...Sport Management We were given the task to explore three websites that define their own version of what sport management actually in tales and how it is applied in the real world as we know it. The first website we were ask to look through for a definition is called the North American Society for Sport Management. When looking through this site I found they stated that NASSM is actively involved in supporting and assisting professionals working in the fields of sport, leisure and recreation. The purpose of the North American Society for Sport Management is to promote, stimulate, and encourage study, research, scholarly writing, and professional development in the area of sport management - both theoretical and applied aspects (North American Society For Sport Management, 2013). They also have a journal with a mission statement stating; The Journal of Sport Management publishes research and scholarly review articles; short reports on replications, test development, and data reanalysis (Research Notes); editorials that focus on significant issues pertaining to sport management (Sport Management Perspectives); articles aimed at strengthening the link between sport management theory and sport management practice (From the Field); journal abstracts (Sport Management Digest); book reviews (Off the Press); and news items of interest to professionals in sport management (Management Memos) (North American Society For Sport Management, 2013). I believe this is a well-grounded definition...
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...Creative Curriculum Robin Bettasso ECE 101 Heather Gans September 30, 2013 Creative Curriculum Pupils will run a school newspaper on the school website. They will use different literary forms to present the news of the school. Key vocabulary: Fact; OpinionThe goals the students will create a school newspaper containing three aspects: Latest News, Editorial, and Sports the students will post the school newspaper on the school website. In the standard NYS Learning Standards: English Language Arts students will read, write, speak, and listen for information and understanding. Intermediate. Students will-compare and synthesize information forms different sources and use a wide variety of strategies for selecting, organizing, and categorizing information. They will distinguish between relevant and irrelevant information and between fact and opinion. The students will relate new information to prior knowledge and experience. They will understand and use the text features that make information accessible and usable, such as format, sequence, level of diction, and relevance of details and establish an authoritative stance on the subject and provide references to establish the validity and verifiability of the information presented. Develop information with appropriate supporting material, such as facts, details, illustrative examples or anecdotes, and exclude extraneous materials and use the process of pre-writing, drafting, revising, and proofreading (the "writing process")...
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...emphasis on the strength and conditioning field Recognizing that the stated business goals require different strategies and different metrics, this proposal is broken down into two distinct, non-concurrent phases. Agility Marketing LLC will provide strategy, development, consulting and execution to bring all aspects of Client’s social media marketing efforts into alignment with unified goals and purpose. Phase I – Increasing the number of on-site customers In support of Phase 1, Agility Marketing LLC will provide social media consulting and execution services in the following areas: 1) General analysis of current customers and local competitors. a. Define target customer(s) with Client either before or in conjunction with the analysis 2) Analysis of Client’s online presence on the following platforms: Platform Twitter Facebook Blog YouTube Email Marketing Website Examples of Analysis Tools (but not limited to) Google Analytics; SocialBro; Bit.ly Facebook’s Insights; EdgeRank Google Analytics YouTube Insights Email Marketing Provider’s reports Google Analytics, Alexa 3) Through consulting, strategy and executing in cooperation with Client, Agility Marketing LLC will direct the proper implementation of Social Media channels that will further build the brand, loyal customer base and community. Some of the activities that will be included in the program are: a. Recommending a posting schedule for Twitter and Facebook b. Social Media cross pollination and marketing integration...
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...between social forces such as advertising, media, and lifestyle and cultural trends in modern American society. Students are asked to cast a critical eye on current trends and changes in our culture. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Petracca, M., & Sorapure, M. (2007). Common culture: Reading and writing about American popular culture (5th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. All electronic materials are available on the student website. |Week One: Overview of Culture | | |Details |Due |Points | |Objectives |Describe the different types of culture. ...
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...Executive Summary Multivariate data is a key part of any interaction in business. The data can be used to anticipate the effect of several variables. Multivariate relationships involve multiple independent variables affecting a dependent variable. These independent variables have a distinct and measurable effect on the dependent variable. These relationships can be used by managers to make decisions. The example given is that of an automobile manufacturer that uses the data to change the methods of scheduled maintenance without affecting the longevity of the vehicle. Multivariate data can show managers how different aspects can affect an outcome. Multivariate Data Multivariate data is a system of relationships that governs nearly any interactions between objects. These data relationships show how one set of variables can have an effect on another. Whenever something happens, it happens because of many factors that come into play; several things have to come together to create the effect observed. This is true of things in nature, occurrences in life, and decisions in business. Multivariate relationships are everywhere, and the effect they have is widespread. The ability to recognize and analyze these variables can be a strong asset in business management as understanding what drives certain effects can allow a manager to more accurately predict outcomes. Being able to accurately model what is going to happen is a distinct advantage for any manager. ...
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...Introduction: Integrated marketing communication is often compared to an orchestra. Just as an orchestra’s performance is guided by a musical score, an IMC campaign must have a written score, or plan. This plan details which marketing communication functions and which media are to be used at which times and to what extent. An IMC campaign plan is a written document. It can be as minimal as a set of organized notes by a person running a small retail business or as complex as a 100-page document for a multimillion-euro brand campaign. But all good plans, regardless of size, have six basic elements: • Targeting (designated customers and prospects) • SWOT analysis • Objectives • Strategies and tactics • Budget • Evaluation The planning process begins with the selection of the desired audience for the brand message. Research then determines the strengths and weaknesses of a company or brand from the perspective of customers and prospects. Planning also takes into consideration marketplace opportunities and threats—the things that companies cannot control but can leverage or address to their advantage. Different Researchers and authors define this marketing activity in different perspectives the most famous definitions are as follow: “Integrated marketing communication is a process for planning, executing & monitoring the brand messages that create customer relationships, (Duncan, 2005)” “IMC is the coordination and integration of all marketing communication tools...
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...MARKETING MANEGEMENT GROUP ASSIGNMENT Elif EKSI B0401KEKE1110 Ibrahim CAKALLI L0584KEKE110 Ismail KARATEKIN B0413SBSB1110 Nezih SIPAHIOGLU B0439SISI0810 Gurban Geldy CHARIYEV 02668SYSY0809 Submission Date: 20th Oct 2011 Abstract: Marketing is the management process responsible for identifying, anticipating and satisfying customer requirement profitably. - CIM Definition. In this assignment student have attempted to learn, understand and apply marketing management theories and concept in of the most leading brand in entertainment retail: HMV Plc. Table of Content Section 1 Marketing Audit Page 3 1.1 Internal marketing Environment Page 3 1.2 External Environment Analysis Page 4 1.3 Competitive Analysis Page 6 Section 2: SMART objective Page 7 Section 3: 3.1 Segmentation Page 8 3.2 Targeting Page 9 3.3 Positioning Page 10 Section 4: 7P’s Page 11 Section 5: Control and Evaluation of Marketing Plan Page 18 Section 1 Marketing Audit HMV Group is the UK’s leading specialist retailer of filmed entertainment, games, music and portable digital technology products, with a portfolio of live entertainment venues and music festivals. (http://www.hmvgroup.com/about-us/who-we-are.aspx, 2011). The company operates through four business divisions as detailed below. (Datamonitor, 2010) 1.1 Internal marketing Environment ...
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...Term Reports on Listed Company NAME: TIAN YU Content I. Introduction II. History and background on the company III. Financial analysis IV. Financial reports V. Current value of common shares VI. Summary and conclusions VII. Appendix I (Include footnotes giving sources of quoted and paraphrased material) VIII. Appendix II (Include appendices, if needed, containing correspondence or other supporting schedules and documents, including the financial statements) IX. References (Include appendices, if needed, containing correspondence or other supporting schedules and documents, including the financial statements) I. Introduction Yahoo! Inc. is a main player of internet information provider industry. Based on their I good operation performance in recent few years, more and more investor are re-purchasing their stocks. II. History and background on the company The US Public company, Yahoo! Inc. (Yahoo!), found in 1994 has been one of the largest technology company in the world. At the begining, the founders of the company create a website named “jerry and David’s Guild to the World Wide Web”, a simple directory of websites to help people navigate the Internet. In march 1994, that website name was renamed “Yahoo”. The “Yahoo.com” domain was incorporated in 1995 and is a Delaware corporation. Yahoo grew rapidly throughout the 1990s. As other companies of search engines and web directors, Yahoo added a web portal. At the year of 1998, Yahoo was the...
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...described as a program or application created by a product or service provider to assist in ease to the consumer for access of the services rendered (Shank and Lyberger, 2014). It constitutes web pages and applications designed to fit and function in mobile phones with efficiency. This is made possible by the creation of interfaces that operate in congruence with the market available channels such as web browsers, mobile phone application systems and programmed internet provision channels. Sports R Us is a professional athletic training and coaching, and providing camping activities to the Chicago suburban community. This essay is aimed at exclusively and extensively discussing the importance of mobile self-service technology and the most appropriate program design that can be created for use by the company, Sports R Us. Question 1 a) Purpose and Role of a Mobile Self-service i. It provides consumer service care portals through mobile web browser and browsing and through smartphone applications. Sport R Us is to consider developing portals and applications on their brand to ensure their services are available through mobile phone and tablet applications. ii. It improves and ensures that a state of uniform delivery of services is attained by involving all available channels of communication in the market. A mobile self-service technological platform ensures that access of a company’s information and services is eased as web pages, applications and messaging arenas are included...
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...The product selected for the critical analysis is Hydra sports drink Advertising has become an essential part of the corporate world and small business alike. Companies dedicate a considerable amount of their financial resources to their advertising budget. Media placement usually counts for the majority of the advertising budget. Analysing the advantages and disadvantages of media options: The advantages of television as an advertising medium include: Dynamic environment: Television has a strong impact created by the combination of sight and sound, and provides the opportunity to demonstrate the features and benefits of a product and service and how it can be used. The use of special effects can create excitement and grab the attention of the target audience. Reach: Television advertising can reach a large percentage of the population on either a national or regional level. Call to action: Television provides a ‘call to action’, compelling the viewer to do something. For example, ‘Ring in the next five minutes’, or ‘Go to our website’. Influence: Television has become an integral part of our culture. The majority of Australians use television as the primary source for news and entertainment. Cut through: Television is able to engage a viewer when they are not actively seeking information. Television viewers will passively process commercial messages while waiting for their television program to resume. By comparison, magazine and/or newspaper readers just turn the...
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...A COMPARATIVE STUDY Prepared As a course Requirement of (Advertising and Public Relation-mkt 424) M. Atiqur Rahman Patuakhali science and Technology University Bangladesh atik.bdpalo@yahoo.com www.pstu.ac.bd Copyright : group-1©bba®pstu Term Paper (8th Semester) Page-1 Advertising Strategy of Adidas: A comparative Study EXECUTIVE SUMMARY Adidas Inc. is a marketer of sports apparel and athletic shoes. The German manufacturer, through its marketing strategy which rests on a favorable brand image, has evolved into a large multinational enterprise. In keeping with the brand image is its association with the distinctive logo and its advertising slogan, "Impossible is Nothing." In order to maintain and sustain this image, the company makes huge investments in advertising and brand promotion. At the critical time of global economic crisis, Adidas will react to the consumers’ pessimistic attitude and stressful emotion during this period. It may become a good chance for Adidas because it can take advantage of its previous advertising way of “Impossible is Nothing” campaign by sponsoring sports stars to express the corporate philosophy of grit, determination, passion and humor, giving people more courage and psychological comfort in face of economic crisis. But besides that, we also focus more about family function especially in Asian countries which emphasize a lot on family, which can provide caring emotional communication. Therefore, from both strong-willed hero worship...
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...YOUR ECONOMETRICS PAPER BASIC TIPS There are a couple of websites that you can browse to give you some ideas for topics and data. Think about what you want to do with this paper. Econometrics is a great tool to market when looking for jobs. A well-written econometrics paper and your presentation can be a nice addition to your resume. You are not expected to do original research here. REPLICATION of prior results is perfectly acceptable. Read Studenmund's Chapter 11. One of the most frustrating things in doing an econometrics paper is finding the data. Do not spend a lot of time on a topic before determining whether there is data available that will allow you to answer your question. It is a good idea to write down your ideal data set that would allow you to address your topic. If you find that the available data is not even close to what you had originally desired, you might want to change your topic. Also, remember that knowing the location of your data – website, reference book, etc – is not the same as having your data available to use. It may take a LONG time to get the data in a format that EVIEWS can read. Do not leave this till the last minute. For most data, I enter the data into Excel first. I save the Excel sheet in the oldest version, namely MS Excel Worksheet 2.1 . The reason is that format can be read by most programs whereas newer formats may or may not be read. Eviews easily reads an Excel sheet 2.1 version. You should use the...
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...e YOUR ECONOMETRICS PAPER BASIC TIPS There are a couple of websites that you can browse to give you some ideas for topics and data. Think about what you want to do with this paper. Econometrics is a great tool to market when looking for jobs. A well-written econometrics paper and your presentation can be a nice addition to your resume. You are not expected to do original research here. REPLICATION of prior results is perfectly acceptable. Read Studenmund's Chapter 11. One of the most frustrating things in doing an econometrics paper is finding the data. Do not spend a lot of time on a topic before determining whether there is data available that will allow you to answer your question. It is a good idea to write down your ideal data set that would allow you to address your topic. If you find that the available data is not even close to what you had originally desired, you might want to change your topic. Also, remember that knowing the location of your data – website, reference book, etc – is not the same as having your data available to use. It may take a LONG time to get the data in a format that EVIEWS can read. Do not leave this till the last minute. For most data, I enter the data into Excel first. I save the Excel sheet in the oldest version, namely MS Excel Worksheet 2.1 . The reason is that format can be read by most programs whereas newer formats may or may not be read. Eviews easily reads an Excel sheet 2.1 version. You should use...
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...A COMPARATIVE STUDY Prepared As a course Requirement of (Advertising and Public Relation-mkt 424) M. Atiqur Rahman Patuakhali science and Technology University Bangladesh atik.bdpalo@yahoo.com www.pstu.ac.bd Copyright : group-1©bba®pstu Term Paper (8th Semester) Page-1 Advertising Strategy of Adidas: A comparative Study EXECUTIVE SUMMARY Adidas Inc. is a marketer of sports apparel and athletic shoes. The German manufacturer, through its marketing strategy which rests on a favorable brand image, has evolved into a large multinational enterprise. In keeping with the brand image is its association with the distinctive logo and its advertising slogan, "Impossible is Nothing." In order to maintain and sustain this image, the company makes huge investments in advertising and brand promotion. At the critical time of global economic crisis, Adidas will react to the consumers’ pessimistic attitude and stressful emotion during this period. It may become a good chance for Adidas because it can take advantage of its previous advertising way of “Impossible is Nothing” campaign by sponsoring sports stars to express the corporate philosophy of grit, determination, passion and humor, giving people more courage and psychological comfort in face of economic crisis. But besides that, we also focus more about family function especially in Asian countries which emphasize a lot on family, which can provide caring emotional communication. Therefore, from both strong-willed hero worship...
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...for sports organisations and its importance in the marketing communication mix Ralph Cartwright 10338648 Abstract Over the last few decades, the viewing of sport has continued to gather attention and be targeted and integrated by marketers as a part of the communication mix for organisations and brands. Therefore, the aim of this research project is to analyse the effectiveness of sport Sponsorship for Companies as a marketing tool. Supported by examples the researcher will explore an array of factors concerning the issues facing companies that invest large amounts of money into sports events, teams and athletes hoping for a return on investment each year. This project will also inform the reader of the strategies of selection sponsors go through when identifying which team, athlete or event to choose based on their objectives and type of industry. From this information, the project will then identify the positives and negatives of sport sponsorship, as it is obvious that not all organisations will benefit from this type of communication tool. Various examples and case studies concerning sponsorship and organisations will be identified and examined throughout. Contents Page Chapter 1 – Introduction of Study 5 1.1 Background 5 1.2 Study Purpose 6 1.3 Study Objective 7 1.4 Study Structure 7 1.5 Rationale of the research 8 Chapter 2 - Literature Review 9 2.1 Literature Review Introduction 9 2.2.1 Sport Marketing...
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