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Sports and Entertainment Marketing Lake Norman Ymca

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Submitted By erinlorsey
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B. Overview of the business’s current website structure, capabilities, offerings, etc.

The current website structure is very advanced and up-to-date. The website starts at the home page for the Lake Norman YMCA. It then splits into main sections including: For Youth Development, For Healthy Living, For Social Responsibility, Facilities & Equipment, and About Us. As the website goes further into depth, the main sections are broken down further into numerous subsections that provide information for the customer. The purpose of the structure displayed on the Lake Norman YMCA website is to strictly provide information. It provides information on what the YMCA is about, what they offer, and what their purpose is. The website serves as an informative purpose because it strictly provides information to the customers of the Lake Norman YMCA.

This Lake Norman YMCA’s website audience is adults and parents. It is specifically designed to target adults who are mildly intelligent. The language on the website uses simple, yet meaningful words to convey the messages of the website to the reader. As this site is targeting middle class adults, it is not loaded with wordy or complicated explanations because some of the users may not understand the content. The language, of the informative website, is appropriate and appealing to the YMCA’s target market. The design and appeal of the website is designed for delivering information to specific audiences. Since this website is designed for information purposes, it usually does not include many fancy animated graphics or pictures. Although a well constructed information site is attractive, like the Lake Norman YMCA’s. They focus on the information in a form that is most accessible to the user, but they incorporate attractiveness to the website.

On the Lake Norman YMCA’s website, it provides organized access to

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