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Star Bucks Four Function of Management

In: Business and Management

Submitted By kenhuang13
Words 1338
Pages 6
Starbucks is the premier roaster and retailer of specialty coffee in the world.Starbucks was formed in 1985 and its common Stocks trades on
NASDAQ Global Select market. Starbucks purchases and roast high quality whole bean coffees and sells them, along with fresh rich brewed coffees, Italian style espresso beverages, a variety of complementary food items, teas, and beverage related accessories and equipment. Starbucks also sells coffee and tea products and licenses its trademark through other channels such as licensed retail stores and through certain of its licenses and equity investees, they produces and sells a variety to drink beverages.
The company objective is to maintain Starbucks as one of the most recognized and respected brands in the world. Its mission statement is: “ To inspire and nature the human spirit-one person, one cup, and one neighborhood at a time.”
Currently Starbucks has spread its empire throughout the world with an estimated of 15000 shops worldwide and will continue to seek strengthening and establishing its brand to all parts of the world.

With this scale of business, there will be many environmental factors that’s can affect Starbucks. Economic (The local, national and world economy impact):

Economic growth- If growth is low, this will affect the sales of Starbucks as consumer disposable income will reduce to spend on luxury product like premium coffee.

Exchange rate- Starbucks are affected by exchange rate as the value of currency in that respective country will determine the price of the import product. This will definitely have an impact of the profits of the company.

Competitors pricing- Competitive pricing from competitors can start a price war, which can lower Starbucks profit as market share, might be reduce.

Political (The current and potential influences from political pressure):

International trade regulations- Trade

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