...Starbucks Behavior and Communication Paper Christine Prince BCOM 230 July 4, 2011 John Robinson Starbucks Behavior and Communication Paper The mission of Starbucks is to "to inspire and nurture the human spirit - one person, one cup and one neighborhood at a time." Further, it shows concern about the environment and has an environmental Mission Statement: "Starbucks is committed to a role of environmental leadership in all facets of our business". Further the Starbucks website claims that its stress will be on the quality of coffee, it calls its employees its partners, that it will connect with its customers, create a sense of belonging with its customers and take its responsibility to its neighborhood seriously. In accordance with its mission, Starbucks has created a culture where they create an atmosphere. The culture is that of focusing on customer satisfaction. In addition, the employees seek to enhance customer experience and provide higher value to the customers. The employees seek customer feedback. The culture emphasizes customer care in such a way that customer choice ultimately shapes the strategy of the company (Fellner). K, 2008). The culture seeks to build close relations with customers and this leads to the building of a customer base. Starbucks builds its culture by first training its new employees on ethics, ergonomics, safety, legal compliance and hands-on-training. The mission statement, customer service and corporate culture are communicated to new...
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...Organizational Research/ Analysis Paper Organizational Research/Analysis Paper: Starbucks In 1971 Starbucks was founded on a love for coffee. Three businessmen, Gordon Bowker, Jerry Baldwin, and Zev Siegl, had a desire to share that love with Seattle by opening a small coffee shop known as Starbucks Coffee, Tea & Spice. Ten years later Starbucks had grown to four retail stores located throughout the Seattle area. Whole bean coffee was sold at all four locations. Upon reaching 100 stores in 1992 the company went public. Starbucks grew at an exponential pace thereafter, into a successful, well-known international organization that helps roughly 35 million customers a week (Stanley, 2002). The purpose of this paper is to discuss and analyze Starbucks’ organizational structure, organizational behaviors in communication and ethical decision making, and organizational goals. Organizational structure “is depicted through its organizational chart and recognizes concepts of differentiation and integration” (Anthony, Gales & Hodge, 2003). It’s a “formal composition of task and reporting relationships that allows the company to control, coordinate, and motivate employees so a common goal can be achieved (Hitt, 2008). Starbucks uses a matrix configuration by combining divisional and functional structures. Because of the complexity of matrix structures, Starbucks is categorized as a mechanistic organization, which entails high vertical and horizontal complexity, high formalization...
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...Starbucks Behavior and Communication Lani Vinas Bioc BCOM/230 October 1, 2012 Jamie Barmach Starbucks Behavior and Communication What comes to person’s mind when someone mentioned the named Starbucks? A friend called and invited to have some coffee with her. Wondered about the aroma of the tasty coffee with whipped cream on the top, a sudden and prompt answered, “Oh yeah, definitely, let us meet at Starbucks after work.” Starbucks is a well-known coffee shop in the world. They are awarded as “No.1 Best Coffee” by Zagat’s Survey of National Chain Restaurants in 2009-2011. They started in 1971 in Pike Place of Seattle. They have grown so fast that in August 2012 they are closely to have 18,000 retail stores all over the world. Starbucks chairman, president and chief executive officer, Howard Shultz, joined the company in 1982. He brought the idea of Italian coffeehouse tradition to United States when he traveled from Italy. Starbucks mission is “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” (Starbucks Corporation a. 2012) The coffee shop is committed to diversity as the equation of inclusion, equity and accessibility. Good quality of service and to make their customers feel that they are connected with their families and friends are company’s main goal. “Starbucks believes that conducting business ethically and striving to do the right thing are vital to the success of the company.” (Starbucks Corporation a. 2012)...
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...Behavior and Communication Paper Amy Strohn 01/21/2013 Behavior and Communication Paper Starbucks is a corporation dedicated to providing quality coffee, a diverse work environment, and outstanding customer service. “We’re committed to upholding a culture where diversity is valued and respected” (Starbucks, 2012). Starbucks (2012) uses an equation to define diversity, Diversity = Inclusion + Equity + Accessibility. Starbucks (2012) defines inclusion as human connection, equity as fairness and justice, and accessibility as ease of use and barrier free. Diversity is a strategy in the organization. “Our company wide diversity strategy focuses on four areas” (Starbucks, 2012). Partners, customers, suppliers, and communities are all included in the diversity strategy. Starbucks considers its employees to be partners. The culture created by the diverse strategy creates an environment where partners from many different backgrounds come together to create and outstanding level of customer service. Each employee at Starbucks is given a Standards of Business conduct booklet. This booklet helps them integrate into the company and become more in tune with the Starbucks culture. Communication is vital to the success of any business and Starbucks promotes good communication internally as well as externally. Partners within the corporation are encouraged to ask questions and get help whenever needed. They are also encouraged to be vocal about any problems or...
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...Organizational Behavior and Communication Laura Strickland ACC/530 October 24, 2014 Bryon K. Johnson Organizational Behavior and Communication Starbucks, a place to receive the best coffee at a convenient location, while experiencing a unique interaction with individuals trained to provide the best customer service possible. This was the desire of three friends when Starbucks was established 43 years ago. The research in this paper will briefly describe Starbucks culture, and how the espouse values align with their enact values and the extent of their communication; the role communication plays in perception and culture when misalignment divides espouse value and enact value; and how conflict improves communication within the company. Culture of Starbucks Starbucks culture focuses on the environment and presenting the best quality product to their customers. Starbucks culture foundation was designed by creating the ultimate coffeehouse experience, and hiring a diverse and passionate workforce. Starbucks’ mission statement is as follows: “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” (Starbucks, 2014). Starbucks was in Fortune Magazine for being one of the best companies to work for. This company is famously known for providing a work environment that shows respect and dignity to all. Every organization is defined by how their people act and communicate. Starbucks commitment to social awareness has created a strong healthy...
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...Organizational Behavior & Communication Paper Jessica Ginger COM/530 January 30, 2012 Aileen Aspect The research in this paper focuses on the relationship between organizational communication and organizational culture. Many things can effect communication and culture to including determining if an organization is living up to the standard set forth in their core values and resolving conflict through these values as well. Organizational Behavior & Communication Paper Starbucks has created one of the most exceptional models of organizational culture and communication in American business history. Starbuck’s culture is built on the platform of creating the ultimate coffeehouse experience for the consumer. It accomplishes this through offering the highest quality of coffee, hiring a diverse and passionate workforce, and sustaining the environment in which it operates. Starbucks commitment to social awareness has created a strong healthy organizational culture thus aligning their espoused values and enacted values. For example in the coffee bean farming industry, Starbucks became a leading supporter and purchaser of Fair Trade Certified coffee. Through their commitment to the Global Exchange and Fair Trade they are the only company licensed to sell the coffee in 23 countries. This action supported a core value by allowing Starbucks to still purchase their high quality coffee while supporting human rights issues. Another example would be their...
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...BEHAVIOR AND COMMUNICATION PAPER Leticia Castro BCOM 230 MAY-27, 2013 BEHAVIOR AND COMMUNICATION PAPER According to the Starbucks Webpage the company’s mission is “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” (http://www.starbucks.com/, 2012) The company prides itself of using only the finest coffee beans and all the people who work to grow them. This shows not only the consumers and the employees of the quality of coffee they can expect to receive. Starbucks continues to say “We’re called partners, because it’s not just a job, it’s our passion” (http://www.starbucks.com/, 2012), the company respects their employees and by calling them partners would make them want to give the best customer experience that they can, to take pride in their work. Starbucks have kept true the statement by creating a culture that mainly focuses on customer satisfaction. Their partners (employees) thrive to improve the customers experience by relating to them and continue to provide excellence in customer satisfaction. The company and its partners constantly seek feedback on how to improve their customers experience in an effort to maintain the company’s standards. A form of internal communication Starbucks has is a program called the “Business Ethics and Compliance “(http://www.starbucks.com/, 2012) which is a program that continuously offers to teach and support the Starbucks Mission and protect their culture and the company’s reputation...
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...Organizational Behavior and Communication Paper Organizational Behavior and Communication Paper Lizette Paz COM 530 January 30, 2012 Aileen Smith Organizational Behavior and Communication Paper Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. (Our Starbucks Mission Statement, 2011) They value their customer’s feedback and conduct alo t of research to improve in anything that they can improve to satisfy the customers. According to the research most of their customers are undergraduates and professionals. Like many companies Starbucks wants to provide the best customer service that they can offer. They do that by making sure that their staff is happy, because happy employees are happy customers. Starbucks is known for being a great company to work in; they offer a lot of benefits to their employees. Enacted values align with espoused values in the Starbucks Company because they have set a standard from the beginning. They believe in training their employees about how the company got started. They want to make sure that each employee works as a team and respects the core values of the company. This is part of their hiring process and even though they do this will they are new to the company, they also make sure that they continue to demonstrate it throughout the time of their employment. So they continue to have training to have a strong team that can offer customers more than just giving them there cup of...
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...Running Head: Starbucks Starbucks Case Analysis Victor F. Hogan The George Washington University PSPR 6210: Corporate Social Responsibility July 15, 2012 Starbucks serves a total of four billion paper cups to their customers each year. During Earth Month 2010, Starbucks created a way for their customers to make an environmental impact and try reusable mugs. If one Starbucks customer switches to reusable mugs, then that one person saves seven trees each year. The Starbucks public relations team developed an integrated communications campaign focused around five key phases that underscored the company’s support for environmental responsibility and a premier customer experience. Through research done by Edelman, Starbucks found that the number one issue consumers’ care about is the environment, and nearly two-thirds of consumers are more likely to trust brands that are socially and ethically sound. Starbucks found that through their website, MyStarbucksIdea.com, that recycling and cups were the top socially responsibility ideas. With the millions of people that visit Starbucks’ 16,000 locations around the world, the company decided that they would put their mass appeal to good works and help along with the green movement. Starbucks recycled cup promotion in recognition of Earth Month 2011 was meritoriously conveyed due to the corporations strategic “green” initiatives. The company...
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...Behavior and Communication Paper Starbucks has established itself as a worldwide powerhouse and is perhaps the most recognizable coffee company in existence. In order to achieve this status and maintain it as well as the company has it is no surprise that the emphasis from within is always on quality. Starbucks starts this commitment to quality with the raw materials of their products and the company also has well-outlined corporate governance materials to help form the structure on which the company is organized. It is impressive how orderly the structure at Starbucks, starting with its founders and board of directors. This structure and commitment seems to be communicated well within the Starbucks culture considering the company’s sustained dominance in its industry. One interesting detail of the Starbucks mission statement posted on their webpage is how brief and direct the message is in general. I feel this is a positive because the message from the core of the company is easy to understand and sounds very logical in principle which is appealing to potential employees and investors. A primary emphasis that is prevalent throughout the mission statement is unity and a family-like culture that Starbucks wants to generate. This family is not just to include the board of directors, suppliers, manufactures and other employees but is extended to the customers and communities of each location. The company even goes as far to call any stakeholder in the organization a “partner”...
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...Ethics and Compliance Paper FIN/370 July 14, 2011 Ethics and Compliance Paper Introduction Starbucks boasts that they serve the best coffee possible to meet their mission to inspire and nurture the human spirit, one person, one cup, and one neighborhood at a time. Starbucks has grown from one store in Seattle founded by two teachers and a writer in 1971 to more than 17,000 stores throughout the United States and overseas companies. Of these, 53% are directly owned by Starbucks and the rest in franchised contractor leases. This amazing feat brought three people together, each using $1,350, and borrowing $5,000 to make over a billion dollar per year successful business 40 years later. The name Starbucks was their original name in reference to the coffee-loving first mate in Moby Dick, and the design was from the two-tailed siren mermaid. Most recognize the Starbucks brand as a house-hold name and should also know that they are proud and committed to their coffee knowledge, customer service, and product expertise. They call their employees partners and offer Starbucks internal programs such as comprehensive health coverage and equity in the company. Every Starbuck’s employee knows he or she is a visual symbol of the company and needs to work as if each store was hid or her own. Starbucks also adheres to the requirements of the Security Exchange Commission (SEC), which is a publicly traded company known as SBUX. The aim of this paper is to discuss the roles of ethics...
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...Lakisha Spurlock Week One Individual Assignment Organizational Behavior and Communication Paper Starbucks Patrick Thornton August 16, 2010 Starbucks is the largest retailer of specialty coffee in the world (Starbucks, 2010). Starbucks has more than 15,000 stores in 50 countries. Starbucks became the leading specialty coffee retailer by making its workforce a sustainable competitive advantage (Rothman, 1993). Their culture, brand and product excellence continues to win accolades (Michelli, 2007). Howard Schultz, the company’s Chief Executive Officer, explains how his philosophy of extensive benefits for both full and part-time workers has contributed to growth. In 2007, 2008 and 2009, Fortune recognized Starbucks as one of America’s best companies to work for (Fortune, 2010). Although 85% of Starbucks’ partners (employees) are part-time, they are still eligible for full benefits if they work 240 hours a quarter. Starbucks’ old mission statement was to establish themselves as the premier purveyor of the finest coffees in the world while maintaining their uncompromising principles as they grow (Michelli, 2007). Starbucks’ (2010) current mission statement is to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. Starbucks has six principles of how they live their mission every day: (1) source the finest coffee beans, roasting them with great care, and improving the lives of people who grow them; (2) embrace...
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...important role in writing. They’re the “key ingredients” in a paper in order to capture readers’ attention and achieve writers’ purposes. When I was in Human Resource Organization Behaviors 101 class, professor Thomas Shirley assigned an ethics case for each group. I joined a group of five people and we got together for several group meetings. Finally, I was assigned to compose the “Ethical Analysis” section. Toward to the paper deadline, we produced the paper called “Starbucks: Friend or Foe.” The purpose of the assignment was to argue that whether the company’s decision was ethical when Starbucks fired employees for supporting unions and applied the four-component model of ethical decision making to this case. Discourse community is an essential factor when composing a paper. According to “Students Writing Handbook”, discourse community is a unique communication tool which people use to communicate with their readers within their fields (30). Since the paper was written for a required upper division major core course, the discourse community is all business majors. The genre was a general business paper with three sections: case summary, ethical analysis, and recommendations. We are college students are trained to become more professional in our careers. As a result, my group paper’s intended audiences were only Professor Thomas Shirley and classmates. My purpose of the paper was to convince my readers that Starbucks company was unethical when it fired employees for supporting...
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...China and Starbucks Starbucks is a globalized organization that began by selling coffee, tea, and spices. The first store opened in 1971 in Seattle, Washington’s Pikes Peak Plaza. Howard Schultz joined as a marketing director in 1983 and during a trip to Italy was impressed with the coffeehouse and wanted to try this concept in Seattle. The concept and business flourished, and by 1996 Starbucks opened the first international coffeehouse in Japan. Since 1983 Starbucks has expanded globally with 18,000 retail stores in 60 countries. The first Chinese Starbucks was built in China in 1999 and is currently operating in more than 500 locations in China and plans to expand to 1500 locations by 2015. Starbuck’s mission statement: “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” (Starbucks, 2013, p. 1). Starbucks not only sells premium coffee and teas, Starbucks sell a culture of excellence in customer service, and brand with the expertise of the partners (employees). Starbucks sells a lifestyle, an ambiance of the tranquil coffeehouse environment for the busy professional, student, or coffee connoisseur. So how has Starbucks, mainly known for the premium coffee sales by the cup been such a success in China where the more than one billion people drink and export tea? Starbucks success in China is a testimony to understanding the importance of globalized intercultural communication, marketing, and branding strategies. Starbucks’ corporate...
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...management conduct and behavior ("Businessdictionary.com," 2013). Business code of ethics is important to deal with ethical the rules and principles needed for a successful business. Also known as code of conduct a business code of ethics reflect an organization values, ethics, objective, and responsibilities ensuring corporate responsibility, quality assurance, and customer satisfaction creating excellence, accountability, and transparency. In this paper an explanation and description of some general information concerning Starbucks mission, and ethical system uses with examples of their uses. The essay will also identify how the code of ethics affects employees, managers, and board of directors within the organization. An explanation of the organization need to modify the existing code of ethics and the best method to implement these changes will be discussed. Furthermore, a discussion of the possible reactions from employees, managers, and the effects the code may have on the organization will be provided. Starbucks general information general information, mission statement, and code of ethics Starbucks first opened in 1971 in Seattle historic Pike Place Market owned by three partners Jerry Baldwin, Zev Siegel, and Gordon Bowker. During the first decade, Jerry Baldwin, Zev Siegel, and Gordon Bowker sold high-quality coffee beans and equipment a skilled learned from coffee roasting entrepreneur Alfred Peet. In 1982, entrepreneur Howard Shultz joined Starbucks taking the role of...
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