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Spotify

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STRENGHTS | WEAKNESSES | ● Spotify ‘s revenue guarantee for music publishers and providers thanks to streaming advertising● High music base to attract and maintain users. : playlists are easily created, have choice of any music and listen music for free● Easy to use and fast playing● Available on many platforms to allow as much as possible users having access. Spotify connect with Facebook so that you can share your music through there, spurring their growth, doubling users 10m to 20● Good reputation with a considerable branding : partnership with other brand : WDTVlive, Shazam, recently Uber | ● Strongly affected by relationship with artists : all artists are not present anddependent on artists to publish updates and new albums● Technical limits can cause large scale revenue and reputation loss : Spotify recorded an operating loss of €165.1m (£119m) in 2014 compared to €91.2m (£65.7m) in 2013,● Depend on mass advertising for income (revenue generated by advertissing split 30/70)● Persistence on premium subscriptions for full mobile services and access to files limits its appeal to consumers used to accessing free music : have to pay £10 a month to be able to use it, which some people may not want to do considering you can use iTunes for free.● Some Countries are not supported● Expensive royalties (pay out each month 70% of its total monthly revenue) | OPPORTUNTIES | THREATS | ● Higher quality content with the continued evolution of mobile technology (live concert video streams and performance broadcasts) remain an area of potential expansion● Working directly with artists through brandpage : both benefit the artist and the listener● Growing user’s demand of online streaming. ● Music industry share same values against piracy Sportify is fighting against piracy by using paying accounts.: ability to appease music creators and producers |

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