...Strategic Plan Overview The Human Resources department at Starbucks is not known as Human Resources, instead, it is known as Partner Resources. The Partner resources department operates out of their support center. The support center is more commonly known in business as a corporate office, however Starbucks prefers to call it a support center because they support their retail partners from there. Partner Resources at Starbucks operates in groups like any other human resource department. They have staffing, learning and development, compensation and benefits, organizational development and partner services. The Human Resource department at Starbucks is call Partner services because they work together as partners instead of colleagues. They all have the same common goal of being a strategic partner to Starbucks no matter the role the person is in. The Partner Resource team meets together monthly to share ideas and things to make the company better (Starbucks, 2015). The future of Starbucks looks very bright. Starbucks started 40 years ago and Howard S., Starbucks chairman, president and chief executive officer states what the future will look like. ‘As we look forward to Starbucks next chapter, we see a world in which we are a vital part of over 16,000 neighborhoods around the world, in more than 50 countries, forming connections with millions of customers every day in our stores, in grocery aisles, at home and at work. Starbucks will continue to offer the highest-quality coffee, but...
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...Strategic Analysis of Starbucks Mission Statements Arleen Steevensz University of Redlands Strategy Capstone MGMT 697 Murad A. Zikri 1/18/2014 Introduction Starbucks is the worlds largest coffee shop chain company and continues its aggressive growth through international expansion and new product development. But at the beginning of this century affected by the economic downturn Starbucks financial growth of same-store sales and margins showed a 70% decline in net income and had experienced its first ever decline in quarterly sales (Grant, Robert Contemporary Strategy Analysis 2010). This paper will look at Starbucks’ mission statement and guiding principles to assess if their strategies during this downturn were still aligned with these principles and if these principles aided in its recovery. Starbucks Mission Statement and Principles Mission statements are always present based, talking about why a company or person exists and what they want to achieve in the here and now. (www.wisegeek.com). Starbucks mission statement from 1990 to October 2008 stated “Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow.” The six principles to help achieve their goals and governed their decision making process were 1. Provide a great work environment and treat each other with respect and dignity. 2. Embrace diversity as an essential component in the...
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...Starbucks Corporation Ethics and Compliance Michelle Anderson, Deida Camacho, Michelle Garcia, Adam Orndorf FIN/370 May 28, 2012 Joseph Potts Ethics and Compliance Starbucks was established in Seattle, Washington, by Jerry Baldwin (English teacher), Zev Siegl (history teacher) and writer Gordon Bowker (Funding Universe, (n.d) Starbucks is famous for its distinctive roasted coffee flavor and its incomparable taste. Starbucks is known worldwide and based on its success more than 17,000 branches in over 55 countries (Starbucks Corporation, 2012). The following paper will review annual report data (2010 and 2011) and will also discuss the SEC filing for this corporation. This paper will also address the role of ethics and compliance for Starbuck financial environment. A description will be given on how financial markets work in the United States. This paper will also discuss the procedures the Starbucks has put in place to ensure ethical behavior and will also identify the process used to ensure that the business complies with the SEC regulations. Based on the 2010 and 2011 reporting, calculation on current ratio, debt ratio, return on equity ratio, and days receivable will be presented. Ratio movement/changes will provide business financial health information based on the two-year period. Business Ethics and Compliance Business ethics and compliance is important to Starbucks. Starbucks believes that conducting business ethically and striving to do right...
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...Partner: Starbucks is the premier roaster and retailer of specialty coffee in the world and has become a truly global brand. From the beginning, we have recognized that you, our partners, are critical to our continued success. Starbucks reputation for the finest coffee in the world, legendary customer service and the highest integrity is the direct result of our collective efforts. We are all caretakers of Starbucks reputation. How we conduct our business and how we treat others—our fellow partners, customers, communities, suppliers and shareholders—will continue to determine how the world views Starbucks. “ tarbucksreputationforthefinestcoffee S intheworld,legendarycustomerservice andthehighestintegrityisthedirectresult ofourcollectiveefforts.” Each of us is personally responsible for supporting our core values, which require compliance with the law as well as ethical conduct. We have issued the Standards of Business Conduct to restate our longstanding commitment to uphold that responsibility and to provide guidance to our partners. As we move forward, the Standards will help ensure that our values continue to be reflected in each Starbucks store and business activity. A commitment to integrity, acting honestly and ethically, and complying with the letter and intent of the law are critical to our continued success. Thank you for your partnership. Warm regards, Howard Schultz chairman, president and chief executive officer Our Starbucks Mission ...
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...Starbucks: Delivering Customer value Case Analysis Case facts • Howard Schultz’s idea with Starbucks in the mid 1980’s was to create a chain of coffeehouses with a product differentiation of specialty “live coffee”, service or customer intimacy with an “experience”, and an atmosphere of a “third place” to add to their work and home alternatives • The original stores sold whole beans and premium-priced coffee beverages by the cup and catered primarily to affluent, well educated, white-collar patrons between the ages of 25 and 44 • By 2002, there were over 5,000 stores around the globe • The specialty items included strategic alliances with Pepsi Cola to sell alternative beverages, Dreyer’s to develop and distribute a line of premium ice creams, Kraft Foods handled sales of coffee and alternative products to warehouse clubs, and various grocery store chains for their coffee. • Baristas (employees) were encouraged to interact with customers in a friendly and prompt manner, and were paid higher than average wages and benefits. Employees were considered partners and promotions were usually from within the company. • While Starbucks was the largest specialty coffee chain, many other chains competed directly with Starbucks, and many other chains could at any time enter retail specialty coffee sales (e.g. Dunkin Donuts, convenience stores, and many similar retail food stores. • New innovation was based upon partner acceptance. Customers rated the new innovations as being...
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...CSR: Starbucks Executive Summary Starbucks is a coffee house company that began in Seattle Washington in 1971. Their mission statement is “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time”. They ensure that their mission statement is brought to fruition in ensuring that they provide quality coffee, treat each other and employees with respect, engage with their customers, endure that the stores are lively, welcome and part of the community so that all of this ensures success for the shareholders. Other areas that Starbucks engages in are with their commitments to a greener livelihood, global impacts and charitable contributions. In their ensuring a greener livelihood, they have implemented many cost saving devices and equipment in the stores. All of this will not only reduce cost, but reduce their footprint on the environment. Their global contributions consume not only economic engagements but also political engagements. They are part of the Coffee and Farmers Equity Practice. This is a relationship where they are ensuring the ethical practices of the coffee harvester’s as well as the harvest itself. They are also involved in many charitable agencies around the world, as their stores are placed around the globe. In an effort to continue their CSR within the organization, there are few areas that the company could then begin to evolve. Recommendations would be to engage the partners of the company in town hall like events. Other areas...
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...Business Ethics and Compliance Standards of Business Conduct Dear Fellow Partner: Starbucks is the premier roaster and retailer of specialty coffee in the world and has become a truly global brand. From the beginning, we have recognized that you, our partners, are critical to our continued success. Starbucks reputation for the finest coffee in the world, legendary customer service and the highest integrity is the direct result of our collective efforts. We are all caretakers of Starbucks reputation. How we conduct our business and how we treat others—our fellow partners, customers, communities, suppliers and shareholders—will continue to determine how the world views Starbucks. “ tarbucks reputation for the finest coffee S in the world, legendary customer service and the highest integrity is the direct result of our collective efforts.” Each of us is personally responsible for supporting our core values, which require compliance with the law as well as ethical conduct. We have issued the Standards of Business Conduct to restate our longstanding commitment to uphold that responsibility and to provide guidance to our partners. As we move forward, the Standards will help ensure that our values continue to be reflected in each Starbucks store and business activity. A commitment to integrity, acting honestly and ethically, and complying with the letter and intent of the law are critical to our continued success. Thank you for your partnership...
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...Starbucks Structure Case Study ??? Class Name ??? Instructor Name August 11, 2012 Introduction The Starbucks company is a business organization located nation wide that specializes in specialty coffee drinks along with a menu of select food products with an in facility dining area and a drive through. This paper will create a job description and job specification for a Starbucks employee to include different job requirements of employees and apply job specification concepts from the textbook to this case. This paper will also suggest a form of departmentalization that Starbucks should use and whether the form should be changed in stores offering food products and lunch with reasons for why or why not. Additionally this paper will address when the company began to experience financial problems whether the leadership should have tried to centralize power and decision-making or decentralize the operation. Finally this paper will discuss what form of organizational configuration best fits Starbucks. Starbucks Job Description In an effort to build a successful job description and increase the awareness of the requirements of the positions being filled, there must be an understanding of how to create effective job descriptions in order to get quality personnel. "A job description is a formal list of tasks and duties that is used…(as)…part of the recruiting process…" (textbook author's last name, date of publication, pg. 61). Following this is an example of a possible...
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...Case Study – Saving Starbuck’s Soul 1. What are some of the HRM issues inherent in Howard Schultz’s concerns? There are some Human Resource Management issues inherent in Howard Schultz’s concerns. The first issue is to develop a performance management system that makes clear to employees what is expected of them. This system will also assure line managers and strategic planners the employee behavior will be in with the Starbucks goals. Another issue is using available technologies to find and hire competent, committed employees that embody the Starbucks image. These potential employees need to be trained and developed from the beginning in the Starbucks manner of doing things. From these employees, a small diverse amount needs to be chosen for the “Coffee Master” program. These graduates of the black apron need to keep on top of the ever changing world of coffee flavors so ongoing training needs to be monitored. All of these employees need be a diverse, dynamic group of individuals that LOVE coffee and are working towards the common goal of making your experience at Starbucks the best it can be while still working quickly and making the company money. 2. How would an effective strategic HRM function contribute to keeping Starbucks on track? The Strategic Human Resources Management team would first have to understand the company’s mission and goals. Without this understanding they would just be putting any person into a position that would not care about the company...
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...Strategy – “The Sister Project” Contents 1. Introduction 4 2. External Analysis 4 2.1. Customer Analysis 4 Target Age Groups 4 Key Areas 5 2.2. Competitor Analysis 5 2.2.1. Direct Competitors: Leading coffee shop brands 6 Market Route 6 Independent Coffee Houses 7 2.2.2. Indirect Competitors 7 2.2.3. Key growth areas 8 2.3. Market Analysis 9 The market 9 Awareness of the market 9 Market drivers 9 Market barriers 10 Goods and services 10 Suppliers 10 Customers 10 SWOT analysis 10 Market Trends 11 Market Opportunities 12 2.4. Environmental Analysis 12 2.4.1. PESTEL Analysis 12 3. Internal Analysis 14 3.1 Strategies and Objectives 14 3.2. Brand Analysis 15 3.3. Business Portfolio Analysis – Services 16 3.4. Brand performance 17 3.5. Marketing and Communications 17 4. Key issues 18 4.1. Brand image 18 4.2. Differentiation 18 4.3. Clarity of message 19 5. Strategic positioning 19 “The Sister Project” 19 6. Bibliography 20 1. Introduction Costa is Britain’s leading coffee chain in a highly competitive and growing market. Despite a tough economic environment in Britain, the brand has managed to continue rapid expansion at home and in emerging economies abroad. The brand focus on the core product has been matched with portfolio expansion into new service areas. This report analyses Costa’s relationship to the existing coffee market, in order to look at some of the key issues facing the brand, and to...
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...Starbucks is a coffee company based in Seattle Washington. It is the largest coffee house in the world, with chain stores in over 60 countries. With the great success of the company, it is expected that Starbucks to take up social responsibility. Starbucks has an outstanding social responsibility strategy. In addition, Starbucks provides excellent working conditions to its employees and the hygiene levels are praiseworthy. Starbucks engages in many corporate social responsibilities initiatives. They include community service, wellness, and diversity, ethical sourcing programs, and environmental concerns. Community service includes through the Starbucks foundation that funds education of needy students (Crowther 70). The provision of clean water is also under community service. In diversity, Starbucks seeks to be diverse especially in areas where employment and procurement are concerned. In ethical sourcing, the company is committed to practicing ethical trading. As a result, the firm has come up with guidelines and procedures to govern the standards for the growing and selling of their coffee. Recycling, water and energy preservation fall under environmental concerns. Starbucks uses Three-Domain model of corporate responsibility. The economic domain includes activities that are projected to have a direct or indirect positive economic impact on the company. It can be activities, which improve a company’s image and then eventually lead to increased sales (Hunnicutt 89). The legal...
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...1.0 INTRODUCTION Name : Starbucks Corporation (NASDAQ: SBUX) Headquarters : Seattle, Washington, U.S. Employees : 176,000 in 2008 Revenue for 2008 : US$10.383 billion CEO : Howard Schultz (Founder of Starbucks coffeehouse) Starbucks Corporation is an international coffeehouse chain based in Seattle, Washington, United States. Starbucks is the largest coffeehouse company in the world, with 16,120 stores in 49 countries, including around 11,000 in the United States, followed by nearly 1,000 in Canada and more than 800 in Japan. Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, snacks, and items such as mugs and coffee beans. Through the Starbucks Entertainment division and Hear Music brand, the company also markets books, music, and film. Many of the company's products are seasonal or specific to the locality of the store. Starbucks-brand ice cream and coffee are also offered at grocery stores. Starbucks’ Italian style coffee, espresso beverages, teas, pastries and confections had made Starbucks one of the greatest retailing stories of recent history and world’s biggest specialty coffee chain. In 2003, Starbucks made the fortune 500. 1.1 BACKGROUND OF THE COMPANY 1.1.1 Era before Howard Schultz In 1971, three academics, English Teacher Jerry Baldwin, History Teacher Zel Siegel and writer Gordon Bowker opened Starbucks Coffee, Tea and Spice in Touristy Pikes Place Market in Seattle. The three were inspired...
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...Ateneo De Zamboanga University School of Management and Accountancy CASE ANALYSIS “Starbucks Coffee Company: The Indian Dilemma” Prepared by: Barbaso, Jan Paulo E. Bejerano, Hyacinth Vienne A. Deogracias, Scepter Jr. O. March 14, 2014 Background of the Case With a rich history, in 1994, Starbucks Coffee Company was formed and Howard Schultz became its President. Since then the company was the number one coffee retailer and continuously expands its business globally. It pursued international expansion with three objectives in mind: to prevent competitors from getting a head start, to build upon the growing desire for Western brands, and to take advantage of higher coffee consumption rates in different countries. And so seeing that the Asian market is in its developmental stage, it took this opportunity to be a leader in a new industry and so it concentrated its expansion efforts mainly in Asia starting with Japan and China. In 2002, Starbucks announced for the first time that it was planning to enter India. Later it postponed its entry as it had entered China recently and was facing problems in Japan. In 2003, there was news again that Starbucks was reviving its plans to enter India. In 2004, Starbucks officials visited India but according to sources they returned unconvinced as they could not agree on an appropriate partner for its entry. A statement coming from Starbucks said that “Without sounding arrogant, we are looking at our own strategy. There is nothing...
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...Behavior and Communication Paper Starbucks is a corporation dedicated to providing quality coffee, a diverse work environment, and outstanding customer service. “We’re committed to upholding a culture where diversity is valued and respected” (Starbucks, 2012). Starbucks (2012) uses an equation to define diversity, Diversity = Inclusion + Equity + Accessibility. Starbucks (2012) defines inclusion as human connection, equity as fairness and justice, and accessibility as ease of use and barrier free. Diversity is a strategy in the organization. “Our company wide diversity strategy focuses on four areas” (Starbucks, 2012). Partners, customers, suppliers, and communities are all included in the diversity strategy. Starbucks considers its employees to be partners. The culture created by the diverse strategy creates an environment where partners from many different backgrounds come together to create and outstanding level of customer service. Each employee at Starbucks is given a Standards of Business conduct booklet. This booklet helps them integrate into the company and become more in tune with the Starbucks culture. Communication is vital to the success of any business and Starbucks promotes good communication internally as well as externally. Partners within the corporation are encouraged to ask questions and get help whenever needed. They are also encouraged to be vocal about any problems or concerns they have. “At Starbucks we treat each other with respect and dignity...
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...increasing economic interdependence among countries and their organizations as reflected in the flow of goods and services, financial capital, and knowledge across country borders” (Hitt, Ireland, Hoskisson, pg. 9. 2013). Starbucks, an American company headquartered in Seattle, Washington is one of the most global companies I know of with more than 20,000 stores in over 50 countries around the world. I have had the opportunity to enjoy the taste of home in at least 5 different countries, which are almost the same as home but more geared to the host country tastes. As you can see, going global allowed for expansion into different markets around the world, which in return lead to countries who supply products to reach those markets as well. For instance, Starbucks by coffee from places such as Africa, Latin America and Asia by doing so this creates jobs in those areas and increases export of goods. These are major benefits from all parties involved. Coffee drinker benefit the most as they get to experience taste from around the “Perpetual innovation is a term used to describe how rapidly and consistently new, information-intensive technologies replace older ones” (Hitt, Ireland, Hoskisson, pg. 10. 2013). With technology rapidly changing and growing every day, Starbucks has to employ many different forms of technology. Social media has played a major part in the technology era....
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