Ch5. Motivations and Emotion: Driving Consumer Behavior – Graded Quiz

1. Alexa gets lemonade for herself after a long walk on the beach, on a sunny day. This is an example of _____.

a. regulation b. homeostasis c. self-actualization d. self-improvement

B is Correct. This is an example of homeostasis. Homeostasis refers to the fact that the body naturally reacts in a way to maintain a constant, normal bloodstream. It is the state of equilibrium wherein the body naturally reacts in a way to achieve this. See 5-1: What Drives Human Behavior?

2. ADC Inc. claims that the anti-virus software produced by it helps block all forms of software viruses that are harmful to computers. This implies that ADC Inc. appeals more to those with a(n) _____ focus.

a. self-actualization b. self-improvement c. prevention d. promotion

C is Correct. ADC's claim suggests that it appeals more to those with a prevention focus. A prevention focus orients consumers toward avoiding negative consequences, while a promotion focus orients consumers toward the opportunistic pursuit of aspirations or ideals. See 5-1: What Drives Human Behavior?.

3. According to Maslow's hierarchy of needs theory, the physiological needs refer to the:

a. need to be recognized as a person of worth. b. need to feel like a member of a family or community. c. needs for basic survival. d. needs of security and protection.

C is Correct. Maslow's hierarchy of needs theory describes consumers as addressing a finite set of prioritized needs. Physiological needs in this hierarchy include basic survival needs like food, drink, shelter, etc. See 5-2: General Hierarchy of Motivation. 4. Which of the following drives a consumer to acquire products that they can use to accomplish things?

a. Situational involvement b. Product involvement c. Hedonic