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Although Starbucks has supported responsible business practices virtually since its incep-tion, as the company has grown, so has the importance of defending its image. At the end of 1999 Starbucks created a Corporate Social Responsibility department, now known as the Global Responsibility Department. Global Responsibility releases an annual report in order to allow shareholders to keep track of its performance, which can be accessed through the Shared Planet website. Starbucks is concerned about the environment, its employees, suppliers, customers, and its communities.

In 1992, long before it became trendy to be "green," Starbucks developed an environmen-tal mission statement to more clearly articulate the company's environmental priorities and goals. This initiative created the Environmental Starbucks Coffee Company Affairs team, the purpose of which was to develop environmentally responsible policies and minimize the company's "footprint." As part of this effort, Starbucks began using environmental purchas-ing guidelines and set out to reduce waste through recycling and energy conservation and ed-ucate partners through the company's "Green Team" initiatives. Concerned stakeholders can now track the company's progress through its Shared Planet website, which clearly outlines Starbucks' environmental goals and how the company is faring in living up to those goals.

Growing up poor with a father whose life was nearly ruined by an unsympathetic employer that did not offer health benefits, Howard Schultz has always considered the creation of a good work environment a top priority watched what would happen to the plight of work-ing class families when society and companies turned their back on the worker;' Schultz said. "I wanted to build the kind of company my father never got to work for." The result is one of the best health care programs in the coffee shop

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