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Starting Business: a Uphill Battle

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Submitted By tsoi1216a
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Starting business: a uphill battle

We the Hong Kong people are long praised for our creativity and perseverance. And yet, deep beneath each and every one of us there are always dreams which we are never dared enough to actualize. One of which common to many of us, is to set up a business of our own. Situating in this vibrant city of Hong Kong makes us face with intense competition from companies all around the world. This, by no means is an easy task.

A very key to the success of a small-to-medium sized enterprise (SME) is originality. You may be passionate, hardworking and more than willing to work around the clock. Nevertheless, if you are unable to stand out of the crowd, your business will simply fall with an unimaginable pace. You may have heard of G.O.D., a large brand selling products that strongly resemble the Hong Kong culture. Vision of its founder Douglas Young was at the time so revolutionary that it is fair enough to say G.O.D.’s success came so naturally. So, to embark on your road to a successful business, first you will need to come up with a brilliant and unique idea.

The inescapable nightmare that haunted every business-starter is the lack of initial capital. It is going to be a long uphill battle. Without sufficient funding, you will not be able to maintain the business until it finally yields its fruit and hits a profit. In fact, the lack of funding is so strong a discouragement that it leaves most SMEs with no choice but to give up. One may be delighted when they heard of the government-managed SME funding schemes. And yet, after the one-off sum of a few thousand dollars, you are left on your own in the long run.

There is an orthodox but effective solution to this problem: following a prudent gradual developing strategy. What began as a small project in an industrial building in Ap Lei Chau, G.O.D. became today’s trendy empire.

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