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1. The story began in 1971. with whole bean and ground coffee, tea and spices with a single store in Seattle’s Pike Place Market.
Today, they welcome millions of customers in more than 17,000 locations in over 50 countries. 2. logo is inspired by the sea – featuring a twin‐tailed siren from Greek mythology.
Mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
To grow the coffee under the highest standards of quality, using ethical sourcing practices, buying in coffee farms in Latin America, Africa and Asia to select the highest quality arabica beans 3. Goal by 2015: - all of the coffee will be grown using ethical trading and responsible growing practices. * 100% of the cups will be reusable or recyclable, all the materials or at least 25% served in reusable cups * They plan to contribute one million volunteer hours each year to our communities. * Have recycling available in all of the stores where they control waste collection 4. Environmental Stewardship: they have a commitment to the environment, they believe in the importance of caring for our planet and encouraging others to do the same. They are working to significantly reduce our environmental footprint through energy and water conservation, recycling and green construction.
Community Involvement: like a neighborhood, Bringing people together, making a difference in people’s lives – it’s all part of being a good neighbor. 5. Recycling in stores: Last year, 70% of the stores recycled and began offering front-of-house recycling in the U.S. to help increase recycling opportunities across the country.
Reusable cups: developing recyclable cup solutions and increasing the customers’ use of reusable cups, in 2009 they served 4.4 million more beverages in reusable cups than in 2008
Greener cups: they developed the cup

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