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Star Brite Stores Mini Case Study

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Submitted By dj2nyy
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Nova Southeastern University
H. Wayne Huizenga School
Of Business and Entrepreneurship

Assignment for course: QNT 5040 – Business Modeling

Submitted to: Dr. Phillip Rokicki

Date of Submission: May 13, 2015

Title of Assignment: Star Brite Stores – Mini Case Study

CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course.

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************************************************************** Instructor’s Grade on Assignment:

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Executive Summary

We have been hired to help Mack Stewart, the CEO and president of Star Bright Stores assess data to recommend the best type of franchise he should pursue for this company. The future success of the company is dependent on growing the business. In order to do so, he needs to attract potential franchises to purchase stores.

Using the statistics he has been keeping on 27 different franchise owners with different characteristics. Using various excel functions, we have determined that the best type of franchise for Star Bright Stores has 5.5 thousand square feet, $540 thousand in inventory, spends $9.6 thousand on advertising, has 9.7 thousand families, and at least 14 competing stores within each district. The data below outlines how we came to these conclusions.

Problem We have been hired to help the CEO of Star Bright Stores compile and evaluate data in order to best recommend the type of franchise he should pursue.

Background Star Bright Stores president and CEO Mack Stewart is worried about the operation of his franchise. The future

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