality shows like Fear Factor, Survivor, and many major Hollywood movie studios like 20th Century Fox, Columbia pictures, or Warner Bros studio on producing films. Alternatives: In order to broaden...
Words: 401 - Pages: 2
...Market feasibility overview Hempstead, NY June 2012 MOVIE THEATRE Overview Members of Renew Hempstead have suggested and shown strong support for development of a movie theatre in downtown Hempstead. Renaissance Downtowns engaged our firm to explore the potential market viability of a movie theatre. This brief summarizes our findings. In comments on the Renew Hempstead website, members recommended the following possible characteristics for a downtown movie theatre: Small community theatre Smoke free Locally owned, not a chain Security Collaborate with Hofstra Not too many seats in one theatre Host student films, documentaries Stage for open mic night Family nights Alternating screen Should have regular snacks Solar power Free wifi Reduced ticket price for bringing in Mini arcade inside recycled things Lounge area Recycled popcorn bags as well as cups Stores inside the movie theatre Every fifth visit is free A little bar for older people Major motion ...
Words: 3588 - Pages: 15
...Management Department of Management California State University, East Bay at Hayward, CA Management - 4650 Industry Analysis Relevant Industry Trends Netflix falls under the broad umbrella of the movies and home entertainment industry. The company has been part of the wave that is taking this industry into the future in terms of how consumers are interacting with home video entertainment in particular. In general, we can observe that consumers are increasingly demanding more instant and personalized experiences when watching video entertainment as well as more mobile availability. There seems to be a “when I want it, how I want it” type of movement among consumers with declining interest in DVD’s and scheduled television programming and increasing use of online streaming or rental alternatives. Netflix is catering to these trends with its streaming service and seems to be well positioned, at least for now, to be successful in the future if it can manage to avoid more strategic “missteps” along the way. It is important to note how the public perceives and values films as an entertainment source here in the United States, something that directly affects Netflix’s business. Standard & Poor’s industry research for 2013 noted that “movies remain a cornerstone of the U.S. entertainment industry.” In 2012, about 1.36 billion movie tickets were sold in North America, adding up to about $10.8 billion in box office revenues. Consumers also spent about $18 billion on various home video...
Words: 7403 - Pages: 30
...# 2) Statistic source:The montage continues (with martial music playing under Michael Moore’s voice-over. Then he goes on to wonder about all the people in other countries—they go bowling, they listen to rock music, they watch violent movies, play violent video games, etc. Now he really gets wound up. Is it poverty? Is it our Western tradition of clearing the land and destroying indigenous people? But wait—look at other countries and the violence they have wrought. Cut to Hitler as a graphic on the screen says, “Germans exterminate 12 million,” and “Japanese occupation of China,” and “French massacre in Algiers,” and “British slaughter in India.” His voice-over: In spite of all this, how many people are killed by guns each year? As he recounts the figures, the graphics pop up on the screen (across images from movies, tourist travel films of the countries, and other archival footage: 381 in Germany, 255 in France, 165 in Canada, 68 in the UK, 65 in Australia, 39 in Japan, and 11,127 in the USA. this particular source strengths Moore's position because he shows actual statistics on the screen. Interview source: Michael Moore uses interviews as a source for his film. He keeps the cinema verite style moving: we keep seeing the people he is interviewing and hear him ask the questions before they answer them. He finds two people in bars and asks them if they lock their doors. Nope. He learns that both of them have suffered break-ins. But do they lock their doors...
Words: 1543 - Pages: 7
...Jackie Robinson, Why Him? The story of Jackie Robinson has become one of America's most iconic and inspiring stories. Since 1947, American history has portrayed Jackie Robinson as a hero, and he has been idolized as a role model to the African American baseball community. It is an unarguable fact that he was the first to tear down the color barriers within professional baseball. The topic of Robinson’s role in integration has long been a point of discussion amongst baseball historians. Researchers have accumulated thousands of accredited documents and interviews with friends and team mates such as short stop, Pee Wee Reese, and team owner, Branch Rickey. However, few journalists have asked why Robinson was selected and what was Branch Rickey’s motivation? While Robinson was the first Negro player to break into the ranks of professional baseball, it can be argued that he was not the first to attempt the undertaking. In actuality, Jackie possibly was not even the first player the Brooklyn Dodgers’ organization considered for the job. The Warner Brothers film, 42, The Jackie Robinson Story (2013), highlights the accomplishments of Jackie and rightfully so, as he was an amazing man. The story actually starts prior to 1947 and ends years later in 1959, three years after his retirement in 1956. Early in his career at Ohio Wesleyan University, where Branch Rickey played and coached baseball, an incident occurred with one of his young black players, Charlie Thomas, which...
Words: 5176 - Pages: 21
...to an end in 1918 changing life in many countries, it had devastating effects on Europe. The Great War demolished the Austria-Hungary Empire and the Russian Empire. New states were established out of these former empires. However, the effects of the war were also felt across the Atlantic Ocean in America. Due to the war industry in the USA grew, the women’s movement progressed, and the government adopted new diplomatic policies. The Great War affected all areas of life in America, and continued to have its effect for many years to come. The decade that came right after was called “The roaring 1920s”. It was a time where Americans were living the American dream. Was the first time in American history that people could afford to buy in abundance and buy anything they pleased. The roaring 1920’s was effected by many inventions and a new life that Americans were adapting to. The introduction of cars, planes, Sports and Prohibition effected the 1920s. Americans were learning how to live their lives. One of the biggest changes probably also the one the influenced the most all the Americans were the new forms of transportation. After the World War I all the industries in America started to grow back slowly, some of those were starting to build the things that would revolutionize the life of all the Americans this invention was the car. “Americans took motoring like proverbial ducks to water” (AH, p. 56) by 1923 the car had become a necessity, and everybody, regardless of social...
Words: 1562 - Pages: 7
...it comes to entertainment, we are very dependent on television. We have some shows that we enjoy as a family and because of the age difference and different interest we also have shows that we enjoy watching independently. The necessity of having a home entertainment that is low priced and adaptable to the needs of the family leads to analyze the decision whether to continue with cable television or switch to internet streaming. Home entertainment in America is constantly evolving side by side with technology. The Cable television industry has been dominating home entertainment market for many years but a new industry is now in the challenge, the new competitor is Internet Streaming Service and is also rising with technology. In his book, On-Demand Culture: Digital Delivery and the Future of Movies, Dr. Tyron explains, “Digital delivery not only affects the economic models of the movie industry but also promotes an on-demand culture, in which the practices of movie-going and the perceptions of media culture are transformed. Movie viewers are now re-imagined as individualized and mobile, able to watch practically anywhere or anytime they wish, while having access to aspects of film culture—such as film festivals and art-house movies—that have in the past been available only in specific locations” (Tyron p.173 2013). Internet Streaming Service is part of the “On-Demand culture” that is also part of the competition with Cable TV services. Even though Cable television is adapting...
Words: 1661 - Pages: 7
...Valuation analysis of Regal Entertainment [pic] Objective To value a company listed on major stock exchange. Summary We selected Regal Entertainment, the largest motion picture exhibitor in the US and based on our fundamental analysis including industry analysis, company analysis and financial analysis, the company is a ‘HOLD’ with a positive outlook. Approach & Methodology Industry Research: We identified the main competitor and key drivers and trends in the industry. Company Research: We gathered information of the company historical performance and market positioning vis. as vis. its peers. Company projections: We developed a full three statements financial model to forecast the company’s operation based on the industry analysis and company’s track record. Valuation: We have used APV approach to value the company as company’s capital structure keeps changing over time. Furthermore, we also calculated the implied valuation using trading and transaction multiples. Industry Overview Resilient industry The US movie exhibition industry is considered a relatively defensive industry with low revenue volatility. Main reason for this is that the American customers’ willingness to go to the movies is less correlated with the economic cycle. People go to the movies both in the good times and in the bad times. Thus, box office performance can vary widely quarter to quarter due to films released, but is generally steady in longer term (see figure 1). The box office...
Words: 3685 - Pages: 15
...customer was once charged a $40.00 fee for not returning a movie on time. Hastings wanted to find a way of allowing customers to enjoy their favorite movies on their own time and without being charged the late fee (Copeland). In 1997 Hastings introduced Netflix to American consumers and the company has been successful ever since. He did away with due dates and extra fees, and gave customers the convenience of selecting movies from home and watching them when they wanted. Netflix, Inc. is an Internet subscription service for TV shows and movies. The company has 23.6 million members in the United States and Canada. Netflix allows its subscribers to watch unlimited TV shows and movies by streaming over the Internet to their TVs, computers, and mobile devices. Subscribers also have the option of having DVD’s shipped to their homes (Netflix Inc.). Industry The changing technological developments over the years in the in-home video entertainment industry have allowed many opportunities for movies rental companies to expand. The internet changed how customers viewed their movies. Online rentals, video streaming and on demand viewing services have entered the field and created a huge advantage over retail stores, such as Blockbuster. With consumers shift toward the internet, customers no longer needed to drive or walk to a store to look through limited-selection stock in search of a movie or to be disappointed that a movie was not on the shelf because another customer got there...
Words: 1528 - Pages: 7
...Disney Case Analysis 3. What sort of company did Eisner inherit? Provide a brief summary of the company at the time Eisner took over (discuss each of its business lines in 1-2 sentences that highlight the most important issues). Eisner inherited a family entertainment company that began as a nonhierarchical organization where no one had titles and everyone was on a first name basis. Walt’s theory was that you didn’t need a title because you knew if you were important. Disney’s philosophy was to create universal timeless family entertainment and believed in the importance of family life maintaining its adherence to the Disney formula for family recreation. The company believed and always aimed to provide an experience that the families would be able to participate in and take joy in together and always with a commitment to excellent in all facets of the business. When Eisner took over the company’s financial performance had deteriorated. Disney was incurring heavy costs trying to complete projects on time i.e. EPCOT center and Euro Disney and the Disney Channel. He viewed “managing creativity” as Disney’s most distinctive corporate skill and pursued with the development of synergy through vertical integration. With this philosophy, Eisner inspired and managed Disney. Disney mushroomed with Eisner’s extreme corporate vision which he targeted at an annual revenue growth target and return on stockholders’...
Words: 2108 - Pages: 9
...USA Today by Gannett Company On 20th April 1982 - announced the first copies of USA Today In 1985 - became the second largest newspaper in the America In 17th April 1995 - Launced USA Today Online In 2000 - The paper redesign In 2009 - Newspaper have closed shop or reduced publications day and adapt to online only Norfatahiyah Bt Md Sulhaimi 1110937 USA Today Become a more serious newspaper with improved journalism Raising public awareness and move into profitability USAToday.com Readers interacted with the journalist and given opportunity to voice their opinion Continuous strategy of marketing innovation USA Today Product Innovation Promotional Innovation Distribution Innovation USAToday.com Added blogs Really Simple Syndication(RSS) Pod casting No Demand for the newspaper will decrease because customer just get news from USAToday.com Strength Weaknesses Opportunities Threats Huge media conglomerate with Gannett Gannett's capabilities in high-tech graphic design High fixed costs Weak profit margin Increasing numbers of white-collar workers Failure of competition to innovate and innovate rapidly Online news threaten to cannibalize printed news Competition from other newspaper, national and local Fast delivery the news Design through customer preference Limitation when it saturated Move to USA Today Online Lose readers of the population ages over the next 10 to 30 years Economic factor such as higher newsprint costs https://www.scribd...
Words: 1620 - Pages: 7
...companies all around the world. 2. COMPANY PROFILE Heineken is a Dutch brewing company which was founded in 1864 by Gerard Adriaan Heineken in Amsterdam. The company owns around 200 breweries in more than 70 countries. Heineken is the 3rd largest brewer in the world by producing almost 140 million hectoliters of beer yearly. The company holds more than 250 brands globally including Amstel, Birra Moretti, Cruzcampo, Deperados, Dos Equis, Foster’s, Newcastle Brown Ale, Ochota, Primus, Sagres, Sol, Star, Tecate, Zlaty Bazant and Zywiec. It also produces ciders under the brands Strongbow Gold and Bulmer’s. Operating all around the world, Heineken divides its operations into 5 global districts: Western Europe, Central and Eastern Europe, The Americas, Africa and the Middle East, and Asia Pacific (Reuters.com). This picture clearly displays Heineken’s global power. Heineken’s global power comes from its activities and sponsorships worldwide. The company organizes various sporting events such as The Heineken Cup (Rugby), The Heineken Open (Tennis); sponsors UEFA Champions League, and also takes place in some music...
Words: 1959 - Pages: 8
