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Start Up Business Plan

In: Business and Management

Submitted By tusharuk
Words 3595
Pages 15
Start-up Business Plan
Prepared

For

Windmill Fish and Wine bar

To

Cardiff Metropolitan University
August 27th 2013

Modules MSE (Management Skill and Entrepreneurship)
Semester MBA 1

TABLE OF CONTENTS
Section page 1. Executive Summary………………….........………………….…………………... 3 2.1 Name of Company…………………………….……………………. 3 2.2 Background of company………………………………………… 3 2.3 Product and service……………………………………………….. 3 2.4 Objectives……………………………………………………………… 3 2.5 Key to success…………………………………..…………………… 3 2.6 Market…………………………………………………..……………… 4 2.7 Strategy………………………………………………..……………….. 4 2.8 Management……………………………………….………………… 4 2.9 Financial…………………………………………………,……………. 4

2. Introduction of Company………………….........……………………………… 5 3.10 Mission statement………………………….……………………… 5 3.11 Vision statement……………………………….…………………… 5

3. Product and Service………………….........……………….…………………….. 6 4.12 Business Model……………………….…………………………….. 7 4.13 Competitive Landscape………………………………………… 7

4. Market Plan………………….........................…………………………………….. 8 5.14 Segmentation…………………………………..…………………… 8 5.15 Price………………………………………………………………..…… 8

5. Market Analysis…………………...................…………………………………… 9 6.16 Market segmentation…………………………………………….. 9 6.17 Target Market Segment Strategy……………………………. 10 6.18 Sale forecast………………………………………………………….. 10

6. Strategy Implementation………………….........……………………………... 11 7.19 SWOT Analysis…………………………………………………….. . 11 7.20.1 Strengths………………………………………………….. 12 7.20.2 Weakness…………………………………………………. 12 7.20.3 Opportunity……………………………………………… 12 7.20.4

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