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Sports Business Plannnig

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Table of Contents 1.0 Executive Summary……………………………………………………………......……2 2.1 Mission…………………………………………………………………….……...3 2.2 Keys to Success……………………………………………………………..….…4 2.3 Objectives…………………………………………………………………….…...4 2.0 Company Profile………………………………………………………………….……..5 3.4 Company Ownership……………………………………………………………..5 3.5 Start-up Summary……………………………………………………………...…5 3.0 Services………………………………………………………………………………......9 4.0 Market Analysis Summary…………………………………………………………….10 5.6 Market Segmentation……………………………………………………….…....10 5.7 Service Business Analysis……………………………………………….………11 5.8 Competition and Buying Patterns…………………………………………….….12 5.0 Strategy and Implementation Summary……………………………………….…….12 6.9 Sales Strategy………………………………………………………………….…13 6.10 Sales Forecast…………………………………………………………………….13 6.11 Marketing Strategy……………………………………………………………….15 6.0 Management Summary ……………………………………………………….………15 7.12 Personnel plan………………………………………………………………...….15 7.0 Financial Plan………………………………………………………………….…….....16 8.13 Important Assumptions…………………………………………………..........…16 8.14 Break-even Analysis…………………………………………………………..…17 8.15 Projected Profit and Loss…………………………………………………...……18 8.16 Projected Cash Flow……………………………………………………..………23 8.17 Projected Balance Sheet…………………………………………………………27 8.18 Business Ratios.…………………………………………………………….……29 8.0 Conclusion………………………………………………………………….…….……33 9.0 References……………………………………………………………………….……..33

1.0 Executive Summary

Introduction
Reva Sports Agency, LLC (REVA SPORTS) is a sports company in the Cyberjaya area. It is the mission of REVA SPORTS to provide sports services in the newly established Bandar Baru Bangi, located within Selangor, Kuala Lumpur. REVA SPORTS is a full service sports, athlete

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