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Starbucks Case

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Starbucks Case Study

Contents
Introduction ............................................................................................................................. 3
Background information and industry analysis ........................................................................ 4
Development and expansion strategies .................................................................................... 6
Internal environment analysis ................................................................................................... 8
SWOT analysis ............................................................................................................................ 9
Strengths .............................................................................................................. .... ............... 10
Weaknesses ............................................................................................................................... 11
Opportunities ............................................................................................................................ 11
Threats ....................................................................................................................... . ............. 11
Conclusion .................................................................................................................................. 12
References................................................................................................................................... 13

Introduction
Starbucks Corporation is a multinational company that specializes in production and sales of coffee products including roast coffee and other coffee drinks globally. The company was founded in 1987 as a coffee roasting retail shop in Seattle, Washington by three key owners who had learned the coffee roasting idea

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