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Staying Competitive

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Introduction

Computer Sciences Corporation (CSC) is one of the leading information technology (IT) and professional services companies in the world. The company offers IT and business process outsourcing (BPO); and IT and professional services to clients in the commercial and government markets. It is one of the major federal government contractors serving various departments. CSC also licenses sophisticated software systems for the financial services and other industry-specific markets. The company's significant market position in the IT and professional services industry provides a base for its future growth, and also provides a competitive advantage. However, intense competition may lead to pricing pressures, thereby adversely affecting the operating margins and market share of the company.
Best Practices for CSC for conducting market research
The following are the five best practices in case of CSC in order to conduct market research- * Practice 1
CSC needs to conduct a primary research in order to understand the customer likings. The research process may be in the form of a questionnaire based survey which can be prepared by experts in the field and in consultation with the thought leaders in the event center industry. The main objectives of the primary research should be to know the demographics of its customer and their frequency in the availing the products/services. Moreover the company should also find out the ways (through this research) of attracting the non customers by knowing their needs (Paige Baltzan, 2009).

* Practice 2
The company should hire a third part market research agency in order to know better about the Federal acquisition market. It can also do well to hire a PR agency in order to promote itself at the same time. * Practice 3
The company should also go about doing the secondary research by mining the internet and

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