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Stategic Management

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Universiti Kebangsaan Malaysia

Graduate School of Business

COURSE NAME: STRATEGY AND COMPETITIVENSS (SEMESTER 2014/2015)
COURSE CODE: ZCZB6523 (SET 5)
CREDIT: 3 HOURS
TRIMESTER: 7th FEB 2015

The course starts on 7th February 2015. The first class will be a full lecture session. The subsequent classes will require groups (of two students) to make their respective presentations on their selected company.

Most classes are on Saturdays from 8.30 -11.30 am

1.0 COURSE OBJECTIVES and LEARNING OUCOMES:

This course focuses on some of the important elements of strategic management. It will concentrate on strategy development and competitive advantage. It is consciously designed to highlight the significant emerging trends in strategic management. The course provides students with a practical approach to the formulation and implementation of corporate, business, and functional strategies.

The course is also meant to give graduate students the skill to derive strategies rationally for the organizations that they are currently working for or have chosen for their analysis. There are no strategic decisions that are perfect under the current turbulent business environment. Therefore, a rational approach to strategic decision-making is deemed most appropriate. However, the strategy developed may not survive in its original form upon execution. Accordingly, these strategies have to be adjusted to meet the current challenges. Emergent strategies that were unplanned would also need to be exploited for competitive advantage.

At the end of the course, students should be able to do a thorough strategic analysis of any organisation starting from the formulation stage until the drafting of the implementation plan to ensure successful implementation of the strategy.

The following are the learning outcomes for students. At the end of the course,

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