...Prepared for: THE CUPCAKE LOUNGE [pic][pic] Prepared by: 2PHASE3 [pic] [pic] BUSINESS PERFORMANCE SOLUTIONS Business Consultants TABLE OF CONTENTS INTRODUCTION ORGANIZATION The Cupcake Lounge was established in 2011 by Claudia Arizmendi and her husband Bill McGuiness to solve a void in the Byward Market sector of Ottawa – the existence of a gourmet cupcakery. The Cupcake Lounge has, since May 2011 grown into a fast-growing boutique cupcake shop catering to not only the tourists who flick to this historic sector, but to the numerous locals who work and shop in this area. To develop and master the variety of products sold within the store, Claudia has banked on her skills honed while completing her studies in baking and pastry art at Algonquin College. A testament to her skills in pastry art and specifically gourmet cupcakes, The Cupcake Lounge was rated the #1 cupcake taste champion in Ottawa by celebrity Hilary Duff as illustrated in the of Local Tourist Ottawa magazine on May 31/2012. A celebrity endorsement in a city like Ottawa brings attention. The Cupcake lounge presently has one location in the Byward Market and is planning to work operational efficiencies into its corporate identity in order to open a second location in the very near future. This fiscal year, The Cupcake...
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...INTRODUCTION Sprinkles is a cupcake business based in Singapore that provides the best quality cupcakes you will ever taste. The mission of the business is to let you bite into one of our moist, divine cupcakes with sumptuous frosting & delicious toppings, such that one would think of Sprinkles when they think of cupcakes. Sprinkles create memorable cupcakes for special events in life. The business will provide catering service for events such as wedding, baby showers, graduation, birthday parties and more. Customers are able to customise decorations on the cupcakes to make it truly unique. Sprinkles will be situated at central region of Singapore as there is a huge volume of human traffic flow. Besides purchasing from the store, customers are able to order cupcakes through our online website, www.sprinkles.com.sg 2. Planning Porter’s Five Competitive Forces: 1) Rivalry Among Existing Firms This refers to the number of competitors, rate of industry growth, price competition. The number of competitors available in the market would be fairly low. This is due to the fact that the cupcake business is a relatively new concept in Singapore. The rate of industry growth would affect the business positively, as the cupcake industry is growing rapidly and has lots of potential. New product introduction would be done monthly to attract current and new customers. This would be a good way to assess and create new cupcake flavours to cater to the market. The factors...
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... This makes it appear that the industry’s prospects for growth and profits are great for the future. 2. How strong are the competitive forces confronting Sift and other specialty bakers? Which one of the five competitive forces is the strongest? Prepare a five-forces analysis to support your answer. There are significant competitors in their marketplace when looking at numbers given by Yelp. However, they feel as if they only have one main competitor that has six locations, but they also have Sprinkles as a national chain to be opening an additional store in their market to go with the current location in Palo Alto. New entrants to the market I believe is the strongest competitive force as the initial investment into the industry is affordable compared to many other industries, and the statistics show an increase in buyers and spend over the next several years too. Force 1: Rivalry among Competing Sellers Who are the direct competitors? Kara’s Cupcakes, Sprinkles, and other bakeries Causes of Strong Rivalry – Similar amount of locations in similar territories Use of Common Weapons- Not sure. Is the Force strong, moderate or weak? Moderate Force 2: New Entrants Are there any potential new entrants into this industry? Yes. Who are they? Other national retailers, caterers, and anyone wanting to commercially sell cupcakes. How hard would it be to enter? What are the barriers? Not very hard to enter. Just need to have some capital to...
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...Word Problem Assignment: Cupcake Business For this assignment, you need to first save it to your hard drive. Next you want to insert your answers using Equation Editor® in the space below each question. Be sure to show your work. Full credit will not be given if work is not shown. When you have completed all of your work here, resave the document to your hard drive. Then upload it to the Assignment tab. Business: Ann and Bill would like to start a bakery that specializes in cupcakes. This is a hot new trend and they would like to get in on it. They have convinced their families to let them borrow $ 60,000 and they were able to secure a bank loan for another $75,000. They also have $30,000 of their own money that they will be using. 1) Budget: a) What integer would represent their total initial budget? 60,000 + 75,000 + 30,000 = 165,000 b) Thirty-five percent of this budget will be used for renting space and paying the utilities. Another twenty-five percent will go toward buying bakery equipment and finally another five percent will be used to purchase initial ingredients. Write an algebraic expression that indicates how much money will be spent on renting space, utilities, equipment and supplies. 0.3560,000+75,000+30,000+0.2560,000+75,000+30,000+0.0560,000+75,000+30,000= c) Write an algebraic equation to show how the total budget is being used. Use x for the remaining funds. Next solve this equation...
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...Management CS CH 6 Sprinkles 1) In this case, Candace and Charles Nelson displayed many characteristics associated with entrepreneurs such as, self-confidence, tolerance for ambiguity, high energy levels, and share a desire for independence. Candace and Charles displayed confidence by believing in them and in their cupcake business and made the decision to quit their lucrative careers to pursue the uncertainty of the cupcake only bakery. Their confidence could be tied in with their tolerance for ambiguity. Entrepreneurs are risk takers; they tolerate situations with high degree of uncertainty. This is the case for the Nelson’s. To bring the cupcake concept to L.A. during a time that the United States was deeply influenced by the “South Beach Diet” a diet that inspired low-carb eating was a major risk to take. Success in the beginning was uncertain yet they quit their jobs and made a go of it. Having a high energy level is critical in any small business. Hard work was something the Nelson’s were used to. They both were obviously college educated and I am sure it takes a great deal of hard work and energy to be an investment banker. The Nelson’s brought their high energy level to Sprinkles. This is observed through Candace’s actions to get 300 cupcakes ready and flying on a red eye flight to be on the Oprah Winfrey show. Her hard work here gave Sprinkles the publicity it needed to gain a steady customer base. The Nelson’s ignored the negatives surrounding them and...
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...In the short story “The Man to Send Rain Clouds,” by Leslie Silko, present the death of Teofilo as a point of conflict between the spiritual traditions of the Indian tribe and Christian traditions. First, Teofilo an old man has been found dead under a cottonwood tree on an Indian reservation. Due to his death, Leon and Ken have no choice but to gather the scattered sheep’s and prepare Teofilo with traditional native clothes and as Leon was dressing Teofilo he put a feather on Teofilo heads to show how much he cares for Teofilo. Then, as they passed a Christian priest Leon didn’t want the priest to know about Teofilo death and try to avoid the situation. The reason Leon lied to the priest is that the priest would want to do a Christian funeral...
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...in we decided it would be a great time to bake some pies and cut out sugar cookies to get us through the week. Me and my two year old cousin Ellis started on the cookies. When they came out of the oven it was time to decorate! I would frost and then Ellis would pour, or should I say dump the sprinkles all over the cookies. I catch a glimpse of...
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...cheese, softened 1 cup sifted powdered sugar 6 tablespoons Land O Lakes® Butter, softened 1 teaspoon vanilla Powdered sugar, if desired Heat oven to 375°F. Grease 15x10x1-inch jelly-roll pan; line with parchment or waxed paper. Grease and flour paper; set aside. Arrange clean thin, cotton kitchen towel on counter; sprinkle with powdered sugar. Combine flour, baking powder, baking soda, cinnamon, cloves and salt in small bowl. Combine eggs and sugar in large bowl; beat until thickened. Add pumpkin; beat until well mixed. Stir in flour mixture. Spread batter evenly into prepared pan. Sprinkle with walnuts, if desired. Bake for 13 to 15 minutes or until center springs back when lightly touched. Immediately loosen cake from edges of pan; invert onto prepared towel. Remove pan; carefully peel off paper. Roll up cake in towel while hot, starting with 10-inch side. Cool completely on wire rack. Beat cream cheese, 1 cup powdered sugar, softened butter and vanilla in small bowl until smooth. Carefully unroll cake; remove towel. Spread cream cheese mixture over cake. Reroll cake. Wrap in plastic food wrap; refrigerate at least one hour. Sprinkle with powdered sugar before serving, if desired.. - Be sure to put enough powdered sugar on the towel before rolling up cake so it will not...
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...VirginiePérotin [2011]). This has been supported by research that indicates pay incentives lead to greater effort than it would have if it was not present (Bonner, Sprinkle [2002]). Results Control empowers employees to take the best possible actions and holds them accountable for these actions in order to obtain the desired results (MCS). The fact that even today many employers continue to use pay incentive systems is an indicator that the model has worked and there are many advantages to using it, however some evidence indicates that there are few factors that determine its effectiveness (Bonner, Sprinkle [2002]). This essay will focus on the relationship between pay incentives and employee effort using economic theories, advantages and instances where it has been successful and the factors that impact the effectiveness of these incentives. The essay will contend that pay incentives are powerful motivators to induce effort however it needs to be designed carefully considering various contingency factors. There is a strong relationship between pay incentives and employee efforts, consequently greater efforts lead to higher performance. Evidence suggests that there are certain theories that detail the process through which monetary incentives lead to increase in efforts. According to (Bonner, Sprinkle [2002]) the Expectancy Theory an individual’s motivation is based on the relationship to the attractiveness of the outcome and the...
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...in one cup of baking soda. * Use it as underarm deodorant by applying it with a powder puff. * Agitate the machine occasionally. Repeat if necessary. Wash as usual. (This method is great for removing the new smell out of clothes) * Mix half a teaspoon with peroxide into a paste and use it as toothpaste. * Dog odors and urine: Sprinkle with baking soda. Let set for a few hours before sweeping up * Use it as a face and body scrub. * Silver polish: Make a paste of baking soda and water, scoop some onto a clean, soft rag, and polish the silver. Rinse and polish dry. * Add a cup to bathwater to soften your skin. * Soft scrubber: Pour about 1/2 cup of baking soda into a bowl and add enough liquid soap or detergent to make a texture like frosting. Scoop onto a sponge and clean the bathtub or tiles. Rinse. * Relieve skin itch from insect bites and pain from sunburn: Put two tablespoons in your baby’s bathwater to help relieve diaper rash. * Scouring powder: Simply sprinkle baking soda into a sink and scrub. * Apply it on rashes, insect bites, and p>oison ivy irritations. * Oven cleaner: Sprinkle baking soda onto the bottom of the oven. Squirt with enough water that the baking soda is damp. Let set overnight, making sure the baking soda is damp...
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...Chicken Caccatore Bobby Flay Ingredients * 2 to 3 tablespoons olive oil * 1 (3-pound) chicken cut into eighths * Salt and freshly ground black pepper * 1 pound cremini mushrooms, quartered * 1 large red onion, halved and thinly sliced * 1 large yellow bell pepper, thinly julienned * 1 serrano or jalapeno chile, finely diced * 3 cloves garlic, thinly sliced * 1/4 teaspoon red chili flakes * 1/2 cup dry red wine * 1 cup low-sodium canned chicken broth * 1 (15-ounce) can diced tomatoes and their juices * 3 sprigs fresh rosemary * 2 tablespoons aged balsamic vinegar or capers * 3 tablespoons chopped fresh basil leaves * 1 pound spaghetti (size 8 or 9) cooked al dente * Basil sprigs * Freshly grated Parmigiano-Reggiano Directions Heat 2 tablespoons of the oil in a large Dutch oven over high heat. Season the chicken pieces on both sides with salt and pepper and place in the pan, skin side down and cook until golden brown, 3 to 4 minutes. Turn the breasts over and cook until golden brown, 2 to 3 minutes. Remove the chicken to a large plate. Add the remaining oil to the pan and heat until almost smoking. Add the mushrooms and cook until golden brown, season with salt and pepper and remove to a plate. Add the onion and bell pepper to the pan and cook until soft, 3 to 4 minutes. Add the serrano, garlic and chili flakes to the pan and cook for 1 minute. Stir in the wine and cook until almost completely reduced...
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...First pour the warm water into a large bowl. Then sprinkle in the yeast, stir, and let stand until foamy. This may take about 5 minutes. Next whisk the sugar, oil, and salt into the yeast mixture. Add in the flour and stir until dough becomes sticky. After that spread oil all around a bowl and place sticky dough inside. Brush the top of the dough with oil as well. Cover the bowl with plastic wrap and set it to the side until dough has bulked. Once bulked, roll dough into two 20x8 inch rectangles. Place one on a greased baking sheet and the other to the...
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...oven to 350 degrees. Slice sweet potato and place slices on a pan. Drizzle with olive oil and sprinkle with sea salt. Cook for 10 minutes or until tender. Steam broccoli and top with the remaining parmesan cheese. Ingredients: Classic hummus Carrots Containers: 1 green 1 blue Directions: Fill the blue container with hummus. Dip carrot slices in hummus and enjoy. Ingredients: 2% Cottage Cheese Raspberries Pineapple Containers: 1 purple ( ½ raspberries and ½ pineapple ) 1 red Directions: Fill red container with cottage cheese. Top with raspberries and pineapple. Ingredients: 2 large eggs Shredded Monterey Jack cheese Whole wheat sandwich thin Containers: 1 red 1 blue 1 yellow Directions: Whip eggs and cheese together and cook as desired. I have a microwave egg cooker that I like to use. Once the eggs are cooked through, place on sandwich thin and top with a sprinkle of sea salt. Enjoy! Ingredients: 2 large eggs Shredded Monterey Jack cheese Baby bella mushrooms Chopped spinach 1 tsp. EVOO Minced garlic Containers: 1 red 1 green ( ½ spinach and ½ mushrooms ) 1 blue 1 tsp. Directions: Heat oil and minced garlic in a pan over medium heat. Add spinach and mushrooms and cook until desired tenderness. Whip eggs and cheese together. Pour egg and cheese mixture into pan and mix with spinach and mushrooms. Sprinkle with salt and pepper. Cook until eggs are set. Ingredients: 1 Boneless, skinless chicken breast ...
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...Ingredients 2.5 cups all-purpose flour 1/2 cup sugar 2 sticks of cold butter, cut into small pieces 3-4 tablespoons of colored nonpareils or sprinkles Instructions Preheat oven to 325 degrees. In food processor with knife blade attached, pulse flour and sugar until combined. Add butter and pulse until dough begins to come together. Place dough in a large bowl. With hand, gently knead in nonpareils or sprinkles until evenly blended and dough forms a ball. On lightly floured waxed paper, pat dough into 2 equally sized rectangles; freeze 20 minutes. Cut dough into 1-inch squares. Place squares, 1/2 inch apart, on an ungreased large cookie sheet. Bake cookies 18 to 20 minutes or until lightly browned on bottom. Transfer cookies to wire rack to cool. Store cookies in tightly covered container at room temperature up to 1 week, or in freezer up to 3 months Chocolate Mint Sandwich Cookies – Yields 20 Sandwich Cookies 1/2 cup (135 gr) butter 1/2 cup (125 gr) light brown sugar 1/4 tsp salt 1 tsp vanilla 1 large egg 1 2/3 cups (250 gr) unbleached all purpose flour 1/2 cup cocoa powder 2 teaspoon baking powder 1 teaspoon espresso powder Filling 1/2 cup (115 gr) butter 1/4 cup (50 gr) shortening 1 3/4 - 2 cups (230 grams) confectioners’ sugar 2 tablespoons milk 1 tsp mint A toothpick prick of red colour paste/gel 6 mini candy canes, crushed Instructions: 1) Preheat oven to 350F. In a medium bowl sift together...
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...apparent. As stated by Russ Sprinkle in his critical reception, “Critics invariably agreed that the actions of Edna were iniquitous. They condemned Edna’s infidelity and self-centered narcissism as reprehensible. But what especially invoked their wrath was that Chopin seemed to approve of Edna’s behavior” (Sprinkle). Edna is not a flawless heroine nor has she lost her innocence. Her rebellion is motivated by her self-centered desire to be pleased, rather than battling something much greater than herself. The parrot at the beginning of the...
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