...Industry Assignment #5 ECON 401 December 30, 2014 Globalization has had an effect on many aspects of our lives, socially, economically, politically, and culturally. Since the 1970’s trade barriers have been minimized and the coffee industry has been a high import and export for many countries being the second most traded commodity in the world behind crude oil (Chapman, Hodges, 2011). As the industry evolved and large corporations fed on the increasing demand for coffee, it has become a commodity many countries rely on; 20 million people depend on coffee for their livelihood (AAFC, 2010), whether it be the north American coffee retailor to the small farmer, we can say that globalization has and will continue to affect every aspect of the coffee chain. Supply, Demand & Price It is evident today that people need to have their coffee. In the 1960’s and 70’s half of the worlds coffee came from Columbia and it was about $3.00 per pound (Lewis, 2014). The industry was booming and protected by the Columbia Coffee Federation. This was a regulatory party who acted as a mini union for the coffee farmers who basically had no voice to the state. At this time it was good business to be in agriculture in Columbia. Since then demand has only risen as the large coffee retailors such as Starbucks and Seattle’s best have made coffee drinking a major social pastime. The shifts in the coffee supply and demand are not predicted by price changes as people consume more and more coffee...
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...organizations can work together, illustrated with examples from the Fair Trade movement. Corinne Damlamian “Senior Honors Thesis” “Submitted to the Philosophy, Politics, and Economics Program at the University of Pennsylvania in Partial Fulfillment of Requirements for Honors” Thesis Advisor: Professor David Ludden May 2006 ~ Acknowledgements ~ I would like to express my appreciation and thanks to my thesis advisor, Professor Ludden of the History Department for his guidance and advice this semester. Thank you also to Dr. Danielle Warren of the Wharton School Legal Studies Department, for taking the time in her busy end-of-semester schedule to read my paper and give me much appreciated feedback. Finally, I wish to express my gratitude to my friends and family for their encouragement and support. Special thanks to my parents, especially to my mother for being the person who first sparked my interest in sustainable development which has driven me to write this paper. 1 TABLE OF CONTENTS Introduction PART I: Corporate-NGO partnerships in general A- The emerging trend of corporate-NGO partnerships B- Benefits of corporate-NGO partnerships C- Difficulties of partnerships and requirements for successful implementation PART II: Corporate-NGO partnerships in the ethical trade movement A- Lessons drawn from the Body Shop’s Community Trade Program B- Case study of a successful partnership in Sustainable Coffee: Starbucks and...
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...Starbucks Change in Strategy By Brandon L. Chow Dr. Darryl Mitry National University School of Business & Information Management October 22, 2008 Executive Summary The following report and presentation is an inside look at Starbucks Corporation’s strategy and how it is currently affecting their sales and the long-term results. This will be accomplished by exploring four concepts of strategic business, the process for crafting a strategy, components of a macro-environment, five forces of competition and a SWOT Analysis. Analyzing the information and making recommendations based on the information gathered will show how Starbucks should keep or change their strategic plans. Focusing on principle concepts will systematically uncover what Starbucks has done well in the past, what current areas could be improved, and if the new changes ultimately weaken Starbuck’s market share in the long term or strengthen them. OVERVIEW Starbucks Corporation: Starbucks is constantly reinventing their stores to keep and attract customers. With coffee houses popping up in every nook and cranny, Starbucks has to be fresh and innovative. New technology that allows coffee customers to download the music playing in Starbucks stores to their iPhones is just the start of a wave of options for impulse purchases. Starbucks has roasters and brands of specialty coffee operating in North America, Latin...
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...MARYA BESHAROV KATHERINE MILLER Starbucks Coffee Company en el siglo XXI En la mañana del 19 de marzo de 2008, 6.000 accionistas de Starbucks se reunieron en McCaw Hall en Seattle para la reunión anual de la compañía de café. El primero en la fila apareció en las afueras de la fachada de vidrio del edificio mientras todavía estaba oscuro y poco tiempo después el salón de actuaciones estaba abarrotado.1 A medida que la multitud entraba, un equipo de empleados de Starbucks repartía tazas de café caliente, mientras que otro grupo escribía en tarjetas blancas los comentarios de los accionistas sobre la compañía.2 Desde el horizonte de Seattle por la mañana hasta el grupo de trabajadores con delantales verdes, el ritual anual se llevó a cabo de acuerdo con la tradición de Starbucks. Pero para la compañía icónica, este no había sido un año común. Starbucks se inició en 1971 como una compañía tostadora de café con casa matriz en Seattle. En esa época, el mercado de café más grande estaba dominado por las marcas de supermercado, tales como Folgers y Maxwell House, y el consumo per cápita de café estaba cayendo.3 Sin embargo, durante las siguientes dos décadas los vendedores de granos de café especiales y de alta calidad comenzaron a atraer un séquito de nichos.4 En 1987, el empresario Howard Schultz compró Starbucks con el objetivo de introducir la cultura del café al estilo europeo en el mercado estadounidense. Bajo el amparo de Schultz, Starbucks difundió la cultura de bebidas de...
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...Ethical relationship between business and: * Consumers * Employees * their effect on the Environment * their effect on Society The relationship between business and consumers: * The economist Milton Friedman said the social responsibility of business is to increase profits. Any other social responsibility is a delusion; for him the only responsibility for corporations was to their shareholders. * It is only recently that businesses have moved focus onto their stakeholders (The Stakeholder theory). This is because as times are changing, stakeholders, specifically consumers, are becoming increasingly empowered and vocal, forcing businesses to review their strategies. Also, the media is bigger so any unethical stories will be greatly publicised. If enough people then stop buying from a business then a business will go bust or will be forced to change. Therefore, businesses care about the perception consumers have of their businesses, resulting in ethical business practices. * Businesses have a legal requirement that their products are safe and they contain appropriate guidance for their use. If not, the business must take responsibility (i.e. if someone gets hurt) * For example, Shell was the focus of consumer criticism over the sinking of the Brent Spar, so they bowed to consumer pressure and did not sink the Brent Spar. * Supermarkets have been one of the businesses where the importance if ‘green credentials’ has become increasingly important, because...
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...Starbucks Shared Planet - Our Responsibility MY CUSTOMIZED REPORT CREATED AT WWW.STARBUCKS.COM/SHAREDPLANET ©2009 Starbucks Coffee Company. All rights reserved. https://test.starbucks.com/SHAREDPLANET/customGRPage.aspx (1 of 108)6/1/2010 2:23:02 PM Starbucks Shared Planet - Our Responsibility Mission Statement Our Starbucks Mission To inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time. Here are the principles of how we live that every day Our Coffee It has always been, and will always be, about quality. We’re passionate about ethically sourcing the finest coffee beans, roasting them with great care, and improving the lives of people who grow them. We care deeply about all of this; our work is never done. Our Partners We’re called partners, because it’s not just a job, it’s our passion. Together, we embrace diversity to create a place where each of us can be ourselves. We always treat each other with respect and dignity. And we hold each other to that standard. Our Customers When we are fully engaged, we connect with, laugh with, and uplift the lives of our customers— even if just for a few moments. Sure, it starts with the promise of a perfectly made beverage, but our work goes far beyond that. It’s really about human connection. Our Stores When our customers feel this sense of belonging, our stores become a haven, a break from the worries outside, a place where you can meet with friends. It’s about enjoyment...
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...Todos los servicios del Club Nespresso unidos. Le invitamos a vivir intensamente el mundo único de Nespresso en nuestras Boutiques, símbolo de modernidad y estilo. • El arquitecto francés Francis Krempp ha creado un diseño único que combina el Art Déco con las formas y los materiales más contemporáneos. • Se trata de una mezcla ecléctica de materiales que fusiona la calidez de la madera, la suntuosidad de la piel, el vanguardismo del metal y la pureza del cristal. • Presenta dos formas geométricas complementarias: el cuadrado simboliza los valores de la marca, es decir, la perfección, el placer, el esteticismo y la sencillez; mientras que el círculo evoca la taza de café, el espíritu de descubrir cosas nuevas, la degustación y los sentidos. Una experiencia de compra que satisface plenamente todos sus deseos. • Descubra todos los productos de Nespresso: los Grands Crus de primera calidad, las variedades Limited Edition, las máquinas y los accesorios para el mantenimiento de la máquina y para hacer posible una gran experiencia cafetera. El salón Carpe Diem ofrece un sentido de eternidad. • Es una zona cálida, confortable y acogedora; un lugar en el que puede relajarse de verdad y experimentar el placer que le proporcionan nuestros excelentes Grands Crus. Los especialistas en café están a su disposición para revelarle los misterios de nuestro excepcional café. • Nuestros especialistas están encantados de poderle aconsejar personalmente, ofrecerle su ayuda...
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...Starbucks in Cambodia Introduction Globalization, a process of international integration from the interchange of world views, products, ideas and cultures which can benefit all countries that embrace international trade. With the right strategy to involve in international trade, a country can successfully grow economically, as well as socially. Cambodia is a country located at the central of Southeast Asia, with population of over 14.8 million people. With an open investment policy, Cambodia offers opportunities for creative entrepreneurs and dynamic businesses. It is evident through her rapid development and strong, positive growth over the last 15 years. It provides opportunities for foreign investment. In this paper, we will discuss the global coffee company-Starbucks Corporation and its potential expansion into Cambodian market. Starbucks Corporation is an American global coffee company and coffeehouse chain based in Seattle, Washington. Starbucks has developed an internationalization strategy to enable the company to open stores and franchises in countries across the globe. They provide unique tasting products and have improvised the recipe of traditional coffee according to modern tastes. While Starbucks was very successful in its domestic market, the leaders of the company sees the potential of foreign markets and planned to expand its business to foreign countries through globalization in order to fully utilize the potential that the company had. In 2003, Starbucks...
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...Chapter 1 The Globalization of Starbucks -company focused on selling a “thirdplace” experience, rather than just coffee -first target outside US was Japan and the company established a joint venture with a local retailer -Starbucks format was then licensed to the venture which then took over responsibility for growing the Starbucks presence in Japan -Starbucks transferred employees to the Japanese operation -all employees went to training classes -stores had to adhere to design parameters established in US -took its success here and went to other foreign markets -purchases mainly Fair Trade Certified coffee to promote environmental responsibility -Starbucks has shown that glo Globalization (shift towards a more integrated and interdependent world economy): +: Expand revenue by selling around the world and reduce costs by producing in nations where lower input costs -: increases competition and drives price down Globalization of markets refers to the merging of historically distinct and separate national markets into one huge global marketplace Most global markets are markets for industrial goods and materials that serve a universal need the world over such as market for commodities (aluminum, oil, and wheat), industrial products (commercial jet aircraft), computer software, and financial asses Firms follow eachother around the world so greater uniformity replaces diversity Globalization of production: sourcing of goods and services from locations around...
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... September SWOT-‐Analysis Tony’s Chocolonely, 2013 2 Summary Tony’s Chocolonely is a leading fair-trade brand operating in the chocolate industry. It was founded in 2005, and officially registered at the Chamber of Commerce as Tony’s Factory BV (LLC) in 2006 in Amsterdam. The company’s core competence is to ensure cocoa farmers a stronger (financial) position and to make the best chocolate. The company has five main short- and long-term objectives for the upcoming years. These are: increase brand awareness, to be able to follow the whole process of bean to chocolate bar, enter new markets, grow (+50% net sales compared with 2012) and increase profitability (+4% net profit over net sales) Tony’s Chocolonely is still a quit unknown brand; most people are not informed about the fair-trade label and the other good work in which the brand commits. Therefore this report analyses the following issue: “Is the marketing concept of Tony’s Chocolonely...
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...2013 Deepak K. Agrawal BUS 656 Wayne State College 9/29/2013 2013 Deepak K. Agrawal BUS 656 Wayne State College 9/29/2013 Marketing Plan Omaha Coffee Roaster House Marketing Plan Omaha Coffee Roaster House Omaha Coffee Roaster House Coffee is a never ending journey 1.0 INTRODUCTION Omaha Coffee Roasted House will be based in Omaha, NE serving Omaha metropolis and Surrounding areas, Freshly Roasted Coffee beans with commitment to freshness and quality in every batch of coffee we will roast and sell. We will be offering coffees from all over the world, including single origin, blended, Fair Trade, organically grown, and flavored coffee beans. We will be selling our coffees to our customers through our roasting facility in Omaha. Every coffee we sell will be a small-batch roasted for flavor that will be explosive and complex, nothing like the cardboard that is often sold as “specialty “or “gourmet” coffee in the market. The Roaster house will be committed to provide high quality coffee beans along with varieties of tea at a reasonable price. The roaster’s house will offer customers premium coffee beans from different part of the world roasted to customer specific needs. The roaster house is committed to provide its customer excellent service by meeting specific customer needs for different kind of premium coffee beans by providing amazing coffee beans at competitive prices. 1.1 Objectives The objective of the Omaha Coffee Roaster house is to 1. Sell specialty...
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...An Accountant's Measurement Primer! A primary function of accountants is to develop, implement, and monitor measures of economic resources, business processes and utilization of resources by such processes. Wide varieties of stakeholders use these measures in making a range of economic decisions about business organizations. Pension fund managers, as do stockholders and financial analysts, use accounting information reported by companies to assess the economic performance of those companies and form expectations of future performance. Production managers use accounting information to estimate the cost of products they produce and thus, the relatively profitability of producing more of some products and less of others. Executives use accounting information to budget economic resources among operating units. Stakeholder decisions generally have in common the objective of allocating scarce economic resources to their most productive uses, whether it is managers allocating organizational resources among subunits (or alliances of organizations) or capital owners allocating their capital among organizations (or portfolios of organizations). Consequently, it is vital for accountants to understand measurement concepts (theories) in order to achieve accounting's measurement objectives. We start with a working definition of measurement. Measurement is the assignment of numerals and other symbols to represent the magnitude of an attribute of a phenomenon. 2 A phenomenon is an object...
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...external aspects that can influence innovation or encourage doubt. How the issues are dealt with shows how prepared an organization is to deal with anything that comes their way. We at Starbucks have always strived to ensure quality of our brand and to be part of every household or workforces pick me up. “Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time has not changed (www.starbucks.com).” We have had record breaking years and have reached countless amounts of our goals. However, even though we have been successful, we must continue to think of the future. To do this I have laid out the following game plane to push our company to greater lengths for the next few years. SWOT (Strengths, Weaknesses, Opportunities, Threats) Strengths: Starbucks Corporation is a very profitable organization, earning in excess of $600 million in 2004.The company generated revenue of more than $5000 million in the same year. Starbucks was one of the Fortune Top 100 Companies to Work For in 2005. The company is a respected employer that values its workforce. The organization has strong ethical values and an ethical mission statement as follows, 'Starbucks is committed to a role of environmental leadership in all facets of our business.' Weaknesses: Starbucks has a reputation for new product development and creativity. However, they remain vulnerable to the possibility that their innovation may falter over time. The organization has a strong...
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...Localization–Adaptation School 14 Levitt and the Globalization of Marketing 16 Standardization versus Mass Customization 17 Managing the Firm’s Value Chain 18 Global Value Chain Configuration 19 Integrating the Firm’s Competitive Strategy 20 Global Competition 20 a global marketing management framework Global Marketing Performance 22 Global Vision—The World Is My Oyster CASE 1-1 CASE 1-2 CHAPTER 2 21 23 A Tortuous Road Ahead for Proton of Malaysia 26 Dabur—Developing Values in an Emerging Economy Through Value Chain and Product Line 31 Assessing the Global Marketing Environment—The Global Economy and Technology 36 the global economy 37 Economic Growth and World Trade 37 Who Are the United States’ Major Customers? 38 High Tech Products Lead World Trade 40 Characteristics of High Technology Markets 42 Technology and Global Financial Services 44 vi alo29279_fm_i-xxii.indd vi 12/15/11 10:14 PM Confirming Pages contents global countries and global companies Global Demographics 49 The Green Economy Market Size CHAPTER 3 45 48 the green economy CASE 2-1 vii 49 Fueling Indonesians: Window of Opportunity or Regrets? 54 Evaluating Cultural and Social Environments 59...
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...GEO 3106 Producing Africa: Take – Home Exam 1) The ‘real Africa’ is presumed to be filthy and miserable (Wainaina, 2005). Discuss. Representations of Africa in a global context have been largely negative, often presumed to be one country the continent is stigmatised as backwards, disease ridden, violent and in need of Western assistance. Although some positive imagery does emerge from Africa including that associated with Comic Relief, corporate campaigns such as Guinness’s stylish philosophy and in music videos like ‘Am I wrong’ by Nico and Vinz, Africa is subject to the use and re-use of negative imagery resulting in prominent stereotypes shaping our geographical imaginations of the continent. This is a similar concept to that of orientalism explored by Edward Said (1987). This essay will argue that presumptions of the ‘real Africa’ are largely negative, discussing how ‘Africanism’ and stereotypes of the continent are heavily influenced by colonial representations of people and place arguing that these assumptions are highly compatible with Western domination and power rooted in imperial attitudes. Jan Pieterse (1992:75) recognises that Africa has been depicted as the ‘Dark Continent’ plagued by stereotypes ‘which colonialism would build on and elaborate’. Imaginaries of childlike, savage, inhumane distant others who are dependent upon Western help dominate the way in which Africa is perceived. Campbell and Power (2010) suggest that a dominant scopic regime shapes...
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