...girls, that is, at age 12. On the other hand, boys experience it at a later age, that is,14. Youth having high self-esteem are happy and feel worthy. The believe that they are equal to others and can bring a change in whatever they do. In other words, they are motivated. Youth having low self-esteem feel rejected and dissatisfied. They have a negative approach towards life. A study by the American Academy of Child and Adolescent Psychiatry showed that Low self-esteem can lead to mental, emotional and health issues.it can even lead to drug abuse , suicide, violence , and alcohol. Also, a low and negative self-esteem in adolescence is associated with depression in both boys and girls. it leads to eating disorders especially in girls. A reseach done by university of Florida (2007) revealed that body weight is a major factor that affects self esteem of children. Also, self esteem has a huge impact on mental health of the youth. A report from the National Survey of Children’s Health (2007) showed that 10.4% of 6-17 year old children in Kentucky exhibit problematic social behaviors as compared to 8.8% nationwide. The most common type of behaviors were being disobedient , arguing too much, , bullying , being stubborn, being cruel or irritable to...
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...Abstract The purpose of this study is to identify most common strategies in managing employee engagement in startup companies in Seattle, Washington, US. Although many research and studies has been conducted to identify strategies to manage the employee engagement, many companies are still unsuccessful to improve their engagement level and their turnover rate. Therefore, this research will narrow the study of employee engagement to a specific type of company, so the result of this study will be most possible to be adopted and referred by other companies in the same category. Engagement level in thirty sample startups will be determined using ISA Engagement Scale and common HR strategies will be evaluated among companies with higher employee engagement score. In the future, the findings of this study can be use as a reference for practitioners at startup companies to develop a better human resource strategy, improving their employee engagement level. Keywords: engagement, startups, human resources, strategy Introduction According to State of the Global Workplace Study by Gallup, there are only 13% of employees are engaged at work in the world. In other word, only one in eight employees that are emotionally committed to their work, contributing to the company’s growth by working effectively and efficiently. Studies have proved that engaged employees contribute to the company’s performance (Arrowsmith & Parker, 2013; Reilly, 2014; Pollitt, 2008) and strategies to improve...
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...Group 5: Nguyễn Kiên Giang Vũ Linh Giang Nguyễn Thị Quỳnh Lê Thu Trang Nguyễn Thị Hường Nguyễn Văn Hà – The leader DOVE’S MARKETING STRATEGY ON “REAL BEAUTY” CAMPAIGN I. Theoretical background of marketing. 1. Definition of marketing. There are many definitions of marketing which help us understand clearly about it. In general, marketing is all activities of company, which tend to meet the customer’s needs and suggest their needs in the market, to achieve the business targets of company. It is the organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired product/service more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and the society’s well-being. 2. Characteristics of marketing. Marketing is run in a big scale that is an uninterrupted process which has the beginning, but has not the ending. It means that marketing is started by market researching; detecting the customer’s needs, and providing the products and service which meets those needs. Marketing is the interaction between two factors of the united process. First factor is meeting the current needs of customer. Second factor is suggesting the potential needs. Marketing provides the products and service which the market needs, not provide ones which the company has. It means that are oriented strategies...
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...CHAPTER I THE PROBLEM AND ITS BACKGROUND Introduction Education is the action or process of educating or being educated. But being educated not only means that you have learned all the knowledge you may need to succeed in life. There are factors that define success, acquiring all the learning and knowledge we may need and of course having the right attitude and proper values in facing all the challenges that we may encounter in life. Family is the basic unit of the society, our first school, our first teacher where in we obtained the foundation of our learning. At our early age, our parents never taught us the figures of speech or even idioms; they never tell us the law of gravity or even the logic behind of the law of supply and demand; they did not teach us to find the x and y in math. Instead, the first thing they taught us is how to pray, kissing the hand of elders (Pagmamano) which is sign of being respectful and how to be good with others through giving (generosity). The family is the place where we can have the best learning and that is being a good person. Besides the family, the school is another social unit that gives values education among children. Parents entrust their children to the school to perform significant tasks of developing children's potential to prepare them for active participation in the future. The teacher is the most important element in the educational success of the child in school. But as the child grows in all aspects, changes occur...
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...The impact of Social Media Addiction on an Individual’s Social Life & Mental Health and the factors that causes Social Media Addiction Anku Sherpa ACADEMIC YEAR 2014 Data Driven Decision Making Stamford International University ABSTRACT The purpose of this research is to understand the factors that causes Social media addiction and the impacts of Social media addiction on the social life and mental health of its users. The research will be conducted amongst users of Social media in Thailand and will highlight whether Socio Demographic factors such as age, gender, level of education and marital status influence Social media addiction. The respondents for the study will be chosen through non probability – convenience sampling and the research will focus on only quantitative approach. Lastly, the research study will also attempt to illustrate whether there is a relationship between Social media addiction and Human interaction and Mental health. ACKNOWLEDGEMENTS This Thesis would not have been completed with the continual support of our facilitator Dr. Apitep Saekow and we would like to thank him for his continued support and guidance throughout the writing of this research study. Our sincere gratitude also towards the Stamford International University for providing us with an opportunity to conduct this research and providing us with the necessary resources through the Stamford Library. Our Special thanks also goes out to all our friends who helped us...
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...The analysis of Chinese department stores with the fierce competition of online stores －A case study of Wanda department stores Word Count: 9850 Executive Summary Chinese department stores have suffered from the strong competition of online stores in recent years, Wanda department stores in particular. A significant 56 Wanda department stores was collapsed in 2015. Jack Ma even predicted that traditional brick-and-mortar sector will be replaced by the online stores. This research intends to first help Wanda department stores to identify the influences of online stores. Then, based on the successful development experience of British department stores industry, the feasibility of creating own-brand to help Wanda department stores to reduce the influences of online stores will be analyzed. This research finds three influences of online stores to Wanda department stores which is the objective one. First is the elicitation of homogenous issues of Wanda department stores. Second one is the low consumer switching cost to shop online. Third come to the high utilitarian value of online stores. From the findings of objective two, it is possible for Wanda department stores to create their own-brands, and own-brand product can reduce those three online influences identified in objective one. Wanda department stores can differentiate themselves and get ride of homogenous issues with the existence of competitive own-brand products. Besides, if Wanda department stores establish own-brands...
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...Ads by Google This hub discusses some of the common elements in a research proposal. Whether you are doing quantitative or qualitative research, it is important that you outline the reasons why you propose doing the study and what process or procedures you will follow to complete the proposed study. Some of the important parts of a good quantitative or qualitative research proposal include: 1. Determining the general topic; 2. Performing a Literature review on the topic; 3. Identifying a gap in the literature; 4. Identifying a problem highlighted by the gap in the literature and framing a purpose for the study; 5. Writing an Introduction to the study; 6. Framing research hypotheses and or research questions to investigate or guide the study; 7. Determine the method of investigation 8. Outline the research design 9. Define the Sample size and the characteristics of the proposed sample; 10. Describe the procedures to follow for data collection and data analyses. Determine a General Topic The first step in writing an academic research proposal is to idenitfy a general topic or subject area to investigate. Usually this first point is the easiest because the research proposal will be tied to the overall theme of a course. In such a case, the the general subject for investigation is normally determined by a professor who is leading the class, the school's department chair, or academic advisory committee. Perform a Literature Review ...
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...section. It contains some general idea of new upcoming mobile handset in the market and some relationship of customers and their purchase of these products. Oliver (1997), defines customer satisfaction as the fulfilment of customers’ response to the wants of his needs and wants. This adds the pleasurable level of this consumption with respect to a particular product or a service feature can either be under fulfilled or over. (Grigoroudis & Siskos, 2010). Therefore a brief study on customer satisfaction in Chester study regarding their satisfaction for the Apple iPhone is discussed. This section also describe the importance of the quality of customer service quality and its impact on customer satisfaction. 1.2 MAIN OBJECTIVES OF THIS RESEACH WORK: For the attainment of the broad objective of customer satisfaction discussed above, some of the specific objectives too needs to look forward: a) To make some recommendations and understand them from user’s point of view. b) To understand what makes customers choose an Apple IPhone over other types of phone available in market 1.3 MOBILE HANDSET INDUSTRY: A study made by GS Mobile Economy’ (2014), found out that in present times, availability of versatile mobile phone handsets are no more...
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...Trung Nguyen Coffee By TruongM | Studymode.com TABLE OF CONTENT Contents INTRODUCTION In quarter 1 (2012), instant coffe G7 leaded the share market (40%) and experts predicted Trung Nguyen will stay in the number one position in next few years. According to the NCTT statistic, in 2009, 49% customers picked Trung Nguyen for daily using. From 2009 – 2011, Trung Nguyen was the number one brand-name which the largest market shares (10million/17 million families) in which 65% coffee consumers agreed with the feedback: “I prefer buying Vietnamese brandname” In quarter 1 (2012), instant coffe G7 leaded the share market (40%) and experts predicted Trung Nguyen will stay in the number one position in next few years. According to the NCTT statistic, in 2009, 49% customers picked Trung Nguyen for daily using. From 2009 – 2011, Trung Nguyen was the number one brand-name which the largest market shares (10million/17 million families) in which 65% coffee consumers agreed with the feedback: “I prefer buying Vietnamese brandname”. Being one of the most famous brands in Viet Nam, Trung Nguyen has been being confirm its position not only in VietNam but also in the world. With the successes Trung Nguyen has achieved so far, now this brand name confidently can expands and competes with any other top brands. Today we are going to discuss Trung Nguyen Coffee “A Vietnamese brand, an International brand”. CHAPTER 1 THE MANAGERS’ MACRO ENVIRONMENT THE MANAGERS’ MACRO ENVIRONMENT I-/ The...
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...FINAL DISSERTATION Emotional Branding: Investigating the Role of Emotions in Advertising and Branding SUBMITTED BY Usama Shahzad BITE ID : 35163 Submitted in partial fulfillment of the requirement for the MBA Innovative Management in collaboration with Coventry University and British Institute of Technology & E-commerce August 2007 -1- The intuitive mind is a scared gift and the rational mind is a faithful servant. We have created a society that honors the servant and forgotten the gift. Albert Einstein -2- Acknowledgments First of all, I would like to thank my research supervisor Dr. Gordon Bowen for his support and advice throughout this dissertation. His critical comments always managed to solve arising problems and helped me understand the subject. I would also like to thank the MBA programme co-ordinator Mr. Innayath for his enormous encouragement and inspiration throughout my course. Also I wish to thank all the respondents who participated in the interviews for providing me with valuable information. And finally, I wish to thank my family for their moral support and blessings. Without them none of this would have been possible. -3- Table of Contents Table of Figures ..............................................................................................................- 6 Abstract ...........................................................................................................................- 7 Chapter 1...................
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...Strategies for Tuberculosis Control from Experiences in Manila: The Role of Public-Private Collaboration and of Intermittent Therapy INAUGURALDISSERTATION zur Erlangung der Würde eines Doktors der Philosophie vorgelegt der Philosophisch-Naturwissenschaftlichen Fakultät der Universität Basel von Christian Auer aus Bottmingen (BL) Basel, Mai 2003 Genehmigt von der Philosophisch-Naturwissenschaftlichen Fakultät der Universität Basel auf Antrag von Herrn Prof. Dr. Marcel Tanner und Herrn Professor Dr. Klaus M. Leisinger Basel, den 6. Mai 2003 Prof. Dr. Marcel Tanner Dekan DEDICATION In memory of Aling Tess and Mang Tony, former neighbours of mine, victims of tuberculosis, the unrestrained killer that terminates daily the lives of 5000 people. With the sincere hope and plea that some findings and thoughts of this dissertation will contribute to reducing tuberculosis and poverty. “The appalling global burden of tuberculosis at the turn of the millennium, despite the availability of effective control measures, is a blot on the conscience of humankind. For developing countries, the situation has become desperate and the "cursed duet" of tuberculosis and AIDS is having a devastating impact on large sections of the global community. The vital question is, can despair be turned to hope early in the next millennium?” John Grange and Almuddin Zumla, 1999 TABLE OF CONTENTS Acknowledgements Summary Zusammenfassung Abbreviations i iii vii...
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...A STUDY OF FACTORS INFLUENCING PURCHASE DECISION IN AN ONLINE JEWELRY STORE A STUDY OF FACTORS INFLUENCING PURCHASE DECISION IN AN ONLINE JEWELRY STORE An Independent Study Presented to The Graduate School of Bangkok University In Partial Fulfilment of the Requirements for the Degree Master of Business Administration by Risto-Pekka Myllymäki 2010 © 2010 Risto-Pekka Myllymäki All Right Reserved i Myllymäki, Risto-Pekka. M.B.A. (Master of Business Administration), August 2010, Graduate School, Bangkok University. A study of factors influencing purchase decision in an online jewelry store (63 pp.) Advisor of Independent Study Dr. Paul TJ James ABSTRACT The objective of this study was to find factors influencing purchase decision in an online jewelry store, in order to help Precium Oy Ltd. to prepare its launch of a web store selling silver jewelry. A quantitative online survey was conducted to Finnish Facebook users, who were connected with the owners of Precium Oy Ltd. Out of 502 questionnaires sent, 206 responses were collected in the time of one week. The findings of the study indicate that reliability is the most important upper-level factor influencing purchase decision in an online jewelry store. More detailed factors which create reliability were found, such as familiar payment methods, appearance of the online store and third party recommendations. From the products and services perspective, the appearance of the jewelry was the most important factor influencing...
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...NOKIA’S MARKETING STRATEGIES IN INDIA by Nikunj Daga 2006-2007 A dissertation presented in part consideration for the degree of MA in Marketing No portion of the work referred to in the dissertation has been submitted in support of an application of another degree or qualification of this or any other university or other institution of learning. 2 ACKNOWLEDGEMENT _________________________________________________________________________________________________ Writing a dissertation is always the most challenging part of a student’s life. It was definitely the most important academic contribution by me. This however would not have been possible without the encouragement and of a few people. Here I take this opportunity to display my gratitude towards them, First and foremost, I would like to thank my professor, Dr Heidi Winklhofer for being a source of support and encouragement, guidance and persistent help. Thank you ma’am for your time, support and patience. My Sincere thanks to both academic and non-academic staff of the Nottingham University Business School, for all their assistance. I would like to thank my parents for love and support bestowed on me. Thank you for your blessings. Also I would like to thank my friends for staying by me during the difficult parts of life. Thanks for help and love irrespective of the situations. I would also like to thank all my respondents for taking out time from their busy lives to help me with my research. Last...
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...STUDY ALL DEZ…YYYY…ITNI CARE TO HMRI HMRY PARENTS B NHI KRTY…JTNA YE LOG KRTY HY… R DEZ REALLY THE CUSTOMERS OR THE PROFIT????? TOPIC…….BIRD EYE VIEW OF HOW P & G TACKLES ITS CUSTOMERS…. SUBJECT….MARKETING MANAGEMENT SUBMITTED BY…..SADAF, FARAH ,MARYAM,RUBINA DATE OF SUBMISSION…30 APRIL 2014 SUBMITTED TO….MAAM SADI AZIZ Mahatma Gandhi > Quotes > Quotable Quote “A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so. CUSTOMER PSYCHOLOGY……HOW IMPORTANT FOR A MARKETER TO STUDY????? Companies use marketing to promote and sell their products or services, and consumer behavior is how consumers act and respond in the retail environment. In order for a company to create a strong marketing campaign, it is important to understand how and to what the consumer will respond. This relationship between marketing and consumer behavior involves studies, focus groups, psychological analyses and other methods of studying the market for a particular product or service. Understanding consumer behavior is critical for marketing any product or service successfully. When a company can understand why people buy what they buy and the reasons behind their decisions as consumers, the company...
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...NOKIA’S MARKETING STRATEGIES IN INDIA by Nikunj Daga 2006-2007 A dissertation presented in part consideration for the degree of MA in Marketing No portion of the work referred to in the dissertation has been submitted in support of an application of another degree or qualification of this or any other university or other institution of learning. 2 ACKNOWLEDGEMENT _________________________________________________________________________________________________ Writing a dissertation is always the most challenging part of a student’s life. It was definitely the most important academic contribution by me. This however would not have been possible without the encouragement and of a few people. Here I take this opportunity to display my gratitude towards them, First and foremost, I would like to thank my professor, Dr Heidi Winklhofer for being a source of support and encouragement, guidance and persistent help. Thank you ma’am for your time, support and patience. My Sincere thanks to both academic and non-academic staff of the Nottingham University Business School, for all their assistance. I would like to thank my parents for love and support bestowed on me. Thank you for your blessings. Also I would like to thank my friends for staying by me during the difficult parts of life. Thanks for help and love irrespective of the situations. I would also like to thank all my respondents for taking out time from their busy lives to help me with my research. Last...
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