...SR-kf-013 Robert Held BSA/310 May 7th, 2012 Jack Davis SR-kf-013 Introduction Based in the San Diego metropolitan area, Kudler Fine Foods (KFF) has three stores that deal exclusively with specialty foods. Kathy Kudler, owner and chief executive of the company, is exploring new options to expand the business. In order to do so, KFF needs to design and incorporate new sales and marketing techniques. Although only three stores strong, Kathy feels that some type of rewards program will boost business and aid the company in discovering what the customers need by tracking purchases and buying habits. The true objective of KFF is to expand and dominate the entire west coast and Kathy knows this cannot be accomplished without first becoming more “customer aware” and achieving a level of operational excellence that exceeds what is presently engaged. The management team understands that this is an attainable goal that can be overtaken by ensuring product quality, benevolent pricing, and customer satisfaction. The Frequent Shopper Program The main objective of the Frequent Shopper Program (FSP) is to track customer transactions and purchasing habits. With this information, KFF can then offer clients certain incentives based on loyalty points accumulated by purchases. It is Kathy’s desire that these collective points be applicable to many different types of rewards such as airline upgrades, high-end gifts and free specialty foods of their choice. The information obtained by...
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...Service Request SR-kf-013 Stephen Gowen BSA/310 BUSINESS SYSTEMS 03 January 2012 Becky Hoff Service Request SR-kf-013 Ever wonder why certain banners or advertisements seem to contain information you are or were interested in? Online consumer behavior is being tracked all over the world-wide-web via cookies, Flash cookies, and “Web beacons” such as Omniture. Ad networks utilize information collected via various Javascripts and/or cookies to dynamically create content for users. One such Ad network called BlueKai actually allows its users to see a visual representation of the data being collected and shared about them. The amount and variety of data contained in user cookies alone is simply staggering! Many consumers today are beginning to wonder whether or not their privacy is at risk. With that in mind, proposing a system that tracks online shopping behavior introduces quite a few risks. Legal Concerns Where PII (Personally Identifiable Information) is concerned, so is the law. When handling behavioral data of any kind, it must be stored securely. If any PII is collected, certain disclaimers, agreements, opt-out opportunities, etc. must be in place in order to refrain from attracting legal attention. Cookies must be handled delicately as well, especially if they utilized to track users on our shopping platform. When a user deletes his or her cookies, that user should become a new user on our network. Holding onto a user’s cookies against his...
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...Service Request SR-KF-013, Section 5 Kudler Foods System Requirements List Learning Team B BSA/475 April 20, 2015 Robert Garcia Loyalty Program Functional Requirements · The new customer loyalty system must be able to be partnered with the current Point-of-Sale System · The system will allow be able to track and award loyalty points which can be redeemed · The system will allow for employees to view point totals via terminals · Must allow for management and changes to be made by the cashier · Must allow for third party partners to be able to make changes and updates · The system should allow for report generation in order to obtain statistics and historical data · Must allow for customers to verify account information, check point balances, and redeem points through the Kudler Fine Foods website. · Purchase receipts should yield current point balance information · Must be able to track customer purchases · Must be able to incorporate the existing SQL database of customers · Must include a new SQL database for loyalty program customers · Must be able to import existing customers to the new SQL database · SQL databases must be accessible 24/7 via central location · Must be able to expand based on the needs of the company · System must be able to support the immediate issue of loyalty program cards · System must be easy to utilize, include instructions, with a “how to” option at terminals Loyalty Program Non-functional Requirements · The system should coincide...
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...Service Request SR-kf-013 Paper BSA 375 Identifying what the end users will need to accommodate their day to day tasks will require a great deal of analysis in order to produce a baseline of what is essential for the system to be successful. Establishing the system requirements is critical in the infancy stage of the system development life cycle. Indentifying the system requirements can be accomplished in a number of ways, for example, conducting meetings with managers who will interact with the systems on a daily basis and bring a systems analyst to physically come down to the facility actually outline what is need to make the system full functional. Utilizing more than one source to analyze system requirements gives a wider perspective of what is needed to make a baseline of requirements for the human resource system. Utilizing the ability to meet with individuals and discuss what could improve the capabilities the end user is tremendous. Discussing possible software with management and other departments with interact with the human resources department on a daily basis can provide insight that a systems analyst can take into consideration when developing the requirements to implement in the system. Reviewing the current system emplace is also a major factor in determining what is need to identify the system requirements for new the human resource system. By identifying the shortcomings which already exist from a technical stand point one can begin to help the systems...
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...Service Request SR-kf-013 Paper (Preparation) Learning Team B BSA/375 Service Request SR-kf-013 Paper (Preparation) Kudler Fine Foods has submitted a service request to implement a tracking system for a new frequent shopper program. This project will “track purchases of individual customer's. The customer purchases will be tracked and accumulated as loyalty points for redemption by the customer for gift items, specialty foods and other products or services as made available through partnerships with other external companies” (Kudler, 2014). (Project Scope) “Project scope is a part of project planning that involves determining and documenting a list of specific project goals, deliverables, tasks and deadlines” (Rouse, 2014). Project scope is broken into several sub-categories: project objectives, goals, phases, tasks, resources, budget, and proposed schedule. Project Objectives – To track purchases of individual customers. The customer purchases will be tracked and accumulated as loyalty points for redemption by the customer for gift items, specialty foods and other products or services as made available through partnerships with other external companies. Project Goals and Phases – The project goal is to create a business/systems requirements document for the development of the Frequent Shopper Program system to meet the objective of this request. There are 4 phases of this project, and they are: * Phase 1: Define the scope and stakeholders associated with the...
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...Service Request SR-kf-013 Paper Kudler Fine Foods is a gourmet food shop design to be a one stop shop for cooking ingredients and tools. The company is interested in developing a system to track customer purchases through a frequent shopper program. Customers will be awarded points toward free item and discounts. The program will provide data gathered from purchasing behaviors to help streamline processes, satisfy customers, develop a closer relationship with each member, and foster a stable platform for efficiency in operations. In this paper I will discuss the potential legal, ethical, and specific costs related to the issues of developing a frequent shopper program. Finally, I will discuss how this information system has an effect on the organizational structure. The loyalty rewards program has many benefits to both the customer and the company; however, there are legal concerns that must be addressed. Membership will begin on a sign-up basis. Customers who want a membership will provide personal information and be subjected to legal terms, privacy agreements, and security policies. Sensitive data is collected at different times in conjunction with loyalty programs. The first instance is created during the loyalty card application. The second instance develops when purchases are recorded, and finally when the spending histories are recorded; creating a consumer profile. Kudler has illustrated what information it will collect in the Database Diagram – PNG under customer...
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...Service Request SR-kf-013 Team D BSA/375 July 6, 2015 Dr. Cheryl Mason Service Request SR-kf-013 Introduction Kudler Fine Foods (KFF), an upscale specialty gourmet foods shop with three locations (La Jolla, Del Mar and Encinitas), has documented interest in the development of a Frequent Shopper Program to allow enhanced information management by tracking customer-purchasing trends. This request is in an effort to boost revenue, increase loyalty, and maximize profitability of KFF’s consumers. Providing a loyalty points system to offer incentives for customer loyalty can be an effective way to collect valuable customer data including future purchasing needs Scope The scope of the project itself will include developing methods to track and analyze customer purchases, collect customer information, reward customers for their loyalty to Kudler, as well as determine a process to base inventory decisions on customer purchase data. These types of systems are very common in most grocery store chains around the world offering discounts on in store products, however KFF is determined to cater to the demographic of their shoppers by taking this program a step further. The system specific to KFF needs, includes a reward points system designed to provide the customer exclusive offers on both in store products and with third party partners. This system will be designed to store customer data while providing reward points to be used for purchases both in-store...
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...RUNNING HEADER: SERVICE REQUEST SR-KF-013 DRAFT Service Request SR-kf-013 Draft Robert Linton University of Phoenix – Online Campus BSA 375: Fundamentals of Business Systems Development Mr. Eric Secrist October 8, 2012 Service Request SR-kf-013 Draft In today’s economy many individuals try to cut costs as much as possible. Kudler Fine Foods thought that creating a frequent shopper program for their valued customers would be a profitable and resourceful venture. Not familiar with the steps in implementing this type of program, Kudler hired a team of information technology business managers. Kudler believes that this team would greatly benefit the implementation process. In this summary, the team of IT business managers will briefly explain the steps that will be taken to effectively create a frequent shopper program for Kudler’s most valued customers. This summary will discuss the scope and stakeholders that will be associated with this project. It will also identify the preliminary assignments and tasks each team member will tackle during the implementation process. In summary will be a discussion of the team’s overall goal in accomplishing the creation of a productive and customer driven frequent shopper program. Project Scope The flow for the frequent shopper program is somewhat complicated, but is much easier to understand in a graphical form such as the above illustration. The basics flow of the program will be the customer...
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...Learning Team C Week Five Assignment Score Sheet TEAM This is a very good attempt at putting together a system concept for the Kudler Fine Food project. You presented a clear definition of what the Kudler Fine Food Frequent Shopper project was to look like. However, there are some areas that you need to reconsider. I enjoyed reading your paper. General comments: See my comments in your paper. You need to do a thorough review of grammar and spelling. - Grammar, spelling, and/or sentence structure errors detracted from this write up. See my comments in the paper. You need to do a better job at proofing your work for grammar and spelling errors. Take advantage of the Center for Writing Excellence tools. This paper had several APA Style errors. I have indicated in red on this score sheet those sections that did not earn maximum points. I have included my comments in your paper. A commented copy of your paper follows these comments and the scoring matrix. Comments in red text or highlighted in green are deficient. Disregard comments highlighted in yellow – my marking used for grading or gray – information I copied from a different area of your paper. Let me know if you have any questions. Disregard highlights in yellow. I use these to track through your papers. |Subject |Points |Points Earned | | ...
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.... Alternatively this would give customers the opportunity to receive points from their past purchases geared toward rewards products. According to the Kudler’s sales and marketing departments research this type of system will increase revenue and cost reduction for Kudler. Kudler identifies that knowing exactly what the customers purchasing habits, supply needs, and preferences are would enable Kudler to purchase only what will be sold. Therefore, it will stop Kudler from stocking on items that do not sell and are not attractive to the customer. Kudler has different types of options on how they could advertise the new shoppers program. Because these types of programs are commonplace within any market, Kudler needs to develop a complete database system, with including current and former customers. This database is used specifically for advertising of the new program and data collection of sales. Kudler would need to update or create a new website to add this new program and help customers understand the benefits of registering for the program. Legally Kudler needs to stay within the boundaries set up for E-commerce. The rules for online business and e-mail advertisement are very far-reaching some of which include an opt-out link that allows any consumer to stop receiving e-mail advertisements. This must be easily viewable and verifiable to the recipient for online spam advertisement. Electronic contracts are legal and binding along with electronic signatures, these...
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...Kudler Fine Foods Service Request SR-kf-013 BSA375 Business Systems Development Abstract Kudler Fine Foods, an upscale specialty gourmet foods shop with three locations (La Jolla, Del Mar and Encinitas), has an expressed interest in the development of a Frequent Shopper Program to enable enhanced information management by tracking customer-purchasing practices. The information collected regarding customer purchase behaviors through the Frequent Shopper Program will improve the quality of Kudler Fine Foods’ product lines and reduce the quantities of perishables discarded. To increase revenue and customer loyalty, and as an alternative to providing discounts, Kudler Fine Foods has partnered with a loyalty points program to offer incentives for customer loyalty in the form of high-end rewards for shopping at Kudler Fine Foods. Customers will earn points with every purchase, redeemable for high-value gift items such as first-class airline upgrades, and other specialty items (Apollo Group, Inc., 2007). Facilitating this effort will require systems planning and selection as well as current and proposed systems analysis and design, in conjunction with systems implementation and integration, training, operations, and maintenance. Kudler Fine Foods Service Request SR-kf-013 Initiatives Outline Kathy Kudler, the founder of Kudler Fine Foods, opened her first gourmet food shop in 2003. Since that time, two additional stores have opened, and other locations in Carlsbad...
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...Kudler Fine Foods Service Request SR-kf-013 BSA375 Business Systems Development Abstract Kudler Fine Foods, an upscale specialty gourmet foods shop with three locations (La Jolla, Del Mar and Encinitas), has an expressed interest in the development of a Frequent Shopper Program to enable enhanced information management by tracking customer-purchasing practices. The information collected regarding customer purchase behaviors through the Frequent Shopper Program will improve the quality of Kudler Fine Foods’ product lines and reduce the quantities of perishables discarded. To increase revenue and customer loyalty, and as an alternative to providing discounts, Kudler Fine Foods has partnered with a loyalty points program to offer incentives for customer loyalty in the form of high-end rewards for shopping at Kudler Fine Foods. Customers will earn points with every purchase, redeemable for high-value gift items such as first-class airline upgrades, and other specialty items (Apollo Group, Inc., 2007). Facilitating this effort will require systems planning and selection as well as current and proposed systems analysis and design, in conjunction with systems implementation and integration, training, operations, and maintenance. Kudler Fine Foods Service Request SR-kf-013 Initiatives Outline Kathy Kudler, the founder of Kudler Fine Foods, opened her first gourmet food shop in 2003. Since that time, two additional stores have opened, and other locations in Carlsbad...
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...Week 3 Discussion Question 2 (UOP Course) BSA 310 Week 3 Individual Assignment Service Request SR-kf-013 (UOP Course) BSA 310 Week 4 Discussion Question 1 (UOP Course) BSA 310 Week 4 Discussion Question 2 (UOP Course) BSA 310 Week 4 Individual Assignment McBride Marketing Paper (UOP Course) BSA 310 Week 5 Discussion Question 1 (UOP Course) BSA 310 Week 5 Discussion Question 2 (UOP Course) BSA 310 Week 5 Team Assignment Service Request SR-rm-012 Paper and Presentation (UOP Course) ____________________________________________________ BSA 310 Week 2 Individual Assignments Critical Information Systems Paper (UOP Course) For more course tutorials visit www.tutorialrank.com Individual Assignment: Critical Information Systems Paper • Write a 3-5 page paper based on one of the following Virtual Organizations: o Smith Systems Consulting. Huffman Trucking. Kudler Fine Foods. • For the selected Virtual Organization, describe an information system critical to the business processes of the organization. Include in your description how this information system has an effect on the organizational structure. ____________________________________________________ BSA 310 Week 3 Individual Assignment Service Request SR-kf-013 (UOP Course) For more course tutorials visit www.tutorialrank.com Individual Assignment: Service Request SR-kf-013 Paper • Write a 3-5 page paper...
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...Kudler Fine Foods SR-kf-013 Team C Sharon Gaines and Kenneth Williams BSA/375 March 19, 2015 Aron Kuppersmith Kudler Fine Foods SR-kf-013 1.1 Scope 1.2 Define stakeholders Kudler Fine Foods 2003 strategic plan states that the company defines stakeholders as those individuals internal or external who could affect or be affected by their organization. Additionally, the company is aware that there are many stakeholders who are valuable contributors; however, the individuals and organizations that the company monitors are: staff, customers, wholesale suppliers, banks, competition, and Kathy Kudler who produce the vision for the company. Kathy Kudler’s new vision is to implement a new frequent shoppers program for her customers. After meeting with the analyst and submitting her request and developing a clear scope statement the analyst will create a project charter listing the stakeholders who will be a part of the project their roles and responsibilities. In this project stakeholders will be as follows: Kathy Kudler, president, officials & managers, and she will be the project vision/resources for the overall project. Kent Vesper, Laurie Priest, and Juanita Lopez, store managers, officials & managers will act as a liaison between the analyst and the primary stakeholder Kathy Kudler. Harvey Stephens, Dir. of Finance and Accounting will act as a project manager control cost and making sure the project is feasible and within budget. Daniel Pitcher purchasing...
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...SR-kf-013 BSA310 SR-kf-013 Kudler Fine Foods is planning to develop a frequent shopper program that will track customer purchases as part of a broad marketing strategy to increase their customer purchase cycle, improve their customer loyalty, and profitability. The intent of this program is to use the information collected from customers, over time, to identify trends that will assist in refining its processes and offerings in order to better satisfy all of their customers. Additionally, the information the Kudler Fine Foods Frequent Shopper Program collects from individual customers will be used to develop targeted offers and high value incentives to participants in the program. Before the design and implementation of this system can begin, there are many potential legal, ethical, and informational security concerns related to the development of the program that must be considered by management. Also, the effect this program will have on the organization’s structure must be considered. As stated previously, there are many legal concerns related to the implementation of Kudler Fine Foods' frequent shopper program that must be considered by management. “Most American and European privacy law is based on a regime called Fair Information Practices (FIP)” (Laudon & Laudon, 2010 p.132). The core principles of the report are already inline with Kudler Fine Foods’ Privacy policy, as outlined on the terms and conditions page of the website. By continuing to follow...
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