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Station Project Proposal

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Submitted By yarango
Words 1181
Pages 5
March 20, 2012
Proposal for

STATION STORE FRANCHISE

Executive Summary We commercialized high quality garments and accessories manufactured with the best quality materials, pima cotton, trims, and fasteners for the international fashion industry, providing fashion services including dressmaking, product development and branding for our stores, creating complete collections for your franchise, store chain or retail store. We handle all the manufacturing processes and carefully manage all the different production stages to warranty the quality of our products. We work with certified suppliers and workshops that can provide us with the highest level of service and compromise to give you the quality of product you need. We are consolidating our businesses in United States to service different accounts and provide the support needed to your company.
Mission
Consolidate the design, manufacturing, international distribution and sales of our clothing and accessories through our chain of stores; merchandising original collections that characterize the “vintage style” of our urban fashion line.
Vision
Position STATION as a premier international brand, recognized by the quality of its products, created with the latest fashion trends, providing distinction, style and comfort.

The Market
We target the attitude and personality of our target customers taking in consideration their age, culture, social environment, and status to create a unique style. They are young consumers of both sexes between 15 to 26 years old. They are sensual, extroverted, and have a high tendency for the casual urban vintage style. We focus on providing the highest expression of fashion tailored to our young market segment
Franchise
Our Chain of stores is planned for a local growth though the opening of point of sales and the implementation of franchise stores, standardizing operational systems, management and merchandising to ensure its success. We provide all the corporate analysis, sales projections, implementation costs, and return on your investment projections and analysis (ROI). We provide all of the organizational structure, visual merchandising, control systems, sales training, and marketing to ensure the profitability of your store. We provide all of the support to incorporate and implement your store, all of the product lines, logistics and services needed at all times.
Our Collections
Our collections are designed to carry on casual styles, inspired in the urban American teenagers, high scholars, college students and all of the youngsters looking for the most practical, comfortable dressing that is informal, out of the routine, and follows the current fashion trends for the most sports and outdoor life styles. We propose an innovative design, utilizing special custom fabrics and an infinite array of colors and technical specifications to give a rich luster for a high visual appeal garment that is unique and provide a sense of style and elegance though the combination of colors and materials. Our collections offers a variety of styles and accessories that goes along with the latest and most popular outfits including: no sleeves shirts, shorts, tops, cotton shirts, low waste jeans, leggings, vintage washes, full print, foil prints and rhinestone and other applications. Our accessories are carefully chosen to complement our collections and halt the beauty and unique style of our garments. Our collections are tri-menstrual and are prepared with long enough time to ensure arrival to your store.
Risk/Opportunity
One of the risks that the business faces nowadays is the competition; they are strong, but we can overcome this with the support of our franchises.
Capital Requirements
We have a budget and estimated a cost $255,084.70. The expected duration of the project is 12 months. We will have the new collection by summer of 2013, theses will include:
LAYOUT
* Our stores are set in a 300 square meters of easy access, lighting and fixtures that highlight the colors and designs of our clothing line.
DÉCOR
Solid colors, sophisticated and sensual themes, promoting comfortless and a hint of service to make shopping a pleasurable experience. * Modern and current music featuring the best hits of the moment, preferable in a video or projection TV.
MERCHANDISING
* Professionally designed, our stores are proof to catch de attention of young shoppers while creating brand awareness and enjoyment.
LOCATION
* Strategically located in the best shopping malls to ensure accessibility and international recognition
Project Description
The project is create a Brach that provides fashion services including dressmaking, product development and branding for our stores, creating complete collections for your franchise, store chain or retail store. The project will last 8.5 Month and attempt to star on July 1st 2012, so the store can be open to our customer by 2013 summer. The cost per store is $255,084.70.

WBS1 | Station Franchise | 1.1 | Purchase of Franchise | 1.2 | Design and Construction | 1.2.1 | Painting | 1.2.2 | Lighting | 1.2.3 | Fixtures | 1.2.4 | Cabinets Installation | 1.2.5 | TV and Radio Set Up | 1.3 | Station Collections | 1.3.1 | Collections Design | 1.3.2 | Analysis and Collection Development | 1.3.3 | Photo Samples | 1.3.4 | Planning | 1.3.5 | Fabri Consumptions | 1.3.6 | Fasteners | 1.4 | Product Development | 1.4.1 | Feasibility | 1.4.2 | Fasteners and Materials | 1.4.3 | Patterns and Grading | 1.4.4 | Samples | 1.4.5 | Fitting | 1.4.6 | Specs Sheets | 1.5 | Production | 1.5.1 | Marketing and Cutting | 1.5.2 | Sewing | 1.5.3 | Finish | 1.5.4 | Workshop Services | 1.5.5 | Maquila | 1.5.6 | Fasteners and Trims Suppliers | 1.6 | Quality Control | 1.61 | Standard Procedures | 1.6.2 | Spec Sheet Compliance | 1.6.3 | Quality Standards | 1.7 | Auditing | 1.8 | Shipping and Handled |

Cost Estimate

Advanced Cost Estimating Technique
Three Point Estimate
-Most Likely Cost: $255,084.70
-Optimistic Cost: $230,000.00
-Pessimistic Cost: $280,000.00
Pexp = (230,000 + (4 x 255,084.70) +280,000/6
Pexp = 230,000 + 1,020,338.80 +280,000/6
Pexp = 255,056.46
The three point estimate is a way to show you (investors) that the budget I’m presenting to you is accurate since the most expected cost $255,056.46 is less than my projected cost of $255,084.70. The difference is not much but I need to say that if we can keep the cost and schedule under control we should not have any problems of going over budget.

Cost Assumptions
These information are based on the assumptions identify below. In case that any of these assumptions are not correct, we will have to re-estimate the schedule and cost of the project. * All necessary paperwork is done to get the franchise, necessary permits are on-time * Material arrive on time, so the production can be completed when was promised * Quality standards are accomplished, so the production can be distributed.

Financial Analyst Inventory | | | 192,460.80 | Salaries and Wages | | 40,000.00 | | | | | Other Expenses | | 12,000.00 | | | | | Lease | | | 18,000.00 | Operational Expenses | | 262,460.80 | | | | | | | | | Income | | | 432,000.00 | 2,400 Pieces * 4 Seasons = 9,600 Pieces | | Average Sales Price 45 | | | | | | 169,539.20 | | | | |

Schedule:
The schedule to complete this negotiation is below; please feel free to ask any concern that you may have.

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